THE CUSTOMER WILL DECIDE | The Power of Customer Experience

Published on January 26, 2021
2 min read
Icon Saphyte Team
2 min read

A positive customer experience is key to the success of your business. A happy customer is more likely to be one of your most loyal customers and can help you boost your revenue. The best marketing strategy you can bank on is a customer who is willing to promote your business for you. A customer who’s loyal to your product or service, endorses your business through word-of-mouth marketing, and supports your brand, product and service.

The way you perceive customer experience creates a profound impact on how you look at your business holistically. This is just one reason why creating a great customer experience is so significant for your business.

What is customer experience?

Customer experience is the impression your customers have of your brand as a whole, throughout every aspect of the sales journey. This experience results in their opinion of your brand and influences factors associated to bottom-line, including revenue.

Importance of Customer Experience

An outstanding customer experience is vital to sustain growth no matter what type of business or industry. An amazing customer experience can encourage loyalty, allows you to retain customers, and boosts brand advocacy.

More than 85% of marketers’ report success with customer personalization. This activity resulted in higher engagement, revenue, and conversions.

Customers today don’t just want service or cling to brands. They want a service or product they feel is personalized for them. Products or services made to save them time. They also want businesses who recognize their interests or preferences, and addreses these needs seamlessly, without them even realizing it.

Enhance Customer Experience by Leveraging Data

According to 52% of executives all over the globe, data analytics system paired with data driven marketing strategy at its core enables businesses to bring higher customer experience. Before you can do that, you need to look at accurate data available to you to know what your customer wants and how you can best deliver an extraordinary experience.

Nowadays, big data plays a significant role in 2021’s digital era. Although the role of big data has been around a few years, it’ll make a big impact for businesses in 2021.

Data enables systems to ensure good and sustainable business. At the same time, data provides valuable insights of your audience and their preferences. Here are some of the reasons why data plays a major role for your business in 2021.

Data predicts customer needs and preferences.

Real-time data promotes accuracy and accessibility.

Makes the culture of your business about the customer.

Data gives way to tailored customer buying preferences.

Influence decision-making and change company culture.

Open up a discussion for new customer service strategies.

How Saphyte CRM Data Management Features Can Help

Data is the most important aspect when it comes to building better customer experience strategies. Managing data requires commitment to error-free and accurate data collection. To attain better customer insights, you must first build your own data fortress.

This is where Saphyte CRM comes into play.

Saphyte is a cloud-based SaaS CRM that fits well as your contact and data management tool. The system is built with sales and marketing tools that can help you improve your business’s productivity and efficiency. With modules built for your business, you can do more for less.

Saphyte’s Client Management module allows you to effectively and efficiently manage your contacts database, automate your processes, organize and secure your data, manage your tasks, generate your reports, and plenty of other valuable tools available just for you.

The Sales module allows you to manage your sales, close your deals faster through Deals Management, manage your associated companies, and forecast sales to increase your revenue and mitigate any potential losses.

Saphyte is also built for sustainability and scalability. The system is designed to adapt to your business process, hence, allowing you to customize the CRM according to your needs. Let the customer’s decision work for your favor today through leveraging data.

Contact us to book a demo or start your free trial today.

May 17, 2022