Why Generating Leads is the Key to Your Marketing Success

Published on August 13, 2022
2 min read
Sales
Icon Saphyte Team
2 min read
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Generating leads is key to your marketing success. Learn more about the ways to generate leads and how you can automate them.

Lead generation is the process of generating leads, or potential customers and turning them into customers. It is an essential part of any business that wants to grow its customer base.

Lead generation strategies can vary depending on the type of business you have. But there are some commonalities that apply to all businesses. For example, companies should have a landing page with a lead capture form and they should be using social media marketing to generate leads.

We will discuss these points in detail in this article.

Common Ways to Implement Lead Generation Strategy

Lead generation is an essential part of every business. If a company wants to grow its customer base, it must first generate leads. Some typical lead generation methods include:

Search Engine Marketing (SEM) – The process of increasing visibility on search engines by optimizing web pages for the terms that a business would like to rank for, referred to as “pay-per-click” or “pay-per-impression.”

Search engine marketing encompasses a range of web marketing techniques.

Social Media Marketing – The process of leveraging social media for customer acquisition and engagement, referred to as “paid media.” Social media includes blogs, online forums, networks such as Facebook and YouTube, and other online sites. This method can be an efficient and low-cost way to grow customer loyalty, but it involves risks that must be mitigated.

Search Engine Optimization (SEO) – The process of improving a website’s relevance in search engine results through optimization of content, metadata, URLs, and other characteristics. This includes practices such as keyword research for the placement of keywords in the site’s meta tags and page content.

Search engine optimization can be implemented by a website’s owner or by a third party with experience in the field.

Landing Pages – The process of using websites and landing pages to collect information about visitors and use their information for conversion strategies such as drip email marketing campaigns. This process can be automated by software, meaning the website may be configured to automatically prompt visitors to fill out a form and collect relevant information such as their names, email ads, contact numbers, etc.

Why Generating Leads is Important

The following are reasons why generating leads is important:

1.   Helps your business drives sales for growth

With 60% of online-generated leads resulting in a two-fold increase in net sales, the ability to determine market situations in a cost-effective way is crucial. Lead generation allows both the sales and marketing teams to work side-by-side and close any communication gaps to convert customers.

2.   Costs less than other means of advertising

Promoting a business is an important aspect of success in any industry. With all the approaches available for marketers it is critical for businesses to choose tactics that will be cost-efficient and produce better results. Many businesses choose online lead generation strategies as they often cost less than traditional advertising.

3.   Establishes market awareness

Brand awareness is an estimate of how well your buyers think of you when they need to make a purchase. Market awareness is a necessary ingredient in sales. Without it, it’s virtually impossible for customers to make a purchase decision.

The goal when it comes to brand awareness is to establish “top-of-mind awareness,” being the first brand that comes to mind when a customer identifies a need related to your business or product category.

Start Generating Leads Now

Lead generation is a crucial part of any business strategy. Without it, the business will find it hard to gain revenues which will be used to spend for running the business. Most businesses use online lead generation strategies now as they are becoming more relevant and they also cost less than traditional advertising methods.

The best way to run online lead generation strategies is to use software that allows automation. This means that they can capture information from customers, send them targeted messages, and prompt them to make a purchase— all with minimal human action and supervision.

Automate your lead generation activities now. Talk to our experts. Get started here.

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August 13, 2022