lead conversion

The Science of Successful Lead Conversion: Power of Data

Data has emerged as the lifeblood of growth and success in today’s dynamic business landscape. Businesses no longer operate in the dark; they rely on data-driven insights to make informed decisions, drive strategies, and carve their path to success.

One critical aspect of this data-driven approach is lead conversion. This pivotal process transforms potential prospects into loyal customers. In this article, we will delve into the profound impact of data on lead conversion and explore the conditions necessary for successful conversions.

We’ll also uncover how Customer Relationship Management (CRM) systems provide the invaluable data needed to enhance lead conversion rates. Let’s get started.

Data-Powered Path to Business Growth and Success

Every interaction, transaction, and engagement generates data in the digital age – a treasure trove of information waiting to be tapped. This data transcends mere numbers; it holds insights into customer behavior, preferences, pain points, and aspirations. 

Businesses are shifting their focus from intuition-based strategies to data-driven decisions, recognizing the power of data.

Data empowers enterprises to personalize their approaches, predict customer needs, and improve customer experiences. This metamorphosis is particularly evident in lead conversion.

Conditions for Successful Lead Conversion

While data plays a pivotal role, successful lead conversion demands a strategic approach. It’s not just about having an impressive volume of leads–it’s about nurturing and guiding them through a well-structured journey. 

To achieve profitable customer relationships, businesses need to understand their audience deeply. This involves creating detailed buyer personas encompassing demographic data, behavioral patterns, pain points, and motivations.

With this knowledge, businesses can tailor their communications to resonate with each prospect, addressing their unique concerns and offering tailored solutions.

Moreover, a seamless alignment between marketing and sales teams is essential. According to studies, companies with strong sales and marketing alignment achieve a 20% annual growth rate compared to a 4% decline in revenue for less aligned organizations.

This synchronization ensures that leads are nurtured consistently, with relevant content delivered at the right touchpoints. Meanwhile, leveraging the power of timing – reaching out to leads when they are most engaged and receptive – significantly enhances the likelihood of conversion.

CRM Tech: Catalyst for Data-Driven Lead Conversion

CRM systems have proven to serve as catalysts that turbocharge data utilization for lead conversion. A CRM system is a centralized repository for all customer-related data, providing a holistic view of leads’ interactions, preferences, and history.

This real-time visibility empowers businesses to tailor their conversations precisely to the lead’s needs, eliminating generic interactions that often deter potential conversions.

Moreover, CRM systems automate and streamline lead nurturing processes. With features like automated email campaigns triggered by specific actions, businesses can ensure that leads receive relevant content at critical decision-making junctures.

CRM systems also offer predictive analytics, allowing companies to forecast lead behavior and proactively adjust strategies.

CRM systems ensure that no lead slips through the cracks. Leads are tracked, nurtured, and guided through a personalized journey that maximizes their likelihood of conversion.

This technology-driven approach improves conversion rates and enhances customer experiences, fostering long-term relationships.


In the age of data, the art of lead conversion has transformed into a science. The journey from a lead to a loyal customer is no longer a leap of faith but a strategically orchestrated process.

Data fuels this process, enabling businesses to decode customer preferences, deliver tailored solutions, and enhance customer experiences. 

With the aid of CRM systems, data-driven lead conversion becomes not just a possibility but a reality. As businesses harness the power of data to drive their conversion strategies, they pave the way for sustainable growth and lasting success.

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How to Convert Leads Using Email Marketing in 2023

In the ever-evolving digital marketing landscape, specific strategies have stood the test of time, and email marketing is undoubtedly one of them.

Despite the emergence of new marketing avenues, email marketing remains a stalwart in the arsenal of businesses seeking to convert leads into loyal customers. 

In this comprehensive guide, we will delve into the world of email marketing, discussing its pros and cons in 2023 and presenting five actionable tips to help you effectively convert leads.

Is Email Marketing Still Relevant in 2023?

