Saphyte: The B2B CRM System for Businesses

Saphyte Team

3 min read

Updated: October 8th, 2020

Business-to-Business (B2B) commonly refers to transactions between businesses such as a manufacturer, a wholesaler, and a retailer. When something is called a B2B business, it usually only involves businesses, not consumers. An example would be when a company purchases raw materials from another.

In contrast, Business-to-Consumer (B2C) refers to transactions between a business and individual consumers. Most people are familiar only with B2C transactions since most of them  are consumers themselves. 

What is a B2B CRM System for?

A B2B CRM is a software made for companies that focus on dealing with other businesses, such as manufacturers, suppliers, and retailers. It is made to enhance the user’s customer relationship management (CRM) strategy, using customers’ contact information and any information gathered throughout the sales process to personalize and improve the customer service delivered. 

A CRM tool is often used by a sales team, which uses marketing automation functions to launch and track marketing campaigns in real-time. Using this function helps users to determine which campaign is working and which ones aren’t.

B2B: Sales and Marketing Needs

Companies that focus on B2B transactions (B2B Customers) have various sales and marketing needs. Among these is lead generation, which is the use of techniques to gather potential customers and convert them into actual, paying customers.

Lead generation is very important for your business since it gives you a higher rate of gaining sales especially when you gather high-quality leads. As consumers change and evolve, they have become immune to traditional ways of some marketers’ lead generation techniques. About 61% of marketers say that lead generation has been their top challenge in their job.

Lead generation is also considered to be costly. Hours of painstaking manual work processes are involved in collecting information from the right leads, sourced from various channels. Not to mention that in every stage of the sales process, from generating leads to encouraging repeat purchases, businesses must be able to keep their leads going to successfully close deals in the shortest amount of time.

With a CRM software, businesses can automate workflows and shorten the sales cycle. A CRM can also help sales reps reallocate the time they have saved into doing more productive activities.

Introducing Saphyte: CRM Made for B2B

Saphyte is a centralized platform designed for customer relationship management (CRM). It is designed to improve the service quality of businesses that focus on B2B transactions, to help increase their sales conversion and customer retention.

Saphyte is dedicated to augmenting tasks related to sales, marketing, and support. This cloud-based platform has features and tools built to enhance coordination among teams, allowing teams to smoothly collaborate and perform tasks with the required synergy. 

It is also designed to upgrade the capacities of the sales and marketing teams. Its tools allow you to visualize the sales pipeline, systematically manage deals you have with clients, and capture relevant information related to your client. 

Saphyte’s features and tools

• Lead and Client Management

Saphyte’s Lead and Client Management feature boasts an array of functions and options for B2B companies to optimize their processes in getting leads and clients. 

This includes Lead Scoring, Automated Workflow Process, Task Management, Documentation, Email Tracking, Categorization, Status & Updates, Meetings, Calls & Reminder System, and Reporting.

Saphyte also lets you add more customer data to help you personalize your interaction with them. It lets you add notes, schedule interviews, and use any information gathered by the system to make your engagement with your leads and customers more meaningful.

• Sales Management

The Sales Management feature allows you to smoothen your sales processes with its automation functions while giving you real-time updates on your sales pipeline. 

This feature is carefully designed to enhance and optimize the most important aspect of your business–– your sales. Designed to keep everyone in your company in the loop, features like Sales Pipeline lets you track every sales opportunity at every stage of the, you guessed it, sales pipeline. Real-time monitoring of what’s going on in your sales pipeline allows you to successfully close deals, make sales, and grow your business.

• Marketing Management

Saphyte’s Marketing Management feature is designed to enable you to effectively engage your new, potential, and existing customers. It is built with functions that allow you to reach out to your customers in multiple channels and monitor the effectiveness of your campaigns. 

The Email Marketing function allows you to automate the sending of emails, select customers’ who fit a certain criteria, and use a whole lot of other functions to enhance your relationship with your customers through the power of email. This helps increase your lead converts which eventually helps with your sales growth.

Your B2B System for the Pandemic

With businesses bound to suffer during the pandemic and consumer behavior disrupted by the new normal, many companies now rely on the online market for survival. The good news is that some businesses benefit from this, especially B2B companies, but the challenge is accommodating a surge of leads and customers online.

This is easily remedied with the use of CRMs like Saphyte. Saphyte’s superb lead and client management system organizes customer data and information so well that all you have to do is make a few clicks to get to the data you want. Some of Saphyte’s functions even allow the system to do the organizing for you, so you won’t have to manually categorize clients, which can be a waste of time.

During the pandemic, providing excellent customer support can give you an edge over your competitors. CRMs exactly help you in doing that. Right now, Saphyte has waived all set-up fees, implementation fees, and customer support fees which makes it a worthy investment for any small business. Saphyte also provides an excellent one-on-one support for new clients to help them get onboard and adopt the technology.

Wrapping it Up

CRMs like Saphyte allows users to be adaptable– willing to morph into a brand that can serve their customers better. CRMs can also provide users analytics in real-time, which lets them have a 360-degree control over their business. This helps them mitigate risks and losses, which helps them survive even in the worst conditions.

To have more grasp on how a CRM can help you, look for a product that has a free trial. The experience allows you to determine what you want in a CRM and check it with the product you are using. This also lets you compare whether a CRM product is an actual necessity or not.

With the conditions surrounding many businesses today, it is important for you to upgrade your systems and undergo digital transformation so you can respond better to modern consumers’ needs. Using a CRM optimizes your sales processes, giving you less work while improving your engagement with your customers. 

Check out how Saphyte can help your business. Contact our experts today.