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How Automation Helps you Avoid Losing Leads in your Sales Process

4 min read

Companies of all sectors and industries rely heavily on data for their operations. Data plays an imperative role for companies and leaders to gain informed decision-making, respond to change, and establish strategic goals. Data plays a more significant role in lead generation campaigns. In 2020 alone, 4.8% of enterprises have invested more than $50 million in Big Data and AI initiatives for their company.

If you think it’s too much money just for a piece of information, then you do not see the whole picture. Data plays a critical part in a business’ sales process, particularly the lead generation aspect. The data you’ve gathered turns into reports, and those reports, in turn, allow you to understand your customers adequately.

How Data Benefits your Business

Data goes beyond information. Potential customers’ phone numbers, email, and postal addresses are among the data sets most in demand in a growing international business. So how does this set of information benefits your business? 

Data Makes Campaigns Efficient

The lack of data with their leads renders leads useless. Leads without qualified data are essentially unusable, given the amount of customization you have to pour dedicate in every lead generation campaign. It’ll be easier to create segments and customized pitches for your leads to follow with comprehensive quality data. It’ll be easier for sales and marketing teams to make personalized pitches and outreaches, thus giving them more leverage to upsell and create sales. 

Data Allows Sales Teams to Understand the Customer

Prospects or leads don’t like talking with salespeople who don’t know nor understand their needs, which will eventually lead to frustrations on both sides – customers getting annoyed that salespeople are pitching the wrong solutions and the sales team losing their leads.

Sales teams can avoid these issues if they have established data because they already have a basis to work with. They can better understand their leads’ needs, tailor their products and services to their customers, and create compelling messaging that resonates well with their prospects.

Data Gives Sales Teams Talking Points

When sales teams understand their customers better, the more talking points they gain. Salespeople can ask questions, more concrete answers to inquiries, and have more topics they can talk about. When customers feel that sales teams are well-equipped with information, it leads to more profound and meaningful interactions and eventually leads to better conversion rates. 

Manual Data Entry: A Bane or Boon to Businesses

Not all data is created equal, and the amount of data you need to run successful sales campaigns doesn’t matter. Always remember that a hundred quality leads data are better than a thousand unrefined leads. 

Traditionally, data is “gathered” through manual data entry and performed by data entry operators (people). Manual data entry requires entering specific and predetermined data such as prospect’s name, business type, money amount, etc. 

Operators can obtain information from various sources, including paper bills, invoices, orders, receipts, etc., into a target program. Depending on the type of business, the target program could be handwritten record books, spreadsheets, computer databases, etc.

Manual data entry might be a good option for small-scale businesses (1-10 employees) because of its cheap staffing. However, manual entry can restrict expansion and inhibit progress due to these reasons.

Cost penalty. Imagine you’re going to a world-class, luxurious hotel, but has a cheaper price tag. Seems like a bargain, right? But the hotel never made mention or made you aware of the hidden fees and costs. You’re having all the fun, but the moment you check out, you realize that you’ve been completely ripped off. The same analogy applies to manual data entry. You’re spending on hiring staff and spend more on correcting data errors. Manual data errors are costly. Study shows that incorrect data costs businesses at least 30 percent or more of their revenue. It is a penny-wise foolish move to spend more on manual data entry, thinking it can save your business costing. 

High Error Rate. Surely the error rate for manual data entry is not that bad. Well, data says raw Data entry not followed by verification steps shows an error rate as high as 4%. That’s two errors for every five entries made. Another study indicates that data entry operators make 10.23 errors when processing data. These data errors may seem like minor collateral damages, but they eventually create discrepancies in your desired output. The higher the error rate, the higher the damage and cost it’ll bring for you and your business.  

Slow Turnaround Time. Manual data entry is time-consuming, and businesses can’t afford to waste too much time. Turnaround time can result in delays, extra expenditure, and even more errors – three aspects of which companies can’t afford to risk investing. 

Findings: Manual data entry is a bane to every business’s existence. 

Remedy: Automate your data entry efforts today, and save plenty tomorrow.

How Automation Helps you Avoid Losing Leads

Manual data entry error is the main culprit as to why your number of leads is dwindling. The consequences of non-automation are forgetting to follow up with your prospects or calling leads based on the order they appear on your system. You can avoid these pitfalls by implementing a sales automation strategy for your business. 

