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The Role of Analytical CRM Tools for your Business

Published on August 11, 2020
4 min read
Icon Saphyte Team
4 min read

In a world plenty of competitors, as a company you need all the help you need to stand out. In order to stand out, you need to be proactive and not reactive to certain situations in your sales process. To become assertive and proactive, you need quality data to help you with your campaigns.

To help you build quality data for better and proactive campaigns, you need the right tools to help you. With that, you need a reliable Customer Relationship Management (CRM) software to help you build better business intelligence and information.

Don’t just choose any type of CRM system, choose a CRM that has analytical CRM tools.  

What are analytical CRM tools?

Analytical CRM features tools behind the scene to give progress to your business. This feature or tool does not directly handle your customer interactions or any frontline operations. Instead, it quietly takes the information your business is generating.

This information could be about your customers, leads, prospects or deals. After taking the information, the system then stores it securely and analyzes said data. With said data, you can have the information and insights to further improve your operations – internally and externally.

Furthermore, every piece of cross-channel contact information is fed into the CRM. This information is then turned as complex, massive piles of data. Data that no human could interpret in any rational and practical amount of time.

This information is then processed to deliver business intelligence and insights. These insights in return allow you to move from a mere insight into a tangible action. Hence, streamlining your business processes—like your sales pipeline and deals.

What Makes it Different from an ordinary CRM?

Analytical CRM tools have a structured and ‘systematic’ algorithm that is designed to support proactive business decision making. Most significantly for small business owners who are concerned about making more money and scaling up.

The system sums up customer data and builds quality customer knowledge through data analysis, and scouts new sale products opportunities.

This type of customer relationship management (CRM) solutions software makes gathered data work for your business. The data can be collected from different channels. Data could be gathered through social media, email marketing, live chat, lead scoring, phone calls, your business website, purchase records, etc. 

Every collected data is then collated in one place by the CRM system. In return, the system provides visibility for your sales team about your customer base, customer behavior, and their preferences.

This allows them to categorize your customers, predict sales trends, and plan your marketing and targeted sales strategies intelligently for the future. Furthermore, managing customer expectations will be easier for you and your potential customers.

Benefits of a CRM with Analytical Tools

Effectively Forecasting New Trends

Most of the time, the important trends are just sitting there, yet are unseen. An analytical CRM tool analyzes past sales trends, as well as current leads and opportunities, and traces any patterns of purchasing behavior. 

In return, this activity can lead you to be effective in sales forecasting and predicting trends. This includes the speed and geographical location at which they will advance or change, even before they take place. 

This information or insight can give you a big edge over your competitors. Furthermore, giving you reliable business results with the least manual effort and fewer business pitfalls.

Optimizing Marketing Campaigns

An analytical CRM will allow you to give good reasons for your marketing campaigns by showing you where to put your resources and effort.

The system shows you which of your marketing campaigns are working, and which aren’t. With this information, you can reach the best results without wasting too much of your time, money, and human resources. 

You’ll also be able to avoid outdated and ineffectual mass-blast marketing – which customers hate so much. At the same time, adding value to your business.

Optimizing and Aligning Marketing and Sales Activity 

Predictive modeling for marketing is an essential tool for businesses. This model uses big data and business intelligence to anticipate your customer behavior. Which then turns into market trends and client preferences which will be helpful in planning your marketing for the future.

The algorithm of the CRM analyzes past and current trends and produces a better idea of what’s working in marketing and sales, and what’s not. This insight allows you to direct your resources accordingly for best results.

Data Warehousing

Data warehousing guarantees all your data is securely stored in one place and available for analytical purposes.

Data is the other life-blood of your business. These could be information gathered from call centers, billing/invoices, website, feedback forms, and a wide range of databases.

In return, this data can be accessed quickly, without the need to go around multiple databases in order to come up with a complete picture.

Online analytical processing

Online analytical processing unifies different datasets in one place and creates a “multidimensional” data which is more effective unlike a flat 2D spreadsheet.

OLAP allows your data to be more flexible, and hence more useful, and more effective for real-time decision making. OLAP enables you to select and use all the relevant information you need to make more rational and intellectual business decisions. 

Why Saphyte is the Best Option

Saphyte is a CRM system that helps you streamline all of your corporate activities and integrate them into one powerful platform. Saphyte has sales and marketing tools designed to improve your business and sell your products and services efficiently and productively. Here are some of the prominent features of Saphyte.

Scalable and Flexible

Saphyte adapts to you; you do not adapt to Saphyte. You can customize Saphyte in accordance to your business process and add tools, or custom processes. In a way, Saphyte grows along with your business and prevents you from the need of changing platforms and processes in the future.

Client Management Tools

Effectively and efficiently manage your contacts database through Saphyte’s Client Management tab. Automate your processes, organize your data, manage your tasks, generate your reports, and more valuable features.

Sales Management

All the tools you need to manage your sales: knowing where they are in your business process using the visual pipeline, closing your deals faster through the Deals Management, and managing your associated companies.

Sales Forecasting

Saphyte’s system provides you accurate and realistic forecasting that can help you make intelligent business decisions. This tool is used to estimate future sales and also to avoid any business pitfalls.  

Sales Intelligence

The system of Saphyte is built to intelligently collate all information related to a client. With this collected information, you can come up with your next best action to improve your sales.


Saphyte is an all-around CRM software that is built to support your sales, marketing, and customer service departments. Built with algorithms to allow your team to have an efficient and effective process that leads to proactive business decisions.  

On top of that, Saphyte has a pay-as-you-go monthly fee scheme that fits like a tee with your budget. No set-up fees, inclusive of a free demo, and a 24/7 customer support readily available in every subscription plan. 

Make an investment with a reliable CRM software today. Start it by choosing Saphyte as your CRM partner. Contact us for a free demo or start your free trial now.

August 11, 2020