Topic:

Marketing

UAE Automotive Statistics for 2022

2 min read

Check out our list of important statistics for the automotive industry in the UAE for 2022.

Summary:

New car sales in the UAE increased by up to 30% in 2022

Toyota has the largest market share of 30.7%  in the area

June is a month of recovery for the UAE automotive industry this year

UAE’s automotive market has recorded a 9.3% growth in the first half of 2022

The automotive industry is one of the most important indicators of economic performance. When there’s a steady increase in new automotive sales, it indicates that the economy is healthy and there is a high propensity for growth across all industries.

Conversely, low automotive sales indicate poor economic health as consumers tend to shy away from big investments such as cars.

If you’re looking for UAE automotive statistics for 2022, check out our list below:

New Car Sales

In the UAE, new car sales are expected to increase by up to 30% in 2022, according to a report. Large SUVs have the largest market share in the passenger vehicle segment. Hybrid cars and electric vehicles are predicted to gain an increase in market share.

With a market share of 30.7%, Toyota led in terms of new car sales with their best-selling car model, the Toyota Land Cruiser.

However, car sales are expected to slightly decline from US$4.2 billion in 2018 to US$3.98 billion by 2023.

Recovery in June

A report also claimed that the UAE market started growing again. In the month of June, 19,582 units were sold a 6.7% increase compared to the previous month, and a 5.4% increase in Year to Date sales compared to 2021.

Overall, UAE’s automotive market has recorded a 9.3% growth in the first half of 2022 compared to the same period in the previous year.

Back to Full Throttle

With the UAE recovering from the pandemic, the overall automotive industry is back to full throttle, with buyer interest expected to exceed even preCOVID-19 numbers.

Automotive companies must brace themselves for a surge in demand. They must learn to set themselves apart from the competition by applying best practices including collecting records of customers, offering personalized services, and sending promotional content relevant to their target audience’s needs.

If you want to learn more about upgrading your sales and marketing practices using technology, book a free demo with us here at Saphyte.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

How to Generate Qualified Leads with Content Marketing in 5 Steps

2 min read

Generating qualified leads can be difficult. But with the right content and techniques, it can be made easier. Find out how to get them in 5 simple steps.

Qualified leads are those evaluated by the sales team as ideal customers with a high likelihood of making a purchase. Unlike unqualified leads, they educate themselves and are a step closer to making a final purchasing decision, know their needs and a list of solutions, and have a clearly defined budget to work with.

But generating qualified leads can be a challenge for many sales and marketing teams. However, with relevant content, they can be won over. Below, we list the steps in generating qualified leads with content marketing.

How to Generate Qualified Leads with Content Marketing

Consider these steps when using content to generate qualified leads:

1.   Create content that responds to your target audience’s needs, preferences, or interests

The most important step in content marketing is to ensure that your content responds to your target audience’s needs, preferences, or interests. It is suggested that you must conduct research about your target audience first before moving into this plan.

Know what they need or want, know their available solutions, and know how your product or service can work as a solution to their problems.

Relevant and responsive content makes content marketing easier, including generating qualified leads.

2.   Offer them as lead magnets on your preferred channels

Your content can work as lead magnets which you may post on your preferred channels. Below we list down examples of lead magnets:

3.   Add content upgrades

Content upgrades are like lead magnets, but they only appear as “follow-ups” whenever a potential customer clicks on a lead magnet. They also offer more specific, intensive, and valuable information compared to lead magnets.

Below are examples of content upgrades:

4.   Manage leads using software

Using software to track and monitor qualified leads makes the job of sales and marketing teams easier. The software may be configured to score leads automatically based on the information gathered and the criteria set by the company.

5.   Track leads and implement conversion strategy

Using the software, you may start tracking the generated qualified leads and implement your conversion strategy. You may send them personalized content using drip marketing or implement any other conversion strategy that you have in mind. 

Generate Qualified Leads Using Technology

Although it’s generally hard to generate leads and qualify them, this task can be made easier with the right tools and technology.

But first, you must know what your target customers need and want and what type of content they’d respond to best. Then offer your content as lead magnets to attract potential customers.

Add content upgrades to further qualify them. And finally, use a software to manage these qualified leads and implement your conversion strategy.

