Marketing

Understanding customer behavior is key to providing a better customer experience and boosting customer loyalty. Read on to find out more about using predictive analytics and CRM to drive sales.

What businesses know about customers is not necessarily accurate. The pandemic-accelerated technological trends have disrupted the market so much that many of the key assumptions about consumers are no longer applicable today.

To know more about these changes and to predict future trends, businesses utilize predictive analytics and CRM to store information, process them, and generate insights for business decisions.

What is customer behavior, why is it important, and how can we understand them at a deeper level using predictive analytics and CRM? Below, we discuss the answers to these questions.

What is Customer Behavior?

Customer behavior refers to the actions and decisions of customers with a business or service. It includes considerations such as purchase frequency, purchasing patterns, customer preferences, etc. Understanding customer behavior helps companies to identify trends, optimize their marketing strategies, and target customers more effectively.

How Can Analytics Help Understand Customer Behaviour?

Analytics can provide valuable insights into customer behavior by collecting data on customer interactions with a business’s products or services.

By analyzing this data using advanced analytics tools, companies can gain insight into their customers’ motivations and create targeted campaigns based on these findings.

Furthermore, analytics can be used to monitor trends in customer behavior over time to ensure that campaigns remain relevant to customer needs.

Benefits of Using Analytics to Track Customer Behaviour

By using analytics to track customer behavior, businesses can gain valuable insights into their customers’ decision-making process, anticipate customer needs, and create more effective marketing campaigns.

Additionally, analytics can help companies identify any potential issues that may be preventing customers from purchasing or staying loyal to the brand. This information can then improve the user experience and increase customer satisfaction.

Leveraging Automation Features to Understand Customer Behavior

CRMs like Saphyte often have powerful automation features that enable businesses to optimize their customer relationships by automating customer onboarding processes, personalized emails, automatic payments, and more.

This helps companies quickly respond to customer needs while gaining real-time visibility into customer behaviors through powerful analytics capabilities.

Tips for Analyzing and Improving Your Customer Journey Through Analytics

When using analytics to track customer behavior, businesses should focus on collecting data points most relevant to their customers’ journey with the company. This includes data such as purchase history, browsing habits, preferences, and any other information related to the customer experience.

Additionally, businesses should use analytics tools to identify areas of improvement to ensure a smooth and seamless user experience.

To maximize the value of CRM analytics tools, businesses should ensure that data is collected and analyzed promptly. Companies should strive to monitor customer behavior over time to identify any potential issues or opportunities for improvement.

Furthermore, businesses should use the insights gained from analytics tools to tailor their marketing campaigns and create personalized customer experiences.

Conclusion

Analytics and automation features within a CRM such as Saphyte can help businesses gain valuable insights into their customers’ behavior, optimize customer journeys, and increase their ROI. By leveraging these powerful tools, companies can ensure they provide their customers with the best possible service.

By leveraging powerful analytics and automation features within a CRM such as Saphyte, businesses can gain valuable insights into their customers’ behavior, optimize their customer journeys, and increase their ROI.

Learn more about predictive analytics and how to drive sales with them by getting started here.

What is an email newsletter? How does it benefit businesses? And how can you start building a newsletter subscription? Read on to find out.

There’s a reason why 81% of B2B marketers use email newsletters the most for content marketing. It’s one of the best ways out there to establish an instant connection with your target customers, establish long-term relationships by providing value, and drive sales by encouraging them to make a purchase. 

But if you don’t know how to get started, then this guide is for you. Here, we’ll explain how you can create an email newsletter in five easy steps:

1. Have an email newsletter tool ready

When creating a newsletter, we highly recommend having an email newsletter tool as this makes the job a lot easier.

Saphyte, for example, lets you automate tasks such as the gathering of contact details such as email addresses through your landing pages, or scoring leads depending on the conditions that you’ve set. 

Learn more about email marketing here.

2. Identify your business goal(s)

The next important step is to identify your business goal and how the newsletter fits that goal. 

Many companies launch a newsletter strategy to achieve the following goals:

• Drive more traffic to the blog
• Generate leads
• Drive more traffic to the website
• Promote new products and services

It’s also important to have KPIs and metrics ready to assess your performance. But make sure these metrics can meaningfully assess the impact of your newsletter efforts. For example, open rates do not necessarily mean you are already generating leads. Some metrics can better assess that like clickthrough rates or conversion rates.

