How CRM Email Marketing Works for Real Estate

Published on August 4, 2020
4 min read
Marketing
Icon Saphyte Team
4 min read
Updated:

The idea that the real estate business solely relies on in-person meetings is a definite and established stereotype within the real estate sector. However, with the presence of digital transformation, this stereotype might meet its end.

The world is in a day and age where it is a natural occurrence for people to check their email every day. Thus, communicating with your customers via email won’t sound too farfetched at all. Most especially for the real estate sector.

So, how can real estate companies manage to reach out to their existing customer base or even gain new customers? It’ll be a hard feat to do marketing on a manual basis, but with the help of a CRM with an email marketing tool, you’ll get by easily.

So how can CRM email marketing tools work for your real estate business? Here are some of them.

Contact Management

The real estate sector relies heavily on data and customer information. Having the right contact information and customer data allows real estate companies to identify the changes, behavior, and trends before they offer their products and services or even start their marketing efforts.

When you equip your real estate sales team with a good CRM system, not only that you, they will reap the benefits of contact management but will be able to segment the contact information. They can categorize customers in accordance to industry, job role, and company size.

This will be a great addition to strengthen your email marketing strategies and phone calls for your sales team. Furthermore, adding more revenue and improving all email marketing metrics.

Another advantage of having a CRM software that has great email marketing tools is the ability to have focus targeting. In order to start your marketing efforts, you have to sift through multiple sorts of customer data. Doing this manually can take too much time, when you can do it with a CRM platform.

It is essential for real estate businesses to understand what data is and how personalized targeting can be a great leverage for your business. You cannot do so without the aid of contact management. To get a response from potential customers, you need to send out messages that appeal exactly to them.

With a reliable CRM software, you can be able to sift through contacts and target potentially profitable customers. With sifted and categorized information, you can enable your sales team and marketing team to take actions that will improve prospect awareness and customer satisfaction.

Sales Process is Made Easier

When you ditch the manual data entry activities for your sales team, you’re giving them more time to do better at customer interactions. With a good CRM platform, you can be able to maximize the full potential of your sales team by equipping them with the necessary tools.

Tools like sales pipeline management, deals management, auto lead scoring, and more can surely make your sales team tasks seamless and even more productive. The better tools your sales team has the more productive they are with their jobs.

Sales Productivity

When you provide your staff with the right tools for contact management and email marketing, you’re setting them up for success too. CRM’s are mostly equipped with features that can help you and your team stay productive sales-wise.

When you equip your team with the CRM that fits their process and their needs, they will know how to handle customer interactions during phone calls. They can have a better understanding of your customers, and they can be able to cater to their needs.

Marketing Automation

Your marketing team wears a lot of hats, and adding more manual work can greatly affect sales productivity. That is why it is important to have some sort of automation is needed. 

With a good CRM platform, you can integrate and automate your marketing process to ensure a smooth flow in transactions and interactions so that your sales department will have clear priorities and a history of customer interactions.

Furthermore, a good CRM allows you to integrate your social media accounts and landing page forms to the CRM. This is most beneficial for real estate companies to capture new leads into the system without having to leave the platform.

Not only that marketing automation saves time for your marketing team, but they can focus on what is essential, but it can also save you on operational and staff costs. Because, you won’t need to hire more people, or even buy additional software or equipment just to become more productive.  

Marketing Campaigns are Made Easier

Sending emails is not just enough. You also need to personalize your content. With a CRM, you can be able to move your marketing campaigns easier.

The right CRM will have the tools like Campaign Management that will provide you real-time statistics of the parameters you set for your ongoing campaigns like the number of clicks, emails, opened emails, leads, deals, and more.

You can also mobilize and drive your marketing through the integration of social media platforms in the system. You can track the progress of your social media campaigns directly from the CRM and easily add your leads to the system through this integration.

Here’s where it gets better. You can increase your lead conversion rate fast with email marketing features. Most CRM provides you with a strategic approach in email marketing through the use of email templates, bulk emails, workflows, scheduler, email tracking, and more.

On top of that, you can also consolidate your products and services into one catalog. You can easily categorize, organize, and standardize all your product information across all sales channels through this feature.

These are helpful tools to set your customer’s expectations and making sure that your customers will receive rich and consistent information about your products.

Email Senders and Trackers

Another essential key to marketing is timing. Having the ability to know when to send a follow-up or schedule your next email is great leverage. With a great CRM, you can be able to do so.

The right CRM will have email tracking features built into its system to help you identify your timing. This feature will notify you the moment a client opens an email, clicks a link, or download an attachment you have sent. Knowing this information can provide you and your staff with the opportunity to follow up with your leads, prospects, and customers in a timely manner.

You can also schedule your next newsletter or promotions without having to send them to clients manually. Most CRM platforms are built with email senders and schedulers. So all you have to do is queue the materials to the

Conclusion

Break the stereotype that real estate businesses can only do face-to-face business. With the advancement of digital solutions, it is essential to invest with the right CRM.

When you’re looking for a good CRM to help you gain leverage with your email marketing game, then Saphyte is the best option for you. 

Saphyte is a CRM software designed to support real estate businesses with their sales, marketing, and customer service departments. The CRM is built with tools to help you automate your tasks, create workflows, email templates that can help you with your campaigns, and other tools to make you and your team productive and efficient.

Saphyte’s system is built with algorithms that allow your team to have an efficient and effective process that leads to proactive business decisions. Partnered with features like Sales Intelligence and Sales Forecasting, you can be able to make practical decisions that can help you personalize your customer’s journey.

Furthermore, Saphyte has a pay-as-you-go monthly fee scheme that fits like a tee with your budget. No set-up fees, free trial for a month, inclusive of a free demo, and a 24/7 customer support readily available in every subscription plan. 

Make an investment with a reliable CRM software for your real estate business today. Choose Saphyte as your CRM partner. Contact us for a free demo or start your free trial now.

August 4, 2020