Saphyte: The No. 1 CRM Solution Dubai

Saphyte Team

4 min read

Updated: May 17th, 2022

What is CRM? In this article, not only will you know the answer but you will learn ways on how to use it to make your business more efficient and more profitable. 

Let’s face it, running a business is difficult and it has its set of challenges. Every day you have to make decisions that affect your employees— whether you’re deciding the equipment or supplies to buy for the office, how much you spend on advertisement, or which business software is best for your work processes. You wear a lot of hats and we’re sure that on top of all of that, managing your customer relationships is one of your major priorities.

If you don’t know what CRM stands for and how it is being used these days, don’t worry because you’re not alone. Based on studies, over 60% of businesses have no working knowledge or have an outdated understanding of CRM.

In this article, not only will you know exactly what a CRM is but you will learn how to use, in a few different ways, a CRM system so it can dramatically improve your business and boost your profits. So let us get to it.

What is a CRM?

Customer relationship management (CRM) but that’s is a way to manage leads—  people interested in your business — and your existing customers in the most efficient way possible to extract the most value. 

And by value, it means money. More specifically, it refers to the system a company uses to analyze customer interactions and measure data throughout the customer lifecycle.

The goal of CRM is to improve business relationships with customers through retention and acquisition. And when you’re able to effectively manage your leads and your customers, more leads end up being happy paying customers. You build a loyal customer base who will become your advocates and customers will enjoy a better experience with your company.

Whether you’re a small business looking for a place to store information and have it accessible across multiple devices or you’re a larger business wanting to manage customer interactions and focus on improving customer satisfaction, you will want a CRM software.

Ways a CRM Can Help Your Business

Many businesses try to solve issues in sales and marketing operations by using spreadsheets. But this is inefficient. Using a CRM system makes everything much easier.

Here are five ways how  you and your company can benefit by using a CRM:

You will have much better data organization 

Just import your list of leads, contacts, and customers into your CRM. With the software, you can start tracking sales and your levels of engagement with your leads and customers, so you know where to focus, which practices you need to continue, and which areas need to be improved.

You will have enhanced communication 

Make it easy for your sales team to follow up with outstanding proposals by scheduling automatic reminders and creating a set of email templates. CRMs can enhance your communication processes by making them fast, easy, and efficient. 

With a set of functionalities such as reminders, notes, and alarms, you will be able to keep your communication lines open and keep your leads and customers engaged and updated about the changes in your company — whether it be about a product on discount or new services you are offering.

You can easily share information 

By giving your sales team access to the same resources through selective data sharing, your teams can easily share much-needed information so they can be empowered to make data-driven decisions along the way. 

Selective data sharing also ensures that some customer information is kept confidential and privacy rights are not violated — keeping your customers’ trust unbroken.

You will catch all leads

Just create a web to lead forms and embed them into your contact pages on your website. The information that is captured will automatically be pushed to your CRM and assign it to the appropriate salesperson which allows for a quick follow-up so you don’t lose sales.

The sales representative can engage the lead right away and take the needed actions to foster a growing relationship with potential customers.

You will know your numbers 

You can schedule weekly emailed reports so each of your sales team members knows how close they are to achieving their monthly, quarterly, and annual goals. In fact, in a recent survey of users who have a CRM system in place, 67% said using a CRM system helped them better follow up on opportunities and leads. And 56% also said it improved customer relationships because all customer interactions are accessible in one place.

So think of a CRM as a tool you need to manage business relationships, practices, and processes. It’s not a tactic— which is short term. It’s a strategy and it helps you manage more than just your business context but also your vendor relationships, internal sales activities, and marketing teams.

More Efficient Sales and Marketing Performance

An effective CRM helps you gain insights into your business sales performance so you can adjust your strategies based on trends. You’ll also help your sales team stay on task by setting up something called automatic workflow— which are basically automated actions and messages that are triggered by certain events or conditions that you set up using the CRM.

This ensures interactions with potential customers don’t fall through the cracks and saves you time from having to repeat the same steps over and over again. As you now see, there are a lot of benefits to implementing a CRM system in your business. 

If we take a look at some very common problems that having a CRM can help you solve such as: swimming in information and can’t keep track of your business data, or you’re losing business because leads are falling through the cracks, or you have no idea if your marketing dollars are helping or hurting your business, or you waste time trying to find emails from a customer, or you’re missing appointments and not following through on all of your tasks — all of these can be fixed by a CRM.

A CRM can also help if you have no idea if your business is growing or how it’s growing, or if your customers have to repeat themselves every time they call your business, or if each person on your sales team has a different sales process, or if you lost a hot lead or list of leads when an employee left your company, or if there’s no consistency in email messaging sent to your leads.

The business software can also come in handy if you have no idea if your Google AdWords campaigns are profitable because most sales are closed offline, or your sales team has no way of prioritizing their task list, or if you don’t have a way of collaborating as a team.

As you can see, a good CRM lends itself to solving several different problems in every business. Now that you know what a customer relationship management (CRM) is, how it helps, and why businesses should use it, start thinking about ways in which it can help your business. 

Certainly, you’ve already got a few ideas brewing.

Saphyte: The No. 1 CRM Solution in Dubai

For your CRM needs, choose Saphyte.

Saphyte is a cloud-based CRM software solution that can help you with your day to day sales and marketing needs. With Saphyte, you can easily manage your customer data such as your customers’ contact information in a centralized platform. 

With the data, you can make phone calls, send emails, track your sales cycle, and manage your marketing campaigns. Saphyte has been proven by our clients to increase sales performance and grow the business over time.

To make it easy for you to integrate the technology into your business, Saphyte waives all the set-up fees, implementation fees, and customer support fees for its new users. You will also only be billed according to usage with its Pay-As-You-Go pricing plan.

Contact our support team now for a free demo.