The question on everyone’s mind: Is email marketing still worth it? The answer is a resounding yes. Email marketing has evolved, adapting to changing consumer behaviors and technological advancements. Here are a few reasons why:

1. Direct and Personalized Communication

Email marketing provides a direct line of communication between businesses and their target audience. Unlike social media or search engine advertisements that compete for attention amidst myriad distractions, emails arrive directly in the recipient’s inbox.

This direct access enables businesses to craft personalized messages that cater to the individual’s preferences, behaviors, and purchasing history.

Email marketing establishes a sense of connection and trust by addressing customers by their names and tailoring content to their interests, fostering more robust customer relationships.

2. High Return on Investment (ROI)

One of the most convincing arguments for the longevity of email marketing is its exceptional return on investment. According to industry reports, email marketing boasts an average ROI of $42 for every $1 spent.

This impressive figure outshines many other marketing strategies, showcasing the efficiency and effectiveness of email campaigns.

With its relatively low cost and high potential for revenue generation, email marketing remains an attractive option for businesses of all sizes, from startups to multinational corporations.

3. Effective Lead Nurturing

Email marketing is a nurturing tool that guides potential customers through the sales funnel stages. By delivering relevant and engaging content at various touchpoints along the customer journey, businesses can effectively nurture leads until they are ready to purchase.

Whether introducing leads to your brand, educating them about your products, or addressing their concerns, email campaigns ensure that leads stay engaged and informed, increasing the likelihood of conversion.

4. Data-Driven Insights and Continuous Optimization

In the digital age, data is a goldmine, and email marketing offers a treasure trove of insights. Advanced email marketing platforms provide analytics that offer valuable metrics such as open rates, click-through rates, and conversion rates.

These metrics enable marketers to gauge the effectiveness of their campaigns and make data-driven decisions for continuous improvement.

Businesses can fine-tune their strategies by analyzing customer engagement patterns, preferences, and behaviors, ensuring that each subsequent email resonates better with the audience.

Pros of Email Marketing

Here are the benefits of using email marketing:

  • Direct and Personalized: Email marketing allows you to establish a direct line of communication with potential customers. Tailored content and personalized recommendations foster a sense of connection and trust.
  • High ROI: Reports reveal that email marketing boasts an impressive return on investment (ROI), with an average of $42 for every $1 spent 1.
  • Effective Lead Nurturing: Emails guide leads through the sales funnel with relevant content, nurturing them until they are ready to purchase.
  • Data-Driven Insights: Advanced analytics provide insights into open rates, click-through rates, and conversion rates, enabling continuous optimization.

Cons of Email Marketing

Here are the disadvantages of using email marketing:

  • Overwhelmed Inboxes: The challenge lies in standing out amidst a flood of emails. Crafting compelling subject lines and content becomes crucial.
  • Spam Concerns: Striking the balance between informative content and avoiding spam filters requires careful consideration.
  • Mobile Compatibility: Ensuring emails are mobile-responsive is vital, as many users access emails on mobile devices.

Five Tips to Convert Leads Using Email Marketing

Here are five tips to remember when looking to convert leads using email marketing:

1. Segment Your Audience

One-size-fits-all emails are a thing of the past. Utilize your CRM data to segment your audience based on demographics, behaviors, and preferences. Targeted emails yield a 14.31% higher open rate than non-segmented counterparts.

2. Craft Compelling Content

Your content should resonate with your audience’s pain points and aspirations. Storytelling, valuable insights, and clear calls-to-action (CTAs) can significantly increase engagement.

3. Implement A/B Testing

Experiment with different subject lines, email designs, and CTAs to identify what resonates best with your audience. A/B testing can boost click-through rates by up to 49%.

4. Establish Automated Workflows

Leverage your CRM’s automation features to set up email workflows. Send welcome emails, nurture leads with a series of emails, and re-engage inactive leads, all without manual intervention.

5. Provide Exclusive Offers

Incentivize leads with exclusive offers, discounts, or free resources. Studies show that 72% of consumers are likely to open an email with a value in the subject line.

