2021 SMART BUSINESS | How to Make your Business Smarter in 2021

Published on January 21, 2021
3 min read
Icon Saphyte Team
3 min read

The year 2020 pulled the rug out of most of our feet, and filled businesses with worries and uncertainties. This year, however, is a great way to restart or pick up the pieces that 2020 has left us with and create a great masterpiece out of it.

2020 has been a year of survival, trying to keep everything afloat, and fluid at the same time. You’ve made hard decisions along the way in order to survive the challenges the previous year has brought upon you.

2021 is the best time for a smarter do-over. If you’re wondering how you can create smarter business decisions for 2021, you’ve come to the right place.

How to make your Business Smarter in 2021?

A smart do-over needs an even smarter tool to help you achieve it. You may set great sales plans and processes, but if you don’t have the proper tools to carry them out, you won’t be able to achieve it. So, how can you make your business smarter in 2021?

Join an Ecosystem. Not just any ecosystem, but Saphyte’s CRM ecosystem. Designed to support more than just your sales teams, Saphyte keeps all your departments connected in a way that you can work efficiently from anywhere in the world. Here are the features of Saphyte that can help you make your business smarter and better in 2021.

Make Use of Workflow Automation

Automation is equivalent to power, and it will play a large role for businesses this year. With Saphyte, you can make your business smarter through Workflow automation.

Ever wish you could snap your fingers and your to-do list becomes a done-list? Well, removing the repetitive admin tasks from your business process by automating them using the Workflows module will help you do just that. The intelligent workflows allows you to set up, automate, and run your business processes.  Thus, allowing your sales reps to allocate more time in building and nurturing customer relationships effectively.

With a user-friendly interface, you can just drag and drop, click and connect the nodes and elements in your workflow sheet, and build your process seamlessly. A great tool to free up some of your sales team’s admin tasks and allow them time to focus solely on closing sales.

Form Builders

Web forms are one of the greatest tools to pool in some leads. With Saphyte’s Form Builder, you can create intelligent web forms.

Every type of element you’ll need to capture vital customer data is available. Plus, the drag and drop functionality of the Form Builder can enhance your user experience, allowing you to layout your forms with ease. You can embed these forms into your landing pages or your website to aid you in your lead generation efforts.

Email Marketing Templates

Creating templates for your email marketing campaigns takes a lot of time, planning, and effort. These time-bound business elements equate to spending more resources, and the more time, planning, and effort you spend, the more you’re spending. Which leads to wasting plenty of opportunities.

With Saphyte, you can have plenty of email marketing templates at your disposal. Or you can create a template within the CRM system that you can save and use in your future email marketing campaigns.

Furthermore, you won’t have to spend more on hiring in-house designers or outsourcing your design team. Saving you plenty of time and resources and refocusing your budget on much pressing matters.

Landing Page Builder

Landing pages are lead generation machines you ought to have for this year. Landing pages allow you to have a more professional and concise customer journey. With Saphyte, you can build effective and efficient landing pages for your business, even if you have no prior technical experience.

With templates readily available at your disposal, all you have to do is choose one, edit and tailor the content according to your brand, drag-and-drop important elements, and push the landing page for live. Easy as winking.

Custom Reports Generator

Keeping up with your progress or regress. When you have an accurate calculation and easy-to-understand graphics, you can adjust and re-align your goals and strategies with ease and success. With Saphyte’s Custom Reports generator, you’ll have access to that information in a snap.

Saphyte’s Report Wizard will guide you in creating your own customized report or in creating reports using the predefined templates in the system. Thus, saving you more time and effort in post-processing data, interpreting said data and putting them into graphics.

Lead Gathering and Lead Scoring

Gathering and nurturing leads can be a handful. Saphyte is well-aware of this dilemma, but with the CRM’s lead generating and nurturing tools, you can go through your lead generation efforts with ease.

Saphyte has tools like Sync and Scan. Sync is a plug-in tool that you can add to your browser that you can use to capture customer information from LinkedIn profiles and sync them to the CRM in a breeze. Completely mitigating your data entry efforts and making lead generation easy and accurate.

Saphyte Scan is one of Saphyte’s mobile versions best features. All you have to do is scan important business cards and save the info into the CRM. The system will automatically put them into the Leads tab.

Furthermore, lead scoring is easy with Saphyte. You can prioritize your leads by applying score conditions to identify which leads have the most potential to progress into a closed sale. Now, you can further nurture your leads. The better lead quality you have, the easier for your sales team to build a solid business relationship with your customer.


To be or not to be smart this 2021, that is the question. Having smart plans and strategies is one thing, having a great tool to realize your plans is another. Invest in a tool like Saphyte CRM to make your 2021 do-over smarter and better.

There are still plenty of features you still need to explore with us. Why not give Saphyte a call to book yourself a free demo or try out the system for a month with our free trial?

Saphyte adapting to you and making your business smarter this 2021.

January 21, 2021