new prospects

How to Get Your Leads to Promote Your Brand for You

2 min read

Your leads can be your business’s biggest asset. What steps should you take to get your leads to promote your brand for you?

Any business needs to identify potential customers (also called leads) and walk them through a planned sales process to get them to make their first purchase (and make repeat purchases over time). But while the process isn’t that fast and easy, there’s actually a way to get your leads to promote your brand, spread the word, and help you get more leads— all without even making that lead buy first.

Let’s cut to the chase. The secret is in creating clear call-to-actions (CTAs) in all your content and making it easier for leads to share your content.

What are CTAs?

CTAs are images or lines of text that encourage your website visitors and email recipients (or in general, leads and customers) to take action. A “Share” button can be a CTA. Other examples are:

Buy Now

Download Now

Sign Up

Learn More


CTAs help compel target readers to act in a specific way in accordance with the sales and marketing goals of a business.

4 Tips to Get Your Leads to Share Your Content

Where should you put your CTAs? How do you encourage leads to promote your business? Below are four major tips you should take note of:

1. Put your CTAs in areas of the sales process where your leads feel good the most

You need to identify areas of your sales process where your leads feel enthusiastic about your business. 

For example:

when a lead receives a one-time marketing offer that gives them a huge discount

when a website visitor subscribes to your newsletter

when a website visitor receives the offer from your lead magnet (such as a free PDF report or a sales template in exchange for signing up).

Putting your CTAs in these areas makes it easier to encourage leads to click on these CTAs, eventually helping you achieve sales goals as a result.

2. Make clear “Share” CTAs when following up

Sometimes it takes time for leads to make a decision— especially a major one. So it’s important for sales teams to perform follow-ups.

But follow-ups shouldn’t be perfunctory. They should offer a better value than the previous engagement— better information or a better sales offer that would encourage leads to take the next step and perform the next desired action.

When this is done and your lead gets a better offer, they’re highly likely to share your content with friends, family, and colleagues. Not only did the follow-up make them feel better but it also makes them feel obligated to share it with people who might benefit from it the most.

3. Reward referrals

While leads, technically, haven’t made a purchase yet, they can still act as brand ambassadors if you reward them with marketing offers after making referrals.

For example, clicking on a “Share with Friends on Facebook” CTA button can get leads a 10% discount voucher which they can use when making a purchase. You can also add another 10% discount if they share it on a different social media platform. And another 10% discount if their friends make a purchase. 

You get the idea. Leads can promote your products and services even without making a purchase first.

4. Measure your results

While this may sound unrelated to leads promoting your brand, it’s still important to highlight how critical measuring results is in making this strategy work.

Generating analytics and analyzing results help you identify the strengths and weaknesses of this strategy. It also helps you tweak it for the better, so that the next time a lead sees a CTA button, they’re guaranteed to click on it, promote your brand, and improve your sales output.

Don’t forget to include a tracking URL so you can track how much traffic your CTA buttons generate. And remember to use sales tools that can help you track the performance of your email marketing campaigns.

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How to Find New Prospects Fast Online

3 min read

There are so many ways to find new prospects online. But time is ticking for some salespeople and there’s also the risk of competition.

Prospects are necessary for businesses. When the sales strategy is done right, they will eventually become the long-term paying customers of the business. Finding prospects may sound easy, but finding prospects that will convert becomes the main challenge of any business.

How do you find new prospects fast? Check out our tips below.

What you should know:

Prospecting is the process of identifying potential customers for your business. A successful prospecting strategy would result in a high conversion rate early on (i.e. prospects will make their first purchase in the early stages of the sales process).

Prospecting is important because it is one of the important steps to get guaranteed sales, which are needed for the business to continue running.

Sources of prospects online mainly involve social media platforms. Sites like LinkedIn, Twitter, and even Facebook comprise communities of individuals that may fit the customer profile you’re looking for.

With digital tools that enable sales prospecting, businesses won’t have a hard time identifying prospects and making their first contact and engagement.

What is prospecting?

Prospecting is the process of searching for potential customers, clients, or buyers for your business. The goal of prospecting is to ensure that from the get-go, the prospect identified will eventually convert into a customer (i.e. makes his first purchase and make a repeat purchase over and over again).

