6 Ways Personalized Content Helps Businesses

Published on February 23, 2023
2 min read
Marketing Tips
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2 min read

What are the ways that personalized content helps businesses? Why should companies seriously consider personalizing? Read on to find out.

Personalization is a strategy that has been observed to help businesses that apply it. It has helped with boosting brand recall, driving sales, and establishing customer loyalty. In 2022, with the pandemic-induced trends, personalization has been found to matter more.

What are the ways that personalized content can help businesses? Read on to find out.

1. Personalization helps engage the audience better

It’s not enough for you to communicate with your audience through marketing. It’s also important to keep them engaged as an engaged audience is more likely to take action. 

Personalization narrows down the message, making it relevant and responsive to the target audience’s needs and preferences. This ensures that the audience will: (1) read the message you sent, (2) take the desired action, and (3) help you achieve your marketing objectives.

2. It enhances lead nurturing

Personalized content also helps convert more leads into MQLs (marketing qualified leads) and SQLs (sales qualified leads). With personalized lead nurturing, the process of establishing and nurturing relationships with leads at every stage of their journey becomes enhanced, making it easier for them to convert into customers.

3. It improves lead conversion rates

Personalization also includes the strategy of engaging a prospective customer with the right message at the right time. This curated experience makes them more likely to convert into actual customers compared to random, irrelevant messaging.

4. It helps drive sales

With an engaged audience, an improved lead nurturing process, and better conversion rates, sales are highly likely to increase. According to statistics, personalization has been observed to drive sales, with 70% of brands claiming a 200% ROI and 63% observing an increase in customer interactions and conversion rates. 

5. It boosts brand recall

Personalization has also been observed to improve the customer experience. This helps the customer remember the brand the next time the need comes up. Personalization not only helps with lead conversion, but it also increases repeat purchases for existing customers.

6. It helps with establishing customer loyalty

With an improved experience, customers are more likely to come back to you in the future. This makes their chances of churning or moving to competitors for their preferred product or service less likely. With established customer loyalty, it becomes easier for brands to convince customers to take an action to reach a sales and marketing goal. 

Discover how to personalize content

Explore how a digital ecosystem like Saphyte helps you collect important information about your customers for your personalization goals. Discover how you can keep your target audience engaged with minimal effort. Book a FREE demo now.

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April 21, 2023