3 Reasons why CRM Leads as a SaaS Enabler
Meta Description: SaaS businesses and CRM software solutions are the new Tyler Durden & The Narrator from fight club. Don’t you agree?
Social Copy: Move and give way to the new Tyler Durden & The Narrator (you know, Fight Club) in the business arena. Meet CRM and SaaS. Learn about this iconic duo making rounds about in the business world today and why CRM leads as a SaaS enabler here.
SaaS is becoming a more popular choice for businesses of all sectors and sizes. Study shows that about 80% of final users in the US alone prefer using SaaS applications. While this is excellent news for SaaS businesses, this means a constant battle to stay on top of the increasing demand and compete.
In today’s modern world, companies are constantly laden with drastically decreased lead conversion rates if the transaction business fails to respond to their query within 5 minutes, and availability has become a hot commodity around customer experience. Putting customers in queue will give them a leeway of choosing your competitors, further diminishing all your business’s efforts in attracting new customers and running effective marketing campaigns.
With this impending challenge looming over the businesses, buzzwords such as CRM and SaaS are often seen, and for great reason too. Both CRM and SaaS software are readily available in the market to help businesses align their sales and marketing needs and even their productivity needs. With their popularity, it’s doesn’t come as a shock that vendors are now combining these two powerhouses.
CRM Leads as a SaaS Enabler, Why and How?
With the constant demand for on-the-go services, choosing SaaS-based services over on-premise software is prevalent among businesses of all sectors. These demands, coupled with the advent of cloud computing and the mobile revolution, CRM software has jumped into the cloud computing world. CRM SaaS deployments of CRM are expected to reach their full potential soon (like very soon).
As SaaS will continue to commandeer the cloud model vessel of the future, businesses will also begin to shift their time and energy to their organization’s core goals instead of investing in obsolete IT solutions. In this case, modern-day CRM systems remain the most capable technology to enable and strengthen SaaS companies. Here are three reasons why.
CRM Software Automate Repetitive Tasks
SaaS employees spend hours and hours on day end on daunting repetitive tasks that prevent them from focusing on what matters most – the customer. There are plenty of events that can happen in an 8-hour shift, yes, but if SaaS employees spend much time doing manual tasks, all efforts are in vain.
A cloud-based CRM solution can help employees and organizations automate such tasks. For instance, you can use it to send the contacts on your email list a series of emails at pre-set conditions and track emails to check if they are read or ignored. Or, you can use CRM to assign tasks or pipelines to your sales team.
CRM software enables SaaS companies to help their marketing and sales teams spend time more efficiently. Automating repetitive, low-impact, yet high-effort tasks, the software frees up time so employees can use it to invest in scaling their business.
CRM Systems Manage and Secure Data More Efficiently
To understand the SaaS model better, think of it as a bank. The bank’s business model protects the privacy of the individual customer while providing reliable and secure services on a massive scale. Customers can use or avail of the bank’s offerings and services without worrying about other people accessing their personal information without consent. That’s why a CRM system is a great combo partner for SaaS companies because of its similarity when it comes to the business model.
We all know that collecting data for your current and incoming clients are free. However, it needs to be appropriately organized to use gathered information fully. A good CRM solution offers a prime repository from which all employees can easily access and communicate with their customers in real-time. All company interactions with customers and prospects are securely recorded and stored for future reference. Employees’ can use CRM tools to determine when the last contact with a customer was, provide call memos, and plan activities – of course, to assist businesses in making better decisions.
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