The Best CRM for Small Businesses

Saphyte Team

6 min read

Updated: July 8th, 2020

In light of the recent pandemic, the economy has pushed most businesses into a once-in-a-lifetime crisis. Large factories and offices are forced to shut down. So are hotels, restaurants and most shops.

Like any other crises or pandemics, the Coronavirus pandemic will eventually die down on its own. It might take long, give or take a few months from now or a year hereafter. New business models will rise and evolve, and would give way to innovations that will help society in different ways.

Also, consumer behavior will change. The morning after this pandemic will open up plenty of new opportunities and challenges for small businesses and SMEs. Because once the pandemic ends, people will have to rely on small businesses and medium enterprises to spearhead economic recovery.

As the economy recovers, it is also essential that small and medium enterprises have the best tools to back them up. Aside from a flexible and scalable business strategy, businesses should also have the technology and means to achieve their goals.  

What is the role of technology in Post-Covid Economic Recovery?

Although work and life will never be the same after the pandemic, technology will remain as the same – impactful and changing. Post-pandemic the world will see an increased use of virtual technology for meetings, education and appointments.

There is also an increase of substantial investment in science and medicine, and use of AI and cloud-based technology. Work from home and virtual meetings will be a greatest playmaker in the work culture.

Government agencies and private sectors will increase its use of technology and automation in all areas. It is expected that there will be an increase in e-learning, wide use of telemedicine, and reduction in overheads.

That is why it is important to get the aid of technology, while the economic status of the country is still asleep. If you always wanted to upgrade your business or renew your business model, now is the time.

Because once restrictions start to lift, only those with the agile and adaptable business models are able to address consumer demand, restart operations and start growing employee strength.

In order to be more adaptable in the future you need help with a CRM.

What are the Key Benefits of CRM for Small Businesses?

CRM offers more than organizing your sales processes, sales activities and customer support. This sales and marketing tool can help you with a lot of things. Here are some of the most known benefits of CRM.

CRM Helps Businesses Grow

Yes, Google Contacts, Google Sheets, or a GSuite might be suitable for you as of the moment because you’re operating a small business. But this might not be the case when you’re aiming to grow your business.

Basically, a CRM is a tool that can help you in growing your business and your bottom line. If you are personally taking charge of customer support and customer data for your business, then you can only handle a small number of clients.

But what about if your numbers start to grow? Shouldn’t it be better if you start with a system that is scalable and flexible to you? With a CRM system, you can be able to manage a much larger amount of data. Enough to cater to your customer’s demands.

CRM Organizes Your Data

One of the most basic functions of any CRM tool is the ability to manage data about your customers and leads. This CRM feature helps your business stay organized without having to commission someone to create your own system.

The software also ensures that you are aware of your customer’s contact history and customer preferences. This will be of your advantage whenever you’re communicating to a customer, you effectively sell your products to them.

CRM Makes Sure your Sales Team has the Best Information

CRM gives you the ability to organize and easily access customer information. This feature is not just about making sales and phone calls easier for you and your team. This feature can also allow you to cultivate better relationships with your customers or prospects. 

CRM Allows You Stay in Touch with Customers or Prospects

CRM tools like Zoho, Saphyte, and Hubspot CRM allow you to have access to easy ways in keeping in touch with your customers or prospects via email. When you regularly keep in touch with customers, it can help you keep your business stay at the top of customers’ or prospects’ minds. Hence, increasing your potential ability to sell to them.

CRM Nurtures Your Leads

Your contact manager shouldn’t be burdened with menial tasks. One of the greatest potential benefits of using CRM is the ability to increase sales. How? Through nurturing lead tools. A CRM software is packed with tools that can help you and your sales team nurture leads, prospects, and customers.

CRM keeps organized information about your potential customers. The system also allows you to stay. in touch consistently. Hence, nurturing your leads and finding ways to turn those relationships into actual sales for your business.

CRM Segments Your Contacts

Your customers and leads are going to react differently to your content and modes of communication. This is where contact segmentation comes in. A CRM system gives you the ability to create different groups of customers so that you can communicate with them in different ways. Which then creates a personalized customer experience, and more value to your brand. 

CRM Can Automate Your Communication

Communicating with all of your customers and prospects takes a lot of time. Most especially if they’re just updates and queries. But with CRM you can automate your replies and perhaps answer frequently asked questions through live chat.

The system not only helps you do more in less time by keeping different lists, but it can even automatically segment some of your customers into specific groups based on their purchases or other behavior.

CRM Encourages Repeat Business and Customer Retention

When you have quality data and automated communication, from there, you can use CRM to target your existing customers as well. If people have already made business with you, they’re more likely to do so again. In order to do this, you must target your messages specifically based on your customer’s preferences or buying habits.

With CRM you can be able to do that easily. With better communication tools, segmenting of contacts, and proper implementation comes repeat businesses and customer retention and loyalty.  

CRM Allows You to have Access to Metrics

With a CRM, you can have easy access to important, critical, and essential reports and metrics based on the information and communication history with your customers.

