How to Grow Your Business With a Client Management Tool (CRM)
A client management tool or the more popular term “CRM” is widely adopted today by many companies. Customer relationship management (CRM) has been proven to spur the growth of many businesses and is currently a buzzword in the tech industry.
With many businesses across industries needing a software to manage their leads and clients, the CRM market has continued to grow—becoming a ground for many developers offering a variety of CRM products and claiming many unique features to give their brand an edge over the others.
Client management tools work simply. They are responsible for the collection of data from multiple sources (e.g. forms left on websites and social media pages) and they organize the data collected in a way that gives actionable insights, allows users to make data-driven decisions, and interact with the potential customers and the existing ones.
In this article, you will learn how to grow your business with a client management tool. But first, let’s explain how a CRM works in detail.
How a CRM works
The term CRM is originally a management approach that focuses on growing relationships with customers through constant communication and effective engagement. However, CRM systems these days are also shortened into “CRM” for convenience.
CRMs are designed to allow its users to make business relationships more meaningful. When a business takes steps to make its customer engagement more meaningful, its customers are more likely to grow loyal to the business. Based on research, managing customers using CRM tools will more likely improve customer loyalty — this happens when a customer chooses your business over other businesses.
CRMs also improve customer loyalty and retention, which have been shown to comprise at least 80% of businesses’ sales revenue. This is why more and more companies use CRM on a daily basis.
Improving sales and marketing processes
CRM software are primarily used to enhance sales and marketing processes. Sales and marketing processes are often used together but they are different.
To differentiate, a sales process is concerned with ensuring that a product or service sells. It is wide and extensive and covers the start of the buyer’s journey (from the leads’ point of contact) until the end of the buyer’s journey (until they become customers).
But the sales process does not end there too. Some experts would say that “after-sales” is still part of the sales process and should therefore be considered a subject of importance. That’s why most companies dedicate workflows to ensure “repeat purchases” or customers buying from the business again.
A marketing process, however, is often narrowed down to the aspect of reaching out to and identifying leads. It is concerned with directing the business — who to interact with and where to engage. To put it simply, marketing is smaller as a field and can be considered as part of sales.
Sales are the lifeblood that flows throughout any business, whether small businesses or large enterprises. Without an optimized sales process, your business can run the risk of spending on operations without getting a high profit in return. One that you should avoid at all costs.
For business stability, you need to increase your sales output and guarantee a quality customer experience to achieve customer satisfaction. This is why you need to continuously look for ways to improve your marketing strategy and effectively build meaningful customer relations so you can continue to grow as a business.
CRMs also boast sales and marketing automation features that eliminate manual processes. When sales and marketing processes are improved or are fully automated, efficiencies are achieved — such as saving time and resources and reallocating them into more productive tasks.
Here, growth is inevitable, as reduced expenses (which is achieved when there is no need to hire more employees to do manual tasks) and reallocation of energy (such as dedicating the time of employees to do more important tasks) can surely lead to business success.
But CRMs sure do cost a lot, right? Not really. CRM products on the market have varying prices, and most of them are affordable, even to that of a small business.
Most CRMs charge per user, ranging from $12 a month to $300 a month, depending on the features the user needs. But will the perceived benefits outweigh these costs? With proper use, yes.
In a lot of case studies, CRM use has been observed to offer at least 120% ROI after a month of use. That means the profit that is expected to be achieved after an improvement in sales may be able to cover the expenses incurred in using the CRM.
The operative word used there is “proper use” though. That means the user must be familiar with the best practices to maximize the use of the CRM and justify the expenses.
Growing the business
To grow the business, companies can use this centralized platform to effectively communicate with leads regardless of their numbers. This means they can send bulk emails that promote their products and services using the CRM’s contact management system.
This creates brand awareness and is the first step to allowing leads to decide whether they want to purchase from the business or not.
This can be achieved using manual methods though, like a pen and paper, or even an online spreadsheet. But when it comes to dealing with thousands of customers, CRMs offer speed and convenience and an effortless process of completion compared to the traditional methods. This is a benefit that not many technologies can provide.
CRMs can also perform email marketing and lets you use email templates for ease and convenience. During email marketing, when a recipient of an email (for example, a promotional email) responds, the company can decide to further engage with the lead based on the response. This customer interaction is an important element when closing deals, hence personalized interaction is extremely needed at this part of the sales process.
Here, the business must offer relevance and significance — a product or service that the customer needs or prefers. And CRMs must be able to gather relevant information beforehand, so the business can meet the customer’s expectations and demands.
This is why, as pointed out in this article earlier, CRM users must be at least familiar, if not skilled and experienced, in using the CRM software to their advantage. This is because a CRM loses its effectiveness when the user does not know how to use its tools and features.
When you are looking for a client management tool, choose Saphyte.
Saphyte is a cloud-based CRM built to enhance the way you engage your potential customers and existing ones. With this CRM solution, your sales reps will no longer have to manually gather contact information from your leads and clients.
With Saphyte’s Lead and Client Management features, all you have to do is leave forms on your website or social media for them to fill up and the software will automatically integrate their answers (considered to be customer data) into the system.
Saphyte also has other features such as Sales, Marketing, and Support features that allow you to improve your sales and marketing processes, as well as perform administrative tasks while allowing for enhanced collaboration and coordination.
Saphyte’s contact management system is designed to gather information from your leads and customers. It also allows you to do more in one single platform— monitor your leads, perform lead scoring, conduct email marketing, and assess your performance during the entire sales cycle.
This client management software also lets you automate your workflows using the system. Here, you can set up triggers in the system and let the software perform your workflows automatically. Conditions, schedules, and actions can be set up here using the workflow nodes so that your sales team won’t have to do things manually.
Unique pricing plan for new users
To make it easy for new users to use Saphyte, we are currently waiving all set-up fees, implementation fees, and customer support fees for you. Also, you will only be billed according to usage — a unique pricing plan that you will not get from other mainstream CRMs.
Right now, Saphyte offers dedicated, one-to-one support with its new clients—teaching them best practices to maximize the use of Saphyte and help them achieve their business goals using the CRM system.
Get in touch with Saphyte’s support team now and inquire for a free demo and watch how Saphyte will help your business grow.