How Productive CRM Features Boosts Business Efficiency

Published on December 8, 2020
4 min read
Icon Saphyte Team
4 min read

In business terms, Productivity is defined as a measure for the efficiency of production. It is the ratio between the output or the product and the input, or the effort and resources required to produce it. To make it less complicated, productivity is important in business because having high productivity translates into higher profits.

In fact, one study shows that if 85% of employees are not engaged at work, it would result in a $7 trillion loss. This is why business owners across the globe search for various business strategies on how they can boost productivity.

There are multiple factors attributing to low productivity. This includes a poor work environment, poor organization, or even complicated business processes. As an answer to this dilemma, Productive CRM solutions have become increasingly adopted these days. This increase is attributed to various statistics that show that adopting CRM software would increase productivity by up to 34%.

In this article let us explore how productive CRM features boosts business productivity and efficiency.

Centralized Platform

One of the reasons why the sales team, sales reps, and other employees have low productivity is decreased focus. This is understandable especially in this digital age wherein you have to log in and out of different applications just to do a single task. This process allows so much distraction to come in during work hours.

These issues can be resolved through CRM tools. The system has a centralized platform that enables your employees to access any email thread from any email service provider in just one click. In this way, you can access all contact information and history on just one platform. This avoids both distraction and confusion on the part of your employees.

This integration can also be done for social media, especially since marketing campaigns now include almost all social media platforms. In the same manner, sales and marketing teams can easily monitor their efforts all in a single platform.

This centralization greatly improves the efficiency of employees, as shown in a recent study that 67% of workers find it easier to focus on work if all the necessary information appears in a single window.

Automation: Getting More from Less

Whether we admit it or not, employees find repetitive tasks boring and unproductive. As mundane as these tasks may be, they are essential elements to the company’s success. But the problem is, these tasks eat so much of an employee’s time and energy. This is why workflow automation is considered to be an employee’s best friend.

CRM automation is designed to help you get more things done in less time. It streamlines manual processing and brings structure and order to repetitive tasks. This is done by breaking down complex processes into simple consecutive steps and inputting them into the system. With a user-friendly CRM like Saphyte, you can easily drag and connect each step to form a workflow.

This workflow will efficiently handle each task with high precision. This is beneficial particularly to digital marketing. Because instead of manually sending out marketing campaigns for your products and services, with automation and a segmented email list, it automatically sends the right promotions to the right audiences at the precise time.

Overall, automation allows your teams to focus on things that actually matter, things that increase sales and improve customer support. This way, the customer satisfaction rate in your business will rise due to faster and immediate customer support and service.

Digital Workspace

Another study shows that a business that has improved communication and collaboration can raise the productivity of workers by 20 to 25%. In this data-driven world with so much data on contact management and customer information, companies can no longer live without digital workspaces. Because of these increasing technological advancements, even customers expect businesses to give fast and efficient services.

Fortunately, with CRM systems that provide digital workspaces, you and your employees have easy access to communications and collaboration. Workspaces allow you to manage your team by creating users and assigning them with role-based access. This creates smooth and easy access of information from one employee to the other.

This is especially helpful for your customer support team because through the workspace they can access all the files and documents of their existing customers. So whenever they receive customer complaints and questions, they can easily respond to their needs. This prompt action will improve customer interaction and customer experience leading to increased loyalty of customers.

Furthermore, Digital workspaces of good CRM systems like Saphyte are equipped with a customizable dashboard. These dashboards allow different teams to set the analytics they would want to see at first glance. Whichever suits their preferences, they can drag and drop widgets that can be helpful in achieving their goals. This will allow them to be focused on what they need to accomplish.

Sales Forecasting and Sales Intelligence

Having the capability to predict future opportunities and failures is something most small businesses would want to have. Basically, because this allows you to plan ahead and take measures to achieve a more profitable outcome. CRM solutions provide these services through a Sales Forecasting feature.

Although It may not be 100% accurate, sales forecasts give you a strong indication of upcoming sales and profits. At the same time, you can also see cash flow difficulties coming your way. These forecasts are reliable because they are based upon the data the system analyzed through Sales intelligence.

Sales Intelligence does this by collating all information related to a client or a potential customer in real-time. You can also add custom fields to capture more relevant data to make the analysis more accurate. The more data you gather, the more accurate the forecasting becomes. This is why investing in a CRM system early on is more beneficial for you.

More Reasons to Choose Saphyte Customer Relationship Management

Saphyte is a cloud-based CRM that has all the right and necessary tools that you need to run all of your business processes. May it be for your email marketing, sales process, handling phone calls, team management, and more, Saphyte has it all for you.

On top of that, Saphyte is scalable and can be tailored according to your existing business model. This means that you do not need to compromise and make your business adapt to the system. Instead, Saphyte adapts to you and your growing needs. Plus, the system is fully customizable so that you can personalize your CRM according to your own preferences.

And the most important thing is that Saphyte will not break your budget. It is one of the most affordable CRM equipped with powerful tools that fits all that you need. With a cheaper cost, you will have a CRM system that will not just help you achieve success, it will also make your business become fully digitally transformed.

Furthermore, Saphyte is designed to be user-friendly so that if you are unfamiliar with this technology, you will not have a hard time navigating the system. It only needs a simple click, drag-and-drop, and simple navigation to access its tools and features.

So, do not let this opportunity go to waste and make Saphyte your productive CRM partner. Talk to our awesome team and take advantage of Saphyte’s features and functionalities today. Make the right choice, improve your business efficiency with Saphyte.

January 24, 2021