Your 2021 Sales Guide to Success
Recovery from the pandemic varies from country to country. While some countries remain in strict lockdowns and suffer an economic slump, others, like China, are already poised for economic recovery.
What do you need to do in 2021 to succeed?
Digital Transformation, including automation, is now more important than ever
Monitoring customer behavior using tools like CRM is essential to achieve “personalization” and provide exceptional customer service
It’s high time for omnichannel marketing
Digitalization required to succeed amidst tight competition
The Holiday Season for 2021 provides a spurt of growth to SMEs
Are you losing
sales because of the pandemic? Are the changes in your business environment too
fast that it’s hard to keep up? What should you do to succeed in 2021?
Here are a few tips from our experts.
Keep Up With the Changes — Undergo Digital Transformation
If it’s hard to keep up with the changes around you, it’s a sign that you need to undergo digital transformation.
What does digital transformation mean? It means adopting updated technology that allows you to identify trends, acquire data, and provide a service fit for what customers need and prefer today.
These “needs and preferences” will change over time which is why monitoring these changes is also equally important.
After identifying your business’s buyer personas, you have to make sure that your business model is shaped to adapt to them so you can provide an “exceptional service” that stands out among the competition.
Digital transformation has revolutionized the world in many ways. To thrive and survive amidst the global pandemic, 6 out of 10 businesses worldwide have accelerated their digital transformation plans, according to IBM, a multinational technology and consulting company.
A CRM improves your data-gathering mechanisms
Digital transformation lets you provide exceptional customer service
With the right tools and technology, you can provide a service like no other.
Customer experience is really, really, really important in 2021.
According to PricewaterhouseCoopers, 73% of customers cite “experience” as an important factor in their purchasing decisions, just right behind “price” and “product quality.”
Customer experience refers to how a business engages with its customers at every touchpoint—from marketing to sales to customer service and everywhere in between.
In essence, it’s the totality of all interactions a customer has with one’s brand — and how a customer feels about it. And CRMs can help a lot with this.
Using a Customer Relationship Management (CRM) software helps in collecting data from chosen sources automatically and organizing them in a manner that is meaningful to the user.
Some CRM software also automates the reporting of real-time data, while allowing for collaboration within the platform, so sales teams and decision makers can make strategic decisions right away.
When a company gets the work done as quickly as possible, it helps set the standard high in their respective industries—which gives it an edge over the competition.
Organizations that use sales tactics like this have also observed that speed is important in reacting to sudden market changes, which is what an organization certainly needs after the pandemic.
A CRM lets you run tasks automatically
Omnichannel marketing — not a want but a need
Unifying customer experience throughout your touchpoints comes along with the sales strategy of collecting data about every customer interaction
With the increasing adoption of technology to make purchases, qualified leads may come from different digital touchpoints. They will be making purchases using their mobile phones, browsing for products on their PCs, and etc.
Potential customers will no longer come from a single touchpoint. Instead, they will be funneled from e-commerce platforms or digital channels or from your different marketing channels to connect with your business.
Businesses, therefore, have to deliver a unified brand experience across digital and traditional channels and devices, monitor each touchpoint for continuous improvement, and spot opportunities to trigger purchase behavior among leads.
This results in better brand visibility, better data collection mechanism, and better synergy across departments and channels.
Digitalization to survive tight competition
More and more companies will be doing everything they can to get the most out of the recovery phase — digitalization will give you an edge
According to Deloitte, the ability to quickly respond to market changes will become a top marketing trend in 2021.
The pandemic-triggered recession makes it imperative for businesses to gain a “deeper understanding of the fluid state of the marketplace” which is why companies need to monitor quickly-changing customer needs and be able to “nimbly switch offerings” to react to these changes.
A CRM can allow you to track your marketing campaigns
Holiday Season 2021 — Growth Spurt for SMEs
The holiday season for the year 2021 will provide many rooms of opportunity for small and medium businesses. Getting the right tools and technologies will ensure growth at staggering levels.
The holiday season is the busiest season of the year. In 2020, the holiday season was expected to bring about a total of $755.3 billion to $766.7 billion in retail sales, according to the National Retail Federation (NRF). These numbers are expected to increase for the year 2021.
Only businesses that have undergone a digital transformation and are keen on improving the consumer experience will be able to take advantage of this recovery.