customer survey

How to Create a Customer Persona for Your Business

2 min read

Learn how you can effortlessly create buyer personas for your business with the help of your customers.

A customer persona is a detailed description of your target customer. It is a product of deep research about your existing or target customer and represents a summary of their needs, preferences, and behavior.

Customer personas help you channel your focus into qualified prospects, manage your product and services to suit the needs of target customers, and ensure that all workflows (from marketing to sales) are designed to match the customer personas. 

Doing these help you attract leads and customers that provide high value to your business over time.

How to Create a Customer Persona

So how can you create a customer persona for your business? Check our tips below.

1. Get your customers to participate in your research

Your customers are the most important element of your research. The entire strategy revolves around them and so it’s crucial that you’ll get input from them.

Anyone— from the leads that visit your website to your repeat customers— can participate in this research.

You can also automate this process by configuring your website or landing pages to prompt visitors to fill out a form. You can also send emails to subscribers that let them participate in surveys or even interviews.

2. Collect as much information as possible

Gather as much important and relevant information as needed for your research. You can start with demographic details such as their: Name, Email, Gender, Age, Company Position, and Company Name. Then you can move into more personal information such as their needs, buying habits, preferences, and online behavior, among others.

3. Dig deeper

Sometimes you need to dig deeper into your customers’ profiles by asking more specific questions. Here, your sales and marketing teams must work together to identify the type of questions you need to ask to get the desired response from your target customers.

For example, identifying whether a product or service may suit a customer may require you to ask more than the standard “Would you like to try this product?” question. 

It may be necessary to ask what the customer does on a daily basis, what they like or dislike, or what they prioritize right now to establish the necessary conclusions.

Further assessments and evaluations may be needed to validate the conclusion you’ve arrived at after conducting your research.

4. Identify the appropriate messaging strategy for the personas created

Once you’ve created your personas, create a messaging strategy that suits these personas’ needs and preferences. 

Everyone in your company must be able to speak the language that your personas are speaking, especially when they’re having direct conversations with them. This ensures that your messaging resonates well with your target audience.

Automate Your Data Collection

Effortlessly collect information about your leads and customers with their participation. Automate your workflows and have your sales and marketing teams access a rich database of customer information.

Help them establish a solid customer persona which allows them to tailor the sales and marketing experience accordingly.

Need to know more about automating customer data collection? Talk to our experts at Saphyte and book a demo for FREE.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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How to Conduct Customer Surveys Effortlessly

2 min read

Conducting customer surveys are important in determining customer sentiments, but they can be a hassle to perform. Find out how you can do them effortlessly.

Companies often use customer surveys to understand their audience’s needs and preferences and to gain a better understanding of their customers’ experiences interacting with the brand and by using their products or services.

But conducting customer surveys can be painstaking and time-consuming. What are the ways for you to conduct customer surveys effortlessly? Check out our tips below:

1. Use tools that let your collect and organize customer data

Using digital ecosystems that let you collect and organize data is one of the easiest ways for you to conduct customer surveys.

It’s important to note, however, that these digital ecosystems must have all the tools and features you need to gain insight from the data you’ve collected.

Some tools automatically display data through visual representations such charts and graphs. These can help you make meaningful and strategic business decisions to help your brand grow.

2. Automate your tasks

Digital ecosystems can also automate your tasks for you. For example, when a customer visits a sales and marketing channel (like your website or a landing page), the tool can automatically prompt them to answer a survey.

This reduces the need for you to call them to answer a survey or to wait for them to answer a survey you’ve sent through mail or email.

Some digital ecosystems also allow you to automate the creation of reports, which eliminates the need to manually write one, based on the answers you’ve received from your customers.

3. Keep the surveys short

To make it easy for you and your customers, surveys must be short and simple. They should be aligned with the business goals and objectives— what do you want to know from them and why? 

This is important because, according to research, only 7% of customers actually respond to surveys they receive. And that means that long surveys are highly likely to be ignored or rejected.

4. Think about the timing

When it comes to conducting surveys, timing is key.

Surveys must be given at a time when customer availability is high to get a higher sample size— so you won’t have to do it again and again just to make the survey statistically significant (which takes a lot of time and effort). 

Timing is also necessary if you want to gain a sincere and genuine response. For example, if you send a survey to determine customer satisfaction while the customer has not yet made a purchase, then the survey becomes meaningless. 

Try to identify at which stage of the customer journey the survey is best conducted.

5. Offer incentives

Speaking of genuine responses, offering incentives encourages customers to participate and give honest feedback. Integrate narratives that let customers know how participating in the survey is going to help them in the process.

Words like “help us help you” or “let us know how we can do better” send a message that their inputs are going to affect them along the way— and will eventually redound to their benefit. 

Conduct surveys effortlessly

Want to know how you can effortlessly conduct customer surveys or gain their honest feedback? 

Gain access to a complete set of tools with Saphyte’s digital ecosystem. Learn more about its features from our experts and how they can impact your business. Book a FREE demo here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo