Why Businesses should use CRM Marketing Post-Pandemic

Saphyte Team

4 min read

Updated: August 27th, 2020

Despite the fact that the current pandemic has pushed the world to a pause, the world has remained resilient over the situation. One proof is how businesses find ways to survive, and how they can bounce back after the pandemic.

According to Lootah Real Estate Development CEO, he believes that UAE will be one of the first to bounce back post-coronavirus pandemic. He believes that the resilience and the UAE people’s ability to adapt will be the greatest factor businesses’ success after the pandemic.

That is why as businesses start to recover, aggressively marketing their business should be their main priority. Here’s why.

Why is Marketing Important for Businesses After the Pandemic?

Communicating with your audience is an essential key for you to stay afloat, and you can only do this through marketing.

When you let your customers know that you’re keeping safe whilst bringing some news of normalcy, this can actually be advantageous for you and your business. Especially now, there are uncertainties and misinformation from brands and establishments about when and how industries can operate.

This is why keeping your customers in the loop about your business is important. Not only are you informing them, but you’re also staying relevant to your customers.

The Role of Integrated CRM Marketing Post-Pandemic

Customer relationship management (CRM) systems will play a large role for businesses, especially in the retail, real estate, trading, and insurance companies. As the most common business strategy post-pandemic will focus on email marketing, phone calls, and customer support, your business will need all the help it can get.

A CRM software can help you and your business stay afloat or gain momentum for growth post-pandemic. Here are the roles of integrated CRM marketing software post pandemic and how your business can leverage from it.

CRM allows you to build trust and deepen customer relationships

Your business automatically went on “survival mode” at the start of the pandemic. Your priorities were about keeping your employees safe, sustaining your business operations, ensuring liquidity, and protecting your revenue. But now that you’re in the process of bouncing back, having a CRM will go a long way, especially after the pandemic.

After the pandemic, your customers will shift to “buying mode.” In order to prepare your business, you need a solid contact information base of your potential or existing customers.

Having quality customer data can help you build trust and customer relationships. With quality data, you can stay engaged with your customers despite limited operations. You can also update them about the status of your business, provide content that caters to their needs, and assure them that you’re following COVID-19 protocols.

When there is transparency between you and your customers, you can easily build trust, which eventually enhances your sales productivity.

CRM allows you to understand and adapt to the new customer journey

CRM systems enable your business to streamline your sales process through sales and marketing automation. With the data stored and processed within the system, the ever-changing consumer behavior can now be forecast and predicted using big data.

According to Teradata, 41% of marketing teams and executives use customer engagement data to build their marketing strategy. Having a tool like a CRM enables you to analyze data and anticipate where your customers are going, eventually leading to active listening.

This allows you to observe your customers’ buying behavior in real time. After the pandemic, you won’t have the time to guess what your customers are thinking or what they need. With the help of a CRM, you will be able to identify and segment developing customer pain points that can provide opportunities for you.

When businesses actively listen to their customers, they will be able to understand and adapt to the sales journey of their customers. This is a critical point, especially post-pandemic. Business will have to go beyond traditional marketing methodologies and widen their marketing horizons by adapting to digital solutions.

Given that the customer journey will drastically change after the pandemic, your customers will eventually expect better products and services from your business. This is what will give you the edge over your competitors. And you can only achieve that by having solid customer knowledge.  

CRM allows you to effectively collaborate

More than the marketing campaigns, social media campaigns, and customer support – a CRM can redefine or reshape your sales role. With the recent and rapid developments of technology during the pandemic, it is expected that consumers will change their behavior.

With a CRM, you can strengthen the collaboration between your sales and marketing team. These teams need to work closely together whether it’s about account-based marketing, digital lead generation, content marketing, or sales materials.

The right CRM platform can help both of these teams to gather and share quantifiable and quality data on leads generated from marketing activity and closed sales, and it can also measure success in these activities. 

By providing your marketing team with the right insights and tools, you are also equipping them with the fundamental components to develop, execute, and refine sales strategies. In effect, your sales team can help your marketing team become the voice to your customers.

Yes, marketing and sales are different in nature but putting these two departments in one pod can be effective. When your sales and marketing team are working effectively together, you’ll be ready to tackle the issues post-pandemic. 

CRMs allow you to identify the causes that align most closely with your brand and stakeholders, and carefully craft your response

At the start of the pandemic, the way people interact and address information has changed drastically. Customers these days would like to prefer a personalized response from businesses. By using the right platform, your business can address this challenge and personalize your interaction with your customers.

A CRM allows you to store customer information into its system – information such as company name, person of contact, and even notes about the company.  Each contact record has all the information you need concerning a lead or potential customer, from transaction history to contact information to account activity.

Having access to relevant customer data opens the door to a pot of gold of customer information at your sales and marketing team’s fingertips. This makes it easier for your team to know who they’re speaking to, what their needs are, align them to your brand, and eventually lead to valuable sales conversations.

When you have a great base of contact information, you can personalize your messages for your campaigns in the future. By doing so, you are also carving your list of targets into bits and segments, hence, increasing the effectiveness of your campaigns.

Conclusion

To further increase your chances of success post-pandemic, it is best to subscribe to a reliable CRM solution. With that, consider trying Saphyte.

Saphyte is a CRM system that helps you streamline all of your corporate activities and integrate them into one powerful platform. The platform is built for business in order to aid them in managing their customer data, conducting marketing tactics and strategies, and identifying long-term opportunities for business owners.

The platform is built with features designed to make sales and marketing easier, as well as make things smooth and seamless for people with administrative roles. Also, the platform is built to be the best software for growing businesses that need scalability and power to enlist an increasing number of clients.

Another advantage of Saphyte CRM is that the platform is designed to be user-friendly and customizable so that entrepreneurs who are unfamiliar with the technology can easily harness it to realize the full potential of their business.

Furthermore, Saphyte understands that the budget will be tight for businesses post-pandemic. Hence, Saphyte’s pay-as-you-go monthly fee scheme allows you to effectively budget your finances and focus more on other expenses for your company.

No set-up fees, no extra or hidden charges, free trial for a month, inclusive of a free demo, and a 24/7 customer support available in every subscription plan. 

Allow your business to grow and realize its full potential after this pandemic. Start by investing with the right CRM platform. Start rebuilding your business with Saphyte. Call us now to book a free demo and start your free trial now.