CRM Features that Elevate Email Marketing

CRM systems offer a wealth of features that can take your email marketing to the next level:

  • Automated Personalization: CRM data empowers you to create highly personalized emails based on user behavior, increasing engagement and conversion rates.
  • Segmentation and Targeting: CRM segmentation allows for hyper-targeted emails, ensuring your messages resonate with the right audience.
  • Automated Workflows: Set up automated email sequences based on user actions, guiding leads through the sales journey without manual intervention.
  • Analytics and Optimization: CRM analytics provide insights into what works and what doesn’t, enabling you to continuously refine your email marketing strategy.

As digital marketing continues to evolve, the enduring power of email marketing remains undeniable.

By following the actionable tips outlined in this guide and harnessing the capabilities of CRM systems, you can create impactful email campaigns that engage, nurture, and ultimately convert leads into loyal customers.

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5 Strategies for Lead Conversion on Social Media

3 min read

Social media channels have become essential tools for brand promotion and lead conversion. With an astounding 4.8 billion social media users worldwide, harnessing these platforms has become a strategic imperative for businesses looking to connect with potential customers. 

In this article, we delve into the significance of social media in modern business, explore the distinct purposes of five prominent platforms, and unveil actionable strategies for converting leads using each channel.

Moreover, we’ll showcase how CRM systems play a pivotal role in amplifying the effectiveness of lead conversion efforts across these platforms. Let’s get started.

The Power of Social Media Channels in Modern Business

Social media platforms have transformed into bustling interaction hubs, offering businesses unparalleled opportunities to reach, engage, and convert potential customers.

With over 4.8 billion social media users worldwide, tapping into these platforms is not merely a choice but a necessity.

The ability to target specific demographics, create engaging content, and foster genuine connections has elevated social media to a cornerstone of modern marketing strategies.

1) Facebook: Connecting through Conversations 

Facebook, with its staggering 2.9 million monthly active users, remains a dominant force in social media. The platform’s strength lies in creating communities and fostering meaningful conversations.

To convert leads, businesses should focus on developing informative and engaging posts that address the pain points of their target audience. Live sessions can be efficient for real-time engagement, where you can handle queries and build rapport with potential customers. 

Implementing a CRM system in your Facebook strategy enhances engagement by tracking interactions, segmenting leads based on their interests, and offering tailored content that resonates with their needs.

2) Instagram: Visual Storytelling for Conversion 

Boasting a billion active users, Instagram thrives on visual storytelling and is a goldmine for businesses aiming to convert leads through compelling visuals. To leverage Instagram’s potential, craft visually appealing posts that showcase your product and tell your brand’s story.

Engage users with interactive features like polls, questions, and quizzes to encourage participation and gather insights. Utilize Instagram’s shoppable posts to enable direct purchasing. In the context of lead conversion, running contests or giveaways can be highly effective. 

Integrate CRM capabilities to manage and nurture leads obtained through such campaigns, ensuring personalized communication strengthens your brand-consumer relationship.

3) LinkedIn Networking to Generate Leads 

With its professional networking focus, LinkedIn is a prime platform for B2B lead conversion. LinkedIn, boasting over 774 million users, offers a unique opportunity to showcase thought leadership and connect with industry peers.

Share insightful industry content and engage in meaningful discussions to establish your authority. 

Leveraging CRM systems here is particularly advantageous. These systems help monitor interactions, understand lead behavior, and personalize outreach. A tailored approach rooted in CRM insights enhances your chances of converting connections into qualified leads.

4. Twitter: Engaging in Real-time Conversations 

Twitter’s real-time nature makes it an ideal platform for businesses seeking instant conversations with potential leads. With 450 million active monthly users, Twitter enables businesses to tap into trending topics and industry discussions.

Create compelling tweets, incorporating relevant hashtags and eye-catching visuals. Join industry conversations, offering valuable insights and positioning your brand as a knowledgeable authority. 

When a lead engages with your content, promptly respond with personalized messages. CRM systems automate tracking and responses, ensuring no lead falls through the cracks.

5. YouTube: Educate and Convert 

YouTube’s dominance as a video-sharing platform opens doors for immersive lead conversion. With over 2 billion logged-in monthly users, the platform is a goldmine for businesses seeking to educate their audience.

Create informative videos that address common pain points and demonstrate your product’s value. Encourage viewers to subscribe, granting you a direct channel for communication. 

Through CRM, segment your subscribers based on preferences, tailoring future content and nurturing leads toward conversion.

Understanding CRM Systems: A Foundation for Lead Conversion 

Customer Relationship Management (CRM) systems are the backbone of successful lead conversion strategies. These systems consolidate customer data, interactions, and behaviors into a central repository, enabling businesses to understand their audience better and tailor their outreach.

CRM systems facilitate personalized engagement by providing a 360-degree view of each customer, allowing companies to connect with leads more effectively.

Lead conversion is the lifeline of businesses, thus, the strategic utilization of social media channels is non-negotiable. By delving into the unique strengths of Facebook, Instagram, LinkedIn, Twitter, and YouTube, businesses can unlock diverse avenues for lead conversion.

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4 Important Metrics to Consider to Measure Lead Conversion

2 min read

In the dynamic landscape of modern business, the journey from attracting potential customers to converting them into loyal patrons is critical.

This transformation, known as lead conversion, is the lifeblood of sustainable growth. This article will talk about four Key Performance Indicators (KPIs) that you can use to measure your lead conversion success effectively. 

From understanding the basics of lead conversion to exploring intricate measurement techniques, we are here to guide you toward actionable insights that drive results. Let’s get started.

What is Lead Conversion?

Lead conversion marks the pivotal moment when a prospective customer transitions from showing interest to making a valuable action, such as purchasing, signing up for a service, or filling out a contact form.

Essentially, it’s the culmination of your marketing efforts, signaling that your strategies have resonated with your audience and successfully nudged them into paying customers. 

The significance of lead conversion lies in its ability to bridge the gap between marketing endeavors and tangible business outcomes.

How Businesses Measure Lead Conversion Success 

Businesses often use various techniques to measure lead conversion success, as each method sheds light on different aspects of the customer journey. Two of the most prominent courses include tracking Conversion Rate and Cost per Conversion. 

Conversion Rate, calculated by dividing the number of conversions by the total number of leads and multiplying by 100, gives a precise percentage that reflects the effectiveness of your strategies.

On the other hand, cost per conversion reveals how efficiently your resources are being utilized by gauging the expenses required to secure a conversion.

Additionally, businesses delve into more intricate techniques, such as analyzing Time to Conversion, which offers insights into the duration it takes for leads to transform into customers.

Customer Acquisition Cost (CAC) is another vital metric that unveils the financial investment necessary to bring in each new customer.

Moreover, businesses keen on understanding the quality of their conversions often rely on Lead Quality Analysis, which assesses whether the converted leads align with the desired target audience.

Importance of Regularly Reviewing and Refining Lead Conversion Strategies 

While setting benchmarks and goals is vital, it’s equally crucial to continuously evaluate the effectiveness of these strategies and make adjustments as necessary. Regularly reviewing your lead conversion strategies helps you stay agile in response to evolving market dynamics.

To effectively evaluate and refine your approach, here are a few strategies to consider:

1) Monitor Metrics Consistently

Regularly track your KPIs to identify trends and patterns. Set up automated reporting to receive real-time insights into your lead conversion performance.

2) A/B Testing

Experiment with different variations of your strategies to determine what works best. A/B testing allows you to optimize various elements, such as call-to-action buttons, email subject lines, or landing page layouts.

A/B Testing helps you figure out which sales and marketing element results in better lead conversion.

3) Customer Feedback

Collect feedback from customers who converted and those who didn’t. Insights from both groups can reveal pain points and areas for improvement.

4) Stay Updated with New Technologies

As the landscape of lead conversion evolves, leveraging new technologies can significantly enhance your efforts. For instance, AI-powered chatbots offer instant customer engagement, answering queries promptly and guiding leads through the conversion funnel.

