6 Steps to Generate Leads Fast Without Cold Calling

Saphyte Team

2 min read

Updated: May 18th, 2022

Cold calling is out, these new techniques to generate leads are in. Find out how you can pull in 1k+ leads in no time with these tactics.

Any business owner’s time is stretched and limited, which is why they need automated systems for everything, including and especially lead generation. 

As no client is going to stay onboard forever, you need a constant stream of incoming leads and here, we’ll show you how you can do it on autopilot. The system is based on data that you definitely have access to (or it should at least be easy to generate them). And some very simple math. If you can do addition, multiplication, and division then you can do this.

Step 1: Figure out your customer lifetime value (CLTV) 

To put it simply, CLTV is how much money your business can generate from a customer until they stop buying from you forever. 

To calculate CLTV is really simple. You take the total profit of your business divided by the total number of clients. You can do this for the total lifetime of the business.

For example, if last year, your company made a hundred thousand dollars in profit and you had 20 customers. Then each customer’s lifetime value is $5,000.

Step 2: Determine your customer acquisition cost (CAC)

Figure out the maximum amount you would ever want to pay to acquire one of these customers.

To do this, we need to know your conversion rate, which is what percentage of the time do you convert leads.

We then multiply that by your lifetime value to get the maximum you could ever pay for a lead and break even.

For example, if you convert 5% of leads, then the max you should pay for leads (to break even) is 5% times 5,000. That’s $250 each.

But you want to actually make some money. So let’s put a profit buffer in there. Let’s say you wanted to make a 40% profit. Then your ideal cost per lead is 60% x your maximum cost per lead. That’s $150 for a lead.

Step 3: Build a system using paid ads

Ads are known to work in terms of delivering hot leads without breaking the bank. Determine the costs of your ads and only proceed (if possible) with Step 3 if it’s below your CAC.

When doing ads, it’s important to showcase to your potential customers what value you can provide to them. 

Here’s a list of the best places to advertise online:

Google Search Advertising

Facebook Ads

Amazon eCommerce Platform

Pinterest

YouTube Ads

Twitter

Instagram Ads

LinkedIn Ads

Step 4: Provide content in these ads that include case studies

This is especially important if you’re a B2B business. You need to provide case studies of your client’s successes. Showcase results (rather than how good of an agency you are). And provide plenty of before and after photos of their success. The more authentic, the better.

You can also show rankings, traffic graphs, tool statistics, and anything to highlight your customer success. When doing case studies, mention everything you did for the subject client and tell the reader exactly how you did it.

Give them the exact instructions on how to do everything you did. The goal here is to show how much work you put into your clients. You also show that you’re transparent with your strategies and they’re welcome to try them out themselves.

Step 5: Put call to actions (CTAs) into your case studies

A CTA could take the form of a sidebar widget that follows you down the page on a website. Clicking on it will take any website visitor to an application form, where their details can be used for future marketing campaigns. And voila, you got leads now!

Step 6: Thank your leads

After your leads fill out your form, you need to direct them to a thank you page. Adding in a heartfelt message would make it even better— and you can even show to your leads what signing up the form means and how it would contribute to a better world. After all, customers nowadays are conscious about corporate social responsibility.

Pro-Tip: Gather leads fast with a CRM

Using a CRM would make this job a lot easier for you. And you can fully automate this task too.

Check out how you can design your websites to be lead generation machines with this video:

https://www.youtube.com/watch?v=LHeBjA_jsMc
Want to know how you can generate leads fast without cold calling? Get started here.