HOW E-COMMERCE CAN KEEP THE MOMENTUM POST COVID-19

Saphyte Team

2 min read

Updated: August 8th, 2020

The current pandemic has disrupted most of the world’s normal activities. However, for some aspects, it has become a launching pad for success and acceleration. One of these aspects is the eCommerce industry.

According to Vivek Pandya of Adobe’s Digital Insights Manager, “COVID-19 has massively accelerated the growth of e-commerce.” In which their data shows total online spending in May hit $82.5 billion. That is equivalent to 77% year-over-year.

The numbers are continuously growing and showing the acceleration of the eCommerce industry. However, acceleration means nothing without maintaining its consistency. The COVID-19 pandemic may have pushed the eCommerce industry to accelerate, but how can the industry maintain its course after the pandemic?

The answer to that question is: subscribe to a customer relationship management (CRM) platform.

How can a CRM platform maintain an eCommerce business’ momentum after the pandemic? There are plenty of benefits to list, here are some of them.

Effective Contact Management

With CRM, you can effectively and efficiently manage your contacts database. The platform will also give you the ability to easily organize your information by grouping your leads, prospects, or clients into custom categories.

If you have any existing database, you can seamlessly import all your data by filling out a data sheet template and uploading it into the system. You can ditch now the need for manual work of inputting your customer data one by one.

Another advantage of CRM for your contact management is its sensitivity to duplicate entries. Most CRM platforms, like Saphyte, have an intelligent build that only allows one unique data per client. Should there be any duplicates, the system easily recognizes this and prompts you an action to either merge or replace client information.

Thorough Sales Pipelines and Deals Management

The right CRM will allow you to have access to all the tools you need to manage your sales. The platform should also give you insights in knowing where your customers are in your business process using the visual sales pipeline.

The CRM software should have a sales pipeline feature that allows you to set up the stages of your sales tailored to your business processes. You can track and monitor the progress of your deals throughout the simplified sales pipeline.

The platform should also have all the tools to manage your deals and prioritize them. You can easily know the hot deals in the dashboard which will help you close deals easier and maximize your revenue.

Automating Menial Tasks

A CRM platform should also give you the ability to remove the repetitive tasks from your process by automating them. Most CRM platforms are equipped with the feature to allow you to set up, automate, and run your business processes.

However, there are some platforms that allow you to drag and drop, click and connect the nodes and elements in your workflow sheet, and build your process seamlessly. When you remove repetitive and menial tasks, you can have more time for more pressing matters with your business.

Email Marketing is Made Easy

Marketing plays an essential part in every eCommerce business cycle. You can now increase your lead conversion rate far quicker with Email Marketing. A good CRM has features that can give you a strategic approach in email marketing through the use of email design templates, bulk emails, workflows, scheduler, email tracking, and more.

You can also integrate your social media accounts so you can easily track the progress of your social media campaigns directly from the CRM and easily add your leads to the system through this integration.

Also, most CRM’s are equipped with an email tracking feature. You’ll be alerted the moment your client opens an email, clicks a link, or downloads an attachment you have sent. Knowing this information can provide your staff with the opportunity to follow up with your leads, prospects, and customers in a timely manner.

CONCLUSION

Investing in the right CRM platform is a step higher to maintain your eCommerce business’ momentum post-COVID-19. That is why it is essential to find a platform that not only suits your business process but also grows alongside it.

When looking for a CRM for your business, try Saphyte, a CRM system that helps you streamline all of your corporate activities and integrate them into one powerful platform. Saphyte has sales and marketing tools designed to improve business efficiency and productivity.

The platform is scalable and flexible, and it grows with your business. Saphyte has a pay-as-you-go payment scheme, where you can register, pay, and use the platform straight ahead. The platform has no set-up and hidden fees. Plus, a month of free trial and 24/7 customer service.

Invest with Saphyte today and maintain your momentum. Contact us today to book for a free demo.