Why is prospecting important?

Prospecting is what makes a business continue to exist. Without customers, businesses won’t have sufficient revenue to sustain the costs and expenses associated with running a business. Skillful prospecting also lets you survive the competition. 

By securing sources of prospects that have not been identified yet by the competition, you guarantee a steady stream of sales without the threat of the competition dissuading those prospects to buy from you.

How to find new prospects fast

Below is a list of sources of new prospects online that are guaranteed to convert, no matter your business:

1. LinkedIn

LinkedIn is one of the most significant social media platforms these days. With almost 740 million members and over 55 million registered companies, it’s a fresh source of professional prospects that may have needs and interests that your business can serve.

Send your first direct message (DM) to your prospect and with the right strategy, you’ll be able to secure your first prospects from there.

Pro tip: You can use tools such as Saphyte Sync so you can capture all your prospect’s data in a centralized database fast and easily.

2. Twitter

Twitter is one of those spaces where users can honestly speak their minds out. When a user tweets or retweets something, it offers additional insight into their needs and interests as an individual.

You can also use the # (hashtag) function to look for prospects that may be interested in your product or service. For example, if you’re selling wood crafts, you may look for people who typed in #woodcraft, or even narrow the search further by adding another hashtag of the city you’re in.

3. Facebook

While privacy is a main concern for Facebook users, some users remain confident with the information they put out on the site. Interests, hobbies, and the things they like offer an insight into the customer’s needs and preferences.

More importantly, by joining groups that specialize in a particular interest (e.g. Cooking Groups, Cycling Groups, Writer’s Groups), you can connect with a community of like-minded individuals that may be interested in the product or service you’re offering. This makes it easier for you to list down prospects and engage them with the unique selling points of your business.

4. Industry Blogs and Forums

Industry blogs and forums, just like Facebook groups, are blogs that gather discussions from people of the same interest. This makes it easier for salespeople to connect with individuals who are likely to be interested in the industry the blog or forum is involved with.

For example, race car blogs are more likely to pique the interests of race car enthusiasts and are likely to gather them in that channel. It’s also safe to say that members of that channel (or at least people involved in the discussions in that channel are likely car enthusiasts who may be interested in products or services targeting car enthusiasts).

5. Job Boards

Just like LinkedIn, job boards let you know the skills and possible interests of a person. It’s also highly likely that the information people put in there is sincere and honest. This lets you get a good grasp of what that person might be looking for to advance his or her career.

Using tools to make prospecting easy

To make sales prospecting a lot easier for salespeople, using tools such as a CRM software is recommended. CRMs let salespeople gather information about prospects and keep track of these prospects’ journeys. 

Automation features integrated into CRMs also let users personalize their interactions with each prospect in just a few clicks.

Check out how you can make prospecting easy by getting started here.

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Connect with Leads: How to Find New Prospects

4 min read

Finding new leads and prospects is key to a business’s survival. Without getting new clients, a business will find it difficult to grow. The brand will stagnate. And there’s no guarantee that existing customers will do repeat purchases.

This is why connecting with leads is the lifeblood of a business and it is important to do this well. You have to utilize technology to do this process efficiently. More importantly, you have to use technology designed to help you connect with leads from multiple channels and enhance your relationship with existing customers.

But how do you find new prospects? How do you interact with your prospects to convert them into paying customers? Let’s find out.

1. Know Your Target Customers

The first step to a successful lead generation strategy is to craft an accurate buyer persona. This is done by methodically gathering data and information about your target audience and analyzing this data and information to get a picture of what your buyers look like, what their behavior is, and how much this information can bring you more sales and profit in the end. Who are your customers? What are they going to be like? Gender? Age range? Income? These are some of the questions that you should be asking.

You can also craft more questions to get as much data as possible. The data that you have gathered will be used to further improve your sales strategy as a business.

2. Use a People-First Approach

Companies have to use a people-first approach to survive and marketing technologies have to serve the “human experience.” Digital strategies have to be thought of in a human context and technologies have to be deployed for customer-centered use cases to address the human experience. 

