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Why CRM Matters in Businesses

Published on October 13, 2020
4 min read
Icon Saphyte Team
4 min read

In the business world, those who have advanced or better technology incorporated in their process always have an edge in terms of competitiveness in the market. Yes, effective sales and marketing are key in achieving business success. But their effectiveness will only manifest if they are equipped with the proper technology. 

And to help you and your team be equipped with the right technology, you must use a CRM platform in the entirety of your corporate activities. This modern solution is developed to help Big, Medium, and Small businesses in all of their processes.

A Customer Relationship Management (CRM) system is a technology that automates different business processes. It has different tools meant to increase the effectiveness of your marketing campaigns, sales cycle, and customer service. In other words, CRM software raises the level of your processes on many levels.

With that being said, here are the reasons why CRM matters in businesses.

Helps Improve Customer Service

We know that customer service can make or break any business. Especially nowadays that most people can easily praise or complain to any company through the use of the internet. Luckily, CRM has the necessary tools to help you carry out proper customer service.

The CRM tools enable you to become closer to your past, potential, and existing customers. It manages all of the contact information stored in the system to help you create awesome customer experiences. These tools give you essential information on how your customers behave in your different sales channels. With this, you will have the ability to address their needs right away.

According to Capterra, there is a 47% increase in customer satisfaction to those who used CRM in their businesses. This just proves that CRM enables you and your team to execute awesome customer service that will only lead to one result – an improvement in your customer loyalty.

Better Data Management

Not only will CRM help you execute proper customer service, but it also serves as easy-access storage. Cloud-based CRM allows you to store and access all of your business and customers’ data in its own system. It gives you access to all of your data anytime anywhere.

With all the data stored in one location, your team will have a rich and consistent data flow wherever they work. May it be in the office or in the comfort of their homes, CRMs data management will give easier load on their work.

With this, you will also have better contact management to all of your prospects, leads, and clients. All the data related to your clients such as Name, Address, Email, and more, will be stored and automatically be built as a profile in your CRM system.

Easier Sales Cycle

Customer Relationship Management systems are capable of turning customer interactions into essential data in your business. With the help of these features, you can establish a well-built sales process that increases success in closing sales.

With that being said, we know that customers may come from different channels such as social media, emails, or even your own website. That is why CRM automates your sales and enables you to streamline all of your sales processes. It allows you to build a single sales pipeline that can be used even across all of your sales channels. 

This sales pipeline will create a standard process that all of your customers across all platforms will go through to help you monitor their progress into becoming a closed deal. With this in mind, sales teams can do their job with high efficiency without needing to do a lot of work.

Thoughts to Ponder

CRM systems are powerful enough to help businesses in managing all of their processes, departments, teams, and even customers. It is both a helpful and essential tool in achieving the desired business growth and success. With CRM, you will have everything that you need to raise the level of your business.

When you search for reliable CRM systems on the internet, you will find a lot of different results. Some are powerful but are way out of your budget. And some are affordable but lack some of the features that you need. But there is a new player in the CRM world that is both powerful and just the right one for your budget.

Introducing Saphyte Customer Relationship Management

Saphyte is a CRM software that has only one purpose – that is to make everything convenient for your business. It is the type of CRM that will give you all of the powerful but necessary tools at an affordable price. It is specially made to be the best software for growing businesses. And to make your life easier, Saphyte is built to be user-friendly so that you can realize the full potential of your business without giving you a hard time.

All of the previously mentioned features of a CRM are also found in Saphyte. Not only that, it has additional unique features that give you all the benefits of a CRM system.

Team and Workspace Management 

Team management is complicated if done with traditional methods, especially since many of us are working from home right now. But with Saphyte, you can manage your team by creating roles in the system. This implements authorization and restriction for each role and applying it to each user depending on which department they belong to. This provides smooth deliberation of tasks to each member of the team. 

Not only that, you can also create different departments tailored to your business organizational structure. With the created departments, you can group your employees into certain teams under each department. This establishes a standard chain of command no matter where you and your team are located.

Aside from that, Saphyte is equipped with an intelligent workflow that allows you to set up, automate, and run your business processes efficiently. This removes any unnecessary and repetitive tasks from your team’s workload. This way, your employees can focus on other important tasks while the system will take care of the other processes. 

Full-packed Integration

Running a business requires handling loads of data every day. Your employees from each department will inevitably bring a lot of data from their respective roles. Without having the capability to integrate, your employees will consume more time accessing them when needed. The advantage of having Saphyte is that it can integrate all your platforms in a single system. 

Saphyte’s integration feature will let you have your social media channel, your different emails, and other platforms in its system. With this integration, you can immediately respond to any of your customers across all platforms using only Saphyte CRM. This allows you to save time and effort in opening each platform without having to switch from one software to another. 


CRM systems matter because it gives businesses the liberty to handle all of their processes using only a single system. And while there are many different CRM in the market, Saphyte gives you all the benefits found in big CRM platforms at an affordable price.

And to allow you to experience first-hand why Saphyte CRM matters in your business, we have a one (1) month free trial and a free product demo without any hidden charges. So, don’t waste any time and discover what Saphyte can do to help your business reach your goals.

October 13, 2020