email tracking

Top 6 Email Metrics to Improve Your Lead Conversion

2 min read

Email metrics are important to assess whether your email campaigns are working to your advantage. Read on to find out more about email metrics and how you can improve your lead conversion with them.

Email marketing is one of the most used strategies nowadays. It helps businesses engage customers and keep the brand on top of mind. The problem is: many businesses don’t know what to look for to know if their emails are working.

That’s why in this article, we’ll list the most important email marketing KPIs you need to watch out for and how you can improve them.

1. Open Rate

The email open rate refers to how many people opened your email out of the total number of recipients. This metric is important in determining whether your subject line is catchy enough to capture the attention of your target audience or whether your brand is trusted by your target audience to open your email.

According to a study, the average email open rate for all industries is 21.33%, so if you score a better rate, that means your campaign performance is above average.

To improve your email open rates, we suggest A/B testing your subject lines, determining the best time to send emails according to your target audience, or conducting email segmentation for your customers.

2. Click Rate

Click rates refer to how many of your delivered emails resulted in a click. This metric is important in determining the number of recipients who clicked on at least one link in your email.

The average click rate globally is 1.27%, so if your result is lower than that, then you might want to try the following:

  • Optimize your email content by making them more timely, relevant, and responsive to your target audience’s needs and interests. 
  • Testing a more catchy and responsive headline.
  • Segmenting your audience
  • Changing your lead generation strategy to attract more qualified leads— those interested in engaging with your brand.

3. Conversion Rate

Conversion rate refers to the number of recipients who have completed the desired action in your email— clicking on a call-to-action (CTA) button, making a purchase, etc.

There are a number of ways to improve your conversion rate, which include improving your mailing list, making your email content more targeted, or designing a more appealing landing page, as mentioned above.

4. Email Open Time

Email open times refer to how long your audience is taking to open your emails. The shorter the time, the better. This metric allows you to understand if your audience is eager to interact with your email.

To improve your email open times, try determining the best times for a particular segment (ex: customers segmented based on location or job positions).

5. Email Read Time

Email read times refer to how much time your recipients are spending reading your email content. This is important in determining the relevance of your content to your target audience. The longer the time, the better. 

Improving this may require some time and effort (trial and error). But you can start by experimenting with email structures and content types, and by integrating personalization.

6. Email Marketing ROI

Email marketing ROI refers to how much your business is getting from the resources it spent on email marketing like ad spending, manpower, etc. This metric is important to determine whether you should continue with email marketing as a marketing strategy in general.

To improve your email marketing ROI, you need to improve your other email marketing metrics as well. You can also use tools that allow you to implement smart automation. 

This means that the tools will handle the email marketing for you such as sending emails based on schedule or when certain conditions are triggered (e.g. a new subscriber).

This reduces the resources necessary to run email campaigns (i.e. you don’t need to hire additional manpower to perform email marketing tasks), which leads to better email marketing ROI.

Better email marketing with Saphyte

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Saphyte: Your Trustworthy CRM for Insurance Brokers

3 min read

As regulations and guidelines by the Insurance Authority were implemented, insurance agencies and brokers still made sure that they’ll work to cooperate with the government. UAE’s Insurance Authority Circular provided precautionary and preventive measures to maintain public health and safety.

The aim of the Circular set by the Insurance Authority is to ensure that insurance companies take necessary precautions and remain operational despite the pandemic. The government of the UAE foresees that as the pandemic looms, insurance claims are likely to increase during this time.

Of course, as an insurance company, your goal is to serve your customers with the best service. In order to cope with the possible demand and increase of insurance claims during the pandemic, you need a proper tool to help you manage customer information. That is why you need a proper CRM platform for your insurance agents.

There are plenty of CRM tools in the market and each has its own distinct features. In choosing the best customer relationship management (CRM) that fits right into your business, look for features that address your business needs. Consider the following key features of Saphyte for your sales team.

Contact and Lead Management

The daily life of an insurance broker includes dealing with customer data and contact information. In order to lessen the load and free up some space on your agent’s plate, they need a reliable CRM.

Saphyte CRM tools include a contact management feature. The Client Management feature of Saphyte allows you and your team to conveniently manage your contacts database.

Saphyte is also built with lead management tools. The system allows you to choose your own lead management channels and integrate them into the system. By doing so, you are minimizing manual data entry activities and allocating more time for something more productive.

Saphyte also allows you to automate your sales processes, organize and segment your data, manage your tasks, and generate your reports, among others.