Personalized email marketing campaigns, backed by machine learning algorithms, deliver tailor-made content that resonates with individual leads, boosting conversion rates.


Lead conversion is the bridge between aspiration and accomplishment. Companies can uncover invaluable insights that propel growth by embracing the art of measuring lead conversion success through comprehensive KPIs.

Conversion Rate, Cost per Conversion, Time to Conversion, and Customer Acquisition Cost are more than just metrics; they guide beacons that direct your efforts toward more effective strategies.

Regularly reviewing and refining your strategies is your compass to navigate the ever-changing currents of the market. As new technologies emerge, seize their opportunities to engage potential customers and elevate your lead conversion game. 

Remember, lead conversion is not just a numerical measurement. It’s a reflection of your business’s ability to connect, engage, and inspire action.

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Importance of Customer Experience in Lead Conversion

One truth remains constant: customer experience reigns supreme. In a digital era where consumers are not just buying products or services but the associated experiences, mastering the art of customer experience has become imperative.

This paradigm shift has given rise to innovative strategies that elevate customer satisfaction and substantially improve lead conversion rates. This article will delve into the strategic realm of customer experience and uncover three powerful ways to supercharge lead conversion.

Relevance of Customer Experience in Today’s Landscape

Customer experience has evolved from being a buzzword to a defining factor in the success of businesses across industries.

Today’s consumers demand more than just transactions–they seek meaningful interactions, personalized solutions, and seamless journeys. In fact, studies show that 86% of buyers are willing to pay more for a better customer experience.

The significance of this trend must be considered. Companies that prioritize customer experience secure loyal customers and create brand advocates who amplify their message through word-of-mouth and social media.

How Data Elevates Customer Experience

At the heart of a remarkable customer experience lies data. This fuel powers personalized interactions and anticipatory services. With advanced analytics tools, companies can harness customer data to create tailored experiences that resonate.

From understanding browsing behaviors to predicting purchase intent, data allows businesses to anticipate customer needs, offering timely solutions that make customers feel understood and valued.

Moreover, data enables the seamless transition between different touchpoints, forming a unified customer journey. This omnichannel approach ensures consistency and eliminates friction, granting customers the freedom to engage through their preferred medium.

The result? A satisfied customer who perceives the brand as attentive and committed to their convenience.

Impact of Customer Experience on Lead Conversion

The relationship between customer experience and lead conversion is symbiotic. A stellar customer experience does more than satisfy existing customers– it entices potential leads to take the plunge.

Consider this: Customers delighted by a brand’s service are likely to recommend it to others, effectively becoming brand advocates. Word-of-mouth referrals are an invaluable source of leads, often boasting higher conversion rates due to the inherent trust factor.

Furthermore, a study by Harvard Business Review uncovered that companies with a strong focus on customer experience outperformed the market average by a considerable margin in revenue growth.

This exemplifies the direct correlation between investing in customer experience and reaping the rewards of enhanced lead conversion rates.


Where competition is fierce, and customer expectations are soaring, elevating lead conversion rates requires a strategic approach. By prioritizing customer experience, businesses cultivate brand loyalty and advocacy and foster a nurturing environment for leads to convert.

Embrace data-driven personalization, craft seamless omnichannel journeys, and watch your lead conversion rates soar. Exceptional customer experiences are the true game-changers in the realm of lead conversion.

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Boosting Customer Satisfaction through Live Chat Functionalities

2 min read

Chatting online with customers is becoming increasingly popular in the UAE. Businesses are now looking to leverage this technology to improve customer satisfaction.

With live chat functionalities, businesses can better engage customers by providing quick responses and resolving inquiries efficiently.

According to statistics, 52% of customers prefer businesses that provide live chat support, and 51% claim they are more likely to make a digital purchase from a brand that offers live chat.

How does live chat boost customer satisfaction and how can you have one? In this article, we’ll discuss the ways live chat enhances customer experiences and satisfaction and how you can get started. Let’s dive in.

