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The Evolution of CRM’s Functionality

3 min read

In the age of technology, Customer Relations Management (CRM) software has been integral in modernizing and optimizing businesses management in their company-customer/lead relationships and interactions. But over the years since its inception, CRM has been expanding its capabilities and services while effectively improving its core function: contact management.

Customer Relationship Management (CRM) systems are essential tools within business organizations. The system has evolved from a mere contact management system to something more in terms of functionality. Aside from being dynamic storage for data centralization, CRM has proven itself as an effective customer relationships manager across the entire customer lifecycle, ranging from marketing to sales and even teams and customer service interactions in the last few years.

Summary of what CRM could be and examining the roots of CRM to utilize it to its utmost potential

With the unrelenting evolution of technology itself, like Artificial Intelligence and Machine Learning, the CRM system’s future shows boundless possibilities. Even now that CRM is among the fastest-growing sector in the Software as a Service(SaaS) space. But in order to utilize CRM to its optimal potential, we have to understand and appreciate what it is and what it could be by knowing what it used to be. To do that, let us examine the transition of CRM from its very roots to the efficient tool that it is now.

Periodic history of CRM by decade

The 1950s

Businesses in the 1950s relied on pen and paper to document tasks. In accompaniment, folders and file cabinets in large amounts are procured to sort and organize the recorded written data. Filing systems are incorporated to manage and track customer information. Its downfall is the slow accessibility and information/update tracking. Innovators became aware of this business problem, and in 1956, Rolodex, the first rolling index, was invented by the Danish engineer Hildaur Neilsen for a manufacturing company in New York to store the contact information of business prospects and provide easier access.

The 1960s

Not much has changed from the data documentation and organization in businesses, but in this decade, companies began reaching out to their clients through scheduling physical meetings. Sales executives also started selling products via one-on-one sessions or cold calling as an attempt to personalize their customer/prospect service.

The 1970s

The rise of early mainframe computers paved the way for a standalone digital database. Now, businesses are able to record customer information, i.e., names, addresses, and even transaction history, digitally. Database marketing stimulated businesses to customize company-customer communications through a screen with message targetting and transaction monitoring throughout the entire business relationship process and progress. It helped automate sales but is still limited to classifying customers in lists and organizing them in spreadsheets.

The 1980s

Conductor Software, in 1987, took the initiative and launched a digital version of the Rolodex called ACT!. Built inside ACT! is a contact management tool that inspired the development of Content Management Systems (CMS) prototypes.

The 1990s

Database marketing extended its functions and is now used in applying statistical methods and analyzing customer data aside from merely gathering and storing them. It now also allows small tasks to be automated, transforming into the Sales Force Automation (SFA). Siebel Systems, founded by Tom Siebel, became the most prevalent SFA provider at that time. Come 1995, the term Customer Relationship Management (CRM) is coined. SFAs have also evolved dramatically. With just a click, SFA has become capable of converting leads and automating marketing campaigns. In 1999, Siebel Systems launched the first CRM called Siebel Sales Handheld. The company SalesForce, on the other hand, released the first-ever cloud-based CRM as a much more affordable option than on-premise CRM.

The 2000s

The cloud-based CRM has become a phenomenon in the 2000s. It generated substantial cost reductions, making CRM accessible for all types of businesses. It also enabled companies to instantly update customer data on multiple devices and access the system anywhere. Following the Y2K bug fiasco, which razed online service providers and CRM vendors, the book ‘CRM at the Speed of Light’ by Paul Greenberg proposed a more coherent CRM system as a solution. Shortly after, the first open-source CRM was launched by SugarCRM in 2004. In the very same year, Vtiger launched an open-source CRM as well.

The 2010s

The birth of Big Data and mobile computing made CRM solutions fully equipped to handle sales pipelines while delivering outstanding customer experiences for businesses of all sizes. With the built-in tools for data analytics, the CRM can also project useful sales predictions. It can be integrated with social media platforms, even to applications like Gmail and many more. Worldwide CRM software revenue overtook Database Management Systems (DBMSs) by 2017. Its market also grew 15.6% in 2018, making CRM the most prominent and fastest-growing enterprise application software category worldwide. Worldwide spending on CRM is expected to reach USD 114.4 billion by 2027.

