Saphyte: For Your Mobile CRM Sales Needs

Published on October 22, 2020
4 min read
Icon Saphyte Team
4 min read

There are many tools, like a CRM, that managers and owners can use to improve their sales productivity. Like any other tool, a CRM software makes it easier for users to execute their workflows that are needed to achieve business growth. Many people are, however, unfamiliar with the tools available on the market and are stuck with the pen and paper approach, which can be inconvenient, delay the team, and prolong the sales cycle. 

Here, we are going to discuss what a CRM is and what it can do for you. We will also set out the guidelines (and what features a CRM should have) that you should be looking for, especially when your goal is to improve sales productivity. So read on to find out more about Saphyte, a software designed for your mobile CRM sales needs.

What is a CRM

If you are not familiar with the concept of a CRM, let’s discuss it briefly here:

Customer Relationship Management (CRM) is an approach whose goal is to build relationships with leads and customers to attain business growth. It is concerned with managing potential and existing customer relationships and implementing tasks that are observed to improve customer retention and boost sales. 

Nowadays, to implement a CRM strategy in businesses, most companies use a CRM software.

A CRM software is what is developed by software developers to optimize the sales, marketing and customer service of a business, among others. A CRM software should be able to make it easy for its users to manage customer relationships. It attains this by having a smart design, such that its features and functions can shorten the time required to perform certain tasks, and a user-friendly interface so that its users can use the said features without difficulty.

Now that we got that all cleared up, let’s discuss how a CRM is used especially in sales.

CRM for sales

Most companies need to gather as many leads as they can. After creating a set of criteria, they look for “warm leads” among their list or those who fit the criteria. When the lead shows a response of interest, the lead will be considered a “hot lead” and the company will then start cultivating the relationship with them.

Statistically, you will only get less than 10% of your leads as paying customers at the end of the sales cycle. That’s why the CRM approach is continuously evolving and looking for ways and techniques to deliver the expected results.

CRM tools are required to gather specific information from customers to allow sales representatives to deliver personalized customer interaction. Some tools allow for note-taking, an automated gathering of information through forms, and automated email marketing. 

Because CRM focuses on managing customer relationships, CRM tools should be able to collect customer data and information from several sources such as websites and social media platforms. The CRM then organizes the information in a way that it would update users of real-time business data. These tools are also expected to gather information from not just hundreds but thousands of customers.

Some CRM software are designed to allow users to perform lead scoring, or the process of marking sales leads according to their potential to become actual customers. Sales representatives can then proceed to engage these leads based on their scores.

Because of this, a company’s sales team can therefore perform a lot of sales tasks using the CRM with minimal effort because of its smart design.

The use of cloud-based CRM sales tools has dramatically increased lately. The software has been adopted by many businesses to monitor the performance of their marketing campaigns. They are also used to collect their target leads’ contact information and put them all into the system. 

This repository of information can serve as a database for a lot of CRM functions like the Sales Pipeline which contains a set of phases in a buyer’s journey.  Here, leads (potential customers) are tracked as they go through to the pipeline and become full, paying customers. 

Benefits of Sales CRM

Faster and smoother sales process

Using the CRM allows companies to effectively communicate with leads regardless of their numbers. They can send bulk emails that promote sale products using the CRM’s contact management system.

When a recipient of the email responds, the company can decide to further engage with the lead based on the response. This is where the company’s sales team is expected to close the deal. A closed deal means sales and sales mean more money for the business, which will be used to run the operations of the business or to fund for its expansion.

CRM solutions are helpful at this stage. When a CRM gathered the necessary information from the customer beforehand, it would be easier for the user to personalize the interaction and meet the customer’s expectations during the deal. 

By investing in a digital platform, you are able to enhance the digital customer experience and use the CRM data to gain a competitive advantage. Customers are also more likely to purchase from you in the future if they feel that their needs and preferences are being catered to perfectly. 

Thus, it is necessary to ensure that the customer experience is smooth so we can increase retention, despite the ongoing market turbulence.

Improves the experience for the sales team

When a company’s sales team has all the tools and data available to serve the unique needs and interests of a customer, it makes it easier for the team to choose and implement the best workflow fit for the customer. 

A report from McKinsey claims that when businesses focus on the customer experience, along with improvements in IT and operations, they can generate not only an uplift of about 20 to 30% in customer satisfaction but also an uplift of 10 to 20% in employee satisfaction.

Employee satisfaction is important as it is crucial in determining employee retention. When employee retention is low, costs (which include training new employees and onboarding) can go up. This means more expenses and less profit for the business. 

This is why a sales CRM is important for businesses. This tool can remove boring, repetitive tasks and allows employees to be more like “people” and less like “robots.”

Helps businesses adjust to disruptions

One of the biggest challenges for businesses right now is the ongoing demand for something new and relevant—products or services—which pushes businesses to find new ways to reach their potential and existing customers and ensure that their customers’ needs are served. Those who refuse to step up and adapt to the changes in the business environment are easily left behind.

With the challenges brought about by the pandemic, it’s easy to get left out and become irrelevant. This is where the need to provide value such as personalization and constant communication comes in. When you are able to deliver the right message at the right time, you may be able to trigger a purchase behavior and encourage repeat purchases in the future. 

Sales are essential in a business. They are the lifeblood of the company.

Introducing Saphyte CRM

When looking for a CRM for your sales needs, choose Saphyte.

Saphyte is a cloud-based, centralized platform designed for customer relationship management (CRM). It is designed to improve the service quality of your business to increase sales conversion and customer retention.

Saphyte mobile apps are available on Google Play and Apple Store. Mobile devices can download the Saphyte mobile CRM app and use exclusive features such as Scan-and-Store. This feature allows users to scan and detect information from business cards and store the said info into the CRM.

Currently, Saphyte waives all the set-up fees, implementation fees, and customer support fees for its users. The Saphyte team also welcomes any small business for partnership. Contact Saphyte now.

May 18, 2022