How live chat enhances customer satisfaction

Live chat is a great way to boost customer experience because it offers a number of benefits, including:

  • Instantaneousness: Live chat allows customers to get their questions answered immediately, without having to wait in line or send an email. This helps businesses a lot especially when it comes to adapting to current market trends, where customers are likely to be impatient and demand quick services.
  • Personalization: Live chat also provides a more personal way to communicate with customers than other channels, such as email or phone calls. This is because customers can type their questions in their own words and get real-time responses from a live agent.
  • Convenience: Live chat is a convenient way for customers to get help, as they can do it from anywhere in the world, at any time. This helps businesses engage and communicate with global audiences, who will only need the internet to use this feature.

Overall, when customers feel like they could get instant responses from the business for their inquiries, concerns, and feedback, they are likely to have a better experience.

An improved experience will make them feel like the brand they’re interacting with is reliable, thus increasing the chances of them making a purchase. All of this leads to better lead conversion.

How to start having live chat

To start having live chat on your website, there are a variety of tools you can use such as a CRM. CRMs like Saphyte offers a comprehensive solution for companies wanting to use this powerful tool. 

The Chat Integration feature enables users to integrate any of the four most popular chat apps – Jivochat and LiveChat and Chatra –into the CRM platform. This makes it easy for businesses to keep track of all their conversations with customers in one convenient place.

The live chat feature also provides businesses with valuable insights into the needs and preferences of their customers. This data can be used to create personalized campaigns tailored to individual customers, increasing their satisfaction levels and enhancing the overall customer experience.

Furthermore, Saphyte’s analytics tools help users track the success of their campaigns so they can identify areas for improvement and take action accordingly.

Integrate live chat into your online business now

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How Marketing Helps with Profits During a Downturn

2 min read

How can marketing help with profits during an economic downturn? What must businesses do to get started? Read on to find out.

The current economic crisis is prompting businesses to change directions. Many are now focusing on qualifying and converting leads and delivering value to existing customers. What’s more, with the pandemic accelerating digital transformation, businesses are now more equipped to understand their customers better to achieve the aforementioned goals.

How can businesses use marketing to improve their profits, especially amid an economic crisis? What steps should businesses take to get better results? Check out our tips below.

Reexamine your lead scoring strategy

Your lead scoring strategy is what helps you qualify your leads and determine which potential customer is most likely to make a purchase. Lead scoring is a critical step in lead conversion strategy. 

Messing up with your lead scoring can impact your lead conversion results. This is why it’s important to reexamine your lead scoring strategy and check if it’s working well.

Some companies automate lead scoring so their sales and marketing teams can focus on more important tasks. By automating using a system, sales and marketing teams can automatically identify which of the incoming leads they need to focus on.

Focus on converting qualified leads

According to surveys, more than 25% of marketing qualified leads (MQLs) do not get a follow-up from sales. This is a wasted opportunity for driving sales. And in an economic downturn, every dollar counts.

To prevent this from happening, it’s important that, as previously mentioned, you can screen out the leads that are more likely to make a purchase, so you can focus on them and help them make a purchase as soon as possible.

You can generate qualified leads with content marketing, conduct follow-ups, connect with them through email marketing, or use positive customer testimonials and reviews to help speed up their purchase decision.

Work on your CTAs

Your CTAs are also crucial in your lead conversion strategy. CTAs may make or break your marketing campaign. If a CTA doesn’t match the customer’s needs or preferences, they may end up exiting from your website or from your other sales and marketing channels.

For example, having “Learn More” as a CTA may discourage customers that are looking to make an immediate purchase. “Buy Now” may not be effective if the customer needs more information about your product or service.

The point of CTAs is to convince users they need to take action immediately or you risk losing them, but this only works if the CTA matches the stage of the buyer in the buyer’s journey. 

Assess and evaluate your value chain

The final thing that you should remember is to add value for your customers. This can be done only when you understand how your value chain works and determine whether they’re giving value to the end users (your customers).