Do you have any concern for duplicate entries? Saphyte is built with a duplicate-sensitive system and is designed to only accept one unique data per client. The moment the system detects a duplicate, it’ll prompt you to either merge or replace client information.

Sales Management

Saphyte is built with the tools you need to manage your sales. The system has tools like pipeline management, managing your associated companies, deals management, and forecasting your sales to mitigate any potential losses.

Furthermore, Saphyte is also built with a Sales Intelligence algorithm. This function collates all your information related to your clients or potential customers and creates real-time insights. Your agents can use this information to come up with the best possible strategies to enhance customer interactions with your client.

The more your agents are equipped with the necessary management tools that they need, the more they cultivate customer satisfaction and better customer experiences. The more satisfied your customers are, the more value it adds to your business.


Being in the insurance sector, you need to market your product aggressively for your potential customers to notice you. With Saphyte, you can now accelerate your marketing campaigns and turn them into business opportunities. Saphyte provides you with all the necessary tools you need for your marketing campaigns, email marketing, social media marketing, form builders, and more.

Saphyte’s Campaign Management module is built with real time statistics for your ongoing marketing campaigns like the number of clicks, emails, opened emails, leads, deals, and more.

This will be beneficial for your agents, as the more accurate and concise information they hold, the more they’ll understand your client. The more information they have on their sleeves, the better they can close future deals.

Social Media and Marketing Automation

With Saphyte’s Email Marketing tool, you can increase your lead conversion rate fast. The system comes with email design templates, workflows, bulk emails, and an email scheduler. All you need to do is organize your contacts into segments and schedule the emails, the CRM will do the rest.

When most of your manual tasks are automated, your business can effectively increase your lead conversion rate fast and close your deals faster.

Saphyte is built with a Product Catalog Management feature that allows you to consolidate all your insurance policy offerings in one catalog. You can also create process workflow guides and policy references in one place and put them in a single catalog.

With this function, you can easily categorize, organize, and standardize all your product information across all your sales channels. Not only that you are preparing and equipping your insurance agents but you are also giving out enough information to your customer.
Remember, a well-informed customer is a satisfied customer.

Email tracking

Timing is an essential key to closing sales and deals. You might not want to look like being too pushy or being too lenient. Saphyte understands this concept very well. Saphyte is built with email tracking features that notifies its users whenever a client opens an email, clicks a link, or downloads an attachment you have sent.

Thus, creating an opportunity for your insurance brokers or agents to follow-up on their prospects without being too invasive or too pushy of your prospect’s time.

Hence, this feature can further enhance and cultivate a better customer experience for your clients or prospects.

Conclusive Thoughts

Investing in a CRM is a strategic decision for small businesses, most especially for new insurance agencies. However, if you want to make a mark in the insurance sector, you need to streamline most of your corporate activities. Having a CRM to help you with this is noteworthy.

As mentioned, there are plenty of CRMs out in the market. Choose a CRM that grows with you. Choose Saphyte, your reliable CRM for insurance brokers.

Aside from the initial features mentioned above, Saphyte has a budget-friendly monthly subscription plan. Saphyte believes that a CRM doesn’t have to be too expensive to be flexible and effective.

It is also inclusive of a free demo, set-up, and product training. No set-up fees, no hidden fees, no extra charges, and 24/7 customer support.

Bouncing back after the pandemic can pose plenty of challenges, but having a CRM like Saphyte can make it better. Bounce back with Saphyte. Call us now to book a free demo. Start your free trial today.

Connect with Leads: Email Tracking

3 min read

Technology has now become more advanced than ever. What used to be invented for communication has now become a powerful tool for marketing – to grow businesses and inform people of products and services to make their lives better.

One of the recent developments related to email is the creation of email tracking tools and software. Email tracking allows you to close deals faster than before by knowing when your leads opened your email, sending an appropriate follow-up email, and perfectly timing your responses.

Sounds good, doesn’t it? Let’s break down this for you and see how email tracking can help you and your business.

Guide Points:

  1. What is email tracking?
  2. How does email tracking work?
  3. How can email tracking help your business?
  4. How Saphyte can help your business

What is email tracking?

Email tracking (by the words themselves) is the process of tracking the email you have sent and creating a strategy out of the data you have gathered from monitoring the sent email. 

Email tracking is made easier these days with tools that can help you evaluate the effectiveness of your email marketing campaign. They can also give real-time updates of how many emails you have sent were opened, when were they opened, where were they opened, and were the links and attachments that went with the email clicked and opened. 

How does email tracking work?