Automation can help you not only simplify your sales processes from approvals, notes recording, lead scoring, call logging, customer onboarding, or any other manual and repetitive tasks in your sales process. There are plenty of tools available in the market. One of the many is Saphyte CRM. 

Saphyte is a UAE homegrown business operating out of Dubai. Currently, Saphyte is helping hundreds of local companies in and out of Dubai to drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced SaaS CRM ecosystem technology. 

Here are some of the benefits you can gain with a sales automation platform, like Saphyte’s customer relationship management (CRM) software, you can achieve. 

Identify Potential Customers. With a CRM like Saphyte, it’s easier for sales teams to view and track the best quality leads, leading to much more successful conversions. This way, sales teams are only monitoring and talking to the most important leads.

Lead Information. With Saphyte’s features and functions, your sales and marketing teams can learn more about the prospects and which industry they’re in. Data like this helps your team understand your prospects’ needs and requirements and the best ways to engage with them.

Easy Reporting. Using a CRM like Saphyte can help you stay informed with the use of internal emails and reports. You can kiss spending hours to keep the rest of the team on the loop goodbye, as the reporting happens automatically.

Create Invoices and Quotes. Saphyte helps your team create detailed and straightforward invoices and quotes in a matter of minutes. 

Marketing and Sales Tools. Saphyte is packed with features and functions that you can use to make your sales and marketing teams work easier, straightforward, efficient, and effective. 

Make Data Work for you by Partnering with a Sales Automation Tool that Works with you

Feeling like this is your chance to take your e-commerce CRM integration to the next level? Book a demo with us today, or start your free trial now! Reach for a new possibility and unlock your e-commerce business’s potential with Saphyte today!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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Saphyte News: All in August

2 min read

August is done and we’re nearing the end of the year. But Saphyte has made so many developments this month that you shouldn’t miss!

Here is the latest news from Saphyte for August:

Hello, Product Catalogues!

Saphyte’s latest feature is here to let you showcase your collection of products, their pricing information, and specifications— all using the Saphyte ecosystem. This lets you ​​link products directly to your deals and contacts cards. Fast. Smooth. Easy.

The feature also lets you include media, visuals, and documents to best promote your product. It also removes the hassle of manual entries when creating quotes and invoices.

Interesting Reads Not to Miss

The latest news, stories, and tips from Saphyte that you ought not to miss.

5 Things to Avoid When Building a Digital Sales Strategy

We are all aware that markets and segments are important categories to consider when formulating sales strategies! What are the things that you need to avoid when building a digital sales strategy? Click here to read more.

How to Deliver an Experience that Your Customers Would Enjoy

A successful online business does not settle with closing a sale. It goes beyond — making customers fall in love with the business and even promote it to others. Here’s how to deliver an experience that your customers would enjoy. Click here to read more.

10 Things that Matter to Your Customers

The consumer landscape experienced a sudden tectonic shift. Businesses and consumers have moved into a fully digitized realm of sales and marketing over the past year and several months. Strategies and approaches have therefore changed. Click here to read more.

What our customers say

Mystica Advertising

“Saphyte has been the perfect tool for us to easily digitize the way we manage our customer relationships, moving away from manual processes as the business grows. We can now automatically capture and analyse our leads from a variety of different channels, giving us real-time feedback on where our customers are coming from and how they track along the sales process. Each person is now completely aligned during each project meaning we’re able to effectively maintain a high level of customer experience when delivering our services.”

Abdullah Gadit, Managing Director

Marketing & Advertising

More to Arrive

We still have more surprises and more features to release in the coming weeks. So stay tuned as Saphyte brings you more perspective-changing features that can redefine how you work as a business. Keep your eyes peeled for more!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

6 Steps to Generate Leads Fast Without Cold Calling

2 min read

Cold calling is out, these new techniques to generate leads are in. Find out how you can pull in 1k+ leads in no time with these tactics.

Any business owner’s time is stretched and limited, which is why they need automated systems for everything, including and especially lead generation. 

As no client is going to stay onboard forever, you need a constant stream of incoming leads and here, we’ll show you how you can do it on autopilot. The system is based on data that you definitely have access to (or it should at least be easy to generate them). And some very simple math. If you can do addition, multiplication, and division then you can do this.

Step 1: Figure out your customer lifetime value (CLTV) 

To put it simply, CLTV is how much money your business can generate from a customer until they stop buying from you forever. 

