5 Steps to Start Marketing Via LinkedIn

Saphyte Team

2 min read

Updated: May 18th, 2022

LinkedIn is one of the fastest-growing platforms for professionals. With the right tools and techniques, you can also find leads there that are likely to convert.

LinkedIn has been used globally to connect with companies and employees. It’s one of the most trusted platforms by professionals. With a growth rate of two new members joining per second, LinkedIn claims it has around 660 million users (and over 30 million companies) in more than 200 countries. 

Over the years, the platform has evolved, featuring tools that allow recruiters to look for potential employees and marketers to look for leads. Not many companies know this— LinkedIn is responsible for the success of many companies that have tried several marketing strategies around the platform.

What you should know:

LinkedIn has around 660 million users (and over 30 million companies) in more than 200 countries, which means there’s a great chance for you to convert one of these users into a customer.

Compared to other advertising networks, it’s the best when it comes to conversion rates and cost per lead.

With the right tools and techniques, you can generate leads from the platform fast and for free.

Can LinkedIn be used for marketing?

Definitely. Marketing is an essential part of every business and numbers show that LinkedIn is the best platform for B2B marketers. According to experts, marketing via LinkedIn gives you higher conversion rates and lower cost per lead compared to other advertising networks.

But how can you start marketing on the platform?

How do I start marketing on LinkedIn?

Launching a marketing campaign(s) on LinkedIn is fairly simple. Just follow these steps to start generating leads fast (and even for free) using the platform:

Create a LinkedIn profile that best matches your brand identity

Identify your target audience and start capturing company decision makers

Start cold calling. 

Follow up leads.

Automate your lead generation processes.

Create a LinkedIn profile that best matches your brand identity

You can’t interact well with users on the platform without registering first. So you need to create a profile that best matches your brand identity. Start uploading pictures to make your profile look credible and professional.

Identify your target audience and start capturing company decision makers

Narrow down your search by using criteria that best match your target audience. Are you looking for people of a particular age or profession (ex: 26-40; real estate professionals)? Are you looking for management-level professionals? 

Narrowing down your search won’t just make it quicker for you to get leads, but also make the chances higher for you to get hot leads or leads that are likely to convert.

Start cold calling

After identifying your target audience, start gathering their details (preferably) in a database. Details such as names, contact information, company details, and company positions would be important to create an effective opening message.

Follow up leads

Gentle follow-ups always give leads a chance to be heard and engaged effectively. When the first message is ignored, reframing your message gives you a higher chance to pique their interest and earn a response. When it comes to lead generation, nothing beats persistence.

Automate your lead generation processes

All the manual tasks involved in lead generation processes can be tiring to salespeople. Using tools that allow automation not only enhances the process by making them faster, they also let salespeople focus more on leads that matter.

Example of automation on LinkedIn

Imagine getting all the relevant details of a target lead (or a thousand of them) in one click. This lets you do away with manual copy and pasting which can save you time and energy. This is the power of automation.

Upgrade your lead generation

Want to know more about how you can enhance your lead generation processes? Get started here.