3. Prepare your design and content

Next, using your chosen newsletter tool, select a template for your email newsletter. Then add in your chosen content.

Make sure your content is intentional, responsive to customer needs and preferences, and timely. These criteria increase the chance that your target customer will open and click on your email. 

You can also allow your target audience to only subscribe to certain themes or topics to limit the type of content they will receive.

4. Hit send

The next thing to do is to send your email, monitor your performance, and make decisions based on the results. Don’t forget to test your email first on how they’re going to appear on different browsers and different devices before sending.

5. Assess and Evaluate

The last thing to do when having a newsletter is to assess and evaluate its impact and effectiveness. Identify how it contributes to your brand and determine what needs to be done to improve its performance.

Having a tool that prepares the analytics for you would be extremely helpful so that all your sales and marketing will have to do is focus on more important tasks such as interpreting the results and making strategic business decisions based on them.

Have a Newsletter Today

Excited to find out how a newsletter is going to impact your organization? Talk to our experts at Saphyte and try having one today! Book a demo here for FREE.

How can marketing help with profits during an economic downturn? What must businesses do to get started? Read on to find out.

The current economic crisis is prompting businesses to change directions. Many are now focusing on qualifying and converting leads and delivering value to existing customers. What’s more, with the pandemic accelerating digital transformation, businesses are now more equipped to understand their customers better to achieve the aforementioned goals.

How can businesses use marketing to improve their profits, especially amid an economic crisis? What steps should businesses take to get better results? Check out our tips below.

Reexamine your lead scoring strategy

Your lead scoring strategy is what helps you qualify your leads and determine which potential customer is most likely to make a purchase. Lead scoring is a critical step in lead conversion strategy. 

Messing up with your lead scoring can impact your lead conversion results. This is why it’s important to reexamine your lead scoring strategy and check if it’s working well.

Some companies automate lead scoring so their sales and marketing teams can focus on more important tasks. By automating using a system, sales and marketing teams can automatically identify which of the incoming leads they need to focus on.

Focus on converting qualified leads

According to surveys, more than 25% of marketing qualified leads (MQLs) do not get a follow-up from sales. This is a wasted opportunity for driving sales. And in an economic downturn, every dollar counts.

To prevent this from happening, it’s important that, as previously mentioned, you can screen out the leads that are more likely to make a purchase, so you can focus on them and help them make a purchase as soon as possible.

You can generate qualified leads with content marketing, conduct follow-ups, connect with them through email marketing, or use positive customer testimonials and reviews to help speed up their purchase decision.

Work on your CTAs

Your CTAs are also crucial in your lead conversion strategy. CTAs may make or break your marketing campaign. If a CTA doesn’t match the customer’s needs or preferences, they may end up exiting from your website or from your other sales and marketing channels.

For example, having “Learn More” as a CTA may discourage customers that are looking to make an immediate purchase. “Buy Now” may not be effective if the customer needs more information about your product or service.

The point of CTAs is to convince users they need to take action immediately or you risk losing them, but this only works if the CTA matches the stage of the buyer in the buyer’s journey. 

Assess and evaluate your value chain

The final thing that you should remember is to add value for your customers. This can be done only when you understand how your value chain works and determine whether they’re giving value to the end users (your customers).

You can conduct a value chain analysis by doing the following:

• First, identify all your value chain activities. You can do this by having a list of each activity in your company that is essential in the creation of your company’s finished product.

• Second, calculate their costs. Costs such as rent, utilities, and manpower often play a role in value creation.  By identifying your value chain activities and their costs, you can see an overview of how your company is running and which parts are taking so much of your dough.

• Third, determine what your customers perceive as value. This is where it’s important to gather data and feedback from customers to help you understand them better. To get you started, gather data related to why and how your customers make purchase decisions. This helps you understand their intent and what they perceive as valuable.

• Fourth, compare with your competition. Understand the marketing effectiveness of your competitors. Compare how your competitors carry out tasks, what their business strategies are, and their revenue (or other performance) outcomes.

• Lastly, decide on a competitive advantage. After making your comparisons, you’ll already know which parts you are performing better compared to your competitors. It can be the cost, the perceived value of the brand, or the accessibility you provide to your customers.

