Published on November 23, 2020
2 min read
Icon Saphyte Team
2 min read

Sales is the lifeblood of every business and organization. However, for some companies they find it difficult to achieve the level that is considered profitable. Or perhaps, they want more in order to take their business to the next level.

Does this look and sound familiar to you? Do either of these situations resemble the one that you’re in right now? Saphyte is here to provide you with some helpful savvy sales tips for your small business.

TIP #1: Build your Website for Sales

Always start with your website. Your website is the visual representation of your company’s product or service. 30% of consumers don’t consider buying from a business without a website. Your website is your greatest marketing asset at this time and age.

Additionally, consumers always look for products online. So, you’re actually where your customers are. According to the latest numbers, 97% of people go online to find a local business, and 93% of online customer experiences begin with a search engine (Google, Bing, etc.).

So, are you where your customers are? If not, then it’s high time to start building your own website.  

Tip #2: Make your Brand Relevant

Brand or product relevance may not look like much, but it can take your business further. When you make your brand relevant to your target audience, you’re setting your business apart from your competitors.

For your business to stand out, you need to set your business brand to be personally relevant and emotionally important to your audience. When you begin to seek a meaningful position through personal relevance and emotional importance, you will start to discover what makes your potentially relevant and eventually focus on evoking the emotions of your audience.

These emotions in turn, will support, extend and highlight that relevance. In the end, it will create more customer loyalty and build a solid referral structure for you and your business.

Tip #3: Use Digital Channels

After this pandemic, there will be a major shift for businesses. The push to drive sales and marketing through online and digital sales channels is nigh. That is why you have to start building your digital sales and marketing strategies.

When your customers are better educated, most of them, if not all, are more likely to look for businesses and solutions online. Also, your digital channels are an opportunity for you to foster better customer relationships.

Start building your social media presence. Continue doing your email marketing campaigns, if you’re already on it. Implement live chatbots on your website, or social media channels. Any way for you to start building, build it now.  

Tip #4: Use CRM to Enhance your Marketing and Sales

Customer relationship management (CRM) tools are more than just your contact management tools. The system allows you to go deeper with all your data and metrics, along with your other sources. CRM also helps you maintain a clean and error-free customer database.CRM systems are also built to help businesses find the right customers for their business. A CRM can help you make the most out of your marketing tools by integrating your social media channels, email marketing lines and other marketing automation needs. You will gain a complete overview of your leads and prospects, making it easier to create and target engaging marketing materials.

With a CRM, you can also easily build more sustainable relationships with your customers. You can explore their challenges, engage with relevancy, and scale your one-on-one relationships. All these activities can lead you to deeper relationships with your customer which are the key objective to sustaining success.


Those were our savvy sales tips for small businesses. If you’re looking for a tool that can partner with you throughout your business journey, you might want to look at Saphyte as one of your options.

Saphyte is a cloud-based CRM software built with Sales and Marketing modules designed to improve any business’s efficiency. The software can streamline your corporate activities and help you manage your customer data, conduct marketing tactics and strategies, and identify opportunities for the long haul.

Step up your sales game with Saphyte CRM. Contact us for a free demo or start with your free trial now.

December 24, 2020