How to Organically Grow Your Email Subscription List
Learn more about how to organically grow your email subscription list, a crucial part of running a meaningful email marketing strategy.
Many companies do not know how to organically grow their email subscription list. This makes it hard for them to run their email marketing strategy and achieve meaningful sales and marketing objectives.
To make your job easier for you, we’ve listed down tips on how you can grow your email list without buying them off the internet. Let’s get started.
1. Offer value in exchange for subscription
One of the most effective ways to get someone to subscribe to your email list is to offer something that the customer would find valuable. This can be information that they’re interested in or are actively looking for or tools that can help them work easily.
Many companies offer lead magnets such as an eBook, a PDF report, an inspiring or motivational video series, an infographic, or even a discount on a product or service.
Find something that your target customers would find valuable and offer that as your lead magnet.
2. Personalize your offers
Customers have different needs and priorities at every stage of the sales process. You may even be able to predict what they need depending on the sales channel they’re using.
Because of this, it’s important to personalize your offers depending on what they need. Offering them discounts at the first stage of the sales process may not be needed as the customer is still looking for information about your product.
Offering detailed product information may no longer be needed if the customer has already gone through many steps after discovering your brand and is close to purchasing your product.
Making sure your offers are personalized ensures a high level of success in closing the deal.
3. Differentiate yourselves from competition
When offering lead magnets, it’s important to identify and communicate to customers what you can do that your competition isn’t able to do. This guarantees that the customer understands your unique value proposition, and will make it likely for the customer to avoid scanning the market for alternatives.
4. Have a straightforward CTA button
Your CTA button should also be simple and straightforward and redirect the customer to a landing page where they need to be. This must be sensitive to their stage of the sales process.
Do not redirect customers that still need a lot of convincing to a page where they would make a purchase. It’s important to note that the CTA button must communicate clearly what value the customer will get after clicking the button.
5. Make your content shareable
If you’re trying to grow your email list, make sure your content is shareable. Those that have subscribed to your email campaigns may find it valuable enough to share it with friends and family. This makes the spread of your content through word-of-mouth communication easier to do.
6. Connect through social media
Social media is one of the best places to get customers to sign up for email campaigns. Not only are most people active on social media platforms, but these social media platforms can deliver and spread information fast.
It’s also easy to promote your brand on social media organically or through paid content. This allows you to instantly connect with a massive target audience and get them to sign up for your email campaign.
7. Conduct A/B testing
A/B testing is an important way of assessing the effectiveness of the elements of your sales and marketing strategy. This type of testing will tell your subscribers’ preferences over things such as:
- Subject line
- Type of Content
- Color or Style
- Schedule When Email is Sent
8. Engage through your employees
Get more people to sign up by making your messages sound more personal by coursing them through your employees. Have a “human tone” by signing off using your employees’ signatures.
Below is an example of how Semrush, an American SEM company, uses a “human face” to communicate with target audiences.
You can also add customer reviews or feedback to social proof— making it easier to convince your target audience to sign up to be part of your email list.
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