All of these tasks can be automated by Saphyte, so your sales and marketing team can focus on tasks that matter. If you want to learn more, talk to our experts at Saphyte. Book a free demo here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

5 Best Practices for Drip Email Marketing

2 min read

Drip email marketing is one of the most cost-effective marketing campaigns for businesses. Find out the best practices when running a drip marketing strategy.

A highly effective drip email marketing campaign comes down to two essential aspects: research and timing.

Drip nurturing campaigns allow marketing teams to “sink the hook and reel in buyers” with minimal effort. While the concept may seem straightforward, these marketing campaigns require time, concept, dedication, and expertise. So, to stop wasting time, here are five best practices for drip email marketing.

Drip Email Campaign Best Practices

Below, we list down the best practices you should follow when running a drip email campaign:

1.   Diversify the Content of your Emails

Creating content that keeps subscribers interested in your emails is essential regardless of your brand’s or business’s industry. You must produce entertaining, intriguing, and unique content to engage your audience.

Always remember that you’re relaying some of these messages to your consumers. Here are some topics to keep your email content fresh and diverse during your campaigns.

How-tos and tips

News stories about your business

Product or service-related messages

Promotions with special offers and savings

Your customers are not mere spectators. They live and breathe; therefore, they engage and interact with conversations that relate to them. By diversifying your content, you can help find new leads and open new markets while optimizing your marketing message.

2.   Segment your Email List – Always

Statistics show segmented email campaigns can yield a 90.7% higher click-through rate than non-segmented campaigns. Here are some of the reasons why you should start segmenting your drip marketing list:

Send more relevant material

Capitalize sales funnel and journey that buyers are taking

Enhance ROI

Walk the fine line between emailing too much and too little

By segmenting your emails to best suit your company’s email marketing strategy, you can evaluate your audience types and use the data to decide your messages and audience segments.

3.   Create Options for your Audience

Not creating enough options for your audience can make a monotonous impression about your business and potentially harm your bottom line. If you’re looking to build your list of subscribers and keep your drip nurturing campaigns, you can give them options of the following content:

How frequently do they want to receive emails from you

Customize subscriptions by giving them options on what they want to read

By creating options for your audience, you also minimize unsubscribe rates. At the same time, keep subscribers engaged in maintaining their relationship with your business.

4.   Test your Emails before Sending

Marketers who implement email drip marketing focus on putting their ideas into action and seeing what works best. Hence, implementing A/B testing on their email campaigns.

They use different email templates, send times, and calls-to-action (CTAs) to see what their audience likes and engages their readers the most.

5.   Implement Email Drip Marketing Automation

Sending emails at specific intervals is labor-intensive and time-consuming, especially if you do it manually. But, with more innovative technology comes the benefit of reducing costs and effort and boosting overall results through automation.

Automating your drip campaigns makes connecting with the right person at the right moment easy—without doing the work every time.

Automate Your Drip Email Marketing Campaign Now

Drip marketing requires plenty of preparation and work. A tool like Saphyte can give you the leverage your business and team need.

With Saphyte’s drip email marketing and email marketing features, you can build your email segments, create your email content, send out marketing emails based on varied trigger events, and schedule your marketing email campaign flow – all without switching software.

Invest in your marketing by automating your drip email campaigns with Saphyte today! Book a free consultation today!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

5 Essential Steps to Grow Your Business Online

3 min read

Here’s how to stay competitive and find your position in the market when the competition is tight.

Businesses are dealing with tight competition, especially during the pandemic. Many customers are refraining from buying non-essential products, hurting businesses. The result is hundreds of thousands (if not millions) of store closures all over the world.

In fact, in the next five years, one in every 11 stores is expected to close. With all these challenges, how do small businesses stay afloat during the crisis?

What steps should they take to survive the sales slump? Is it strategic to invest more in a time of difficulty? These are the questions this post will address. But first— 

Here are five steps you can take for your business to grow:

Go online

There are many benefits to going online and conducting business there. It’s cheap. It’s easy. And it doesn’t require a lot of resources, compared to maintaining a brick-and-mortar store.

Going online lets you find customers quickly, expand your business reach, and get sales fast. To do this, you can create a website and configure it to get visitor details so you can get leads automatically.

You can also manage your social media presence— create a business account on a popular social media platform such as Facebook, gain a following, advertise, and promote content there.

Get all the support you need by being transparent

If you have done business with plenty of customers over a period of time, it’s possible that you have gained a loyal customer base.