The Evolution of CRM’s Functionality and its Future Has only just Began

CRM evolution did not necessarily revolve around contact management alone. Along with the many mind-blowing innovations of today’s technology, CRM continues to evolve further. From manual to digital to cloud-based, technology has continually enhanced CRM into a one-stop shop for business optimization needs. A data silo, a sales and service automation tool, a dynamic scheduling tool, an external app/software integration tool, and a data analysis tool in one. With a proper sales strategy and dexterity with CRM functions, greatness in business is within reach.

Invest into the future with a CRM that gets your business’ needs like Saphyte
Saphyte helps you scale up and grow in the competitive corporate landscape without setbacks, roadblocks, or additional costs. With Saphyte, you can access all of the tools you need for your sales, marketing, and team for USD99 a month. No implementation fees, no cap, and no hidden costs. Saphyte even offers local support for local businesses in Dubai! For our international clients, our customer service is free and is open 24/7.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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Analyzing CRMs: Relevance and Contribution to Business Model Evolution

3 min read

Any industry, especially technology-intensive ones, has to undergo a necessary evolution of business models. That means they have to develop new product and service offerings, enter into partnerships with other companies, and utilize new sales channels (such as online), among others.

Businesses that are able to adapt and integrate technological innovations are the ones that usually survive a disrupted business environment. They are able to explore new business opportunities, respond to erratic consumer behavior, and take advantage of emerging trends.

For example, IBM owes its over 110 years of existence to business model evolution. Starting out as a manufacturer of time clocks, weighing scales, ​​automatic meat slicers, and coffee grinders, among others, it gradually moved into IT infrastructure hosting and consulting.

On the other hand, firms that are unable to adapt are doomed to fail. For example, despite Eastmann Kodak Co’s legendary status in the field of photography, it filed bankruptcy in 2012 at the height of the digitalization of its industry. 

How Businesses Evolve

There are four generic components that are involved in business model evolution: (1) market, (2) resources, (3) business processes and value structure, and (4) offering. 

1. Market: the space where customers, competitors, and product/service substitutes are situated in. 

2. Resources: the business’s vital resources such as its physical inputs, labor, knowledge, and financial capital. This may include physical resources like computers, server halls, and sales offices locations.

3. Business Processes and Value Structure: this refers to the business activities that are involved in the acquisition and transformation of resources into offerings up to their delivery to the consumer market.

4. Offering: also known as value proposition. This refers to the meaning the customers perceive from your product or service.

To illustrate how these components work, take a look at this example:

In the healthcare market (1), companies no longer wait for customers to approach them. Nowadays, they utilize online channels, which typically require a website and a staff to maintain the website (2), to communicate with patients (3) who actively rely on the Internet for their needs. Websites provide convenience (4) to patients as they cut short the process of exchanging information between the healthcare provider and the patient. 

What It Takes to Grow Today

There are two main approaches to modern-day business growth: (1) being customer-centric and (2) making use of business insights

Being customer-centric means knowing the expectations and experiences of your customers and acting on that knowledge. 

It involves knowing what your customers:

Think and Feel: What they think counts the most. What their major preoccupations are. What their worries and aspirations are.

Hear: What their boss, friends, family, and influencers say.

See: Their environment. What the market offers.

Say and Do: Their behavior in public and private spaces. Their appearance. Their interactions with other people.

Ignoring these would result in poor customer service, which could dissuade customers from purchasing from you and may even lead them to buy from your competition.

Making use of business insights means using data and analytics properly to guide your marketing decisions and strategy. Unlike estimates and just pure guessing, business insights are supposed to show accurate results of your business performance. This allows you to take action with more precision.

Both approaches can be independent of each other or interdependent on each other. But what’s best for businesses is to combine these two approaches— collecting data from customers, analyzing the data you’ve gathered, and reshaping the brand to give value to serve and suit customers’ needs and preferences.

Relevance and contribution of CRM 

CRM allows you to take both approaches simultaneously. With a CRM, you’ll be able to systematically store and organize data you’ve gathered from your customers. The CRM can also be designed to generate analytics automatically based on the data it has gathered. 