Gather data from your customers now

Do you want to know how you can effortlessly gather data from your customers to understand them better? Book a FREE demo with our sales and marketing experts now to learn more.

Email marketing. Lead generation. Lead scoring— Sales and marketing functions that can be fully automated. How does CRM automation work and what can it do for your business?

You may have heard about automation somewhere and still don’t know what it is and what it really means for your business. Well, you’re in the right place as we’ll show you how CRM automation actually works and how it can be good for your business.

Here are six CRM automation examples to get you started:

1. Gathering lead contact information in one system

Lead generation can be quite a challenge as it can be repetitive, and especially when it is manually done. Traditionally, companies get their leads from referrals, from those who subscribed to their email lists, or even cold calling.

Today, companies can get their leads from those who visited their websites and landing pages, or those who clicked on their ads on social media, among others.

With CRM automation, companies ditch tiring traditional methods and just wait for leads to fill out system-generated forms. CRM systems will then pull all the information the lead has typed in into its central database and use the information for future sales and marketing workflows (such as email marketing).

CRMs like Saphyte also allow their users to embed forms on their websites and easily track the performance of campaigns and content (e.g. number of signups or conversions) through these forms. 

2. Scoring leads based on quality or chances of conversion

Traditionally, lead scoring is done by sales teams by manually assigning a score on a lead based on a set of criteria. This score measures how “qualified” a lead is to make a purchase and how likely they will make one.

With CRM automation, this manual process of assigning scores can be eliminated. The CRM system can automatically assign this score for the company based on the conditions and the criteria set by the company in the system.

3. Sending emails based on schedule or conditions

Emails, for whatever purpose, don’t have to be manually crafted and sent using a CRM system. CRM automation allows companies to send out marketing emails based on trigger events such as when a form was submitted or an email was opened or clicked. 

Companies can also schedule the flow of their marketing email campaign by setting the specific count, time, days, or hours before an email is delivered to the target customer.

4. Notifying customers of upcoming meetings with you

CRMs can also let users automate customer reminders before a scheduled meeting or appointment. This reduces the amount of time and effort needed to remind customers to show up. The automated meeting notification has also been observed to minimize no-shows and cancellations.

5. Capture contact information from clients that booked an appointment

Automation also lets users avoid the process of manually adding invitees to their contacts. With a CRM like Saphyte, anyone who has booked in your calendar will have their details automatically captured and saved as a contact in the CRM database.

6. Assign meetings or schedules among team members

CRM automation can also eliminate the process of manually assigning a meeting appointment or schedule to a team member. Using CRM systems like Saphyte, users can automate the process of assigning meetings or appointments among team members using a round-robin distribution, depending on their availability or priority.

Learn More About Automation

CRM automation can make workflows shorter and more efficient. It allows sales, marketing, and admin members to focus more on important tasks that are yet to be automated while leaving the manual, repetitive tasks to the CRM to automate. This makes company workforces more productive, less costly, and more fulfilled.

Discover the power of CRM automation now and see how it can impact your business. Book a FREE demo with our experts at Saphyte to learn more.

What are agile workflows and how do digital ecosystems help with them? Why are all these necessary for businesses post-pandemic? Read on to find out.

What are digital ecosystems and what are agile workflows? If these words are unfamiliar to you, allow us to define them for you.

Digital ecosystems are a group of interconnected resources, often related to data and information, that functions as a single unit. 

These ecosystems are made up of technologies designed to perform a function(s), often with the end goal of improving the business performance of their users. 

Agile workflows, on the other hand, are a series of work processes that are broken down into smaller cycles to simplify the project and make its completion faster and more efficient.

Now that you’re familiar with these key terms, let’s discuss how digital ecosystems help with agile workflows, and why they’re important post-pandemic.

How digital ecosystems help with workflows

Below, we’ll explain how digital ecosystems can help improve your agile workflows:

Makes agile workflows more efficient

With digital ecosystems, agile workflows can be implemented with the aid of automation and other tools that help cut delivery time. Workflows that can be automated may be reduced from hours to mere minutes. 

Digital ecosystems can also “digitalize” the performance of these workflows, meaning that they can be done anytime, anywhere as long as the employee is connected to the internet.

Reduces costs 

Companies incur charges when running workflows. These are necessary expenses to make sure the business performs well. These include sales and marketing workflows, production workflows, and even employee onboarding.

With digital ecosystems, not only are the running of these workflows more efficient, but they’re also cheaper to run. Automated workflows can help cut down the manpower needed to run manual, repetitive tasks which often pervade the modern business environment.

Eliminates errors

When employees run workflows, it’s inevitable that errors will be committed every now and then. This is highly likely especially if the task involved is manually and repetitively done.

A light error may make the company incur actual and opportunity costs. For example, if the company sent the wrong product to a customer because of an input error, the company has to incur charges for sending another product. 

Moreover, this bad experience may discourage the customer from buying again, a future opportunity cost charged to the business.

Improves customer experience

A fast and efficient service delivery helps improve the customer experience. The customer experience can even be further enhanced with the use of digital ecosystems to provide a personalized service. 

Better customer experience has been observed to contribute to higher customer loyalty, more repeat purchases, and reduced customer churn.

Enhances productivity

With a digital ecosystem, your agile workflows can focus on more important tasks and leave the repetitive tasks to the system. This enhances employee productivity and even improves their experience, leading to reduced employee turnover.

Faster and more efficient workflows?

Discover what a digital ecosystem can do for your business. Get more efficient workflows today with Saphyte and experience improved employee and customer experience. Talk to our experts. Book a demo now.

Abandoned cart emails are a great way to encourage customers who have abandoned carts to make an actual purchase. Learn how to best do it from these great examples.

There are more abandoned carts online than you think. Research found that an average of 69% of online carts are being abandoned. But with abandoned cart emails, customers are enticed to visit their carts again and make an actual purchase.

To learn how you can craft an email to encourage customers to pick up their abandoned carts and make a purchase, we’ve curated a list of the best examples of abandoned cart emails for you:

1. 23andMe

This biotechnology company has become known for its comprehensive ancestry breakdown and personalized health insights over the internet.

The company’s abandoned cart email is simple and straightforward. It integrated its brand’s color palette into the email, proposed its value, and its CTA button revealed a sense of urgency.

2. Google

One of the most successful companies in the world is successful for a reason— and this extends to their sales and marketing efforts.

Here, you’ll notice a great copy from Google. The texts “Going, going, (almost) gone” is not only engaging and compelling, but it also has a sense of urgency that makes customers want to make a purchase right away.

The email also contains the actual product of the abandoned cart and the CTA redirects the recipient to the cart.

3. Moschino

A visual company needs a visual email and Moschino does it so well with their abandoned cart email.

The email contains the products that the customer added to the cart. It prompts the customer to check out what they’re missing. The CTA button is simple and straightforward. Visual cues such as “secure payments” and “easy returns” also help improve customer trust and experience during checkout.

4. Warby Parker

This New York-based online retailer of prescription glasses, contact lenses, and sunglasses starts its abandoned cart email with a catchy subject line: 

The email also includes a call to action to complete the checkout plus customer testimonials that make it easy for customers to make the purchase through social proofing.

5. Zalando

This Germany-based online retailer of shoes, fashion, and beauty has mastered the art of abandoned cart emails. Its subject line is timely and compelling, making it highly likely for customers to click on the email and proceed to checkout.

Zalando also displays the item that is on sale, showing the original price and the discounted price.

6. Esqido

This beauty company also does so well with its abandoned cart emails. It contains critical elements that make an abandoned cart email successful such as urgency, simplicity, and social proofing.

The CTA is simple and straightforward. It also imposes a sense of urgency. 

The email also contains positive 5-star reviews, making it easier to convince customers who abandoned their carts to proceed to make a purchase.

Effortless Email Marketing

Email marketing can now be done easily. With a digital ecosystem like Saphyte, you can now automatically create a list of customers and send targeted emails based on specific criteria. This helps you achieve marketing objectives in no time. 

Want to know more about how you can send abandoned cart emails without breaking a sweat? Learn from our experts at Saphyte. Book a FREE demo now.

Choosing a KPI is important to evaluate success and growth for your business. Read on to learn more about KPIs and how to choose one for your business.

Key performance indicators (KPIs) are metrics that help you measure your business success and performance. They help you understand if you are achieving your business goals and objectives and if your strategy is working. 