These are the customers whose lives have been positively impacted by your business— and are willing to take actions to help you survive amid the crisis.

Being transparent is hard. You’re required to be vulnerable and to appear as you are— struggling. But that vulnerability is what sparks loyal customers to become ambassadors of your brand— willing to promote your business at zero cost.

So to grow, allow everyone to participate and help you. Tell them what you need as a business to pull through that week or that month. Sometimes honesty creates empathy and that’s good for your business.

Continue to advertise

There are plenty of case studies suggesting the use of promotion like advertisements during the pandemic. So if you can, focus on your social media marketing and continue to advertise— even if you think that sales are low.

The reason for this is simple: the pandemic is bound to end and people are eager to go back to normal and behave like the pandemic never happened. It’s also highly likely that they’ll be willing to spend more on this. But the brands they’re going to first remember are those that were advertised during the pandemic.

Invest in technology

Engaging businesses online is a totally different experience for the customers, compared to visiting them in-store. For one, customers are likely to get disappointed with a service if it’s without physical human interaction.

Second, it might take a while for customers to adapt to the technology you’ve adopted so you can engage them online. It takes a lot of time and resources to educate these customers and encourage them to use the platforms you’ve provided them over the internet.

This is why investing in technology to expedite transactions done online and make sure everything goes smoothly is important. It helps create a positive online experience for customers— which helps them stay on the platform to do business with you.

Personalize your transactions

During the pandemic, customers are often lost, not knowing how to interact with businesses anymore, especially with the mobility restrictions. Store hours may have been altered and product offerings changed.

If you personalize your transactions like if you send customers emails that contain a list of products that would directly serve their needs and preferences, this will help elevate your service and set you apart from your competitors.

It also makes you relevant— giving customers an impression that your business is valuable to them and that they have to contact you in the future should a need arise.

Here’s how you can automatically send emails to target customers depending on your content:

Conclusion

So don’t be afraid to go online. Make a website and create a social media business page to engage customers there. Don’t be afraid to get all the help you’ll need to survive this crisis. 

Continue to advertise and invest in technology if you can— they can bring higher returns of investment than you expect. And don’t forget to personalize your transactions. In a confusing world today— having someone know your needs is a life-changing experience, and it’s the kind of experience you’d want to offer to your customers.
Curious how technology can help your business? Get started here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

What is a “Thank-You” Email and How Can You Make One?

3 min read

Thank you emails not only affirm a customer’s positive behavior but also provide businesses opportunities to offer more value and gain higher sales. Learn more about this type of email and how you can make one.

Thank-you emails are often automated messages triggered when leads make a purchase on business channels— landing pages, apps, or even social media platforms. These emails typically confirm that a purchase has been made and some offer more ways for customers to engage with the business like recommended products or services, or vouchers for future purchases.

Benefits of Thank-You Emails

Thank-you emails have several benefits:

Encourages customer behavior

It affirms a customer’s behavior encouraging them to purchase in the future

Gateway to more business opportunities

It provides a link to other channels like landing pages for more business opportunities in the recipient’s email inbox

Higher open and click-through rates

They are likelier to be opened by target customers and for specific links provided to be clicked on

Learn more about growing your business with email marketing here.

Things to Consider When Making a Thank-You Email

There are several ways to create a thank-you email. But we suggest doing the following:

Choose a format that works for you

The first thing to keep in mind when making thank-you emails is that the format of the entire email depends on what works for your business. The overall style and tone must fit not only your brand’s image and voice but also your target customers’ needs and preferences.

Make it formal especially when you’re dealing with professionals. Make it light and fun when you’re dealing with younger audiences. Make it artistic when you’re dealing with creative audiences.

Make it simple, relevant, and valuable

Thank-you emails need not be complicated and sophisticated. They can be simple, straightforward, but relevant to your target audience. 

It’s also important to make it valuable. What’s in it for the customer to open your email? Personalized offerings? More discounts for future purchases? Only provide links in your email that would lead customers to relevant targeted offerings.

Be authentic

Another important thing to consider when making emails is for you to stay authentic. Make the email sound heartfelt. If possible, don’t just copy other brands’ work. Include experiences that you and your customers felt throughout your interactions. If possible, send handwritten thank-you cards to customers.

Promote your brand

Emails are a way to communicate with your existing customers and target customers. This is why you should take this opportunity to promote your brand. Use your logo. Include your tagline. Use a voice that syncs with your brand.

