Why CRM Matters in Modern Times

Saphyte Team

4 min read

Updated: November 10th, 2020

We can no longer deny that things that might have worked in the 1950s or even in the ’70s can no longer work today. We now have the advent of the internet and we even have cellular phones that can connect people immediately via phone calls anywhere in the globe. 

Looking back when all of the processes were done face-to-face, so much has already changed in our day to day business processes. Now we can perform deals and transactions online. We can now even have teams and employees scattered across the globe working remotely and effectively.

This change has impacted the business world so much to the point that if businesses cannot adapt to it, they are doomed to fail. Flowing through this change, various technology systems and software were created to accommodate modern business demands. One of these is the Customer Relationship Management (CRM) system.

In this article let me share with you Why CRM matters in modern times and why it has become a must-have for large and small businesses alike.

What is CRM

Customer Relationship Management or CRM is a system that, as the name implies, helps businesses manage and analyze their interactions with their current and potential customers. With these services, CRM gears towards improving customer retention to ultimately boost sales. 

CRM systems, just like Saphyte, seek to improve business issues such as decreased efficiency, increased overhead costs, and prolonged time of completing work. To help solve these issues CRM systems offer automation, integration, and centralization. 

Automation Increases Efficiency 

In traditional means, a lot of manpower is needed to input data. Not only does it consume your employee’s time, but it also decreases their efficiency. 

Why? Because these employees spend so much time with mundane tasks instead of doing a more important task. Not because they do not want to do it, but because they have already spent so much time and energy doing repetitive tasks. As an effect, this also increases the percentage of human error. 

Fortunately, with CRM software, these repetitive tasks can be pulled out of your employee’s to-do list. Good CRM platforms, like Saphyte, have a friendly user interface that would allow you to drag and drop tasks, create and connect nodes, to easily set up a workflow. 

This workflow is a sequence of different tasks that processes a set of data to achieve your desired output. Because your data will pass through the same workflow, as an effect, your output is uniform and has a higher quality.

Despite what others believe, automation does not make your business lose the human touch. It actually does the complete opposite of it. With proper selection, you can pick out which task needs to be automated and which task needs not. 

Consequently,  you will have more time to tend to these tasks which require personalization. For example in email marketing, you can have your system automate data segregation of contact information, while you personalize customer emails according to their needs.

Integration Boosts Productivity

Businesses nowadays have to increase their social media presence because according to statistics 3.80 billion people are social media users, based on recent statistics done by Hootsuite this January 2020. 

This huge amount of audience pushes all businesses, small and large, to advertise and do marketing campaigns through social media. But the difficult thing about this is that there are already a lot of social media platforms. And, having an account for each social media site for your product and service requires so much work and effort. This is exactly why it is said that Integration is an important first step for business growth.

With CRM doing the integration, this will not be a problem for you. Because, the system works by collecting multiple channels and putting it on a single platform, allowing easy access and easy manageability. Thus for your social media, you can access them easily through CRM.

So, if you have customer inquiries from different sites, you can receive them all in an integrated inbox. This allows you to receive, respond, and interact with your customers quickly. 

CRM systems are also able to integrate external apps for you so that you can have a better user experience and added functionality. This means you can add your external calendars, like iCalendar of Google Calendar. You can sync all your schedules in a single calendar to make it easier for you. 

Integration saves you so much time from switching from one platform to another. It saves you confusion and the headache of being disorganized, too. Thus, when it comes to productivity having a CRM that can integrate your applications well is essential. 

Improves Customer Experience

As the name implies, CRM systems, like Saphyte, allow you to have more customer engagements and automatically analyze all of your customer interactions and convert them into useful data. This feature allows you to have an access to important customer information that helps your team execute better customer service.

And when businesses are able to establish better customer service, it will eventually build a reputation that you value your customer as much as you value sales. Both potential and existing customers will then feel genuine care from you and will highly become loyal customers in your businesses. And to increase your customer loyalty also means to increase sales.

With the help of CRM, you will be able to address any concerns from your customers or you can celebrate with them when they are satisfied with your products or services. This is the very essence why CRM matters, it helps you build long-lasting customer relationships. One that will not just enable your business to grow and achieve success, but will also help you be more connected to your customers.

Establishes Sales Cycle

The life cycle of a single or multiple customers in a business means so much in achieving target sales. That is why CRM evolved from a simple tool for building customer relationships to an all-around business solution that also automates your sales process to increase your annual revenue.

Yes, it automates your sales process so that your sales team will not have to exert so much effort just to fulfill their tasks. Instead, it allows them to focus, be more effective, and become more productive while the system takes care of their other tasks.

With the help of CRM, establishing your sales cycle and achieving your target sales will become so much easier. This is because the purpose of a CRM system is to enable your business to grow and become relevant in the market — especially nowadays that we are still in a pandemic.

The Bottom Line

With all these benefits, CRM matters to small and large businesses in modern times. It is not just some fancy software for your business to become digitally inclined. Instead, this modern business solution is a necessary tool if you want to stay afloat in the current times.

So, to help you choose your official CRM partner, invest in a reliable and complete CRM system like Saphyte. It has all the previously mentioned tools and can even do more for your business. Plus, Saphyte is the most affordable CRM packed with all the tools that you need.

Contact us today and make Saphyte your official CRM software provider. With Saphyte, your ROI is guaranteed.