Why Retailers Need CRM and Drip Email Now

Published on November 17, 2020
4 min read
Icon Saphyte Team
4 min read

The retail industry has always been a competitive field. From big box brands dominating local markets to upstarts that hit the ground busy with their new customers, you have to look for ways to get ahead of the curve.

In order to get ahead of the curve, businesses have to gather a solid number of customers. One of the most common ways to do so is through email marketing.

Email marketing has been one of the key components of many retails businesses’ marketing. It’s no surprise, as there is a high return of investment and at a low cost. However, in order to do derive the desired result, you also need to understand the essence and importance of email marketing.

The Real Essence of Email Marketing

Email marketing is so much more than a marketing strategy. In order to get the open rate number that you desire, you just don’t go and send out a regular newsletter, it has to be a personalized email. 

Sending emails that are ordinary can cause more damage for you than it does good. That is why you need to place a proper marketing strategy, a killer subject line, and an irresistible call to action button. 

Email marketing involves sending newsletters, e-receipts, segmentation of email lists, automation, and a lot more. With the ability to gain access to more data than ever, it has become ever more important for retailers to up their email marketing game. 

There are plenty of email marketing strategies available, but one that can guarantee to up your conversion rate is drip email.

What is a Drip Email Strategy?

An email drip campaign is a series of emails that are automatically sent to a list. These emails typically have a common theme or specific goal in mind, whether it be to drive a purchase, in-store visit, or event registration, for example.

Email drip campaigns are a little more innovative and more comprehensive than your standard email newsletter. The campaign can differ from one situation to another.  

There are times that a basic email drip campaign can consist of two or three emails sent to a user after they have performed a certain action. There are other times that it can be more detailed, with quite a few possible results based on your user or responder’s behavior.

Why Retails Need to Adapt to this Strategy?

An email marketing specialist at FitSmallBusiness.com, Joel Debus, mentioned that retailers should personalize email drip campaigns based on their subscriber data and specific actions, or any trigger events.

With the use of various data points that they have on their users, they are able to automatically fill the users’ preferences and include them in the automated email sending. However, apart from that, here are the reasons why retailers need to adapt to the email drip campaign.


Reports have shown that a personalized subject line can lead up to 26% more opens, and segmentation can drive up to 760% more revenue. Also, Statista discovered that personalized subject lines enable an increase of open rates up to 40.8%.

With these stats, it’s hard to go against personalizing your email drip campaigns because they do work.

Today, personalized and segmented emails is a lot more than auto-populating your users’ name in the subject line. With the upsurge of big data, it has given retailers more perception into their audience than ever before, and automation makes it easier to control the data collected strategically.


Once your email drip campaign is all set up and launched, you may want to keep an eye on its performance. Sooner or later, you’ll be able to see trends that may provide helpful insights into your business. These segments are helpful as well in segmenting your email lists and your campaign even further.


With constant monitoring, you can now identify what’s working and what’s not through your analysis. After that, it’s time to take those insights and act on them. By optimizing your campaigns, you can improve your marketing performance by doing more of the strategies that are working, and reducing the strategies that aren’t.

Over time, you’ll be able to see if the tweaks you’ve made to your campaigns have hindered or improved your performance. Some of these learnings are even applicable to other areas of your sales process.

Why Choose Saphyte as your Implementation Partner? 

Your drip email strategies are surmountable to nothing if you don’t have a tool to partner with it. With that, you need a reliable customer relationship management (CRM) software to help you and your sales team streamline all your campaign activities.

CRM tools are necessary when you want to build customer satisfaction and are necessary for improving customer interaction. They are more than just a tool for storing contact information.

This won’t come as a surprise, as CRMs are the most marketed software in the world. With the abundance of options, you might want to consider Saphyte as your primary option for a CRM solution.   

Saphyte is a cloud-based CRM system that helps you streamline all of your corporate, sales, marketing, and customer support activities, and integrate them into a single powerful platform. The main build and purpose of Saphyte is to make your work and processes more simple and more effective.

Saphyte comes with sales and marketing tools designed to improve your business’s efficiency and productivity. These tools can help you manage your customer data, conduct marketing tactics and strategies, and identify sales opportunities for the long haul.

Here are some benefits that you can leverage from using Saphyte for your drip email marketing campaigns.

Efficiency with Lead Gathering

Your marketing campaign will always need a solid customer database. Customer data is the starting point for every sales campaign. You have to work hard and gather the data that matters to your business. With Saphyte, you can do just that.

Saphyte’s system is designed to help your marketing and sales team gather and nurture your leads. You can gather important leads by integrating your social media platforms into Saphyte’s system. Any data entered via your social media platforms are automatically sent to the CRM’s database.

You can also gather customer data through the Form Builders tool. You can create forms that you for your websites and landing pages to capture leads in a whiff and without having to leave the platform.

These forms are used to capture information (name, email address, telephone numbers, etc.) you need from your prospects. The moment the form is filled up by site visitors, it’ll send the data back into the CRM’s system.

Furthermore, Saphyte has Sync. Sync is a plugin tool that you can install to your browser. This tool can make your contact information gathering from LinkedIn profiles easier, more seamless, and more accurate.

With the use of Sync, you can get rid of manual data entry efforts and make your data syncing and gathering more productive. A great win for your sales team.

Lastly, Saphyte’s mobile CRM app comes with a business scanner feature. This feature is helpful in documenting, transferring, and storing data to your CRM database in a breeze. With a simple scan, you can store your important contact information into the system without the hassle and without error. Thus, making data migration quick, easy, and accurate.

Marketing Automation Made Easy

With the upsurge in relevancy and consistency common to the market at present, adding more manual work for your team is a buzzkill. This is where automation comes in.

Saphyte aims to remove more of your manual tasks and transition your team into automated tasks. With tools like Workflow, email template makers, Client Management, email senders, and email trackers, you can easily implement your drip email campaign strategies.

Saphyte’s Workflow allows you to automate your whole email sending process and command the system to do some legwork for you.

With a simple act of dragging and dropping elements and connecting nodes, your campaigns can now be seamless and be more efficient for you. All you have to do is set the conditions, and the CRM can do the legwork for you.

Saphyte’s Client management modules are perfect when you want to organize and segment your leads and prospects. This will make it easier for you to create those email lists according to your customer’s demographics and interests.

With that, you can create email templates for your campaigns within the system. This will mitigate After creating the template, you can incorporate them into your workflow and wait for the result. You can also easily track and monitor through the email tracking tool accessible within the system.


With the rise of modern marketing demands in the retail sector, it would be great to have a tool that can help you make your work efficient and effective. That is why you should choose Saphyte today.

Saphyte has pay-as-you-go subscription plans that fit your budget whether you’re a small business or an enterprise. The platform can also save you heaps of money from storage investments. You won’t need to install the system on your local computer. All you need is a dependable and stable Internet connection and a browser.

Each subscription plan is inclusive of a free demo and one-to-one product training. We also waive set-up fees and maintenance fees. No hidden or extra charges, and 24/7 expert customer support availability. Team Saphyte also offers on-site customer support for local businesses in Dubai.

Make your drip email marketing effective by using Saphyte. Contact us for a free demo or start your free trial period today.

February 15, 2021