This is because the modern-day consumers are now tech-savvy. They demand value, accountability, transparency, authenticity, and more importantly, personalization. That is why technology has to offer an experience that consumers long for or else it will end up forgotten, as with the millions of technologies made that offers no unforgettable experience.

Emotions are the number one factor in determining customer loyalty. Therefore, it is extremely important to understand and respond to emotions, as users who come into contact with your brand can dramatically change outcomes.

Having access to data about your target clients means having a greater understanding of their needs. You also have to find ways where you can gather different elements of client information and organize and interpret them through automation.

With a deeper understanding of what the consumers want and their emotions towards advertising, product information, and the actual purchase or use of the product, you are more able to keep up with user trends and adjust your services and those of your clients accordingly.

3. Use CRM software

The aim of the CRM software is to speed up the process of converting sales leads to prospects to paying customers. This is the general CRM strategy. 

Prospects are leads that expressed an interest over your product or service. Once you are able to win them over, which leads to their first purchase, they become your customers. The software is not just concerned with how quickly all of these should happen– it also increases the success of your sales conversion through the data the software gathered from your interactions with the customer

A great example on boosting customer engagement using the CRM is utilizing its email marketing tools. Most software developed for CRM purposes allow for email marketing campaigns. These campaigns aim for the target audience to be exposed to what the company does and how they can further contribute to their lives. Through email, companies may send a blog post that contains a lead magnet which is an incentive that companies give to leads in exchange for their email address– like a PDF report, an eBook, a video, etc.

4. Be Mindful of Multichannel Support and Strategy

A company should be offering multichannel support. This means that the company should be able to reach out to their leads or prospects using multiple channels: traditional support channels (telephones, emails) and new support channels (social media, live chat, etc.).

You should also be continuously engaging your prospects. When customers are constantly engaged, it increases the chances of repeat purchases which leads to more sales and profit. Some CRM software makes it easy for businesses to continuously engage their leads and customers. With automation, your CRM software can send a “thank you email” to your customers automatically upon their purchase. It can also ask for reviews or referrals automatically, depending on your customer’s behavior and interaction with your system

Most CRM software have multiple tools that give you greater flexibility to perform the tasks needed to satisfy your customer requirements. As a centralized platform, the software can allow syncing of mobile phones, calendars, in-app reporting tools, and other tools needed for customer interaction. Because it is centralized, teams can seamlessly collaborate and work together to produce satisfying results. 

When prospects feel that the entire sales process is smooth and not redundant, it will not only increase their chances of becoming customers, but this will also make them long-term, paying customers. More than this, when they become extra satisfied with the level of service you consistently provide, they may even promote your business to their friends. 

This is why sales CRM is important, especially when customers are interconnected these days and anything that is said about your product or service can be your boon or bane.

5. Get a Proper Digital Branding

Getting the proper branding strategy for your business is a tricky one. It requires experience, expertise, and tried and proven methods for it to work. But proper branding is crucial to attaining organic traffic, which almost always, results in sales.

Digital Branding is part of the brand management techniques that deal with engaging potential customers online using the Internet, apps, and other media content. Branding is basically all about “what are our customers or future customers saying about us?” And whether that translates to sales is the standard of whether your branding is properly done or not.

This is tricky, though. Because the internet is full of information from competitors that your message, your narrative can easily get lost. It is also easy to get misconstrued which can damage your brand forever. This is why it’s important to get a proper digital branding strategy so you can give a brilliant first impression that sells.

As emphasis is being placed on driving growth from generating leads, a crucial effort should be allocated to assure key decision makers know your brand. Demand gets much easier and more effective when prospects understand your brand.


Your lead generation strategy will determine your success as a business. This is why it’s extremely important to craft your strategy around the data that you have gathered. Know your target customers. Who are they and what will they be like? Use a people-first approach. Selling an experience is becoming more important these days as businesses try to separate themselves from the competition. Utilize technology that optimizes your processes to generate leads and enhance your relationship with existing customers. Be mindful of multichannel support and strategy. They help ensure your business’s survival for the next few years. And get proper digital branding. It helps generate leads fast and easy.