Let your customers respond

Include options for customers to respond to you like feedback, ratings, or surveys. When using a marketing software, check if customers can directly respond to the email.

Use an email marketing software

To make your job easier for you, it’s highly suggested that you use an email marketing software that allows you to send emails in bulk, by schedule, and track your emails’ performance.

How to Make a Thank-You Email

There are several ways to make your thank-you email. The easiest way is to use thank-you letter templates provided by email marketing software. But if you want to start from scratch, take note of the following:

Personalize your greeting

Your level of familiarity with the recipient is a huge factor in how you can start your email. But it’s important to personalize it nonetheless. Use a first-name basis if you deem it appropriate. Use greetings like “Hi” or “Hello” when the business context is less formal.

Express your gratitude

After greeting your recipient, include a written statement thanking your customers for something they’ve done like making a purchase or subscribing to the newsletter. Make the message customer-centric as much as possible. This includes using a lot of “you”.

Tell them how impactful their action is to you

Explain how important your recipient’s action is in more detail and how they’ve made a positive impact on your business. Include details on how the act (like making a purchase) will even help the recipient more in the future.

Paint a picture of what your future transactions will look like

After your thank-you message, include details about how you would like to continue working with your customer in the long run. Provide ways for customers to interact with you more, like recommended products, ratings, or a feedback box.

Use an appropriate closing

Just like with greetings, use a closing appropriate to your familiarity with the customer. Thank the recipient again and conclude the message with a sign-off that’s in line with your branding. Make the letter more authentic by closing using a brand representative’s name followed by their signature.

Make Your Email Marketing Easier

Want to use email marketing to grow your business? Talk to our support team and get started here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

How to Market to Different Generations: Boomers, Gen X, Millennials, Gen Zs

4 min read

Different generations have different needs. Knowing the difference can determine the success of your marketing strategy. Read on to learn more about generational marketing.

Age may determine a person’s values and priorities in life. So it may be a way to understand what the customer needs and prefers, their buying habits and patterns, and what channel they’re more likely to use and be found on.

That’s why many marketers segment their audiences and customers according to age to market to them effectively. This is called generational marketing and it has become increasingly integrated into marketing plans and strategies.

So what is generational marketing and why is it important?

What is Generational Marketing and Why Is It Important?

Generational marketing is the process of segmenting and targeting customers based on the year they were born. There are four generations to speak of: Baby Boomers, Generation X, Millennials (or Generation Y), and Generation Z.

Each generation has its own unique set of characteristics, which define it from other generations. Learning these characteristics allows you to understand their shopping habits, as well as their media consumption habits.

How Marketers Use Generational Marketing

Marketers use generational marketing to create customer profiles for each generation. These customer profiles will be the basis for a segmented group’s values, motivations, and purchasing behavior and will determine the marketing activities implemented later on.

The data that marketers gain from generational marketing also shape how the company develops the product, how they market that product, and how they communicate to their target audiences. It tells marketers which activity to focus on, which allows companies to efficiently allocate their resources to optimize their ROI.

How to Market to Different Generations

Here’s a quick description of each generation and how to market to them:

Baby Boomers (1946-1964)

Baby boomers are now around 58-76 years old. The name was derived from “the boom” or increase in birth rates that occurred after the return of soldiers from WWII. Many technologies that we have today like the internet weren’t invented nor widely used during the formative (and even teenage) years of boomers.

Many from this generation appreciate speaking directly to people. They respond positively to direct marketing such as:

Emails

Flyers

Promotional letters

Newspapers

Phone text messages

Magazine advertisements

TV advertisements

Coupons

Boomers are known to be a very loyal customer base, especially to brands they like and used for a long time.

Learn more about email marketing and how companies use email to capture leads and gain customers.

Generation X (1965-1980)

Members of Generation X are now around 41-57 years old. They are considered the smallest of the generations in terms of number. Many of them are also at the height of their careers today and wield a high purchasing power.

Generation Xers have an established online presence and are almost as active on social media as Millennials. They like to research first before shopping online. They also care a lot about other people’s experiences with products and their reviews before making a purchase.

