5 Important Benefits of CRM Email Integration

Published on October 26, 2020
3 min read
Icon Saphyte Team
3 min read

In the business setting, your sales team use emails daily. One of the reasons for this is emailing is the most preferred communication channel of your customers. Email marketing is an effective tool for lead nurturing, marketing campaigns, social media campaigns, and other sales activities.

Email is still the most effective tool to universally connect with your customers, reach out to potential customers, and educate people about your products or services. About 34% of the world’s population use email platforms and the number is still bound to increase in the long run.

According to the Radicati Group, there are about 196 billion emails sent on a daily basis. Out of the 196 billion, 109 billion are business emails. That’s a lot of emails. There’s no wonder why email marketing is a vibrant and powerful way to connect with people.

Imagine, a single email holds the power in building customer experiences, improving customer relations, providing relevant customer interaction, and gathering potential customers. However, an email address can never realize its full potential without the help of other tools.

Email clients (Gmail, Outlook, etc.) might be good for a while but your customer information database is bound to grow. That is why you need tools like a CRM system to streamline the email and communication needs of your business.  

Why should there be a need for email and CRM integration? CRM tools offer plenty of advantages and benefits for your business. Here are 5 important benefits of CRM email integration.

Personalizing your Correspondence

When you integrate a CRM software and your email marketing, you can personalize and send one-to-one emails that echo with your audience. Other elements like contact status and unique interests can also be tracked on the CRM side. 

Your marketing team can also send highly targeted and related communication that feels like a personal email for them instead of a generic newsletter blast.

Personalization can go beyond your customer’s first name or company name. A CRM can harness your marketing and sales capability by segmenting your contact information database, customizing email templates, automating email sending, and a lot more.

Automated Follow-Ups

The right timing for a follow-up is the key to sales. But your sticky-note reminders to follow-up with your prospects aren’t always reliable and can be dangerous.

When you have a CRM email integration, your sales reps can create tasks and run simple email campaigns to communicate and follow-up with your prospects who aren’t quite ready to buy. 

In addition, your marketing team can also automate other processes like sending a thank you email to your prospects who download a resource or subscribe to your list. Through an automated follow-up, your teams can spend less time trying to manage their to-dos, and have plenty of time building important customer relationships.

Email Nurturing

According to KissMetrics, 96% of your prospects who visit your website for the first time aren’t ready to purchase. However, that doesn’t mean they will not be a part of your loyal customers list in the future.

With a CRM integrated into your email marketing efforts, you can provide the means to capture vital contact information from new prospects when they visit your website for the first time. 

From then, you can automatically nurture those prospects with relevant email over time, educating them about their pain-points – and how you can help with the solution you have. From that point, you’re giving your customers an avenue to empathize with your product and remember, empathy sells.

So never neglect the power of lead nurturing, it’s the key to growing and expanding your business.

Centralized and Easy Access to Communication Records

Integrating email applications like Outlook or Gmail to any CRM system, you will have access to your email clients and CRM data from both programs. This means that you will have the best of both worlds without having to switch platforms from time to time.

Thus, reducing the possibility of forming scheduling conflicts or missing any vital information, whilst also saving time by avoiding the need to switch back and forth between platforms. With this, you’re empowering your sales and marketing teams to build and create better relationships with your prospects.

Unified List of Contacts

If you have an existing wide-range of contact list in your sales email, you can merge your CRM and email-based contact lists to minimize data redundancy, have better visibility of your customers, and have a more convenient way of swiftly looking up lead email addresses.

Having a unified list of contacts allows you to further organize your campaigns and provide better customer service.

Why choose Saphyte CRM for your CRM email integration needs?  

Choosing a CRM with email integrations can be a tricky spot to take. There are plenty of platforms that are available in the market. However, you might want to consider Saphyte for your CRM needs.

Saphyte is a cloud-based CRM system that helps you streamline all of your corporate activities and integrate them into a single powerful platform. Saphyte is built with sales and marketing tools designed to improve your business’s efficiency and productivity.

The system helps you manage your customer data, conduct marketing tactics and strategies, and identify opportunities for the long haul. Saphyte is built for scalability and flexibility for your business. You can customize the CRM according to your needs. In that way, the platform can grow along with your business.

Saphyte’s email integrations include integrating your email accounts, calendars, and live chat systems into the system. This allows you to manage and track your emails and other correspondence from the CRM. You can configure your email accounts such as Outlook, Gmail, IMAP, and SMTP into your CRM mailbox.

The live chat integration is also useful integration into the CRM. This feature helps you collect and track all your leads and sales from the live chat, log all your customer contact against relevant records, and find all your chat transcripts and data in one platform.

Saphyte also has customizable multiple dashboards. The dashboard provides a real-time one-page overview of all the information you want to know regarding your client, sales, marketing, and support management. You can create multiple dashboards with different widgets and name them according to your preferences.

Lastly, Saphyte CRM is an inexpensive and non-complicated option for a customer relationship management (CRM) system.

The CRM has pay-as-you-go subscription plans and no lock-in period. Each subscription plan has a free demo and product training. No installation fees, no extra or hidden charges, and a 24/7 customer support availability.

When you integrate your emails with Saphyte you can now make sales work more seamless, strengthen your business process, and improve your sales performance effectively and efficiently. Whether you’re a small business or a medium enterprise, investing in a CRM email integration is the best option for you.

Contact us for a free demo. Or start your free trial period now.

October 26, 2020