Topic:

crm software

Understanding Customer Behavior Through Predictive Analytics

2 min read

Understanding customer behavior is key to providing a better customer experience and boosting customer loyalty. Read on to find out more about using predictive analytics and CRM to drive sales.

What businesses know about customers is not necessarily accurate. The pandemic-accelerated technological trends have disrupted the market so much that many of the key assumptions about consumers are no longer applicable today.

To know more about these changes and to predict future trends, businesses utilize predictive analytics and CRM to store information, process them, and generate insights for business decisions.

What is customer behavior, why is it important, and how can we understand them at a deeper level using predictive analytics and CRM? Below, we discuss the answers to these questions.

What is Customer Behavior?

Customer behavior refers to the actions and decisions of customers with a business or service. It includes considerations such as purchase frequency, purchasing patterns, customer preferences, etc. Understanding customer behavior helps companies to identify trends, optimize their marketing strategies, and target customers more effectively.

How Can Analytics Help Understand Customer Behaviour?

Analytics can provide valuable insights into customer behavior by collecting data on customer interactions with a business’s products or services.

By analyzing this data using advanced analytics tools, companies can gain insight into their customers’ motivations and create targeted campaigns based on these findings.

Furthermore, analytics can be used to monitor trends in customer behavior over time to ensure that campaigns remain relevant to customer needs.

Benefits of Using Analytics to Track Customer Behaviour

By using analytics to track customer behavior, businesses can gain valuable insights into their customers’ decision-making process, anticipate customer needs, and create more effective marketing campaigns.

Additionally, analytics can help companies identify any potential issues that may be preventing customers from purchasing or staying loyal to the brand. This information can then improve the user experience and increase customer satisfaction.

Leveraging Automation Features to Understand Customer Behavior

CRMs like Saphyte often have powerful automation features that enable businesses to optimize their customer relationships by automating customer onboarding processes, personalized emails, automatic payments, and more.

This helps companies quickly respond to customer needs while gaining real-time visibility into customer behaviors through powerful analytics capabilities.

Tips for Analyzing and Improving Your Customer Journey Through Analytics

When using analytics to track customer behavior, businesses should focus on collecting data points most relevant to their customers’ journey with the company. This includes data such as purchase history, browsing habits, preferences, and any other information related to the customer experience.

Additionally, businesses should use analytics tools to identify areas of improvement to ensure a smooth and seamless user experience.

To maximize the value of CRM analytics tools, businesses should ensure that data is collected and analyzed promptly. Companies should strive to monitor customer behavior over time to identify any potential issues or opportunities for improvement.

Furthermore, businesses should use the insights gained from analytics tools to tailor their marketing campaigns and create personalized customer experiences.

Conclusion

Analytics and automation features within a CRM such as Saphyte can help businesses gain valuable insights into their customers’ behavior, optimize customer journeys, and increase their ROI. By leveraging these powerful tools, companies can ensure they provide their customers with the best possible service.

By leveraging powerful analytics and automation features within a CRM such as Saphyte, businesses can gain valuable insights into their customers’ behavior, optimize their customer journeys, and increase their ROI.

Learn more about predictive analytics and how to drive sales with them by getting started here.

How to Stay Ahead with the Latest CRM Trends

2 min read

Customer relationship management (CRM) tools have become essential to modern businesses. By leveraging automation features and data-driven decision-making, these tools allow companies to quickly identify new growth opportunities, optimize customer service delivery, and maximize overall success.

With this in mind, it is essential for any business operating in the UAE to stay up to date with the latest trends in CRMs to stay ahead of the curve.

Research the best CRM tool for your business

Researching the best CRM tool for your business is critical, as different devices offer different CRM features that may better suit certain companies. It would help if you also considered compatibility when selecting a CRM tool.

Make sure it works well with existing systems and third-party applications your organization uses. Invest in tools that provide analytics, so you can make strategic business decisions out of the collected data.

Utilize automation features

Utilizing automation features from a CRM platform can help optimize customer service delivery and workflow. Automation allows faster response times, improved accuracy, and better customer experience across email, chatbots, or social media channels.

Additionally, it helps target customers get the right message at the right time. Monitoring performance metrics quickly and efficiently is another way to stay ahead of the curve with CRMs. This ensures that all tasks are completed efficiently and follow goals set by management.

Facilitate communication among team members

Facilitating communication among team members is also essential when using a CRM tool. This could include setting up shared workspaces and ensuring everyone is kept in the loop.