Many from this generation use the internet to make a purchase. That’s why it’s important to consider the following:

Use Facebook and YouTube as a platform to engage them as they’re most active on the said platforms

Use personalized email for email marketing

Mobile is their preferred way to communicate with businesses and make a purchase

They have learned to embrace digital channels such as online TV and streaming services

Millennials (1981-1999)

Millennials are now around 22-41 years old. They’re considered the most popular and talked about generation, as they are the largest generation. Millennials also hold the highest purchasing power compared to other generations.

Because they grow up in an environment where information can be quickly accessed and distributed, millennials are more socially and environmentally aware compared to other generations. They’re also tech-savvy and seen as more independent than previous generations.

Many marketers use online channels to engage millennials. They’re also very careful about using traditional marketing since Millennials aren’t very responsive to direct sales, direct mail print advertising, radio, and television.

Below are the things to consider when marketing to millennials:

Make your brand socially and environmentally conscious

Find a way to make your product “Instagram-worthy”

Engage your audience by making them participate in social media activities such as writing #hashtags

Make them “experience” your brand

Engage them across all platforms, devices, and applications

Use videos for content marketing

Generation Z (2000-Today)

The oldest members of Generation Z (or Gen Zers) are around 22 years old. Many Gen Zers are incorrectly referred to as Millennials. But they’re different as they are the true digital natives who were born during the rise of the internet and grew up with it.

Because members of Generation Z are tech-savvy and are most active on the internet, marketers mostly include them when targeting millennials. But it’s important to take note of these key differences:

Online shopping behavior: Gen Zers are known to shop more online than Millennials.

Price sensitivity: Gen Zers, who were born or raised in the middle of the 2007-2009 recession, are more price-sensitive compared to Millennials, who are more willing to pay more for convenience.

Mobile online shopping: Gen Zers are twice as likely as Millennials to shop online using their mobile devices.

Social media platform: Gen Zers spend more time on YouTube, compared to Millennials who spend theirs on Facebook.

Buying frequency: Gen Zers spend their money less on products online, compared to Millennials.

Conclusion

Because of the generational differences, it’s important for marketers to keep their marketing efforts diverse. Instead of focusing your campaign on a single generation, make sure you factor in the key differences in buying power, spending habits, and needs and preferences of your target audiences.

Incorporate messages that appeal to each generation in every content you send out. And more importantly, don’t rely on generalizations. Remember, some customers behave differently than others in their generation. Make sure you factor that into your strategy. Want to upgrade your sales and marketing efforts? Talk to our experts and get started here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

5 Examples of Content Marketing You Should Know

4 min read

Have you ever wondered what successful content marketing campaigns look like? Here are five great examples that we thought you should know.

Content can be used in a lot of ways. They can be used for ads to attract and capture leads, they can be used to engage leads to encourage them to make a purchase, and they can be used to provide valuable information to customers to keep them coming back for more.

Now there are several types of content. There are videos, blogs, articles, ads, infographics, and podcasts, among others. But these five great examples of content marketing should inspire your content marketing campaigns. Let’s get started.

1.  Old Spice’s “Man Your Man Could Smell Like” Campaign

Video is a great way to engage your audience and capture their attention. In fact, in 2022, 86% of marketers say that video has been effective in helping them generate leads. Online videos are also expected to make up more than 82% of all consumer internet traffic by 2022.

The “Man Your Man Could Smell Like” campaign by Old Spice, which features tongue-in-cheek humor and creativity (and also muscular men like Terry Crews and Isaiah Mustafa), has become a cultural phenomenon. The campaign started in 2010 and in just three days, their first video clocked over 20 million views.

According to P&G, the campaign gained the following results:

Around 105 million YouTube views

1.2 billion earned media impressions

2700% increase in Twitter followers

800% increase in Facebook fan interaction

300% increase in website traffic

Of course, it should be noted that their target audience is the millennials, and the best way to reach them is to use one of their most-used platforms— YouTube.

Learn more about developing a content marketing strategy here.

2.  McDonald’s Minimalist Ingredients List

For this campaign, London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to advertise McDonald’s even without using their logo.

The idea is to just list ingredients in the Helvetica font and not mention the fast-food chain’s name because they’re already “so recognizable that you recognize them without telling you who it’s from.”

The ads demonstrate that McDonald’s is transparent when it comes to its ingredients. A campaign that is highly needed at a time when McDonald’s reputation for using “pink slime” meat fillers is being questioned.

In 2014, McDonald’s ran the “Our Food, Your Questions” (OFYQ) campaign aimed at

providing information about their food on social media. It also released behind-the-scenes videos which feature production processes behind its products.

