Upping your Customer Experience Value with CRM!

Published on August 10, 2022
3 min read
Integrations Team and Workspace
Icon Saphyte Team
3 min read
Updated:

A positive client experience is vital to the progress of your business. When your customers are happy, they become loyal customers. The best way to increase your revenue is to invest in customers promoting your business for you and advocating for your brand and product or service.

Imagine a world where companies don’t prioritize the customer. Looks like a chaotic circus, right? Customer experience profoundly impacts how business owners look at their business as a whole. Hence, the obsession with an excellent customer experience doesn’t come as a shocker.

How Important is Customer Experience?

Thanks to businesses and the Internet, customers now have the power, not the sellers.

Customers have plenty of options to choose from and the resources they need to educate themselves and shop unassisted – thanks to the world wide web. By providing a remarkable customer experience, you can help raise brand awareness and encourage customers to keep doing business with you.

Having a good customer experience drives competitive advantage. With the advent of technology, the market has become more saturated, and having an excellent customer experience strategy is your best chance to stay relevant.

The Impact of Bad Customer Service

Studies show that businesses lose more than $62 billion to lousy customer service. Meanwhile, another survey found that 91% of unhappy customers leave a brand without complaining. Even worse, only 10% of consumers worldwide say brands meet expectations for a good experience.

Don’t want to join the ranks of these businesses? It is best to know the factors that lead to bad customer experiences. Here are some of the most common causes of bad customer experiences are:

Difficult purchasing processes

Harmful experiences with customer support

Compromising a customer’s data security

Long on-hold waiting period

Ignoring customer feedback

What is a Good Customer Experience?

An excellent shopping or business experience makes it easier for a customer to do business with you. Here are some examples of an outstanding customer experience.

Intuitive product design

Easy-to-access self-help resources

Realistic expectations about the product or service

Pricing transparency

Live customer support should always be available with a short waiting period.

How to Create a Great Experience for your Customers with CRM

We live in a world where everything almost everything is in the digital space. Hence, creating a digital customer experience has become a norm in modern-day society.

Digital customer experience refers to the knowledge your business makes online or through an app. Building relationships through digital mediums has become increasingly essential as more businesses take their companies online. Here are some strategies on how you can create a great for your customers, even if it is online.

Customer Onboarding

Customers like to be the center of the whole sales process. So, to set the mood, per se, why not implement a customer onboarding process for your business?

Onboarding is the process of introducing new customers to use your product or service and what your brand advocates. You can have a representative from your company work with the user to ensure they understand the value and purpose of their purchase, or you can send out a welcome email using an automated workflow system or drip email marketing. This way, customers don’t have to go through a time-consuming learning curve and can immediately get a discount from your business.

Personalization

Your customers take their experiences with brands personally. Hence, the birth of personalized emails and landing pages. An automated marketing tool like a CRM system allows brands and businesses to address their marketing emails directly to their client. Giving customer experience a personal touch which clients and customers the much-needed touchpoint in the sales process.

Faster Response Time

Customers don’t like waiting. The length of your waiting time affects your customer’s purchasing experience with your brand. The longer the wait, the faster you’ll lose your customers.

A report has shown that 62% of surveyed companies don’t respond to customer support emails and most companies’ average response time to emails takes more than 12 hours. Yikes! That’s a total blow to the whole customer experience.

With a CRM, you can have features like live chat, automatically assign clients to account managers, and even have a ticketing system. These features are helpful when you want to increase your customer experience significantly.

Marketing Made Easy!

Marketing plays a prominent role in your business. This department serves as your sales team’s right wing. However, building your marketing department can take time (recruitment, refining brand and business vision, etc.). So while building your dream team, you can use a CRM for your immediate marketing needs.

Most modern and intuitive CRM systems can now create your landing page with little to no coding, email marketing templates, and many more marketing features. With these marketing features, you can send messages timely and effectively to consumers without breaking the bank.

Up your Customer Experience Value with Saphyte CRM Today!

Building your customer experience value takes time and resources. Hence, investing in a technology that works with your business (not the other way around) is a great starter.

Saphyte can take your brand’s customer experience value to the next level without breaking the earth!

With Saphyte, you can access all the tools you need for your customer data, sales, marketing, and team for only USD99 a month. No implementation costs and no hidden fees. Our customer service line is free for our international clients and is open 24/7. Saphyte even offers local support for local businesses in Dubai! Yes, we can go to your office personally!

Don’t wait for the next quarter to implement some value-changing strategies for your customer. Book a call with us, and we’ll show you how a CRM can change the experience for your business and customers.

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November 16, 2022