Boost ROI with Saphyte CRM Campaign Management

Published on October 13, 2020
4 min read
Marketing
Icon Saphyte Team
4 min read
Updated:

The marketing game has broadened. From the traditional print and paper, now marketing has made its way through the Internet. With this shift, came the change of customer demands.

As marketers and members of the sales team, it might be difficult to cope up with the demands of your customers since it is your job to create a message that resonates most with your target audience. More than that, it is also your job to address the needs of every customer segment relevant to your brand.

Developing an effective marketing campaign is challenging – only if you don’t have the right data. As part of the sales process, sales and marketing teams need to understand their target audience before launching phone calls and email marketing campaigns.

So, how can you successfully launch a marketing campaign? Your basic strategy should include knowing how to collect and organize customer information with the use of customer relationship management (CRM) tools.  

Customer data is the primary step to create better customer experiences and improve customer satisfaction. Having accurate data increases your chances of effective customer interaction which eventually increases sales output.

CRM as an Effective Campaign Management Tool

Managing your campaigns involves implementing public relations, product development, and creating, executing, and monitoring sales activities. Your campaigns would normally involve multiple pushes to potential customers through email, surveys, social media, print materials, etc.

Since most of what you’ll be doing contains handling of data and multiple software platforms, finding a tool that can help you is necessary. That is why having a customer relationship management software is necessary.

A contact management tool like a CRM can help you take that first step and propel your business forward. A CRM provides you with detailed customer data that marketers need to create a better and personalized customer experience. By integrating a CRM into your marketing strategy you can have more customer insights and drive more conversions.

A CRM can help you execute and monitor real-time statistics of the parameters you set for your ongoing campaigns. From the number of clicks, emails, opened emails, leads, deals, and more. There are plenty of ways a CRM Campaign Management software can help you with that.

How Saphyte’s CRM Campaign Management Tools Can Help You Boost ROI

Aside from minimizing the number of platforms to use during the execution of your campaigns, your team can enjoy plenty of tools from Saphyte. From lead generation, sales management, executing your marketing plans to customer support.

Find and Target Right Leads

A CRM is a repository of information when it comes to learning about your target market. A CRM data has all the details of your potential customer and who’s interacted with your brand. A CRM can help you tell which leads have become your customers, and which ones are ultimately disqualified by the sales team during the sales cycle.

You can click on individual contacts to view information like the prospect’s company size, industry, location, and job title. Having access to this type of data can help you identify which customer demographics and segments to target in your marketing campaigns. On the other hand, you can also determine which demographics might be less relevant to your brand through the disqualified lead information.

Saphyte is not just your typical CRM tool. The platform is mainly built to help your team generate and nurture leads. Having a list of your leads is important, as it leads to targeted and hyper-personalized campaigns.

You can generate leads through Form Builders. Users can create lead capturing web forms. In return, the web form captures any type of contact information (name and other contact details) you need. The moment your form detects an entry, it’ll automatically save the data into the system.

Another way for Saphyte to gather data is by integrating your social media platforms into Saphyte’s platform. Any entry made through your social media platforms is automatically sent to the CRM’s data.

Furthermore, Saphyte has a new feature called Sync. Sync is a browser plugin that you can use to gather contact information from LinkedIn profiles. This tool can help ease your lead generation activities, remove manual data entry, and can make data syncing and gathering more accurate, efficient, and effective. 

Find and Close More Deals

Saphyte comes in with Client Management and Sales Management modules to help you build precise and reliable customer information. You can effortlessly organize and categorize customer information and segment them, check and reply to emails, schedule and send bulk emails, schedule meetings, manage your team’s tasks, build a sales pipeline for customer journey visuals, and manage your companies and deals – all while using the platform.

The client management module tools can help your team organize, categorize, and update your data without switching from one platform to another. Having your data organized is important as it’ll make your lives easier during your campaigns.

Saphyte has Marketing and Sales Management tools that can help you further identify your opportunities.

First off are Saphyte’s Marketing tools. These tools are built to accelerate your marketing strategy from your campaign management, social media marketing, email marketing, and more. Saphyte is built with email trackers and other campaign management tools you can use to execute and monitor ongoing campaigns.

Saphyte also has customizable dashboards that you can use to monitor your sales and marketing metrics. All you have to do is drag-and-drop widgets to get a one-page overview of all the information you want to know regarding your client, sales, marketing, and support management. You can also create multiple dashboards with different widgets and name them according to your preferences

The Sales Management modules are built with tools you need to manage your sales. From knowing where they are in your business process using the visual pipeline, closing your deals faster through the Deals Management, managing your associated companies, and forecasting your sales to increase your revenue and lessen any potential losses.

Improve your ROI by Using Saphyte

Across most businesses, customers have a long list of brands to choose from. In order to stand out to your customers, your business must be able to provide an experience that no other company can. Your customers should feel like your products were made specifically for them.

The same goes for when you’re looking for a CRM. A CRM must be able to cater to your needs as an organization. The system must also be scalable and flexible in order to grow alongside your business. With that, you might want to look at Saphyte.

Saphyte is a SaaS cloud-based CRM and offers an inexpensive and non-complicated option for a CRM solution. Saphyte has pay-as-you-go subscription plans that are perfect for all types of business.

Users don’t need to install the system into their local computer. The system can be accessed anytime and anywhere. All you need is a reliable Internet connection, a browser, and an account.

Every subscription plan includes a free demo and product training. No set-up fees, no extra or hidden charges, and 24/7 expert customer support availability.

With Saphyte CRM, you can accelerate your campaigns by having the right tools to jumpstart your sales and marketing campaigns. Contact us now for a free demo. Or perhaps you might want to start your trial period starting today for free.

October 13, 2020