Best Examples of Abandoned Cart Emails to Encourage Purchase Decisions

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3 min read

Updated: April 21st, 2023

Abandoned cart emails are a great way to encourage customers who have abandoned carts to make an actual purchase. Learn how to best do it from these great examples.

There are more abandoned carts online than you think. Research found that an average of 69% of online carts are being abandoned. But with abandoned cart emails, customers are enticed to visit their carts again and make an actual purchase.

To learn how you can craft an email to encourage customers to pick up their abandoned carts and make a purchase, we’ve curated a list of the best examples of abandoned cart emails for you:

1. 23andMe

This biotechnology company has become known for its comprehensive ancestry breakdown and personalized health insights over the internet.

The company’s abandoned cart email is simple and straightforward. It integrated its brand’s color palette into the email, proposed its value, and its CTA button revealed a sense of urgency.

2. Google

One of the most successful companies in the world is successful for a reason— and this extends to their sales and marketing efforts.

Here, you’ll notice a great copy from Google. The texts “Going, going, (almost) gone” is not only engaging and compelling, but it also has a sense of urgency that makes customers want to make a purchase right away.

The email also contains the actual product of the abandoned cart and the CTA redirects the recipient to the cart.

3. Moschino

A visual company needs a visual email and Moschino does it so well with their abandoned cart email.

The email contains the products that the customer added to the cart. It prompts the customer to check out what they’re missing. The CTA button is simple and straightforward. Visual cues such as “secure payments” and “easy returns” also help improve customer trust and experience during checkout.

4. Warby Parker

This New York-based online retailer of prescription glasses, contact lenses, and sunglasses starts its abandoned cart email with a catchy subject line: 

The email also includes a call to action to complete the checkout plus customer testimonials that make it easy for customers to make the purchase through social proofing.

5. Zalando

This Germany-based online retailer of shoes, fashion, and beauty has mastered the art of abandoned cart emails. Its subject line is timely and compelling, making it highly likely for customers to click on the email and proceed to checkout.

Zalando also displays the item that is on sale, showing the original price and the discounted price.

6. Esqido

This beauty company also does so well with its abandoned cart emails. It contains critical elements that make an abandoned cart email successful such as urgency, simplicity, and social proofing.

The CTA is simple and straightforward. It also imposes a sense of urgency. 

The email also contains positive 5-star reviews, making it easier to convince customers who abandoned their carts to proceed to make a purchase.

Effortless Email Marketing

Email marketing can now be done easily. With a digital ecosystem like Saphyte, you can now automatically create a list of customers and send targeted emails based on specific criteria. This helps you achieve marketing objectives in no time. 

Want to know more about how you can send abandoned cart emails without breaking a sweat? Learn from our experts at Saphyte. Book a FREE demo now.