Measure customer feedback

Measuring customer feedback in real-time is also beneficial. It helps identify potential issues before they become a problem and allows you to make necessary changes quickly. Leveraging customer feedback from multiple sources can help improve processes and make customer-centric decisions.

Establish a culture of success

Establishing a culture of success within an organization can also help with CRM management. A solid organizational culture increases customer loyalty, job satisfaction, morale, and productivity, all of which are integral for maximizing success.

Research new trends

Finally, staying up to date with the latest trends in CRMs will ensure that your business remains competitive and ahead of the curve. This could involve researching new products or features released by different providers or attending industry events and conferences to stay up-to-date on the latest developments.

Conclusion

In conclusion, staying ahead of the curve with CRMs requires a combination of automation features and data-driven decision-making. Utilizing automation tools helps optimize customer service delivery and workflow while leveraging metrics helps monitor performance quickly and easily.

Establishing a culture of success within an organization is also beneficial for maximizing success. Finally, staying up to date with the latest trends in CRMs will help ensure your business remains competitive in today’s market.

6 Key CRM Strategies for Healthcare Companies in the UAE

2 min read

The healthcare industry in the UAE is highly competitive, and staying ahead of the curve requires an effective customer relationship management (CRM) system. CRMs are designed to help businesses maximize customer engagement by providing insights into their needs and helping them deliver personalized experiences that drive loyalty.

Here are some key strategies that can help healthcare startups in the UAE get the most out of their CRM:

1. Understand Customer Data Tracking and Why it’s Important in the Healthcare Sector

To maximize customer relationships, organizations must track data related to sales, marketing, product usage, and service interactions.

By understanding how customers interact with your business, you can develop more accurate customer profiles and segmentation strategies and uncover customer insights to guide future decisions.

With CRM, you can track vital information from a single platform and gain visibility into every customer journey stage.

2. Utilize Customer Segmentation to Create Targeted Messages That Resonate with Your Audience

The healthcare industry is highly diverse, so you must create targeted messages that speak to the needs of each segment.

You can begin personalized customer experiences through customer segmentation based on their interests, preferences, and behaviors. For example, you can send different promotions or offers depending on a person’s age group, location, or health condition.

By doing this, you can ensure your message resonates with your target audience and drives conversions.

3. Use Automation Tools to Streamline Processes and Save Time

CRM automation tools can help streamline processes and save Time, which is especially important for healthcare businesses in the UAE.

Automation features such as automated responses, workflows, and appointment reminders can reduce manual labor and ensure tasks are completed quickly and efficiently. The more efficient your operations are, the better you can serve your customers.

4. Leverage Customer Feedback Data to Diagnose Problems, Develop Solutions, and Make Informed Decisions

One of the most valuable CRM tools is customer feedback data, allowing organizations to gain insights into what customers think about their products or services.

By understanding customer feedback, you can diagnose issues, develop solutions and make informed decisions about how best to serve them. It’s also essential to consider customer satisfaction surveys to gather feedback from your customers and better understand their needs.

5. Implement Real-Time Reporting Capabilities to Monitor Performance and Identify Areas for Improvement

Real-time reporting capabilities provide organizations with up-to-date information on performance metrics such as response times, conversion rates, customer engagement levels, and customer satisfaction scores.

With this data, you can quickly identify areas that need improvement or opportunities for growth. For example, suppose response times are low, or customer satisfaction scores are dropping. In that case, you can quickly address the issue before it impacts your business.

6. Integrate Your CRM With Other Systems to Create a Seamless Customer Experience

Lastly, ensure you integrate your CRM with other systems, such as billing, inventory, and analytics. This will enable you to create a seamless customer experience throughout all touchpoints and provide real-time insights into customer activity.

By connecting data from various sources, you can gain better visibility into customer behavior and develop more targeted strategies for engagement.

Conclusion

CRMs are powerful tools that can help healthcare startups in the UAE maximize customer relationships and stay ahead of the competition. These strategies can help organizations create personalized customer experiences, streamline processes and generate valuable insights that drive long-term loyalty.

Since the healthcare industry in the UAE is complex and rapidly growing, a comprehensive Customer Relationship Management (CRM) solution is critical to the success of healthcare startups.

Saphyte CRM provides an ideal platform for managing customer relationships, streamlining processes, and integrating with other systems – all while maintaining data security and compliance with local regulations. Get started here.

