Why CRM and Marketing are the Best Tools for Business

Saphyte Team

4 min read

Updated: July 1st, 2020

In the business and entrepreneurial world, the importance of retaining existing customers and expanding business is at top priority. The expenses connected in finding new customers mean that every existing customer is important and essential.

In order to keep existing customers interested they must have more opportunities to conduct business with you. The more opportunities, the better. One way to do so is to open up channels such as direct sales, online sales, franchises, or use of agents. The only downside for opening up plenty of channels is the greater the need to manage your interaction with your customer base.

This is where Customer relationship management (CRM) comes into the scenario.

A CRM tool helps business owners and their sales team to gain an insight into the behaviors of their customers. In return for the insight, businesses then can modify their business operations to ensure that potential customers or existing customers are served in the best possible way.

In essence, CRM systems help businesses recognize the value of their customers and to capitalize on managing customer relations and customer interactions. The better a business understands their customers, the more responsive they can be to their needs.

But, how can CRM and marketing work together? That’s quite simple. Automate your marketing within a CRM system. Here are some of the reasons why putting CRM and marketing is a great strategy for businesses.

Focused targeting

One of the most difficult challenges for marketers’ is looking through all of their customer data. In order to get a response from potential customers that are most likely to buy, marketers need to send out messages that appeal exactly to them.

With a reliable CRM software, marketers can be able to sift through contacts and target potentially profitable customers. Within the software are various information on your customer behavior and preferences. This information can enable your sales team and marketing team to take actions that will improve prospect awareness and customer satisfaction.

Categorize Information into Segments

As the saying goes, those who are able to predict, rather than react, win. This can be relatable for marketing teams. They need to be able to identify the changes, behavior, and trends before they offer sale products or even start their marketing efforts.

With a good CRM solutions platform, not only that your marketing team will enjoy the features of contact management but will be able to segment contact information. They can categorize customers in accordance to industry, job role and company size.

This will be a great addition to strengthen your email marketing strategies and phone calls for your sales team. Furthermore, adding more revenue and improving all email marketing metrics.

Personalized content

You can now bid goodbye to the anonymity and other impersonal addresses that scares off any potential customers. Most CRM platforms allow you to address potential and existing customers by their name. You can also do other things that target their interests. This is a great advantage, most especially if you’re doing mass marketing.

If you’re wondering if you have to individually type out your leads, prospects, or existing customer’s name, you don’t have to. Some CRM platforms come with a template generator within the system. All you have to do is set the conditions, put in the best email content, and send it off. Easy as 1,2, and 3.

Recycle anything you can find useful

It’s going to be a field day for organizations when they can find out what works and then use those materials or blueprints over again instead of starting from scratch every time.

With CRM software, your team can analyze whether your campaigns were successful and generated great results. Furthermore, the software takes out all guesswork and opinions, and allows you to focus on the campaigns that performed well than others.

Once you and your team can identify the good campaigns, you can then recycle the campaign and templates for a new set of contacts and audiences. With the ability to recycle you can lower your marketing costs and up your conversion leads.

Why Choose Saphyte as your Marketing Partner?

We understand that marketing plays a big part in every business cycle. That is why Saphyte aims to give businesses a leverage through this platform.

Saphyte can do more than supplying you with a contact database and giving you the ability to engage with your leads, prospects and customers on a more personal level. This platform allows you to have marketing tools at your disposal right within the CRM.

Here are some prominent features of Saphyte that you can use to leverage your marketing team’s efforts for your business.

Campaign Management

With Saphyte’s Campaign Management feature your marketing team can create a remarkable result, successfully sell, and communicate the brand to customers. This feature allows your marketing team to measure the effectiveness of your company’s marketing campaigns and effort directed at your target audience.

Saphyte’s Campaign Management provides you with real time statistics of the parameters you set for your ongoing campaigns like the number of clicks, emails, opened emails, leads, deals, and more.

Email Marketing

This feature enables you to increase your lead conversion rate fast. With Saphyte you can have a strategic approach in Email Marketing through the use of email design templates, bulk emails, workflows, scheduler, email tracking, and plenty of other features that you can use.

Email Bulk, Senders, and Trackers

Get rid of having to send emails individually. With Saphyte, you can be able to send emails in bulk, schedule them, and be notified when your prospects open an email, click a link, or download an attachment you have sent.

In addition, you can sync different email addresses to the CRM and select which email address will be the sender to your recipients. This will come in handy for your marketing team because they no longer have to spend more time typing away and confusing on data. Plus, your marketing team will have better opportunities to follow up with your leads, prospects, and customers in a timely manner.

Social Media Integration

With this feature you can track the progress of your social media campaigns directly from your CRM and easily add your leads to the system through this integration. You no longer have to switch from one software to another. Saving you plenty of time and effort.

Product Catalogue

This feature allows you to consolidate all your products in one catalog. This will be most helpful most especially to e-commerce companies or real estate agencies.

You can easily categorize, organize, and standardize all your product information across all sales channels through this feature. This is a helpful tool in setting your customer’s expectations and making sure that your customers will receive rich and consistent information about your products.

With this feature, you allow your customers to have an idea of what you have to offer and more. Thus, a great step for better customers service. It’s a win-win situation for both you and your customers.

Conclusion

So those were some of the prominent features of Saphyte that you can enjoy. On top of that, Saphyte offers a budget-friendly monthly rate, with no set-up fees. The offer also comes with a free demo, and a 24/7 customer support readily available in every subscription plan.

Get in touch with us to book a free demo and learn more about Saphyte, or you can start your CRM and marketing journey by signing up for a free trial. Whether you own a small business or an enterprise, with Saphyte, we can simplify your business processes and help your business grow. Contact us now.