To calculate CLTV is really simple. You take the total profit of your business divided by the total number of clients. You can do this for the total lifetime of the business.

For example, if last year, your company made a hundred thousand dollars in profit and you had 20 customers. Then each customer’s lifetime value is $5,000.

Step 2: Determine your customer acquisition cost (CAC)

Figure out the maximum amount you would ever want to pay to acquire one of these customers.

To do this, we need to know your conversion rate, which is what percentage of the time do you convert leads.

We then multiply that by your lifetime value to get the maximum you could ever pay for a lead and break even.

For example, if you convert 5% of leads, then the max you should pay for leads (to break even) is 5% times 5,000. That’s $250 each.

But you want to actually make some money. So let’s put a profit buffer in there. Let’s say you wanted to make a 40% profit. Then your ideal cost per lead is 60% x your maximum cost per lead. That’s $150 for a lead.

Step 3: Build a system using paid ads

Ads are known to work in terms of delivering hot leads without breaking the bank. Determine the costs of your ads and only proceed (if possible) with Step 3 if it’s below your CAC.

When doing ads, it’s important to showcase to your potential customers what value you can provide to them. 

Here’s a list of the best places to advertise online:

Google Search Advertising

Facebook Ads

Amazon eCommerce Platform


YouTube Ads


Instagram Ads

LinkedIn Ads

Step 4: Provide content in these ads that include case studies

This is especially important if you’re a B2B business. You need to provide case studies of your client’s successes. Showcase results (rather than how good of an agency you are). And provide plenty of before and after photos of their success. The more authentic, the better.

You can also show rankings, traffic graphs, tool statistics, and anything to highlight your customer success. When doing case studies, mention everything you did for the subject client and tell the reader exactly how you did it.

Give them the exact instructions on how to do everything you did. The goal here is to show how much work you put into your clients. You also show that you’re transparent with your strategies and they’re welcome to try them out themselves.

Step 5: Put call to actions (CTAs) into your case studies

A CTA could take the form of a sidebar widget that follows you down the page on a website. Clicking on it will take any website visitor to an application form, where their details can be used for future marketing campaigns. And voila, you got leads now!

Step 6: Thank your leads

After your leads fill out your form, you need to direct them to a thank you page. Adding in a heartfelt message would make it even better— and you can even show to your leads what signing up the form means and how it would contribute to a better world. After all, customers nowadays are conscious about corporate social responsibility.

Pro-Tip: Gather leads fast with a CRM

Using a CRM would make this job a lot easier for you. And you can fully automate this task too.

Check out how you can design your websites to be lead generation machines with this video:
Want to know how you can generate leads fast without cold calling? Get started here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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What is Buyer’s Remorse and How Can Companies Prevent This?

2 min read

Companies should watch out for buyer’s remorse and exert all efforts to prevent it. Ignoring it can spell disaster.

Have you every bought a product that made you instantly regret buying it? Or have you ever experienced bad service from a business that stopped you from buying from them again? Whatever you’re feeling is normal. That’s called buyers remorse and it typically happens across the buying process. The challenge for many businesses is to keep communication lines open to prevent this from happening and encourage customers to get over the “remorse” and purchase again from the business.

What is Buyer’s Remorse?

Buyer’s remorse is the feeling of regret after a purchase. This leads to a buyer wanting to immediately request for a refund or return a purchase or both.

Companies should aim to prevent buyer’s remorse from happening. And they can do this by providing quality products and exceptional service. However, sometimes businesses can’t match customer expectations, leading to a buyer’s remorse.

That’s why businesses should be mindful of these steps to prevent it from happening— and from losing sales and discouraging other customers from buying from you after reading negative reviews:

Steps to Prevent Buyer’s Remorse

Ensure quality in product and service

The first step to ensure customers won’t feel regret after buying from you is to, well, ensure they won’t have something to regret to begin with.

Most customers get dissatisfied when getting a bad product or a bad service, as they should be. To ensure this won’t happen, companies are encouraged to regularly conduct quality checks for their products and services.

Communicate effectively to manage customer expectations

One of the major sources of buyer’s remorse is when customer expectations are not managed well. This may happen because of misleading advertisements, or in general, bad communication.

To ensure customer expectations are met, explain to customers (verbally and in writing) what they can expect to receive from you and your company after making a purchase. Provide as many details as possible. And be honest when sharing reviews from other customers.

Encourage customers to purchase again through simple follow-ups

Simple follow-ups like a thank you note do a good job managing buyer’s remorse.

Notes like “Thank you for supporting small businesses like ours. Your purchase means a lot to us and everyday we strive to provide you better products and services.” encourages customers to be empathetic and be less harsh in criticizing your business.

Here, you can also leave a contact information for feedback, to allow them to participate in improving your business— which coax them to look forward to doing business with you again.

Manage online customer groups

Online customer groups (like those on social media platforms like Facebook) allow like-minded customers to discuss and share their experiences with your products and services.

Not only will these provide you free media mileage, but it will also provide you with valuable feedback to know your customers’ needs better and how to meet them.

Reward loyalty

Loyal customers should be rewarded for their loyalty. According to many businesses, loyal customers are so valuable that they are responsible for at least 80% of a business’s sales.

When customers know that they are loved and valued by your business, it makes it harder for them to switch to competitors. Additionally, when customer loyalty is constantly rewarded, it lessens the stress and regret associated with purchases, reducing the chances of customers experiencing buyer’s remorse.

Redefine Customer Engagement

Keep communication lines open. Have a 360-degree control of your customer needs with Saphyte. Get started here.

Generate a customer feedback loop automatically. Ask us today.

Gain the advantage by using tools to upgrade your customers’ digital experience. Get started with Saphyte.

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How to Create a Remote Work Force

2 min read

Imagine having the ability to maintain a flexible work ethic as well as having your productivity boosted, all from the comfort of your home or favorite coffee spot. Thanks to modernization and systemic advancements, businesses are now capable of managing their employees, in their own homes, from any country across the globe. 

Knowing how to create and work in a remote workforce is a special skill that all managers and employees alike should learn. Keep reading if you intend on further building your business and its success for the year 2021.

What you should know:

It boosts employees’ productivity

Communication is essential for success

The overall quality of work is increased

Allows for employees to have a more flexible lifestyle

It promotes safety from the COVID-19 virus

Why Should I Create A Workforce?

To start, you need to understand that it is only a matter of time before your business is bound to need a remote workforce. As a business owner, you should already know that your employees can work from remote areas. What this generally means is that you need to find the silver lining between having an employee work with you in person, or having your employee work on their own. Here are a few of the benefits to having a remote team:

Wider Recruit Range

What this simply means is that you can hire employees from a far wider radius. Although it might be a hassle as you will be managing them from out of the city, you’re providing individuals the opportunity to employment during an incredibly sensitive time. You’re also less likely to need additional office space to cater for these added resources.

Hiring Skilled Employees

Another plus to consider, is that thanks to a wider range of employment, you are bound to encounter highly skilled and talented individuals, providing you a winning asset to your virtual team. 

Boosting Employee Productivity

Whilst not all individuals possess the discipline for this type of working environment, some thrive by having access to high levels of flexibility. The flexibility of time needed to accomplish tasks may be a new responsibility to some, and the ability to manage and track their work schedules will allow them to do their work while they are in their best mental state.

Building The Best Remote Operating Team

It is important to acknowledge that an in-office team and a remote one require a variety of different skills and strengths. Whilst some individuals prefer the surrounds of an office and being surrounded by team members, others are better versed at operating on their own time schedules. The success of your business is going to depend on whether you can build the best team possible. When picking out employees, you should consider the following factors:

Dedication And Competence

Your team has to be dedicated to their work. Being dedicated would mean that they will push through with their work as much and as best as they can. Your team also has to be versed with how they deliver their results. There is no point in having a dedicated employee if they are not able to adhere to timelines and create satisfactory results.

Great Communication Skills

All businesses require thorough communication—being able to communicate with your co-workers would not only boost work production, but it can also improve your relationships with one another. Individuals who are group players possess great ability to work as part of a team whilst still operating in silo.

Trustworthy And Reliable

It is difficult to run a team that you don’t even trust—unlike working in the office, you won’t be able to monitor them as much as you want. This is why you should find workers that you can trust completely, as well as making sure that you can rely on them when the workload starts to get frantic. There are, however, tools that you can utilize, such as CRM systems, that allow you to track performance and delivery, even out of office proximity.


Understanding how to create a remote workforce is the beginning of a successful business. Thriving on such a concept would not only boost your work productivity but can also improve the quality of work. Create your remote workforce now and boost your chances of success.

Contact our support team now to learn more about creating the best remote workforce possible.