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Advantages of CRM for Real Estate Businesses

Published on June 22, 2020
3 min read
Icon Saphyte Team
3 min read

The real estate business has changed its way of doing business. With the curveball thrown down our way due to the COVID 19 pandemic, the sector has to find ways to cope.

However, despite the situation the real estate sector is experiencing as of the moment, the industry finds new ways for customer engagement. One of them is utilizing the power of machine learning and AI. While some others utilize the power of social media channels and social networks. 

Social media channels are known to be an extension of oneself. In this case, social media is your business extension to reach more clients and gain a bit of competitive advantage. 

So how can you maximize this advantage? By using social CRM platforms like Saphyte. Social media CRM tools are used to track, benchmark and engage with customers across social media channels to provide better customer experience.

What are Advantages of Social CRM for Real Estate Businesses?

Traditional CRM platforms are geared for your sales and marketing works. A social CRM is similar, only that the platform has an added feature of integrating social media. So what are the advantages and benefits of social CRM? Here are some of the advantages and benefits when businesses use social CRM in their business. 

Receive Unified Social Notifications

Multitasking is an impossible task. You can’t go over every single message on your social channel at the same time. Most likely, you will miss important messages, notifications, likes and requests on Twitter or LinkedIn, or any other social media platform.

With a proper CRM, you can be able to receive notifications about your social media activity across social platforms. Respond to customers expectations without too much of a hassle. 

Interact and engage with customers in real time

Strengthening customer engagement is a daily challenge. But with CRM platforms, you can be able to give better customer interactions and customer engagement in real time.

According to Smart Insights,  37% of consumers expect a response from a business within 30 minutes. applies greatly for the real estate industry. One missed inquiry could be another realtor’s treasure. 

Real Time Updates in Customer Contact Records

When you’re managing customer expectations, you need the proper data to correlate to them. This is where a social CRM like Saphyte can do. You can easily transfer inquiries into leads, create a follow-up as a prospective customer and seal the deal, all within a single platform. 

Respond Faster to Customer Complaints

Customer complaints are as important as your business. Most especially for a customer-centric business such as the real estate sector. Customer complaints may highlight the key areas where your products and services need improvement. However, complaints can also damage the reputation of your business. 

With a proper CRM, you can easily and quickly respond to your customer’s complaints. WWhile you’re responding, you can also have an avenue to improve at the same time. 

Increase Engagement and Deepen Relationships with Customers

One of the greatest benefits of social customer relationship management (CRM) platforms is an increase in positive customer experience. Having the right CRM with you can help you focus and listen to your customers. You can also know their preferences and be able to bring up the value of your business.

How can Saphyte Revolutionize the Real Estate Business?

Social Customer Relationship Management Packaged into one Platform

Mobilize and drive your marketing team through the integration of social media platforms in the system. You can easily track the progress of your social media campaigns directly from your CRM and easily add your leads to the system through social media integration.

Leads Management for Customer Data and Social Media Data

You can easily store customer profiles in the system, without switching from one platform to another. Through the Leads feature, you can store up your leads information, score them, and take notes. All these features are necessary to gather a sales intelligence that can help you square a deal with a prospect client. 

Campaign Management for Brand Mentions

Saphyte’s Campaign Management feature allows you to measure how many followers are talking about your business and if said customers are also sharing their experiences via social media channels. The feature allows you to have access to real-time statistics of the parameters you set for your ongoing campaigns like the number of clicks, emails, opened emails, leads, deals, and more.

Product Catalogue for Additional Brand Value

Aesthetics play a large role in closing a sale. Product catalogues allow your prospective customers to have an idea about the products you offer. With Saphyte’s Product Catalogue feature, you can easily do catalogues for your business. easily categorize, organize, and standardize all your product information across all sales channels through this feature. 

This is a helpful tool in setting your customer’s expectations and making sure that your customers will receive rich and consistent information about your products.

Bulk Emails for Easier Email Marketing

Need to send out those marketing emails? With Saphyte, email marketing is made easy. You no longer need to send email to clients individually because Saphyte allows you to send a single email to thousands of recipients from your customer data stored in the system all at once at a specified time.

Customizable Dashboard

With the customizable longer have to look at data that you don’t need. With Saphyte, you can fully customize your dashboard and choose what type of information you want to see firsthand. 

The feature includes a drag-and-drop functionality to move the widgets around. You can customize it until you’ll have a one-page overview of all the information you want to know. Whether the information is about your client, sales, marketing, and support management. 


The real estate market is a cutthroat business. In order to survive you need a cutting edge social CRM tool like Saphyte to bring the edge to your business. Now, it is the time for you to gain that edge. 

Invest in Saphyte today and enjoy the benefits the software brings. First time users no longer need to pay for a setup fee. All you need to do is go to Saphyte’s website, register, complete your purchase or avail a free trial, and start using the platform. Use Saphyte today and become a better business tomorrow.

June 22, 2020