You can conduct a value chain analysis by doing the following:

  • First, identify all your value chain activities. You can do this by having a list of each activity in your company that is essential in the creation of your company’s finished product.
  • Second, calculate their costs. Costs such as rent, utilities, and manpower often play a role in value creation.  By identifying your value chain activities and their costs, you can see an overview of how your company is running and which parts are taking so much of your dough.
  • Third, determine what your customers perceive as value. This is where it’s important to gather data and feedback from customers to help you understand them better. To get you started, gather data related to why and how your customers make purchase decisions. This helps you understand their intent and what they perceive as valuable.
  • Fourth, compare with your competition. Understand the marketing effectiveness of your competitors. Compare how your competitors carry out tasks, what their business strategies are, and their revenue (or other performance) outcomes.
  • Lastly, decide on a competitive advantage. After making your comparisons, you’ll already know which parts you are performing better compared to your competitors. It can be the cost, the perceived value of the brand, or the accessibility you provide to your customers.

Gather data from your customers now

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Top 6 Email Metrics to Improve Your Lead Conversion

2 min read

Email metrics are important to assess whether your email campaigns are working to your advantage. Read on to find out more about email metrics and how you can improve your lead conversion with them.

Email marketing is one of the most used strategies nowadays. It helps businesses engage customers and keep the brand on top of mind. The problem is: many businesses don’t know what to look for to know if their emails are working.

That’s why in this article, we’ll list the most important email marketing KPIs you need to watch out for and how you can improve them.

1. Open Rate

The email open rate refers to how many people opened your email out of the total number of recipients. This metric is important in determining whether your subject line is catchy enough to capture the attention of your target audience or whether your brand is trusted by your target audience to open your email.

According to a study, the average email open rate for all industries is 21.33%, so if you score a better rate, that means your campaign performance is above average.

To improve your email open rates, we suggest A/B testing your subject lines, determining the best time to send emails according to your target audience, or conducting email segmentation for your customers.

2. Click Rate

Click rates refer to how many of your delivered emails resulted in a click. This metric is important in determining the number of recipients who clicked on at least one link in your email.

The average click rate globally is 1.27%, so if your result is lower than that, then you might want to try the following:

  • Optimize your email content by making them more timely, relevant, and responsive to your target audience’s needs and interests. 
  • Testing a more catchy and responsive headline.
  • Segmenting your audience
  • Changing your lead generation strategy to attract more qualified leads— those interested in engaging with your brand.

3. Conversion Rate

Conversion rate refers to the number of recipients who have completed the desired action in your email— clicking on a call-to-action (CTA) button, making a purchase, etc.

There are a number of ways to improve your conversion rate, which include improving your mailing list, making your email content more targeted, or designing a more appealing landing page, as mentioned above.

4. Email Open Time

Email open times refer to how long your audience is taking to open your emails. The shorter the time, the better. This metric allows you to understand if your audience is eager to interact with your email.

To improve your email open times, try determining the best times for a particular segment (ex: customers segmented based on location or job positions).

5. Email Read Time

Email read times refer to how much time your recipients are spending reading your email content. This is important in determining the relevance of your content to your target audience. The longer the time, the better. 

Improving this may require some time and effort (trial and error). But you can start by experimenting with email structures and content types, and by integrating personalization.

6. Email Marketing ROI

Email marketing ROI refers to how much your business is getting from the resources it spent on email marketing like ad spending, manpower, etc. This metric is important to determine whether you should continue with email marketing as a marketing strategy in general.

To improve your email marketing ROI, you need to improve your other email marketing metrics as well. You can also use tools that allow you to implement smart automation. 

This means that the tools will handle the email marketing for you such as sending emails based on schedule or when certain conditions are triggered (e.g. a new subscriber).

This reduces the resources necessary to run email campaigns (i.e. you don’t need to hire additional manpower to perform email marketing tasks), which leads to better email marketing ROI.

Better email marketing with Saphyte

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