These metrics and reports allow you to have great information about your progress and perhaps refine your marketing strategy in return. The more informed you are, the better you can implement your sales strategy.

CRM Allows you to Build Good Business Habits

When you have access to information and automation features you can also have the ability to build good business habits. CRM can help you with building good business habits which in return adds value to your company and brand.

When you have immediate access to accurate possible data, of which you can use for your decisions going forward. Doing data-driven decisions on a consistent basis, allows you to build good habits that can resonate to your customers and prospects. The better habits you gain, the better for your business.

CRM Connects to Other Services

Using CRM is not supposed to be learning rocket science. Most CRM systems can integrate with services that enable you to connect to platforms you’re using as of the moment. You can integrate your email accounts, social media accounts, payment gateways, and even identity verification.

This feature allows you to have lesser movement and more time to spend on your customers. You don’t have to switch from one window to the other and do your tasks seamlessly.

Why is Saphyte the ideal CRM Tool for your Small Business?

There are plenty of free CRM software options in the market. Some offer free versions and free plans like Agile CRM and Zoho CRM. What sets Saphyte apart from its competition?

Saphyte is a customer relationship management system built and registered in the United Arab Emirates. This CRM software helps SMEs and enterprises alike to streamline their corporate activities and integrate them into a single powerful platform.

Armed with powerful sales and marketing tools designed to improve the efficiency and productivity of your business and sales process. Also, Saphyte is not limited to support only a few business sectors but almost every sector because of its flexibility.

Businesses can customize the system according to their own processes to make it adaptable to your own business process. The system’s user-friendly interface makes Saphyte generally easy to use.

The user experience is similar to how a user will navigate through their social media accounts and pages. In addition to that, Saphyte is built for scalability. As your business scales up, Saphyte grows alongside with you and accommodates your growing database and processes.

Saphyte is built with the following features that you can enjoy while using the software. Here are some of the platform’s prominent features.

Ease of Use

Saphyte is built on the idea of user adaptation and makes everything convenient for businesses. Every feature that you look for and every detail are categorized into tabs for easier access. 

Everything is made simple and straightforward from the interface, visuals, set-up, keywords, and sales terms. All of these features are made to make work simple for you and your sales and marketing team.

In addition, Saphyte’s Dashboard is easy to customize. You can eliminate any unnecessary information the moment you open your CRM software by just dragging and dropping widgets. Hence, you get to have immediate access to critical and essential information of your sales activities or campaigns.

Marketing and Sales Features

Marketing automation and sales processes shouldn’t be hard. These two essential components have been made easy by our CRM system.

With Saphyte, you can have an all-access to a list of prominent features and help you gain more ease in doing business. These features include Client Management, Sales Pipelines, Lead Generation tools, Lead Scoring, Hierarchy, Campaign Management, and to name a few. 

This CRM feature is designed to give cohesion and centralization of information and data about your current target market. Making your sales campaigns and lead nurturing easier and more efficient.  

Metrics and Reporting

Get the numbers and data you need in real time. Saphyte has an amazing Sales Intelligence and Sales Forecasting feature. The system of the platform calculates and puts them into graphs and numbers you can easily understand. This function is most beneficial.

Most especially, if you refine your marketing strategy and make crucial business decisions.

Campaign Capabilities

Our CRM software for small businesses and enterprises also has the capability to make your campaigns easier and more focused. 

Saphyte is built with world-class marketing features such as Email Integration, Email Marketing, Campaign Management, Email Templates, Social Media Integration, Form Builders, Product Catalogue Builders, and Email Tracking. You can find them all in one platform. 

Hence, assuring you of a smooth sailing marketing campaign for your business. 

Mobile access

Every business has to have the right to access information, anytime and anywhere. What better way to achieve that than through having a mobile CRM at your fingertips? Saphyte is built with an easy to use, and insightful mobile app for you and your business. Also, Saphyte’s mobile version is a free CRM app that you can download in iOS and Android.

Customer Support Availability

You matter the most. As our client, you can expect that our customer support team is available 24/7 for your concerns and queries. Whether it is via email or live chat, the Saphyte customer service team is at your disposal. 

Not only that, we will assist you from the product training and demonstration, up to your implementation. If you ever stumble upon questions while you’re using the software, Saphyte will be there for you.  

Customizable Multiple Dashboards 

In order to create smart business decisions, you need access to accurate data. With Saphyte, you can customize multiple dashboards and have easy and immediate access to information about your sales and marketing campaign progress. 

The system allows you to have an overview of the information you want with regards to your client, sales, marketing, and support management. All you have to do is drag-and-drop functionalities to move different widgets and name them according to your preferences. Easy, accessible, and straightforward.

Conclusion

The most important thing to note is that a CRM software shouldn’t cost you a lot. With Saphyte, you can enjoy a month of free trial before diving right into the paid services. There are no hidden fees and charges. In addition, you don’t have to pay for a set-up fee.  

We also have our customer service representatives available anytime you have questions and are willing to walk with you until your problem is solved.

If you want to be more efficient and effective, see how Saphyte can boost your sales leads and help you close your deals faster and better, get the free trial and try the best CRM for small businesses now.