Data is at the Epicenter of every Outgoing Marketing Message

Published on January 12, 2021
2 min read
Icon Saphyte Team
2 min read

The modern business arena is a data-driven environment. The role of data has upgraded from being numbers to empowering business leaders in making decisions based on facts, trends and statistical numbers.

However, with so much information in the palm of our hands, business leaders must have the ability to sort through the noise, and get the accurate information needed to drive results so that they can make the best decisions about their business’ strategy and growth.

Importance of Data 

Data is at the core of nearly every business decision made. Human resources directors are gathering data from online resources to determine the best people to recruit and confirm details about them. Marketing departments are lasering in on market segmentation data to find consumers who are ready to buy, speeding up the sale-closing process whenever possible. Business executives must examine bigger trends in the market, such as changes in pricing of resources, shipping or manufacturing.

By using data effectively, a company is able to streamline the process of getting a product made and putting it in the hands of the customer. The costs savings from not doing shotgun advertising or paying too much for resources can have significantly affect a company’s bottom line profits. Looking at the data and incorporating it into the business strategy, is the role of the manager.

How Saphyte Makes Data Management Easier for You
Seamless Data Storage

Everything about your business starts and ends with data. Our CRM ecosystem has contact management tools that can provide a central, secure repository to store a large volume of customer data.

You can gather data from your landing pages on your website or connect the CRM to your social media platforms to obtain additional customer info. With Saphyte’s features like Sync, Saphyte Scan, and Form Builders, you can extract useful customer data from different sources, at the same time keep your data under one roof for easy data management.

From there, you can have access to relevant information that initiates the execution of other strategies.

Avoid Duplicate Efforts

One of the biggest benefits of a CRM software is its ability to detect any duplicates. So, you can be assured that there you’ll only have unique lead entries. The more unique your lead entries are the better way you can map your sales funnel and go through your campaigns seamlessly.

Improving your Lead Quality

61% of B2B marketers send all leads directly to the sales department. However, only 27% of those leads are qualified.

Most savvy digital marketing experts that focus on lead generation will make use of progressive profiling, marketing automation, and lead scoring to improve their data gathering and assessment efforts. With Saphyte you can effectively apply lead scores, organize your deals, create sales funnels, and improve data as you move further along the prospecting funnel.

Data Analysis on the Fly

Data shouldn’t be placed in a vacuum. Storing your data won’t be enough. Saphyte has Sales Intelligence tools that analyze data and generate insights.

With Saphyte’s customizable dashboard, you can have a summarized view on metrics that matters most to you, so you’re always on the loop. This feature can equip you with information that allows you to successfully implement your retention strategies.

Nurture Leads into Opportunities

Due to the lack of lead nurturing strategies, 79% of marketing leads are never converted into sales.

Once a lead is acquired, there are still plenty of additional steps that needs to be taken care of before handing them off to the sales team. Sales teams are often unsatisfied with receiving leads that are yet to be nurtured or assessed.

By Saphyte’s marketing automation designed and built within the system, you can assess, nurture, and segment your leads effectively and efficiently.


In order to drive your message across, you have to back it up with data and good content. What better way to build and nurture data than with a CRM that knows what you want?

Saphyte is more than just your contact management tool but can also be your marketing and sales partner.

Saphyte has affordable pay-as-you-go subscription plans and is a SaaS cloud-based CRM.  Furthermore, you won’t need to go to the onsite to access your CRM. All you need is your Saphyte account, a browser, and an Internet connection.

Each subscription plan includes a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance or upgrade fees, and a 24/7 expert local customer support availability for businesses in Dubai.

Start your marketing campaigns the right way. Start it with Saphyte today! Book a free demo or begin your free trial immediately.

February 14, 2021