How CRM Helps Improve your Business Performance

Saphyte Team

4 min read

Updated: September 27th, 2020

Keeping your customers happy is a top priority for most business owners. As customer satisfaction brings customer retention. Customer retention accelerates your business’s performance.

In any type of business, customers don’t like waiting time, uninteresting products or services, being bombarded with unnecessary and unsolicited emails, and bad customer service. Providing all the aforementioned spells imminent disaster. That is why getting all the help you can get is important.

Speaking of help, it is essential to know the tools that can help you accelerate your business’s performance. Aside from a killer business strategy and a great product to top it all up, you need machinery that can help you implement your plans. This is where customer relationship management (CRM) tools come into the picture.  

In a business setting, it is important for your sales teams to understand the importance of building a relationship with your potential and existing customers. That a relationship with your customers doesn’t end with a closed deal rather it is a lifetime commitment.

In order to build a relationship with your potential customers, you need a strong customer base. To build a strong and reliable customer base, you will need to gather information and customer intelligence.

A contact management tool like a CRM software can help you streamline your corporate activities. Ranging from your lead generation, marketing, sales, and customer service activities. The tool can help you find the right customers, build more sustainable relationships, reduce the cost of sales, increase your employee’s productivity, offer better customer service, and improve customer retention.

A CRM features different tools that you can use for cross-selling, effectively pitching your products or services, and nailing your email marketing campaigns. You can effectively gain leverage with your sales and marketing efforts with a CRM. 

Choose a CRM system like Saphyte to boost your business performance

Moving further, you might want to look at Saphyte CRM to help you improve your business performance. Here are the greatest advantages of Saphyte.

Saphyte boosts your lead generation

Saphyte is not just an ordinary CRM tool. The platform is primarily built to help your team generate and nurture leads. You can generate leads by integrating your social media platforms into Saphyte’s system. Any information made through your social media platforms is automatically sent to the CRM’s database.

Another way for Saphyte to gather data is through Form Builders. Users can create lead capturing forms that they can use for their websites. In return, the form captures any type of information you need. The moment your form senses an entry, it’ll automatically send the data into the system.

To further add, Saphyte has just released a new feature called Sync. Sync is a browser plugin that you can use to gather contact information from LinkedIn profiles. This tool can streamline your lead generation activities, eliminate manual data entry, and can make your data syncing and gathering more accurate, efficient, and effective. 

Lastly, Saphyte can secure your customer database through its Identity Verification integration feature. You can establish the legitimacy of your prospect’s identity by integrating your GBG and IDology accounts into the system. Thus, mitigating any data losses because of fraudulent information.

With Saphyte’s lead generation features, you can start building a strong, accurate, and reliable source of central data for your customer interaction purposes.  

Saphyte helps you close more deals

Saphyte is built with Client Management and Sales Management modules to help you build accurate and reliable customer information. You can flawlessly and effortlessly organize and categorize all your information, schedule meetings, manage your team’s tasks, and check and reply to emails. You can also build a sales pipeline for customer journey visuals, and manage your companies and deals – all while using the platform.

Saphyte CRM’s client management module tools can help you organize, categorize, and update your data without having to switch from one software to another. It is important to have your data organized coupled with complete documentation and has no other duplicates.

This will allow your sales team to become more equipped and prepared during phone calls or email interactions with your potential customer and eventually close more deals as they move along the pipeline.

Speaking of visual pipeline, it is also important to put your data on a visual sales pipeline. Buy doing so, you and your team can run an effective sales campaign. Since most of what you need for a sales campaign is in a visual sales pipeline, your sales team can have a map lined up for them.

Hence, giving them the much-needed direction they need to achieve their sales goals. When you have a confident team and have access to a visual roadmap, they can also close more deals for you.

Saphyte can help you stay productive

To be productive in everything we do for our sales campaigns is always on top priority. This is where the need for task automation comes in. Automating your repetitive and manual tasks can change the way you do business. And it’s all for the better.

Saphyte can help you automate most of your manual processes. From lead generation to work processes and automated email replies – you can now start ditching some of your manual processes like designing email templates from scratch, manually scoring your leads, making a product catalog, replying to emails individually, sending email marketing materials, and so on.

You can also send out scheduled emails, make personalized emails for your existing customers, build forms to capture your leads and store them into the system, create workflows that work around your sales process, and track emails you’ve sent to your clients. 

Saphyte mitigates your journey from one software to another because you can find all of these features within Saphyte’s system. Hence, saving you more time to do more of your revenue-driven activities.

By automating your processes, your sales team can now spend more time in creating a better customer experience and focus more on your customers.

Saphyte can assist you in making astute and data-driven decisions

Data-driven decisions are necessary and crucial in building a better business. However, creating such decisions can be difficult if you have a defective and a decentralized source of data. Sure, putting information on separate Excel or Google sheets may work for a while, but you have to consider the thought of your business’s growth. 

Through Saphyte you can modernize and equip your business better for the future. Saphyte’s platform is made with Sales Forecasting and Sales Intelligence tools to aid you in making data-driven and insightful decisions for you and your business.

The Sales Intelligence feature gathers and organizes all information in regard to a client. The algorithm in return then processes the information, automatically analyzes the collated data, and creates easy-to-understand graphs and visuals for your preference. The visuals are helpful when you’re about to make the best possible action in improving your sales and marketing strategies. 

The Sales Forecasting feature is a tool to create an almost accurate estimate of your future sales. This feature may take more time though because you have to build significant and accurate data first. Hence, the reason why you should invest in a productive CRM at your earliest convenience.

Because as you go further, the system can create realistic forecasting insights to help you create intelligent business decisions and mitigate any future losses. The better equipped you are, the better decisions you are going to make. The better decisions you make, the faster you can improve your business’s performance.

Conclusion

Lastly, Saphyte CRM offers an inexpensive and non-complicated option for a CRM solution. Saphyte is a pay-as-you-go subscription plan basis web platform. You don’t need to install the system into your local computer. All you need is a reliable Internet connection and a browser.

Every subscription plan is inclusive of free demo and product training. No set-up fees, no extra or hidden charges, and 24/7 customer service availability.

With Saphyte CRM, you can accelerate your business process, improve your business’s performance, and make productive work more seamless, effective, and efficient. Contact us now for a free demo. Or perhaps you might want to start your trial period starting today for free.