Managing Customer Data in 2020

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< 1 min read

Updated: July 24th, 2020

Customer data has been branded as the most important data that needs to be handled with care and should always be secured. Thousands of customer data might not be easy and very frustrating if you do not know how to effectively manage it. 

If properly utilized and managed, customer data is vital for your business. It improves your processes, productivity, and your company’s services. Here are tips on how you can manage your customer data this 2020:

1. Never take security lightly.

A study conducted by the Ponemon Institute for IBM found out that the average cost of a data breach reached $3.86 million globally. That’s a lot and very damaging for the companies who have experienced data breaches. With this, you should take security measures seriously. You cannot risk your customers’ data along with the trust they have given you with it. Having a high-level security plan gives your customers the ease in giving out their information.

2. Clean and update your customer data.

When your customer’s information is outdated, it might affect your business’ processes and your relationship with your customers. Update or validate their information if they still have the same email address, contact numbers, and other necessary data. You can also delete and remove duplicates that are not important anymore. Through this, you can ensure high-quality data that will help you how to properly handle each customer and give them unique services.  

3. Invest in customer relationship management software.

Everyone is going in for a digital transformation and you should try to venture in it. In a CRM solution, you can store all your customer information in one place and every business dealings made with a customer are all tracked in such system. This way, all data are secured in one location and will help your business improve through customer insights from the data gathered. 

Want to know more? Contact Saphyte now.