The campaign was a huge success. And it gained the following stats:

McDonald’s answered over 19,000 questions from their audience

It boasted an average of 4.5 minutes on-site with 12 questions being read

Monthly store visits increased by 50%

Its food quality perception increased significantly

It should be noted that the campaign is comprised of several media— videos, billboards, website content, and social media content, among others. This tells us that content marketing can have a maximum impact on a business if it uses the right medium for communication.

3.  Spotify’s Wrapped

Spotify launched the Wrapped campaign in 2017, which provides a customized playlist based on users’ data. The campaign worked so well because it was personalized and because many people shared their Wrapped playlist on social media, which boosted the brand’s awareness and engagement stats.

The campaign also gained the following stats:

21% increase in app sign-ups

Earned almost 3 billion streams from Wrapped playlists alone (2019)

The campaign itself was mentioned in at least 1.2 million posts on Twitter

4.  Apple’s Shot on an iPhone

The Shot on an iPhone campaign is a user-driven campaign that encourages users and loyal customers to take quality photos using iPhones. The campaign sends a message that the average customer can make art like the professionals, using a gadget as simple as their iPhone.

The campaign included a challenge that invited users from around the world to submit their best photos using the hashtag #ShotoniPhone. Photos from the campaign were then promoted on billboards, newspapers, magazines, online, and in 15-second TV commercials. They instantly took traction on social media.

It’s easy to say that the campaign was successful. Early on, the Shot on an iPhone campaign gained the following stats:

Mentioned by 24,000 opinion leaders

An estimated 6.5 billion media impressions, with 95% positive mentions

On Instagram, over 16 million mentions using the #ShotoniPhone hashtag

5.  Wordle by The New York Times

5 Examples of Content Marketing You Should Know

New York Times’ Wordle became viral in December last year. The game is simple: users have six chances to guess a five-letter word and can only play the game once a day.

Wordle keeps track of your winning streak— which encourages users to post and brag about their daily wins on social media. This made it easy for the game to be an instant hit across platforms (but mainly on Twitter, comprising 98.6% of all mentions).

The acquisition of Wordle by the New York Times was aimed to drive subscriptions to NYT’s newsletters and widen its audience for more lucrative ad spaces, one of its major sources of revenue.

Recently, Wordle gained the following stats:

Over 10 million organic views of the page

Over 170k backlinks as of April 2022

Over 26.2k mentions from brands on Twitter alone

Brought tens of millions of new users to The Times

Conclusion

Content marketing can be done in so many ways. Don’t be straitjacketed by rules. Of course, there’ll be ups and downs, and a campaign that worked for one business may not work for another. What’s important is knowing what went wrong and learning from your mistakes so you can improve and optimize your campaigns for better results.

Interested in improving your marketing? Get started here.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

5 Things You Should Know When Emailing Millennials

3 min read

Do Millennials still use email? How do you leverage email marketing to engage this generation? Read on to find out.

Millennials are the most talked-about generation when it comes to marketing. Together, they hold the highest purchasing power. According to a report, their spending power was estimated at $2.5 trillion as of January 2020. By 2030, they are forecast to outnumber Baby Boomers by 22 million.

This is the reason why marketers need to know how to engage them. More importantly, when using email marketing, what are the things that you should know when emailing millennials?

In this post, we’ll talk about the email behavior of millennials and the things you should be mindful of when targeting them using email marketing.

Do Millennials Still Use Email?

Despite being tech-savvy and active on social media, millennials have been known to engage brands mostly using email.

According to a study, 64% of Millennials feel that it’s most personal to them if brands engage them using email. 59% of Millennials also report using their smartphones for email. And 73% of millennials prefer to communicate with businesses through email.

For millennials, checking the email first thing in the morning is also a normal routine. One out of three Millennials were found to do this, according to a survey. Additionally, they are 63% more likely to be swayed by promotional emails, which they found to have affected their final purchasing decisions.

Overall, this means that millennials still use email. Marketers will be wise to include them in their email marketing strategy.

Here’s a complete guide when marketing to different generations: Boomers, Gen X, Millennials, Gen Zs.[1] 

What You Should Know When Emailing Millennials

So how can you properly engage millennials using email marketing? Here are five things that you should know:

1.   Optimize for mobile devices

As mentioned above, over half of millennials use their smartphones to check their email. This is why it’s important to ensure that your emails are optimized for mobile devices.