The Benefits Of Sales Tools For Your Sales Cycle

2 min read

There is so much benefit from utilizing sales data and completing your sales cycle with sales tools. Sales tools can give your team and organization the power to gather all the data required to close and maintain your customers.

If you think sales tools are too good to be true, sales and marketing teams find them compelling. In fact, according to Insights for Professionals, 79% of sales teams currently use sales tools to increase efficiency.

According to McKinsey, early adopters of sales automation are reported to increase customer-facing time consistently. They have higher customer satisfaction, efficiency improvements of 10 to 15%, and sales uplift potential of up to 10%.

Sales tools not only help your sales team in collecting and organizing personalized information, which is especially important when gathering data about specific prospects and transactions. So what are the other benefits of sales tools for your sales cycle?

4 Major Benefits Of Sales Tools for your Sales Cycle

Improves your Customer Data Quality

41% of companies cite that the biggest challenge in their sales cycles is inconsistent data across technologies.

This challenge goes to show that high-quality sales data is an essential factor when it comes to nurturing your business. Most companies don’t realize that 30% of their data becomes useless by the end of each year. This means that a lot of the data they’ve utilized in calculations could result in an inaccurate result. Using the wrong information could heavily affect revenue, so sales teams should ensure that data is gathered with the best sales tools.

Build better relationships with your customers

It is the salesperson’s responsibility to identify their customer’s wants and needs. To effectively build excellent customer relations, your sales team must be able to categorize the many values ​​that come with your customer.

Sales tools allow salespeople to streamline their communications with potential and existing customers. No more emails getting lost in the inbox, important details getting buried in spreadsheets or post-it notes, and more. Remember, better customer relations always equates to higher customer satisfaction.

Increased Lead Generation

A lot of companies often rely on sales to garner their revenue. However, it would be best if you also considered that an effective sales intelligence tool could further increase your revenue with lead generation. Gaining leads are also thriving on various social media platforms, which is why it has become a fantastic asset to utilize, especially considering an ongoing pandemic. Lead generation could also boost sales with the use of marketing campaigns as well as other advertising methods.

The Ability To Upsell Stocks

For many software services, it is considered a norm for such products to be dealt with as upselling, cross-sell, and even renewal to continue garnering revenue. When your team has the opportunity to generate more sales, you get more revenue. When your sales team has the advantage of continuing the cycle, you are also giving them the leverage to create more sales.

Conclusion

Your prospect or customer is more than just a sales opportunity.

You can offer the best products, but nothing will sell if you don’t treat your customers well! Building good relationships with them is a top priority in your business.

This is what a CRM does best:

Treat each customer as an individual.

Remember them.

Be there for them when they need them, helping them maintain good relationships.

Considering the many benefits that come with a sales tool, there shouldn’t be a reason for you to stray away from utilizing the many sales intelligence platforms.

Find ease and comfort with using sales software at the leisure of your home office. Contact Saphyte now to learn more.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

How to Attract Customers Online in the UAE?

2 min read

With online shoppers expected to spend more in 2022, what can you do to attract customers online and gain a greater market share? Read on to find out.

According to a study, 73% of consumers in the UAE are shopping more online since the start of the pandemic. This means that we’d expect more online activities and sales now than ever. And businesses can take advantage of this.

But how can you attract customers online especially when your target customers are in the UAE? Here are a few tips.

1.   Provide a “virtual store experience”

A virtual store experience through virtual reality (VR) technologies can be especially useful to customers who are new or those apprehensive to try online shopping. It makes the transition easier as it provides an experience to shoppers similar to traditional shopping.

VR has been observed to make online stores appealing and provide a positive experience among customers.

2.   Make the checkout secure

Online payments are becoming more popular in the UAE. In 2020, card payments in online transactions in the UAE reached 39% of the total payments made.

But UAE online shoppers are becoming increasingly aware of security risks when purchasing online. That’s why around 57% of those surveyed said that a secure checkout was essential to have a good shopping experience.

When dealing with online customers in the UAE, it’s necessary to employ technologies that allow customer data to be protected and those that can prevent security breaches. Use trust badges on your websites to make customers feel more secure.

Example of trust budges.

3.   Provide a fast shipping experience

In the UAE, 39% of online shoppers want products delivered the next day or less, and about one in five customers want products delivered to them the same day. This means that for UAE online shoppers, a fast shipping experience is vital. Give them a bad experience and you won’t be able to retain them.