Most email tracking software embeds a transparent pixel in the email when sent and when that pixel is loaded, the presumption is the email was opened. Email tracking tools and software then calculate the data they have gathered and interpreted them for you. They show you open rates (how many of the total emails you have sent were opened), click rates (how many of the links or attachments you have sent have been clicked), and some even show conversion rates (how many of the emails you have sent actually led to sales conversion).

How can email tracking help your business?

Not only does email tracking help you have a 360-degree view over your marketing campaigns,  but it also helps you save time. When you are able to assess if the first email you have sent was interesting for the recipient enough, it helps you evaluate whether you should keep on pursuing the lead. Knowing when and where to focus not only saves you energy, it also saves you time and money.

Email tracking also provides meaningful insights into your email recipients which allows you to personalize your interaction with them and grow your relationship. For example, if one of the recipients has been shown to open your emails multiple times a day, you can send a follow-up email that can meaningfully engage with this recipient and convert him or her into a paying customer.

Some email tracking software can show a recipient’s professional information, their company details, your previous interaction with them, and other information they have publicized that you can use to make your engagement with them more personalized.

How Saphyte can help your business

Saphyte has multiple features that can help your business. This includes Lead and Client Management, Sales Management, Marketing Management (where your email tracking tool will be in), and Integration services.

1. Lead and Client Management

Saphyte’s Lead and Client Management feature boasts an array of functions and options for users to optimize their processes involved in getting leads and clients. 

This includes Lead Scoring, Automated Workflow Process, Task Management, Documentation, Email Tracking, Categorization, Status & Updates, Meetings, Calls & Reminder System, and Reporting.

Advanced Workflows, for example, allows you to set up, automate, and run the basic and repetitive processes usually involved in your business. This intelligent feature cuts downtime, energy, and resources consumed by your efficiency. This will not only reduce costs but will also give your team more space to do more important things.

Saphyte’s Advanced Form Builders create powerful forms for your website. These forms can be customized to gather the relevant data and information that you wish to collect from your target customers. Any smart business would formulate its strategy based on these collected data.

The Request and Ticket System allows your clients to connect with you, contact your support team, and raise a ticket. Your team can then change the status of the ticket (into Open, In Progress, and Closed) accordingly. This allows you to accurately monitor the incoming tickets from your customers, therefore providing superb quality service all the time.

2. Sales Management

The Sales Management feature allows you to take charge of your sales processes and gives you real-time updates on your sales pipeline. This feature is carefully designed to enhance and optimize the most important part of your business–– your sales. Sales are the lifeblood of your business. Without it, businesses will have no money to run their operations and produce products and render services.

This feature has three major functions: Sales Pipeline, Deals Management, and Sales Forecasting.

Sales Pipeline lets you track every sales opportunity at every stage of the sales pipeline. Real-time monitoring of what’s going on in your sales pipeline allows you to successfully close deals, make sales, and grow your business. This is designed to keep everyone in your company in the loop.

The Deals Management feature empowers you to identify the right deals and channel all your energy and resources to the right clients. Sales Forecasting automatically calculates your sales forecast and what’s in store for your business in the future.

3. Marketing Management

Saphyte’s Marketing Management feature is designed to enable you to effectively engage your new, potential, and existing customers. It is built with functions that allow you to reach out to your customers in multiple channels and monitor the effectiveness of your campaigns. 

This feature has three major functions: Email Marketing, Campaigns Management, and Landing Pages.

The Email Marketing function allows you to send emails, schedule the sending of emails, track which customer opened an email, and a whole lot of other functions to enhance your relationship with your customers through the power of email. This helps increase your lead converts.

Campaigns Management is designed to give you a 360-degree view of your campaigns. It recognizes the importance of channeling your brand effectively to your target audience.

Landing Pages enable you to effectively promote your brand. It is equipped with tools that allow you to customize and design the landing page based on your target viewer’s preference.

4. Integration

Your CRM solution should empower you and your clients to perform business transactions that you once thought were impossible to do. With this in mind, Saphyte allows integration of Payment Service Providers (PSP), Google Calendar and iCalendar, and your email account so you can send emails through your CRM right away.


When paired with the right email marketing plan, email tracking can fast-track your sales process and convert your email recipients into paying customers right away. Email tracking keeps your potential and existing customers engaged––new products, promotional activities, and other things from your business to encourage purchase behavior.
Know when and how to engage your leads with email trackers. Enjoy this advanced technology for free with Saphyte and see how this will help boost your sales in just a few months.