KPIs help you eliminate guesswork on your business performance. They help you understand which areas in your business are doing well and which areas need improvement. But choosing the right KPI for your business is not easy. 

Below, we’ll share tips for you to know how to choose the right KPIs for your business.

Examples of KPIs

To understand KPIs better, let’s give a few examples of KPIs.

1. Quantitative KPIs

As the name suggests, quantitative KPIs measure the quantity or the numbers of your performance, such as how many deals you’ve closed, how much product you’ve sold, or how much revenue you’ve gained for a time period.

A few examples of Quantitative KPIs include:

• Sales Growth
• Customer Lifetime Value
• Customer Acquisition Cost
• Service Response Time
• Tickets Resolved per Support Representative
• Sales Revenue per Sales Agent

2. Qualitative KPIs

Qualitative KPIs help you understand non-numerical data such as customer and employee feedback, comments, and engagement. They help you understand better what’s going on and how to address critical issues in the business.

A few examples of Qualitative KPIs include:

• Product Reviews
• Customer Feedback
• Recommendations

Learn how you can gather customer or even employee feedback here.

How to Choose a KPI

Now that you know what KPIs are, how do you choose the best KPI for your business and which KPI to focus on? See our tips below:

1. Determine your business goals

This is the most important part in choosing a KPI. Your KPIs should be aligned with your business goals. Otherwise, they’re just measuring nothing. To get started with choosing the best KPI for your business, identify first your business goals and make sure they’re specific.

For example, if your business goal is to increase profits, you have to ask yourself how you’re going to do this. Narrow it further to levels that can be sustainably measured (e.g. increase sales, or cut down costs, etc.)

Make sure to also use ratios and ranges when determining goals. For example, if your goal is to boost your sales revenue, you have to ask yourself “by how much?” 

“Boosting revenue by 10% next year” is a much better, more specific, clear, and attainable business goal than just “to drive sales.”

2. Use metrics that add value to your business

It’s important to avoid vanity metrics and only use metrics that add value to your business. For example, getting an X number of app downloads may sound good on paper, but it doesn’t necessarily translate into business value. 

Many of those users who downloaded your app may end up not using it at all. So there’s no value in using this metric.

Instead, use metrics like daily active usage or referral rates to identify the impact of your app on users. You can also use other metrics that are aligned with your business goals.

3. Don’t limit your indicators

Many companies are tempted to use indicators that relate to profitability such as revenue or profit. While these are incredibly important metrics that relate to your financial health and sustainability, there are also indicators such as employee satisfaction or employee turnover rate that are equally important but are often underlooked. 

Don’t limit your indicators. Make sure to include as well those that are essential to your business’s success.

4. Regularly analyze data for your KPIs

By regularly analyzing data you’ve gathered, you can spot trends in the market that helps you make correct and timely decisions. 

Comparing your data regularly to other time periods (2020 vs 2021), user groups (millennials vs Gen Zs), or competitors allows you to better understand what’s happening and what you need to do to avert crises or leverage trends for growth.

Easily Collect Business Data

Want to learn more about how to collect business data to analyze your KPIs? Book a FREE demo now with Saphyte.

Want to know how you can segment your audience for your email marketing campaigns? Learn how to do it in seven easy steps.

Sending an email blast to a list of customers without understanding their needs and priorities is not only wasteful of time, energy, and resources, but it also risks customers having a bad impression of your brand.

To make sure you’re only sending relevant information, it’s important to segment customers based on commonalities.

Some of the common factors that bind customers together are their interests, age, gender, and company industry. When you segment customers together based on these commonalities, it helps you understand customers’ challenges better.

You’re also 130% more likely to know their intentions, according to research, which helps you launch a more responsive sales and marketing strategy.

How Does Email Segmentation Work

Email segmentation works by dividing your email lists into smaller “segments” based on certain criteria such as age, sex, interests, buying intention, etc.

No two customers are the same. That’s why it’s important to understand why a customer subscribed to your email list and what type of information they want to get in the future.

One of your subscribers may find promotional offers and discounts helpful, while others may only want guides or expert advice coming from you.

By separating these two apart, you ensure that you only send information that is relevant to a target segment— promotional offers to the audience that actively looks for promos, and expert advice to the audience that only wants to get advice from you.

What is the Best Way to Segment Customers

Here’s how you can start segmenting your audience:

1. Gather as much information about your customers as possible

The first step to segmenting customers is to identify first who they are. Gathering as much information about them as possible. More data can help you in your analysis. 

Through surveys, you can gather details like location, interests, buying habits, and your customers’ demographics. The information you get from your customers will help you learn how to improve your products and services, and how best to provide value to the market. 

Tools like digital ecosystems and customer relationship management (CRM) systems can help you massively when doing this. 

2. Divide your audience based on commonalities

After gathering important data about your customers, the next step is to divide your audience into segments, based on commonalities. Find the common features among your audience. And be sure to keep each segment distinct from the others.

3. Create customer personas

Customer personas are more accurate representations of your customers based on data and information you’ve gathered from them and the market. It helps you design content that is responsive and relevant to them and their values.

When creating personas, try to identify the friction points between your business and your target customers. Address the objections that they may have to your product or service and prepare to address future concerns. Match your brand’s voice to your customer personas’ preferred communication styles.

4. Explore customer needs

After crafting your customer personas, the next step is to understand your customers’ needs at a deeper level. This includes digging deeper into your audience’s desires, value systems, and even needs that your customers do not know themselves.

This can be done through surveys at stages through progressive profiling. You can also include a customer feedback loop to know more about your customers’ thoughts and experiences with your brand. You can also delve deeper into what your customers think about your competitors’ products and services.

Another thing to note about customer needs is that you can identify them by determining research keywords, search terms, and frequently asked questions (FAQs) related to your product. This helps you know more about your customers’ needs without asking them directly about these needs.

5. Link your product and service value to customer needs

The next step is to connect the needs of your consumers with your brand’s product or service. 

This is where sales and marketing step in. Try to highlight how your products and services address the pain points of your customers. And how it can deliver value over time.

6. Prioritize high-value segments 

Some segments offer higher value than others— meaning, that in terms of sales, they generate higher value than other segments. Channel your focus on these segments. And prioritize these groups when you have to invest in sales and marketing efforts.

7. Evaluate your strategies

All strategies have to be evaluated at the end to ensure they work. Strategies cost companies resources to run, so make sure they’re delivering results. 

Start Segmenting Your Email List

Want to know how you can effortlessly gather data about your customers to segment them effectively? Talk to our experts and book a demo now for FREE.

Email metrics are important to assess whether your email campaigns are working to your advantage. Read on to find out more about email metrics and how you can improve your lead conversion with them.

Email marketing is one of the most used strategies nowadays. It helps businesses engage customers and keep the brand on top of mind. The problem is: many businesses don’t know what to look for to know if their emails are working.

That’s why in this article, we’ll list the most important email marketing KPIs you need to watch out for and how you can improve them.

1. Open Rate

The email open rate refers to how many people opened your email out of the total number of recipients. This metric is important in determining whether your subject line is catchy enough to capture the attention of your target audience or whether your brand is trusted by your target audience to open your email.

According to a study, the average email open rate for all industries is 21.33%, so if you score a better rate, that means your campaign performance is above average.

To improve your email open rates, we suggest A/B testing your subject lines, determining the best time to send emails according to your target audience, or conducting email segmentation for your customers.

2. Click Rate

Click rates refer to how many of your delivered emails resulted in a click. This metric is important in determining the number of recipients who clicked on at least one link in your email.

The average click rate globally is 1.27%, so if your result is lower than that, then you might want to try the following:

• Optimize your email content by making them more timely, relevant, and responsive to your target audience’s needs and interests. 
• Testing a more catchy and responsive headline.
• Segmenting your audience
• Changing your lead generation strategy to attract more qualified leads— those interested in engaging with your brand.
  

3. Conversion Rate

Conversion rate refers to the number of recipients who have completed the desired action in your email— clicking on a call-to-action (CTA) button, making a purchase, etc.

There are a number of ways to improve your conversion rate, which include improving your mailing list, making your email content more targeted, or designing a more appealing landing page, as mentioned above.

4. Email Open Time

Email open times refer to how long your audience is taking to open your emails. The shorter the time, the better. This metric allows you to understand if your audience is eager to interact with your email.

To improve your email open times, try determining the best times for a particular segment (ex: customers segmented based on location or job positions).

5. Email Read Time

Email read times refer to how much time your recipients are spending reading your email content. This is important in determining the relevance of your content to your target audience. The longer the time, the better. 

Improving this may require some time and effort (trial and error). But you can start by experimenting with email structures and content types, and by integrating personalization.

6. Email Marketing ROI

Email marketing ROI refers to how much your business is getting from the resources it spent on email marketing like ad spending, manpower, etc. This metric is important to determine whether you should continue with email marketing as a marketing strategy in general.

To improve your email marketing ROI, you need to improve your other email marketing metrics as well. You can also use tools that allow you to implement smart automation. 

This means that the tools will handle the email marketing for you such as sending emails based on schedule or when certain conditions are triggered (e.g. a new subscriber).

This reduces the resources necessary to run email campaigns (i.e. you don’t need to hire additional manpower to perform email marketing tasks), which leads to better email marketing ROI.

Better email marketing with Saphyte

Want to learn more about tools to improve your email marketing performance? Talk to our experts now. Book a FREE demo here.

Writing a blog could be difficult for some people who are still starting their businesses. Find out how to write a blog for your website in 6 easy steps.

Blogs are important tools of communication that helps brand educate their customers and engage them. It’s also a great way to capture potential customers, provide value to them, and fast-track the process of lead conversion. 

But what are the important things businesses must keep in mind when writing a blog for their websites? Here’s how you can start writing blogs that provide impact in just six easy steps.

1. Identify your business goal

The most basic and perhaps the most important part about writing blogs is why you’re doing it and to what business end. Many companies start integrating blogs without a particular purpose and just because everybody’s doing it. But this can be a waste of time, money, and effort if the blogs do not do anything for the company. Remember, in the end, your blogs will be measured by their ROIs.

So when deciding to write blogs for your website, have a business goal in mind like the following:

• To attract potential customers to check your website
• To encourage customers to click the CTA button to book a demo
• To establish brand awareness in the market
• To educate customers about the product
• To encourage customers to make a purchase

Your business goal in mind will be the foundation for your strategy and will determine how you will select the topic and write about the blog.

2. Know more about your audience

Knowing your audience’s needs, preferences, and interests will help you narrow down your strategy— what topics to write about, what to focus on, and how your blogs will appear and where. 

Younger audiences are more active on social media and have lower attention spans than older generations, which is why video marketing may work better for them. Older audiences may be keener on details which is why a shallow, zero-impact blog may not work for them. 

Gathering more information about your audience is key to making your blogs successful. You can learn more about them by conducting customer profiling using forms or better by progressive profiling.

Learn more about marketing to different generations here.

3. Plan your content writing strategy

After knowing more about your target audience, start planning your strategy. What topics you will focus first, when you’re going to post them, and how you’re going to reach your target audience.

A strategy is important because, this way, you can structure your topics and categorize them on your website. You can start with the most basic topics or the most important pain points of your customers that you need to address. 

4. Make your headline clear, short, and catchy

Writing a valuable and detailed blog wouldn’t mean much if it’s never seen or read.

That’s why headlines need to be clear, informative, yet short and catchy for them to stand out in the search engine results pages. This will help improve its clickability, which ultimately helps with its SEO in the end.

5. Write with “value” in mind

More importantly, write with “value” in mind— what will the customer get from your blog that they won’t get elsewhere?

This is very important in establishing credibility in your field or industry, engaging customers, and establishing brand loyalty.

Some blogs provide “value” by doing the following:

• Writing with data in mind and being supported by statistics and research
• Making the blog as entertaining as possible so as to make learning difficult topics easier
• Providing infographics that condense topics to educate readers quickly 
• Providing basic information that isn’t provided elsewhere

Remember, a “valuable” blog is more likely to perform better on search engines like Google, helping you increase its discoverability and reach more people at the end of the day.

6. Don’t forget about your CTA

This goes back to your business goal in mind. Is your business goal driving more customers to sign up for your newsletter? Your CTA should lead them to fill out a form that will get their contact details.

Is your business goal making them purchase a product? Your CTA should redirect them to a landing page that helps them learn more about the product or where they can make a safe purchase. 

When writing blogs, don’t forget about your CTAs as they will help move your customers in your desired direction to help you achieve your business goals and get that ROI, as mentioned earlier. 

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