CRM Software – The Trifecta of Smart Business

Published on April 28, 2022
4 min read
Marketing
Icon Saphyte Team
4 min read
Updated:

The relations between sales and marketing can go down in two ways: they can be either mutually supportive or tension-filled. One leads to productive and efficient results, and the other leads to confusion and inconsistency. People and organizations have believed that marketing and sales don’t get along.

But, just like any other movie where two teams can put aside their differences and work together as a single unit and accomplish great things for your business. The harmony between your sales and marketing team is essential, but it is also easier said than done. However, it is not entirely impossible.

Integrating your Sales and Marketing Teams

Your marketing and sales teams are at the opposite ends of your organization’s whole sales process. Despite this, integrating your sales and marketing can be a good thing for your business.

Recent studies show that revenue growth is 70% more common for businesses if their sales and marketing teams are aligned. The revenue is not a shocker when your lead generation and revenue engines are up and running. An effective lead generation machine gains more website traffic and high-quality leads into your sales funnel, hence more new customers.

Bringing in a CRM Software to the Picture

Bringing new customers in is just the tip of the iceberg. Aligning your sales and marketing teams is just part of the whole scenario. At the end of the day, aligning your sales and marketing won’t matter if customer relations are not a part of the equation.

A study shows that improved customer experience drives growth by increasing loyalty. So, if your business is not in it for the long run, you have to prioritize and have the ability to manage your relationship with your customers. Bringing a CRM solution to the picture gives you the ability to gain the traction you need for your business. Here’s how a simple CRM software solution impacts your business.

CRM Organizes and Analyzes Data Easily

It’s no stranger that CRM facilitates data-driven decision-making. A good CRM platform allows users to have access to easy-to-understand information easily. When users and team members have a perpetual understanding of the information they have in the first place, results in informed decisions. This is the main power of a CRM platform, analyzing data so that you don’t have to do it yourself.

Anticipate what your Customer might Need

CRM data provides users with instant access to customer data such as their contact information, purchase history, customer service contact history, and other crucial information. Gaining these types of information is critical because it allows teams to anticipate their customers’ needs and, as a result, keep them happy.

Improve Products and Services

Collecting and incorporating customer feedback data into your CRM allows you to gain a better understanding of customer expectations concerning the product or service you are offering. By using these insights, teams can easily identify the customer or product challenges and improve their offers and services to better meet the needs of their customers.

Grow revenue by managing your relationships

Consider all of the ways you communicate with your contacts: phone, email, social media, face-to-face, text, direct mail, online forms, and so on. The list is extensive. When you multiply each interaction by hundreds, thousands, or even tens of thousands of contacts, the magnitude of the problem becomes clear.

A robust CRM allows its users to handle personalization on a larger scale. This means organizations can grow their revenue in the right way. You read that right the first time. CRM pays for itself nearly nine times over on average! As a result, organizations can easily expand while still providing a personalized experience to their contacts.

Personalization is essential to conveying the message you want to convey: that you care about your product and that the people you sell to aren’t just numbers. If your interactions come across as impersonal, your message and sales are bound to be bland and insincere – which is the opposite of what you need for your business.

CRM Supports your Business’ Marketing Efforts

Marketing is a necessity for your business’s survival. Your stream of new leads will dry up if you do not market, putting your entire business in danger. If you’re going to market your product or services, might as well do it smarter.

How you convey your brand’s message is critical to that success, and you must get it just right. CRM can significantly lighten the load and improve your success regardless of how your organization approaches marketing.

CRM allows you to segment your contact list almost infinitely, allowing you to send the right messages and offers to the right people at the right times.

CRM Sustains Cross-collaboration between Sales and Marketing

As your business grows organically, one data set tends to end up with one owner while another data set is controlled by a different owner.

Right now your sales and marketing teams might not be big enough to endure this problem, but think about what you could look like in five years. How big will your team be? Without intending to, your data could end up split up into silos.

For example, your marketing team holds one set of contact data and your sales team has another set. Or your receptionists manage appointments with clients, while your social media manager handles a whole other set of contacts for social outreach. These lists will probably overlap and probably by a good margin (but may result in not a good way).

Client-facing positions can open up new sales opportunities. However, if your management efforts are not centralized, you will miss out on these opportunities. When client-facing roles and by using your CRM, you can open the door to new opportunities for upsells, cross-sells, and product marketing. This shared knowledge aids in the identification of preferences and interests, which can be useful in converting your clients into loyal brand supporters.

Key Takeaway

The benefits of CRM are no stranger to business owners. Running your admin, sales, and marketing into a single-engine machine is not a walk in the park. That is why getting CRM software that gives you efficiency, security, and scalability is a must these days.

About Saphyte

Saphyte is a MENA grown, cloud-based, centralized, and cutting-edge CRM platform designed and engineered for scalability, flexibility, and sustainability.

Saphyte’s system is also designed to adapt to the unique needs of its users as their business grows. The platform is filled with features and tools that mitigate business risks and errors, lower costs, support sales, and marketing operations through automation and innovative tools, and boost employee productivity.

Saphyte offers suitable software for your business’s admin, marketing, sales, and even automation needs this 2022. Rest assured that your business is in capable hands this 2022, and Saphyte can help you accelerate things for your business through zero implementation costs, flexible CRM pricing for your business, and excellent 24/7 customer support. Book a demo with us today, and we can show you how Saphyte can bring you the perfect trifecta for your business and help you reach your highest potential and how you can use innovation for your business’ success!

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April 28, 2022