Furthermore, with its tools and features, the CRM can also let users make efficient workflows through automation. 

Here’s an example of how CRM contributes to the evolution of a business:

CRMs allow businesses to take on the online world at an advantage. They help capture leads visiting your websites, social media pages, and apps, and they can also help in sales promotion through email marketing.

With tools that perform analytics, they can let users do sales forecasts without making manual computations. They can also help in customer support— alerting sales teams for important appointments and consultations and in organizing customer feedback and complaints through the ticketing system.

Because communication is much more difficult to do online, CRMs arm sales teams with the tools they need to make the exchange of information smoother. 

They organize the data in a way that makes it easy for sales teams to perform personalized services to customers— overcoming barriers to communication and allowing salespeople to be proactive when it comes to their customers’ needs.

In a world where being customer-centric and deciding based on business insights are what it takes to grow, CRMs certainly perform a massive role in the development and evolution of businesses.

Sources:

Hedman, Jonas & Henningsson, Stefan & Antero, Michelle. (2013). Evolution of business models: A case study of sap.

Stropek, Rainer. (2012). Business Model Evolution: Why the journey to SaaS makes sense.

Curious how digital ecosystems can help improve your business?

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How Digital Ecosystems Have Redefined Corporate Landscapes

3 min read

Digital ecosystems are a set of tools that software providers offer to businesses. These sets of tools can communicate with each other and can be accessed from a single interface. This lets users perform tasks fast and without having to switch platforms.

As digitalization continues to grow in the business world, digital ecosystems are quickly reshaping the way businesses work. 

From capturing leads to closing deals, businesses that work with software providers have proven to have an edge over those that rely on traditional work processes. They have been seen as fast, reliable, and can give better services than companies that refuse to adopt technology.

In fact, companies that orchestrated digitally connected ecosystems were reported to have a revenue growth approximately 27% higher than the average for their industries. Their profit margins were also 20% above the average for their industries.

Redefining the US Health Industry

In the US, the adoption of digital health tech by companies like Pfizer, Moderna, and Johnson & Johnson resulted in the rapid discovery of drugs to combat new COVID-19 strains (using artificial intelligence). Moreover, the positive consumer response to digital ecosystems has led companies to adopt them fast. 

In August 2020, telehealth adoption rates by American adults increased to 36% (from the pre-pandemic rate of 11%). This indicates the willingness of the consumer market to engage businesses through their online channels as these benefit them too. 

Online channels such as telehealth are highly accessible and safe— unlike going to clinics or hospitals for a physical examination, especially when their illness doesn’t require serious medical attention.

There are also factors that fuel the adoption of digital ecosystems in the healthcare industry such as lower costs, accessibility for customers, and the renewed focus on positive patient outcomes.

Transforming the Consumer Goods Sector

Some companies make decisions based on estimates. Others on data. And those that lean towards the latter often see themselves in favorable positions.

One of these companies is The Honest Company, a consumer goods company that sells beauty and baby products. It’s a company founded by actress Jessica Alba and was valued at nearly $1 billion as of October 2017. And when it comes to company growth, to Alba, it’s all about data. 

​​“I love facts and data,” Alba told People (magazine). “So whenever there’s a naysayer with a laundry list of why everything shouldn’t happen, I love asking questions. ‘Oh really? Why couldn’t this work?’ And then you collect all the data that you need to come in and hit them over the head with it.”

Data has been essential in pivoting companies for growth, especially when the market is unstable and consumer behavior is unpredictable. 

What digital ecosystems do is allow businesses to streamline the collection of data about their customers. This lets them spot consumer trends and changes in purchasing habits. 

When companies are vigilant enough, they can reshape their business model to take advantage of new opportunities, as well as mitigate the risks emerging from an evolving market.

Empowering startups and small businesses

Successful startups are usually from humble beginnings. With enough determination and luck, many have grown into becoming unicorns that they are today.

But some companies don’t just rely on themselves nor on the vicissitudes of the market. They rely on the old adage “the customer is always right,” that they always make sure to collect customer feedback whenever they can.

Style Theory, ​​a Singapore-based fashion rental subscription platform, has now grown into a multimillion-dollar business because of a not-so-hidden secret— building a minimum viable product (MVP) first, testing, and iterating quickly in response to customer feedback.

The co-founders of Style Theory, Chris Halim and Raena Lim. Photo: CNBC

“The best way to launch anything is always do it simple with minimal scope, get it to market asap, then get customers’ feedback,” said co-founder Raena Lim.

“Based on customers’ feedback, you can then iterate and make it better. I think that’s a much better way to build something that customers will love,” she continued.

Curious how digital ecosystems can help improve your business?

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Saphyte News: All in August

2 min read

August is done and we’re nearing the end of the year. But Saphyte has made so many developments this month that you shouldn’t miss!

Here is the latest news from Saphyte for August:

Hello, Product Catalogues!

Saphyte’s latest feature is here to let you showcase your collection of products, their pricing information, and specifications— all using the Saphyte ecosystem. This lets you ​​link products directly to your deals and contacts cards. Fast. Smooth. Easy.

The feature also lets you include media, visuals, and documents to best promote your product. It also removes the hassle of manual entries when creating quotes and invoices.

Interesting Reads Not to Miss

The latest news, stories, and tips from Saphyte that you ought not to miss.

5 Things to Avoid When Building a Digital Sales Strategy

We are all aware that markets and segments are important categories to consider when formulating sales strategies! What are the things that you need to avoid when building a digital sales strategy? Click here to read more.

How to Deliver an Experience that Your Customers Would Enjoy

A successful online business does not settle with closing a sale. It goes beyond — making customers fall in love with the business and even promote it to others. Here’s how to deliver an experience that your customers would enjoy. Click here to read more.

10 Things that Matter to Your Customers

The consumer landscape experienced a sudden tectonic shift. Businesses and consumers have moved into a fully digitized realm of sales and marketing over the past year and several months. Strategies and approaches have therefore changed. Click here to read more.

What our customers say

Mystica Advertising

“Saphyte has been the perfect tool for us to easily digitize the way we manage our customer relationships, moving away from manual processes as the business grows. We can now automatically capture and analyse our leads from a variety of different channels, giving us real-time feedback on where our customers are coming from and how they track along the sales process. Each person is now completely aligned during each project meaning we’re able to effectively maintain a high level of customer experience when delivering our services.”

Abdullah Gadit, Managing Director

Marketing & Advertising

More to Arrive

We still have more surprises and more features to release in the coming weeks. So stay tuned as Saphyte brings you more perspective-changing features that can redefine how you work as a business. Keep your eyes peeled for more!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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July Wrapped in a Nutshell

2 min read

The second half of 2021 is well underway and Saphyte is on the roll. July has been interesting and perspective-changing, so far. With plenty of campaigns and educational news, stories, and tips. Did you happen to miss the memo? Don’t worry, Saphyte is here to fill you in with the latest news. 

Here’s what transpired this month.

Seeing Saphyte as more than just a CRM

Did you know that there’s more to a CRM than just customer relationship management? This month we redefined Saphyte from the stereotypical and ordinary CRM. Saphyte’s campaign aims to change the way we view the ordinary to achieve the extraordinary. Changing always starts with the small things from how we view calendars, emails, tickets, and CRMs. Seeing that there is more to these things can eventually change how we work – and how we work defines the effectiveness of our own businesses. Don’t you agree?.

Interesting Reads not to Miss

The latest news, stories, and tips from Saphyte that you ought not to miss.

Avoiding the WRATH of poor customer experiences 

Every business knows that the most crucial aspect of their enterprise is their customers. With the abundance of availability of similar products in the market these days, it’s not an easy feat to stand out – even though it’s not your first rodeo. That is why businesses offer customer service on top of their initial offerings to thrive and be on the customer’s good side. But, how can you eventually avoid the wrath of poor customer service? Saphyte has some interesting tricks. Read more

Combatting daily sales challenges – Yay or Nay

Sales leadership is perhaps one of the most challenging roles inside a business institution – and no one is exempted. Even the most veteran and top-performing sales leaders face obstacles in their selling journey and building buyer relationships. How you respond to these challenges sets you apart – here’s how you can get ahead

Prevent buyer’s remorse – Learn How

One of the major sources of buyer’s remorse is when customer expectations are not managed well. We all dread not to see that day come to fruition, don’t we? Here’s how to avoid your customers falling into the same trap. Read more

Hear (or read) the latest review from our customers

“Some problems such as the absence of centralized storage of data, difficulty in organizing thousands of contracts, missed follow-ups of leads and deals, data not being updated in real-time and double work because of duplicate information, can be permanently handled by Saphyte CRM.”

Alya Kahwaji, Chief Marketing Officer

Rattan House Furniture

More to Arrive

We still have more surprises and more features to release in the coming weeks. So stay tuned as Saphyte brings you more perspective-changing features that can redefine how you work as a business. Keep your eyes peeled for more!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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June so Soon.

2 min read

June went by in a flurry, wouldn’t you agree? If you missed what we have done for this month, here’s a quick refresher for you. 

Highlight of the Month

Workflow Automation is the New Kid on the Block

As we bid farewell to June, we welcome the second half of the year with an open mind and new exciting digital tools and features.

The month of June saw the launch of Workflows by Saphyte. Where the power of automation and creative workflows allow you to make your work, work for your business. With this feature, you can mitigate dealing with manual tasks and allocate more time to selling. Don’t believe it? Here’s how it works.

Workflow Automation by Saphyte

Redefining the Ordinary 

The month of June was all about redefining the ordinary. Changing the way we see the common things that surround us. Seeking solutions to day-to-day problems with the tools that are already available within our fingertips. 

More than just email

Hear what our customers are saying about us!

Fresh Reads from The Blog 

Blueprint of Business Automation

Automation is becoming a hot commodity, but it is imperative to know the blueprint that best fits your business. What’s your personal blueprint for success? Well, if you’re still up and wondering what your unique blueprint is, you can have a read about it here

Email Marketing in the Digital Era

Wondering how to email leads and customers to help you reach your marketing objectives and goals quickly? Check out our six email marketing tips to get you started.

Real Estate and Technology

With so many technological changes and disruptions ongoing in the existing market, how do you think the real estate industry will fare in the next few years? We got some eye-opening information for you. Have a read here.

Key Takeaway

June was a fun-filled, yet insightful month. As we bid farewell to June, we welcome July with a blast. Keep your eyes peeled as Saphyte brings you more features, tools, and insights.

Get started with Saphyte by clicking here.

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16 Stats for Automotive Companies in 2021

2 min read

Stats are useful in helping us get a general insight into the market. Check out these useful stats for automotive companies in 2021.

The automotive industry is a strong economic force that influences the way societies behave. Globally, the industry is responsible for the production of 60 million cars and trucks a year and for almost half the world’s consumption of oil. It is also believed to be interconnected with other industries that its fall could lead to a domino effect— which is why between 2008 and 2014, the US government spent $80 billion on bailing out 3 big automakers: General Motors, Chrysler, and Ford.

What is the current state of the automotive industry and what is its projected growth? What adjustments should automotive companies make to adapt to a changing business landscape? Read on to find out more.

Global Sales

According to Statista, global automotive sales are expected to fall from 80 million units in 2017 down to 70 million units in 2021.

China is considered the largest automobile market in terms of sales and production, with around 20 million units in 2020, even though it dropped by around 6%.

By 2030, the global automotive industry is forecast to grow to around 9 trillion U.S. dollars, with new vehicle sales accounting for about 38 percent of this value.

The U.S., Europe, and Japan markets account for 80% of the global automotive sales.

Disruptions

In the next decade, car sales are going to undergo a huge transformation. Battery electric vehicles (BEVs) are going to account for 20% of the global sales. In fact, in the US alone, more than one million plug-in electric vehicles are already roaming the streets.

In California, there’s an estimated 20,285 EV chargers available to the public.

Around 638,600 autonomous-ready vehicles are estimated to be added globally in 2022.

China is expected to lead in the development of driverless and BEV technology.

By 2025, cars with electrified engines will comprise under one-fourth of the global market. Around the same time, pure battery electric vehicles will be at around 7.4% of global car sales.

By 2040, China is forecast to have around 14.5 million autonomous vehicles.

Marketing

By 2021, automotive digital ad spending is expected to reach $13.29 billion, an increase from around $10.94 billion in 2020.

The automotive industry is also forecast to account for at least 8.1% of overall US digital ad spend.

It is estimated that only 1 out of 3 potential car customers know the exact vehicle they want to purchase. Targeting these buyers with the right message and content can lead to shorter sales cycles.

Automotive leads are estimated to cost around $205.

And 95% of automotive buyers look online before making a purchase.

They also visit an average of 4.2 websites throughout the buying process.

Instantly access data and personalize your interactions with your potential customers using this technology.

Find out how to take advantage of digital trends

Check out how to identify and take advantage of sales opportunities online for your automotive company. Book a free demo or get started here.

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May the News be With You

2 min read

May has been an excellent month for us as we ended the Holy Ramadan season. Now, it is time to get back to the daily grind. Despite the slow start of the month, Saphyte has continued to work hard to bring you the best of features and functions to make business processes more efficient and effective.

Here are some of the things we’ve done for the past few days.

Highlight of the month
Live Chat

This month’s trending feature is none other than, Live Chat integrations. Gone are the days of your customers waiting hours or even days on end for feedback. We all know how frustrating it can be, but with this feature you’ll provide instant support to your website visitors by integrating your Saphyte live chat widget on your site. Your support team is then able to interact with your customers in real-time and provide immediate solutions to them via chat. After all, happy customers equals happy business!

Curious? Book a demo with us and we can show you how this feature can be a great added bonus for your business process.

Top Features of the Month
Email Marketing

Make your email marketing efforts more effective and deploy your targeted emails with finesse. With functions like email tracking, edit-and-deploy templates, create-your-own email templates, email senders, and drip email marketing, you’ll be set and ready to conquer your leads and prospects list.

Quotes & Invoice Management 

Generate error-free quotes and invoices with Saphyte’s Quotes and Invoice Management feature. These features automatically fill out the right information in the right format and ensure that consistent pricing reflects your brand image as unified and reliable. Now, you can always be on the pulse and you never have to worry about not getting paid on time.

News from our Customers

Hear the latest from one of our satisfied customers.

Straight from Our Blog

More information equals more fun. Here are some of our top picks of the month straight from our blog.

Lead Generation Tactics

Get the latest 3 Lead Generation Tactics to help drive your B2B business forward in 2021. There are 3 phases to focus on when looking to drive more leads.

Sales in the Automotive Industry

Buckle up and learn how to drive your sales forward with the use of SaaS tools. Here’s how you can change gears with Saphyte’s Digital Ecosystem.

CRM for Insurance Sector 

Learn the 5 ways for you to generate more leads through the use of Saphyte’s streamlined CRM Ecosystem.

The Rise of Digital Ecosystems 

Companies now face an urgent choice: either go digital or go bust. Digital transformation is essential now to gain footing and to make a complete business recovery. Learn why the rise of digital ecosystems is a wave that we should all be riding on.

Wrapping May with a Force

May has been a force to be reckoned with for Saphyte. Nevertheless, when the force of making processes and work for business is strong, the drive to work hard is stronger. So, continue to work with us, as we bring you more features this June.

Saphyte, bringing endless possibilities for businesses through smarter tools and solutions.

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Fresh Saphyte Highlights for April

2 min read

Ramadan Kareem! Ramadan season has already begun, and workdays has become shorter, yet the demands of our workloads remain the same. Saphyte has been hard at work in bringing excellent service for our customers. Despite the shorter hours due to Ramadan, we strive to bring you the best features to maximize work with less effort.  

Ramadan Kareem! Ramadan season has already begun, and workdays has become shorter, yet the demands of our workloads remain the same. Saphyte has been hard at work in bringing excellent service for our customers. Despite the shorter hours due to Ramadan, we strive to bring you the best features to maximize work with less effort.  

Curious as to what Saphyte has been up to this April? Here are our favorite highlights for the month of April.

Highlight of the month
Saphyte Forms 

With this latest feature you can condition and position your business for success through effective customer profiling. Saphyte forms allow you to build essential customer intelligence as easy as 1,2, and 3 by acquiring, organizing, updating, and tracking customer intelligence easily. When done the right way, the data from your web forms can serve as the bridge to building out strong and relevant customer profiles.

Customer Profiling with Saphyte Forms

Ready to make a difference with your business position? Here’s how you can get started.

Top features of the Month

With shorter working hours due to the observance of Ramadan, you may be wondering how your workload will keep up. With these features, you can optimize your working day with the use of our multiple automation tools available within the Saphyte Ecosystem.

Business Automation

Get the wheels turning and your gears running even if you’re out of the office. With Saphyte’s business automation tools, including workflow automations, you can execute and automate your email marketing, lead generation, and other workflow automation tasks and get your business busy grinding and winning.

Read More about Business Automation

Marketing Automation

Even if you’re away, don’t lose focus on what is important – your customers. Acquiring leads and customers and retaining them is equally hard. The moment you lose the momentum, you also lose the opportunity to win them over.

Don’t miss a single beat. With Saphyte’s Marketing Automation feature you can automate your marketing processes and gain more value for your business even if you’re away.

Read More about Marketing Automation

Sales Automation

Knowing how to approach your customers is the first step of winning them. With sales automation tools such as lead scoring you can better understand your customers and accommodate their needs. By understanding your customers better, you communicate clearly with them, and personalize the experience for them. Having all of these elements in one conversation is a sure win for your customer and your business.

 Read More about Sales Automation

What our Clients have to say

Hear the latest from our satisfied clients.

Read More

Top picks of the month
Employee Advocacy: 2021 Awards

We just don’t advocate for better business solutions, but we also advocate for Saphyte’s employees. These awards are just a reflection of the dedication of Saphyte’s team to bring better and more streamlined solutions for businesses across the UAE and the world.

Read More

The Rise of Digital Ecosystems

Companies now face an urgent choice: to either go digital or go bust. Hence, the rise of the digital ecosystem and more streamlined solutions are taking place. An ecosystem holds immense potential for businesses as they reposition towards a newer and better way to do business.

Read the Blog

Local CRM for Middle Eastern Companies

Priming your business for the better this 2021 – and the future – can be rocky without help. Saphyte, a local CRM for Middle Eastern companies is here to disrupt the norm, but all for the better. Want to know more about this local CRM? Here’s a guide for you, on the house!

Download E-Guide

Wrapping Things Up

April has been an amazing month for Saphyte, and we are still looking forward in creating endless possibilities for our customers and clients. Keep your eyes peeled with the latest news by subscribing to our monthly newsletters.

Saphyte, bringing business solutions with a click.

Send automated emails now

Level up as a manufacturing company and start generating leads for your business now through automated emails. Book a demo with our sales team now and see how our CRM can help you grow.

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Saphyte Drives Efficiency Through Business Navigation

3 min read

Straightforward. Streamlined. Time-efficient. Effective. All the things to achieve greater business success and what Saphyte aspires to deliver to their customers and prospects.

For March, Saphyte has seen through its phases of creating better opportunities for businesses in the greater Emirates and its neighboring nations. Last month, we fully transitioned from a CRM system to a digital ecosystem, enabling safe and efficient business for every entrepreneur. Now, our mission to create endless possibilities for entrepreneurs has begun.

What transpired in March

Saphyte aspires to contribute to our customer’s success. We know how crucial the lead gen and customer journey process is for every business, and the value it adds when a company does this smartly. What better way to achieve this than to make your email marketing campaigns easier and more streamlined. With this, Saphyte has built the perfect tool, just for that.

On top of that, we have also compiled research-backed resources to make your business navigation manageable and more effective in 2021.

In this blog we will cover:

Saphyte’s newest feature: drip email marketing

Hacksheets for the modern entrepreneur

Saphyte Digitization Software of the Year Award

Stories from our customers

Future releases to expect in April

Drip Email Marketing

We all know how critical a customer’s impression of your brand is, and how quickly this impression can turn from great, to shocking! With Saphyte’s Drip Email Marketing feature, you can transform your email series campaigns into a much more complex marketing strategy.

Why bother? Well, when you look at your customers online journey, wouldn’t you want to be part of it to ensure you stay top of mind? By tailoring your emails in a way that both the message and the timing are relevant to your audience, you’re already halfway in ensuring that they choose you come the time they’re ready to invest or buy.

Still not too sure how it works? Don’t fret, we’ve put a video together that will explain it all.

Hacksheets for the Modern Entrepreneur

Navigating your business through 2021 can be a bit tough, given all the economic changes and now the great demand for businesses to become more tech savvy and digitally focused. A number of industries such as Insurance, Consulting and even education and training, have realized the need to adopt smarter methods by moving away from manually managing their business processes and investing in the brilliance of business automation. But where do you even start? There are so many solutions fighting their way through the digital noise, all trying to sell you… something!

Saphyte has compiled research-backed hacksheets for the modern entrepreneur to help business owners make the most out of 2021 and take advantage of what it could possibly offer. Whether you’re a startups, Small Business or even a Medium or Large Enterprise, our collection of free business e-guides will be sure to nudge you in the right direction.

We won the Digitization Software of the Year Award

Saphyte marched along with the list of businesses and entrepreneurs during the Entrepreneur UAE Business awards last 28th of March 2021, and came out tall after winning the award for  Digitization Software of the Year. The awarding ceremony was organized by Entrepreneur Magazine UAE, Dubai Chamber of Commerce, and Dubai Startup Hub. As well as Gold Ally, Creative Zone Dubai, and in5 Dubai.

The Digitization Software of the Year award is awarded to recognize Saphyte’s efforts to provide a local CRM solution for local businesses in Dubai. The award also recognizes Saphyte being the first, if not the only, homegrown company in the MENA region to provide a digital ecosystem – which includes CRM tools – to its clients.

Saphyte’s customers have more stories to tell

Hear it straight from our customers. This month we spoke with Vision Consultancy and asked them how they’re getting on with their new approach to business, using Saphyte’s automation tools.

“Saphyte has helped us improve our data capturing and data security. In our business, we generate a lot of leads and the manual methods of spreadsheets can’t compare to the automated data protection we have now with Saphyte’s ecosystem. It is humanly impossible to manually manage the lead generation part of our business but with Saphyte’s CRM, the process has now been automated and we have noticed a massive change for the better.”

Mr Ram, Managing Partner – Vision Consultancy

Top Picks of the Month

We don’t do favorites, but it’s so hard to resist these hot picks. So here are some of our top picks this month.

Automation for Modern Business

Still thinking that automation in business is all about robots and taking jobs from people? Well, contrary to popular belief, automation is commonly used to simplify tasks that slows down your whole business process. Interesting read? Indeed.

Grow Your Business in a Drip

The power of email marketing is timeless. But the way in which we use it to grow our businesses is ever-evolving. Check out the benefits of Drip Email Marketing.

Consultancies and CRM Sales

The steady flow of customers makes a consultancy business flourish. How adding the proper tool to streamline your efforts and watch your brand grow benefits your whole business is a great start. Curious as a cat? Read more about it here.

Free Business Growth Hacks

Learning and growing your business is a continuous process – both can be expensive and time-consuming. Saphyte has you covered with our free hacksheets. Check them out today. Don’t worry it’s on the house.

Keep your eyes peeled, we still have more in store for you

Saphyte has only just begun. We have a team of fired up, results driven guru’s working hard to develop tools and features that actually work. And when we say work, we mean results. With a pipeline of features underway and real feedback from our prospects and customers, we are hard at work to ensure you get the most out of our digital ecosystem. Here is the next feature you can look forward to next month.

Form Builders

Forms are essential tools for your onboarding process. Form builders allow you to create tailor-made specifications that capture only the important information of your client based on the created custom forms.

We’re so excited to tell you everything about it, but we don’t want to spoil the fun. So stay tuned with us as we look forward to this newest feature.

Keep me posted

Flexibility and scalability are two of the major trends for 2021. How you make your way around this will determine your business’s success for this year. Stay tuned, because Saphyte is still working hard to bring you the best tools and features to grow your business and create endless possibilities for both your business and it’s customers.

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