5 Advantages CRM Systems Give To Your Business

Published on December 20, 2020
3 min read
Icon Saphyte Team
3 min read

Customer Relationship Management (CRM) has been used by many companies for a while now. Big companies have seen its importance especially in managing potential and existing customers. They use CRM to improve customer retention and establish customer loyalty.

CRM users can attest how the software has benefitted them. In fact, many studies have been conducted on the use of CRM technology. Recently, it’s been observed that:

CRM is the fastest-growing software valued at $40.2 billion in 2019.

By 2025, the market is expected to grow to $82 billion.

Overall CRM usage has also increased to 74% in 2019, with users revealing that the tool has improved their access to customer data.

Finally, sales reps also have observed that their productivity increased by 15% when they had mobile access to a CRM application.

The increasing adoption of technology is a telltale sign that CRM software indeed contributes to overall business success. In this article, we are going to explore 5 ways how a CRM can benefit the sales aspect of a business and why you should adopt the technology.

So how can CRM systems allow you to get ahead of the competition?

CRMs can:

Help your team collaborate and coordinate better

Help you make better strategic decisions using sales forecasting

Help you get relevant data for better customer interaction

Help you provide personalized interactions with your customers with minimal effort

Help you run operations efficiently and cut unnecessary costs using automation

5 Advantages of Using CRM Systems

Here are five ways CRM systems give you a competitive edge:

1. It helps your teams better collaborate and coordinate

What CRMs do is allow for better communication between teams and departments in the company.

For example, as mentioned before in this article, a team member will no longer have to ask other team members or other departments about the previous interaction with the customer as a CRM can record this interaction. This cuts unnecessary and repetitive processes and makes your service more direct and straightforward.

When your team members are coordinated, it improves the customer service experience which is crucial in convincing leads to becoming customers and important in persuading customers to make a purchase again.

CRM can foster enhanced coordination and collaboration between members of the team. A team member can take charge in any situation as he is informed of the previous transactions of the customer.

Any additional notes taken by previous sales reps can also inform the others about the customer and provide them “deeper information” about the customer— which may include his needs and preferences that were not indicated when he was filling out the form on your website.

2. It helps you predict sales to prepare for contingencies

Sales forecasting is an important part of CRM systems and using them allows you to adjust to future changes.

CRMs’ sales forecasting feature updates you about incoming sales that are expected from your leads. The data provided by the CRM is in real-time and it automatically adjusts upon input of new data.

Using the data, decision-makers and sales managers can devise a strategy to optimize the sales process and enhance areas that need to be enhanced. In short, CRMs help managers make data-driven decisions so they can better position themselves in the market.

3. It provides relevant data and information that helps you make better decisions every step of the way

CRMs have dashboards that can be tweaked according to your preferences. In the dashboard, you can display data that are important to you. For example, if you are a sales-oriented business, then you can display fields there that are related to sales such as the number of leads, clients, successful deals, expected sales, and etc.

The visual information that CRMs provide is better and more organized compared to traditional tools that are used for data gathering such as spreadsheets and whatnot. When using a CRM platform, your teams will no longer need to manually interpret the data in the spreadsheets, as the CRM will do that for you.

When your teams have the relevant data and information they need, it lets them make better decisions along the way. It can also help them adjust their strategies so they can reach your company goals fast and efficiently.

4. It helps you personalize and establish genuine connections with your leads and customers

One of the benefits of a CRM is that it efficiently lets your sales teams know your potential and existing customers at a deeper level— who they are dealing with and how to win them.

The system uses customer information that it has gathered throughout the customer journey— from the start where the customer reaches a touchpoint and fills out a form that gathers basic information to being considered a hot lead after engaging with a “welcome message” or trying a free demo or contacting a sales representative.

All these interactions can be recorded in the system and the sales representative can refer to these interactions to know how to deal with a specific customer moving forward.

This eliminates the need to ask the customer questions that have been asked before, creating a more direct and straightforward response from the sales rep which overall improves the customer experience.

5. It helps you automate manual, repetitive tasks and streamlines your work processes

CRMs can automate the sending of messages to target customers. It can detect customers and determine which stage they are at in the sales funnel. It can also identify the touchpoints that the customer came from such as a company’s website, landing pages, or social media pages.

A CRM can also let you use email templates for new customers so you can send them messages about your new products or services, other things you can cross-sell, and any content that your sales and marketing teams have prepared beforehand for a specific customer persona.

CRMs can also let you manage your marketing campaigns so you can determine which ones are working and which ones aren’t. Overall, CRMs, with the help of automation, streamlines your work processes— making them easier to do and faster to accomplish.

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