Below are examples of popular shipping companies in the UAE:

Aramex

DHL

Naqel Express

Fetchr

SMSA Express

4.   Provide a personalized experience

UAE online customers, just like any other customer around the world, prefer a personalized experience. This means that any content, product offering, or advertisement they’re getting from you should match their needs and preferences.

There’s a way to learn more about your customers. You can set up your website to automatically prompt visitors to fill out a form, so you can gather important information about them. You can also do progressive profiling to gather more specific information about them once they’re already at a deeper level in your sales funnel.

All the information you have gathered can be used to send them sales and marketing offers that are personally tailored to their profiles. This improves customer satisfaction and experience, improving brand loyalty and customer retention.

Empower your sales and marketing teams

With Saphyte, you can equip your sales and marketing teams with the necessary tools so they can effortlessly provide a personalized experience to your customers. They can automate workflows to provide prompt responses and timely interactions with customers to help win them easily.

Want to learn more about Saphyte and how it can boost your sales and marketing teams? Help us help you! Book a FREE demo with us here at Saphyte.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

How to Generate Leads Using Social Media

2 min read

Social media platforms are a rich source of leads. Read on to find out how you can generate leads effectively using these platforms.

Social media channels are one of the most lucrative channels for businesses looking to venture into the online market. With 3.6 billion social media users worldwide, social media platforms are a rich source for leads and customers of any profile.

But how can you generate leads using social media? Read on to find out.

How to Generate Leads Using Social Media

Below, we list down the tips to effectively generate leads using social media:

1.   Use timely and relevant lead magnets

Lead magnets are those free items or services given away to attract leads and encourage them to provide their contact details.

The most common examples of lead magnets are reports, white papers, free limited subscriptions, and free consultations.

When using lead magnets to generate leads on social media, it’s important to remember to make your lead magnets timely and relevant to capture the attention of target social media users, otherwise, it’s easy for them to scroll down and ignore your post.

For example, if you’re targeting customers looking for houses in California, make sure your lead magnets hit the needs and interests of these customers. You can send out a listicle about the top locations for houses in California, or houses under $X in the same state.

2.   Add social proofs

Social proofing in marketing refers to the phenomenon that consumers will copy or adapt to what other consumers are doing and that their decisions become credible and get validated through the behavior of others.

The most common examples of social proof are testimonials and customer reviews.

3.   Create targeted ads

Ads are a great way to boost your online presence, especially on social media. Most social media platforms allow for targeting, which means you can choose the audience to whom your ads will appear to.

When leads click on an ad, they can be redirected to a landing page that gathers their contact information, where the process of lead conversion can begin.

4.   Partner with influencers

Instead of using paid ads, you can also attract leads with the help of social media influencers. Most social media influencers work in a niche and have a rich follower base. They are often united by a common interest.

Partnering with influencers means you can sponsor their shows or pay them to talk about your brand, which may come across as more natural compared to regular ads.

Making influencers “experience” your brand is also a great way for your target audience to learn more about the benefits of your product or service, and for them to imagine using it. This helps accelerate the buyer’s decision-making process.

Get Leads from Social Media Now

Want to learn more about how your business can get leads from social media effortlessly? Talk to our experts at Saphyte and book a demo for FREE.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

How to Create a Customer Persona for Your Business

2 min read

Learn how you can effortlessly create buyer personas for your business with the help of your customers.

A customer persona is a detailed description of your target customer. It is a product of deep research about your existing or target customer and represents a summary of their needs, preferences, and behavior, among others.

Customer personas help you channel your focus into qualified prospects, manage your product and services to suit the needs of target customers, and ensure that all workflows (from marketing to sales) are designed to match the customer personas.

Doing these help you attract leads and customers that provide high value to your business over time.

How to Create a Customer Persona

So how can you create a customer persona for your business? Check our tips below.

1.   Get your customers to participate in your research

Your customers are the most important element of your research. The entire strategy revolves around them and so it’s crucial that you’ll get input from them. Anyone— from the leads that visit your website to your repeat customers— can participate in this research.

You can also automate this process by configuring your website or landing pages to prompt visitors to fill out a form. You can also send emails to subscribers that let them participate in surveys or even interviews.

2.   Collect as much information as possible

Gather as much important and relevant information as needed for your research. You can start with demographic details such as their: Name, Email, Gender, Age, Company Position, and Company Name. Then you can move into more personal information such as their needs, buying habits, preferences, and online behavior, among others.

3.   Dig deeper

Sometimes you need to dig deeper into your customers’ profiles by asking more specific questions. Here, your sales and marketing teams must work together to identify the type of questions you need to ask to get the desired response from your target customers.

For example, identifying whether a product or service may suit a customer may require you to ask more than the standard “Would you like to try this product?” question.

It may be necessary to ask what the customer does on a daily basis, what they like or dislike, or what they prioritize right now to establish the necessary conclusions.

Further assessments and evaluations may be needed to validate the conclusion you’ve arrived at after conducting your research.

4.   Identify the appropriate messaging strategy for the personas created

Once you’ve created your personas, create a messaging strategy that suits these personas’ needs and preferences.

Everyone in your company must be able to speak the language that your personas are speaking, especially when they’re having direct conversations with them. This ensures that your messaging resonates well with your target audience.

Automate Your Data Collection

Effortlessly collect information about your leads and customers with their participation. Automate your workflows and have your sales and marketing teams access a rich database of customer information. Help them establish a solid customer persona which allows them to tailor the sales and marketing experience accordingly.

Need to know more about automating customer data collection? Talk to our experts at Saphyte and book a demo for FREE.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

UAE Insurance Statistics for 2022

2 min read

There has been a consistent increase in gross written premium (GWP) value in the UAE insurance market since 2016. Find out why this matters and what’s in store for the industry for 2022.

The insurance industry played a significant role during the pandemic. Many of their clients claimed life insurance due to the impact of COVID-19 on their lives. According to a survey, more than six out of 10 respondents were very or extremely worried about getting a severe illness in the future.

Find out what this means for the industry and what’s in store for the year 2022.

Gross written premium (GWP) of the UAE insurance market from 2016 to 2020 (in billion United Arab Emirates Dirham) Source: Statista

UAE insurance industry after COVID-19

In 2021, the total assets of UAE insurance companies increased by 10.0% to US$12.5 billion, with receivables also experiencing an increase of 42.1% to US$1.7 billion.

Many prominent trends emerged in the industry after the pandemic. Among these are:

Delays in premium settlement and increased risk of default

The impact of the disruption on the overall market is palpable. Many business owners suffered from revenue challenges, leading to delays in premium settlements.

More term life insurance policies

The consumer market in general has also become more aware of the importance of term life insurance, leading to its greater penetration in the UAE region.

Rise in travel insurance prices

With air travel resuming and rising in demand, travel insurance prices also experienced a sudden increase.

Growth in UAE Health Insurance Market in 2022

In 2021, the UAE health insurance market reached an estimated value of US$7.1 Billion. But reports claim that this market will reach US$11.1 Billion by 2027, with a CAGR of 7.5% during the forecast period of 2022 to 2027.

Another report found that Insurance companies in the UAE recorded a business value of AED 9.4 billion (US$2.56 billion) in 2022, depicting a growth of 7% during the first three months of the year compared with the same period of 2021.

However, this market is dominated by five insurance companies which account for nearly 60% of the overall market share.

What’s in store for UAE insurance companies

With the disruptions in the market, how should UAE insurance companies prepare for the challenges ahead?

Support vulnerable clients

Financial support packages must be provided to clients that are unable to promptly pay their premiums. Supplier payments for SMEs must be prioritized. And payment dates must be extended and penalties waived for a period.

Integrate digital technologies

The pandemic accelerated the use of digital technologies to improve the value provided by companies. Those that have integrated digital technologies during and after the pandemic has seen an increase in impact provided across their value chains. For example, AI-based scoring algorithms can be automated to offer clients personalized policies that best match their profiles.

Prepare the workforce

Some employees may opt to remain working securely from remote locations. Those

who can’t work remotely must be provided tools that allow them to engage prospects and clients without contact. Sales and marketing management tools must be used to seamlessly manage teams, prospects, and customers whatever the work setup is for the employees.

Upgrade your insurance company

Looking for ways to enhance your workflows and have an edge in the insurance industry? Talk to our experts at Saphyte and we’ll teach you how you can get started. Book a FREE demo now.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

UAE Consulting Statistics for 2022

2 min read

The consulting industry in the UAE has been largely affected by the pandemic. But recent reports show that it grew by an impressive rate of 16.6%, largely driven by the country’s desire to strongly recover from the pandemic.

Why the UAE Consulting Market Matters

The consuling market in the UAE is a huge market. Many of the consulting firms work with the public sector, helping governments to diversify their economies and reduce dependency on oil revenues.

In the UAE, annual consultancy revenues were reported to reach US$916 million in 2019. Massive and rapid changes in the region prompt the public and private sector to turn to the consulting industry for help, especially with complex and sophisticated technologies.

How the UAE Consulting Market was Affected by the Pandemic

Revenues were down on the onset of the pandemic especially with mobility restrictions set in place. Many clients in the industry stopped existing projects, especially when the project involves consultants working extensively in the clients’ office. New challenges emerged especially when supply chains were disrupted.

However, in a recent report by Source Global Research, clients were found to be more optimistic about the futures of their respective industries. About 41% of their clients said that the 2020 pandemic had a good impact on them and 14% saying they were unaffected.

Important UAE Consulting Market Statistics for 2022

UAE has the second biggest consulting market in the GCC region (second to Saudi Arabia), growing by 16.6% to US$736 million in 2021.

In the GCC in general, financial services and the public sector were the primary sources of overall revenue.

But the fastest growing consulting service is cybersecurity, with revenue up more than 28% to US$303m in 2021.

Demand for strategy consulting rose across the GCC region, with revenue rising more than 24% to US $838m in 2021.

And 59% of client organisations across the GCC said they expect to spend more on consulting support in 2022 than they did in 2021

Upgrade your Consulting Business Now

Want to learn how you can easily reach, engage, and turn potential clients into long-term clients using our software? Book a free demo with us here at Saphyte.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo

Pharmaceuticals UAE Statistics in 2022

2 min read

Check out all the pharmaceuticals UAE statistics in 2022 you need listed down below.

Summary:

In 2020, the UAE pharmaceutical market size was valued at $3.5 billion.

Its medical devices market size was valued at $2.4 billion, expected to grow at a CAGR of more than 3% during 2022-2027.

From 2016 to 2025, its health expenditure is expected to rise to US$27.78 billion, with a CAGR of 6.1%.

By 2025, the government’s total health expenditure will fall to 60.7% of the market share.

The UAE has one of the most advanced healthcare infrastructures in the world. Its hospitals and clinics have top-notch medical instruments and equipment often sourced from US corporations. During the COVID-19 pandemic, the government’s response has been lauded as swift, decisive, and among the best in the world in handling the crisis.

Below, we list statistics that give you insight into where the industry is now and where it’s headed.

Current Value of UAE Pharmaceutical Market

The UAE pharmaceutical market size was valued at $3.5 billion in 2020. In 2021, its medical devices market size was valued at $2.4 billion, expected to grow at a CAGR of more than 3% during 2022-2027.

Pharmaceutical Expenditure and Revenues in 2022

The UAE’s revenue from “human health and social work activities” is forecast to go up to US$5.9 billion by 2024.

During the years 2016 to 2025, health expenditure is expected to rise to AED 101.94bn (US$27.78 billion), with a CAGR of 6.1%.

The private sector will also have an increased market share by 2025 with the government’s encouragement of private sector investment. Because of this, the government’s total health expenditure will fall from 71.3% (2015) to 60.7% (2025).

Major private healthcare companies in the UAE include Al-Noor Medical Company, VPS Healthcare, Tumbay group, Al-Zahra Group, Belhoul Lifecare, Emirates Healthcare, Mediclinic Middle East, Aster DM Healthcare, Gulf Healthcare International, Gulf Medical Projects Company, Zulekha Hospital, Saudi German Hospital Group, and Aster DM Healthcare.

Government Initiatives by 2030

The government of the UAE will transform the pharmaceutical industry. With the Dubai Industrial Strategy 2030 and the Abu Dhabi Vision 2030 in sight, the pharmaceutical industry will experience disruptions, especially technological, over time.

In 2022, 8.4% or around US$1.33 billion of the UAE government’s federal budget amounting to US$15.8 billion (AED 58.931 billion) is dedicated to healthcare.

Technological Adoption

The UAE’s pharmaceutical and healthcare industry is one of the fastest in the world in terms of embracing technological advancement.

With the private sector competing for market share, technological adoption helps some companies make an impact and set themselves apart.

In 2022, McKinsey surveyed KSA and UAE consumers and found that they have high levels of interest and awareness in digital-health service technologies.

Transform Your Pharmaceutical Company

Because pharmaceutical and healthcare companies deal with cases of an emergency nature, they need to run on workflows that allow them to operate efficiently.

With proper software, your company can implement a system that lets you automatically collect and organize patient records. The system can also display previous patients’ health history and records, so your staff won’t have to repetitively ask questions.

Discover how you can transform your company. Book a free demo with us here at Saphyte.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo