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The Brick and Mortar of CRM

Published on August 14, 2020
2 min read
Icon Saphyte Team
2 min read

CRM platforms exist for a reason. They are not only systems that make everything simple for you and your business. Rather, they are one of your business’ greatest assets.

In fact, most businesses find CRM a necessity to maintain and track operation activities, especially in the sales, marketing, and admin departments. According to CRM Magazine, 91% of businesses with 10 or more employees now use CRM software.

In fact, in a global statistic by Grand View Research, CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025. That’s about a 600% growth factor.

But what makes a successful CRM software? What precisely is the brick and mortar of CRM and why should growing businesses invest in this type of software? Here are some reasons.

Understand your Customers

A CRM software is particularly built for companies selling products and services or businesses that have longer sales cycles. With the constant data collection, a CRM can help you to continuously personalize and focus on how you interact with customers and consumers.

Another advantage includes capturing the behavioural data from consumers, which can be effortlessly recorded and analyzed. This allows you and your sales team to have a better understanding of the different factors and behaviors that influence your customer’s buying decisions throughout your entire sales cycle. This insight is invaluable when looking to effectively communicate with your customers on a personalized and tailored level.

When you have a contact management tool like a CRM, you can improve your sales and marketing strategies, tweak and personalize your email campaigns, and effectively refine your sales approach that allows you to reach and influence your target audience.

Improve Workflow

No matter how small or big you think your business is, your sales and marketing process is important and should have plenty of room for improvement. However, no matter how advanced technology is, some businesses just can’t let go of doing manual admin tasks, such as sticky notes and spreadsheets. Manual operation kills productivity.

With a CRM, you can effectively remove any bottlenecks and make way for easily creating workflows that you can apply to your processes on a daily basis. Whether it’s scheduling meetings, importing or exporting data, predicting sales, or automating processes, a CRM can help you with that.

Boost Sales

With organized data and improved workflows, your business can now start focusing on the most important part of your operations – your customers. One of the greatest advantages of a CRM for growing business is that it helps you streamline your sales activities and eventually boosts your revenue.

How? Lead management.

An online CRM allows your growing business to capture more leads from your social media accounts and website, and track captured leads all throughout your entire sales process. When you have data filled with new contacts, you are given the opportunity to nurture your leads and prospects in your sales pipeline through targeted email campaigns until they are ready to buy.

This also allows your sales team to prioritize and categorize your leads. They can spend less time on unqualified leads who are not interested in your products and have more time closing deals with those who are willing.

Another way a CRM can help you boost your sales is through sales intelligence and sales forecasting features. CRM platforms have the ability to process, categorize, interpret, and create easy-to-understand insights and visuals for reporting.

This feature is called a sales forecast, which can benefit you and your business in the long run. The system stores data and processes said data into sales insights, focusing on lead sources that are driving the most sales, which of your sales reps are struggling to hit their quotas, as well as the areas in your sales processes that need tweaking.

These are the basic brick and mortar features of a CRM. There are still plenty of features to explore. Speaking of exploring, you may want to look at Saphyte CRM for your CRM needs.

Saphyte is one of the many CRM tools in the market that not only manages contact information and improves workflows, but can also help boost sales productivity. Saphyte is designed to support small to medium business owners who are expanding their business and looking forward to growing their enterprises.

Do you find it interesting? Then take the first step in investing on a CRM for your business today by contacting us for a free demo or start your free trial now. Saphyte looks forward to helping you and your business grow.

August 11, 2020