social channels

Customer satisfaction is the deal-making or deal-breaking factor for any type of business today. Whether you’re a small business or an enterprise, there’s no denying that everything is growing at a lightning-fast pace. And most people now have more than a few options that can fulfill their needs and wants.

So, for any business to gain and retain potential customers is also becoming a greater challenge. There are plenty of things to consider aside from email marketing campaigns, social media metrics monitoring, and other lead generation activities.

A Customer Relationship Management (CRM) software now plays an important role in organizations. This doesn’t come as a surprise because CRM tools are not just great as a contact management tool. But they’re also helpful in segmenting contact information and streamlining your whole sales process.

Businesses can even integrate their emails, calendars, web forms to gather vital customer information, etc. to their respective CRM system. Another trend that seems to offer huge benefits if integrated with a CRM is the use of live chat apps.

What are Live Chat Apps?

Live chat allows customers to communicate with your customer service representatives in real-time. Rather than having to interact with your representative on the phone, your website visitors can have live customer interaction with your agents in a chat box within a browser.

Live chats are not only helpful in achieving great customer satisfaction but also in building long-term relationships with customers. Studies show that 63% of potential customers are more likely to revisit a website that has a live chat feature.

Why you need to integrate a Live Chat App for your Business

Integrating useful apps like a live chat with CRM systems results in two things: user happiness (your sales reps) and customer satisfaction. If neither of them is increased, the integration you implemented is worthless. A good live chat app that integrates with a great CRM can offer greater customer management.

Beyond that, there are still other benefits of integrating a live chat app into your CRM. Here are some of them.

Create Leads

Each time your customers reach you through your live chat app they might have plenty of different things they need. Some of these conversations involve clarification of a simple issue. There are some others who might request for a customized quote, and others may differ for different issues such as more questions about your product or service.

No matter what the concern of your customer is, the person is a valuable potential customer who you would like to contact later on. A prospect that could turn into a loyal customer for your business.

This is one of the most common benefits of your CRM and live chat integrations. In this case, you can save leverage the data you acquired to retain customers. With the data, you can use the details to provide better customer service that eventually leads to boosting your sales in the future.  

Reduce Customer Pain Points

Customers simply hate lengthy processes. Hence, another purpose to include a live chat on your website and be integrated into a CRM is to improve the customer experience. Chat support offers plenty of exclusive benefits that many phone supports simply can’t match.

Chats may have slight pauses during the conversation, but they never consist of a formal hold because reps have added time between replies to explore and prepare a solution. This can dramatically improve the customer experience because it basically eliminates holds all together.

Provide more Personalized Support

No longer will you need to go back and forth to look-up for important customer data and past interactions. With a good live chat integration integrated to your CRM of choice, everything will be kept and stored in one place. Logs like chat transcripts, offline messages, and customer expenditures. The CRM can store all your logs and provide you with accurate information for your sales and support teams.

Personalizing customer support includes instant recognition of your customer, their preferences, and other past interactions. This is where a CRM comes in. The system enables your support agents to provide swift, easy, and a more effective response leaving customers happier than before.

When you use your live chat CRM integration, you can have access to in-depth and real-time analytics from your sales pipeline. This information can give you valuable insights and information which you can later use to better set up your live chat widget and increase conversion.

Lower Costs

Integration between a live chat app and a CRM system has one common goal which is removing duplicate content and double work. As the primary function of integration is to translate information, you can expect that you can reduce costs of mitigation and work with higher productivity. Besides all this, integrating your live chat app with a CRM also plays an important role in your whole workflow.

Why Consider Saphyte as your CRM Partner for Live Chat App Integration?

On the topic of customer relationship management software, choosing from a plethora of choices can be confusing. With that, you might want to consider Saphyte as your CRM and live chat integration partner.

Saphyte is a Dubai-developed cloud-based CRM solution provider that allows you to streamline your corporate, and sales and marketing activities. From email marketing, social media campaigns, to other sales campaign activities, all within a single powerful software.

Saphyte is built with sales and marketing features that can improve your business’s efficiency and productivity. The system also has other helpful tools that can help you build and create better customer experiences through impressive customer interaction activities that result in customer satisfaction.

Saphyte’s software can help you manage vital customer information for easier customer interactions, conduct meaningful marketing tactics and strategies, and identify long-lasting business opportunities built for the long haul. Through its user-friendly interface, your sales reps can easily go through the system without the hassle.

Saphyte’s system is built for scalability and flexibility. Users can build automated workflows within the system, gather leads easily, and tailor the system according to your needs.  Hence, allowing growth and success to come easily for your business in the future. Saphyte simply adapts to you.

Saphyte’s pay-as-you-go subscription plans are also suitable for your budget. Furthermore, you won’t need to install the system to your local computer and access the platform anytime and anywhere. Your data is secured with Saphyte because the system automatically uploads your data in a secured cloud storage server dedicated to your business.

Saphyte’s subscription plans are complete with a free demo and one-to-one product training (video conference and onsite). No set-up fees, no maintenance fees, no hidden or extra charges, and 24/7 expert customer service availability.

Let us get you started with your integration today. Contact us for a free demo or start your trial period now.

Social media is one of the quickest ways to start up the content marketing process. It gives you immediate access to billions of people around the world and is constantly evolving, making sure that there is an equal playing ground for all businesses involved.

However, finding out which platform best suits your startup can be overwhelming at first. There are so many considerations you need to make and each platform has its own set of nuances that makes it special. To make the choice easier for you, here is a quick analysis of the top four social media platforms that you can use and how you can make the most out of each site. 

Facebook

Facebook is the most diverse social media platform. Everybody is going to be connected to this platform in one way or another, regardless of their age group, location, or nationality. You are definitely going to be able to find your target audience here.

To reach out to them, the first marketing tool that you should consider using is the Pages section. This is like a personal profile, but catered towards businesses. It will be the place to go if people need more information about your brand. If they tune in to your page by “liking” and “following” it, then your Page will begin appearing in their feed as well as their Notifications tab. This means that they will start getting regular updates on whatever is happening on your Page.

The Facebook Ad Campaign platform has one of the most comprehensive metrics for launching an ad campaign. It is a great way of pinpointing the kind of people you are looking for and showing them your ads. If you are going for a general approach to digital marketing, then Facebook is a good place to start.

Linkedin

This social media platform is host to more than 450 million professionals around the world. Linkedin is another popular option entrepreneurs use to connect and to advertise their business.

On this platform, you will need to set up two pages. The first page is your Company Page, which details all the products and services of your business as well as other information that your audience needs to make a decision. The second will be your personal profile page. 

Unlike Facebook, where you can have a separate identity from your business page, Linkedin connects the entrepreneur to their business. The users on this website are not just critical of the page but of the owner as well. They will want to know about who you are and whether you are the kind of person that they will be comfortable working with in the long run. 

Working on your profile is a simple process. The site already has a guide for your to follow once you set up an account, so all you need to do is fill out all the necessary details. From time to time, take a quick look through the information you’ve provided just to keep track of everything and maybe add any new achievements or work accolades that is worth sharing.

From there, remember that Linkedin is primarily a platform for professionals to network with each other as individuals. It brings out the best of what they can offer in a formal digital setting. If you plan on advertising here, you may not have the same freedom for creativity as you would in other platforms.

Twitter

Twitter is a platform of few words; but ironically, it is one of the top social media platforms for information, where people enjoy bonding over a variety of topics. From a personal capacity, it is a lot of fun to use. However, given the restrictions of this website, it is best used by businesses as a way to gather audiences and potential leads from one platform to another. 

Unlike the previous platforms that were discussed, Twitter does not have a separate kind of account that you should set up for businesses. All you need to do is set up a profile for your business in the same way that you would set up a profile for yourself.

Here on Twitter, information is exchanged and absorbed at the speed of light. The 280-character limit is also a part of what makes the marketing here so unique. Because information is only available in these small pieces, they are easier to digest and to propagate around the community. The pressure to become #trending often encourages users to become more creative with what they have to say, or mix their words with a variety of visual content such as GIFs, memes, videos, or other pictures. 

All this happens every single minute on the platform, so before you do anything else you need to take the time to listen in to what the Twitterverse is talking about. Use the Trending Topics features and scroll through your feed to find the right hashtags that your audience is using. 

Instagram

If Twitter is a social media site that is built on words, then Instagram is its counterfactual. This platform is the internet’s top choice for sharing pictures and short videos. It is very user friendly and easy to navigate. Due to its pleasing interface, you will find that there are already tons of influencers that your company can follow—and with a little more effort, you will have a chance at joining their ranks as well.

The first step to making this happen is to create a business account. Take note that a business account grants access to several features that a normal account would not have, such as reports, business analytics, CTAs, and Instagram’s local ad creation platform. Another important feature of the Instagram business account would be the Insights, a set of tools used to measure the effectivity of your organisation’s efforts on the platform. 

To start off, post a few good pictures of your products and services to try and build up your audience’s interests. Sprinkle in a few relevant hashtags into the text as well—Instagram is generally more lenient with the amount of hashtags that you can put in, compared to Twitter. Remember that your pictures are forming a narrative that should be easy for your audience to follow. To bring out the best in every picture, make sure that you already have a good photographer (or a good camera) in mind. 

Final Verdict

As you can see, there are so many ways you can take your first step on social media. Depending on your personal style and what industry you are in, one platform may be better than the other or you may feel like setting up in multiple sites at once. All you have to remember is that you should not spread yourself out too thin on the first try; as a startup, your foray into digital marketing should be lighthearted and fun, especially because you are still trying to figure out the exact methods that work for your business.