Use images and videos that are mobile-friendly as Millennials are 3 to 4x more likely to respond positively to emails with images and videos in their emails. They also want to make purchases without leaving the email.

Here’s how you can grow with email marketing.

2.   Subject lines are important

Marketers are competing for attention and with Millennials constantly flooded by information (up to 50 emails a day), including promotional emails, it’s important for your email to stand out from the get-go.

Subject lines are one of the most crucial aspects of email marketing and they help you stand out. They also decide whether a customer would click on your email and read it. This is why you should cut to the chase and get to the point with your subject lines. Personalize it and make it sound urgent.

Here are 9 tips to send better emails in 2022.

3.   Values like transparency, honesty, and sustainability are important

Millennials have been known to demand transparency and social impact from brands. According to a report, 73% of millennial respondents said they were willing to pay extra for more sustainable brands. Another report says that 92% of millennials are more likely to purchase from ethical companies.

Millennials (along with the Gen Z) also claim that they would trust a brand more if it is transparent about its challenges. They also say that they would search out and prefer more honest products when purchasing. 

4.   Emphasize personalization

Millennials are aware that they are providing brands with personal data, that’s why most would want to know how their data is used. When receiving irrelevant emails, 70% of millennials expressed frustration, especially when brands recommend items that do not interest them.

Learn the Benefits of Personalized CRM Email Automation.

5.   Reward loyalty

Regardless of the generation, loyalty programs almost always work with consumers. According to research, 52% of customers prefer brands that give points and rewards for repeated purchases.

When it comes to Millennials, a whopping 76% claim that a quality loyalty program will increase their frequency of buying from a brand. That’s why rewarding your Millennial audience for their loyalty through email is worth considering.

Have an Easier Email Marketing

Email marketing doesn’t have to be manual and hard. With our software, you can cut the workflow and leave the rest of the email marketing efforts to the technology. Want to know more? Talk to our experts and get started here.


Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

What Businesses Need to Know About Gen Zs

3 min read

Gen Z’s spending power is becoming more and more significant every year. Together, they command an estimated $360 billion in disposable income. Read on to find out what businesses need to know about them.

As a generation freshly entering the workforce nowadays, Gen Zs’ spending power is on the rise, which makes them more relevant to businesses.

Together, they have an estimated $360 billion in disposable income, according to a Bloomberg report. Gen Z workers are also expected to triple by 2030, and their incomes are predicted to beat millennials’ in 10 years.

So who are the Gen Zs and what should you know about them?

Who are the Gen Zs

Members of Generation Z (or Gen Zs or Zoomers) were born from 2000 to the present (although some estimates would go back as far as 1995).

Oftentimes, Gen Zs are incorrectly referred to as Millennials, especially on social media. But they’re different. Gen Zs are true digital natives who were born during the rise of the internet and grew up with it. They also have different consumption habits and preferences and behave differently in workplaces.

Understanding Gen Zs Consumption Habits

With greater access to technology and information, Gen Zs’ attitudes toward consumption differ from previous generations.

“Access” is the new consumption

To many Gen Z members, products and services offered by businesses are no longer something to “own,” but rather to “access.” The key difference lies in ownership, or whether a product or service actually becomes a possession of the buyer.

Gen Zs prefer not to “own” a product, but rather just to “access” it. Products and services are then viewed as more valuable if they are shareable. Selling has shifted into renting. Permanent becomes temporary.

Consumption is self-expression

Gen Zs buy or wear brands to highlight their individuality, which is why they’re willing to pay a premium for products that are customized to their needs and preferences, as well as those produced by brands that embrace their causes.

Ethical consumption is the new norm

Together with millennials, Gen Zs expect brands to “take a stand” and to provide a social impact. Honesty, transparency, and sustainability are preferred values in a brand.

According to McKinsey, 70% of Gen Zs say they try to purchase products from companies they consider ethical, 65% try to learn where the product is made, what it is made from, and how it is made, and 80% even refuse to buy goods from companies involved in scandals.

Here are 5 Things You Should Know When Emailing Millennials.[1] 

How to Market to Gen Zs

Here are among the defining characteristics of Gen Zs and how to market to them:

  • Online shopping behavior: They shop online more than Millennials and other generations.
  • Price sensitivity: They are more willing to pay a premium for convenience.
  • Mobile online shopping: They are twice as likely as Millennials to shop online using mobile devices.
  • Social media platform: They spend more time on YouTube.
  • Buying frequency: They’re thriftier and spend their money less online, compared to Millennials.

Learn how to market to different generations: Boomers, Gen X, Millennials, Gen Zs here.[2] 

Gen Zs in the Workplace

Gen Zs have a unique perspective on work and what success looks like to them. Let’s see how they have forced workplaces to evolve.

  • Greater personalization: As a generation that emphasizes self-identity, Gen Zs will demand greater personalization in their workplace and career journeys. Enticing them with promotion incentives may no longer be as effective as it was once to previous generations.
  • Social impact: Companies must also emphasize values and ethics. And how working with the company can provide social impact outside the workplace. This helps them provide “purpose,” which is necessary in a world that gives them too much information and so many options.
  • Traditional communication: Interestingly, Gen Zs prefer traditional communication such as speaking face-to-face in the workplace.
  • Social media: To attract Gen Zs and even retain them, leverage social media and highlight the strengths and attractiveness of the industry you are in. Frame the reputation of your company to tap into the values they hold and prefer such as honesty, integrity, and social responsibility.
  • Technology in the workplace: Gen Zs are tech-savvy, so it’s necessary to integrate technology into the workplace to provide room for automation and make work less mechanical.

Start integrating technology

Curious how technology can upgrade your sales and marketing processes? Talk to our experts and get started here.


Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

Can Modern-day Business Survive without a CRM?

2 min read

Today, the competition no longer belongs to brands. Instead, competition has now moved to customer relations. Yes, effective sales and marketing are still vital in achieving business success. However, effective sales and marketing are like throwing your best cards into an open flame if you forget to involve the customer.

For your business to stay relevant to today’s competition, you need to constantly incorporate technology to meet customers’ expectations. And the efficiency of your team’s performance relies on the technology you have in your hands. Equipping your team with the right technology and deploying a CRM platform to streamline the entirety of your corporate activities is the best option you can make for your business.

Here are why a modern-day business won’t survive without a CRM. Or barely survive.

A customer Relationship Management (CRM) system is a type of technology that automates diverse business processes. The system has various tools meant to boost the efficiency of your marketing campaigns, sales cycle, and customer service.

Without CRM, you Put your Customer Service in a Compromising Situation.

Modern-day customers can easily praise or complain to any company through the Internet. Nowadays, customer service can make or break your business. With a CRM, you now have the necessary tools to help you carry out excellent customer service.

According to Capterra, customer satisfaction for people who use CRM in their organizations has increased by 47%—ultimately proving that CRM empowers you and your team to provide excellent customer service, with only one result: improved customer retention.

Manage all contact information stored on your system to help you create a great customer experience. With CRM tools, you can get closer to past, potential, and existing customers. These tools provide essential information about how customers behave in different sales channels. With a proper CRM system, your sales team can now respond to your customers’ needs pronto.

Without a CRM, your Data Management is in Shambles.

The general concept of CRM is to help teams provide exemplary customer service. However, the system also acts as easily accessible storage. A cloud-based CRM system allows you to store and access all your business and customer data on your system, thus enabling access to all your data anytime, anywhere.

When your data is placed in a single repository, your team can easily access a rich and consistent data flow. CRM data management makes it easier to manage your workload, whether in the office or at home. The better you can manage your customer data, the better your lead, lead, and customer contact management. All data about the customer, such as name, address, email, etc., is saved and automatically created as a profile in the CRM system.

Without a CRM, Sales Cycles Will Take Longer

Customer relationship management systems can turn customer interactions into essential company data. With the help of these features, you can build a well-structured sales process that enhances your sales success.

In the sales and lead generation field, it is common knowledge that customers can come from various channels such as social media, email, and even their websites. As a result, CRM can automate sales and streamline the entire sales process.

When repetitive tasks are automated, your sales team can build a single sales pipeline and use it on all sales channels. The sales pipeline, in return, helps all customers create standard processes that run on all platforms and track their progress towards closing. With this in mind, sales teams can do their jobs efficiently without doing a lot of work.

Key Takeaway

CRM systems are powerful enough for enterprises to manage all processes, departments, teams, and customers. This technological tool is a valuable and essential tool for achieving the desired business growth and success. With a CRM solution, your business can have everything you need to take your business to the next level.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo