The Benefits Of Sales Tools For Your Sales Cycle

2 min read

There is so much benefit from utilizing sales data and completing your sales cycle with sales tools. Sales tools can give your team and organization the power to gather all the data required to close and maintain your customers.

If you think sales tools are too good to be true, sales and marketing teams find them compelling. In fact, according to Insights for Professionals, 79% of sales teams currently use sales tools to increase efficiency.

According to McKinsey, early adopters of sales automation are reported to increase customer-facing time consistently. They have higher customer satisfaction, efficiency improvements of 10 to 15%, and sales uplift potential of up to 10%.

Sales tools not only help your sales team in collecting and organizing personalized information, which is especially important when gathering data about specific prospects and transactions. So what are the other benefits of sales tools for your sales cycle?

4 Major Benefits Of Sales Tools for your Sales Cycle

Improves your Customer Data Quality

41% of companies cite that the biggest challenge in their sales cycles is inconsistent data across technologies.

This challenge goes to show that high-quality sales data is an essential factor when it comes to nurturing your business. Most companies don’t realize that 30% of their data becomes useless by the end of each year. This means that a lot of the data they’ve utilized in calculations could result in an inaccurate result. Using the wrong information could heavily affect revenue, so sales teams should ensure that data is gathered with the best sales tools.

Build better relationships with your customers

It is the salesperson’s responsibility to identify their customer’s wants and needs. To effectively build excellent customer relations, your sales team must be able to categorize the many values ​​that come with your customer.

Sales tools allow salespeople to streamline their communications with potential and existing customers. No more emails getting lost in the inbox, important details getting buried in spreadsheets or post-it notes, and more. Remember, better customer relations always equates to higher customer satisfaction.

Increased Lead Generation

A lot of companies often rely on sales to garner their revenue. However, it would be best if you also considered that an effective sales intelligence tool could further increase your revenue with lead generation. Gaining leads are also thriving on various social media platforms, which is why it has become a fantastic asset to utilize, especially considering an ongoing pandemic. Lead generation could also boost sales with the use of marketing campaigns as well as other advertising methods.

The Ability To Upsell Stocks

For many software services, it is considered a norm for such products to be dealt with as upselling, cross-sell, and even renewal to continue garnering revenue. When your team has the opportunity to generate more sales, you get more revenue. When your sales team has the advantage of continuing the cycle, you are also giving them the leverage to create more sales.


Your prospect or customer is more than just a sales opportunity.

You can offer the best products, but nothing will sell if you don’t treat your customers well! Building good relationships with them is a top priority in your business.

This is what a CRM does best:

Treat each customer as an individual.

Remember them.

Be there for them when they need them, helping them maintain good relationships.

Considering the many benefits that come with a sales tool, there shouldn’t be a reason for you to stray away from utilizing the many sales intelligence platforms.

Find ease and comfort with using sales software at the leisure of your home office. Contact Saphyte now to learn more.

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How to Attract Customers Online in the UAE?

2 min read

With online shoppers expected to spend more in 2022, what can you do to attract customers online and gain a greater market share? Read on to find out.

According to a study, 73% of consumers in the UAE are shopping more online since the start of the pandemic. This means that we’d expect more online activities and sales now than ever. And businesses can take advantage of this.

But how can you attract customers online especially when your target customers are in the UAE? Here are a few tips.

1.   Provide a “virtual store experience”

A virtual store experience through virtual reality (VR) technologies can be especially useful to customers who are new or those apprehensive to try online shopping. It makes the transition easier as it provides an experience to shoppers similar to traditional shopping.

VR has been observed to make online stores appealing and provide a positive experience among customers.

2.   Make the checkout secure

Online payments are becoming more popular in the UAE. In 2020, card payments in online transactions in the UAE reached 39% of the total payments made.

But UAE online shoppers are becoming increasingly aware of security risks when purchasing online. That’s why around 57% of those surveyed said that a secure checkout was essential to have a good shopping experience.

When dealing with online customers in the UAE, it’s necessary to employ technologies that allow customer data to be protected and those that can prevent security breaches. Use trust badges on your websites to make customers feel more secure.

Example of trust budges.

3.   Provide a fast shipping experience

In the UAE, 39% of online shoppers want products delivered the next day or less, and about one in five customers want products delivered to them the same day. This means that for UAE online shoppers, a fast shipping experience is vital. Give them a bad experience and you won’t be able to retain them.

Below are examples of popular shipping companies in the UAE:



Naqel Express


SMSA Express

4.   Provide a personalized experience

UAE online customers, just like any other customer around the world, prefer a personalized experience. This means that any content, product offering, or advertisement they’re getting from you should match their needs and preferences.

There’s a way to learn more about your customers. You can set up your website to automatically prompt visitors to fill out a form, so you can gather important information about them. You can also do progressive profiling to gather more specific information about them once they’re already at a deeper level in your sales funnel.

All the information you have gathered can be used to send them sales and marketing offers that are personally tailored to their profiles. This improves customer satisfaction and experience, improving brand loyalty and customer retention.

Empower your sales and marketing teams

With Saphyte, you can equip your sales and marketing teams with the necessary tools so they can effortlessly provide a personalized experience to your customers. They can automate workflows to provide prompt responses and timely interactions with customers to help win them easily.

Want to learn more about Saphyte and how it can boost your sales and marketing teams? Help us help you! Book a FREE demo with us here at Saphyte.

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How to Generate Sales Using Websites in UAE

2 min read

UAE’s online shoppers are expected to spend more in 2022. Read on to find out how you can reach and capture these shoppers using your websites.

The UAE’s eCommerce market size has been forecast to grow from US$10 billion in 2021 to US$17 billion in 2025. This is further strengthened by a recent report which reveals that 74% of the country’s online shoppers expect to spend more online in 2022.

Why is this important to businesses and how can businesses take advantage of this growth?

Understanding Online Consumer Behavior

Consumers online often behave differently than traditional, physical store buyers. So what are the things that online consumers in the UAE look for in businesses? And what makes them stay?

1.   Strong brand presence

Since the pandemic, 73% of UAE consumers say they are shopping more online compared to pre-pandemic years. This means that a strong brand presence is necessary to reach these customers and get them to visit your online store.

Here’s how you can create a long-lasting brand impression.

2.   Fast delivery

Among the online shoppers surveyed, 39% of them indicated that they want products delivered the next day or even quicker, and around 20% want their products delivered to them the same day they order them. Online businesses need to work out a logistical chain that allows them to deliver their products quickly.

3.   More options

Eighty-nine percent of online shoppers in the UAE also claimed that they had purchased a product online from another country in 2021. This means that online businesses need to expand the options they offer to online consumers as much as possible, and offer products not yet sold locally.

Generating Sales Using Websites

But how do websites factor into the equation? Well, websites work as the business’s main online front. On the website, a business can serve as an information hub for its products and services, integrate important brand elements, and facilitate online transactions such as online purchases made by website visitors.

Businesses can also use their websites as a lead generation machine, by using a software that automatically prompts website visitors to fill out a form. Data gathered from this form can then be used to further personalize the business’s interactions with the target customer.

It’s important to note, however, that websites are not the only way to reach and engage online consumers. Social media platforms also work well for some businesses and have been known to boost brand awareness and drive sales.

Upgrade Your Website Now

Your website can be a good avenue to tell your story as a brand and persuade customers why they should choose you. But the best thing about websites is that they’re flexible. You can adjust the way they look and what customers can do while navigating through them.

This presents plenty of sales opportunities for businesses, such as automating the process of collecting customer information or sending a personalized product catalog depending on the information they’ve typed in. Overall, this helps fast-track the sales process and increase your chances of closing sales or deals.

Want to learn more about generating sales online in the UAE using your website and landing pages? Book a FREE demo with Saphyte now.

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How to Create a Customer Persona for Your Business

2 min read

Learn how you can effortlessly create buyer personas for your business with the help of your customers.

A customer persona is a detailed description of your target customer. It is a product of deep research about your existing or target customer and represents a summary of their needs, preferences, and behavior, among others.

Customer personas help you channel your focus into qualified prospects, manage your product and services to suit the needs of target customers, and ensure that all workflows (from marketing to sales) are designed to match the customer personas.

Doing these help you attract leads and customers that provide high value to your business over time.

How to Create a Customer Persona

So how can you create a customer persona for your business? Check our tips below.

1.   Get your customers to participate in your research

Your customers are the most important element of your research. The entire strategy revolves around them and so it’s crucial that you’ll get input from them. Anyone— from the leads that visit your website to your repeat customers— can participate in this research.

You can also automate this process by configuring your website or landing pages to prompt visitors to fill out a form. You can also send emails to subscribers that let them participate in surveys or even interviews.

2.   Collect as much information as possible

Gather as much important and relevant information as needed for your research. You can start with demographic details such as their: Name, Email, Gender, Age, Company Position, and Company Name. Then you can move into more personal information such as their needs, buying habits, preferences, and online behavior, among others.

3.   Dig deeper

Sometimes you need to dig deeper into your customers’ profiles by asking more specific questions. Here, your sales and marketing teams must work together to identify the type of questions you need to ask to get the desired response from your target customers.

For example, identifying whether a product or service may suit a customer may require you to ask more than the standard “Would you like to try this product?” question.

It may be necessary to ask what the customer does on a daily basis, what they like or dislike, or what they prioritize right now to establish the necessary conclusions.

Further assessments and evaluations may be needed to validate the conclusion you’ve arrived at after conducting your research.

4.   Identify the appropriate messaging strategy for the personas created

Once you’ve created your personas, create a messaging strategy that suits these personas’ needs and preferences.

Everyone in your company must be able to speak the language that your personas are speaking, especially when they’re having direct conversations with them. This ensures that your messaging resonates well with your target audience.

Automate Your Data Collection

Effortlessly collect information about your leads and customers with their participation. Automate your workflows and have your sales and marketing teams access a rich database of customer information. Help them establish a solid customer persona which allows them to tailor the sales and marketing experience accordingly.

Need to know more about automating customer data collection? Talk to our experts at Saphyte and book a demo for FREE.

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UAE Insurance Statistics for 2022

2 min read

There has been a consistent increase in gross written premium (GWP) value in the UAE insurance market since 2016. Find out why this matters and what’s in store for the industry for 2022.

The insurance industry played a significant role during the pandemic. Many of their clients claimed life insurance due to the impact of COVID-19 on their lives. According to a survey, more than six out of 10 respondents were very or extremely worried about getting a severe illness in the future.

Find out what this means for the industry and what’s in store for the year 2022.

Gross written premium (GWP) of the UAE insurance market from 2016 to 2020 (in billion United Arab Emirates Dirham) Source: Statista

UAE insurance industry after COVID-19

In 2021, the total assets of UAE insurance companies increased by 10.0% to US$12.5 billion, with receivables also experiencing an increase of 42.1% to US$1.7 billion.

Many prominent trends emerged in the industry after the pandemic. Among these are:

Delays in premium settlement and increased risk of default

The impact of the disruption on the overall market is palpable. Many business owners suffered from revenue challenges, leading to delays in premium settlements.

More term life insurance policies

The consumer market in general has also become more aware of the importance of term life insurance, leading to its greater penetration in the UAE region.

Rise in travel insurance prices

With air travel resuming and rising in demand, travel insurance prices also experienced a sudden increase.

Growth in UAE Health Insurance Market in 2022

In 2021, the UAE health insurance market reached an estimated value of US$7.1 Billion. But reports claim that this market will reach US$11.1 Billion by 2027, with a CAGR of 7.5% during the forecast period of 2022 to 2027.

Another report found that Insurance companies in the UAE recorded a business value of AED 9.4 billion (US$2.56 billion) in 2022, depicting a growth of 7% during the first three months of the year compared with the same period of 2021.

However, this market is dominated by five insurance companies which account for nearly 60% of the overall market share.

What’s in store for UAE insurance companies

With the disruptions in the market, how should UAE insurance companies prepare for the challenges ahead?

Support vulnerable clients

Financial support packages must be provided to clients that are unable to promptly pay their premiums. Supplier payments for SMEs must be prioritized. And payment dates must be extended and penalties waived for a period.

Integrate digital technologies

The pandemic accelerated the use of digital technologies to improve the value provided by companies. Those that have integrated digital technologies during and after the pandemic has seen an increase in impact provided across their value chains. For example, AI-based scoring algorithms can be automated to offer clients personalized policies that best match their profiles.

Prepare the workforce

Some employees may opt to remain working securely from remote locations. Those

who can’t work remotely must be provided tools that allow them to engage prospects and clients without contact. Sales and marketing management tools must be used to seamlessly manage teams, prospects, and customers whatever the work setup is for the employees.

Upgrade your insurance company

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UAE Consulting Statistics for 2022

2 min read

The consulting industry in the UAE has been largely affected by the pandemic. But recent reports show that it grew by an impressive rate of 16.6%, largely driven by the country’s desire to strongly recover from the pandemic.

Why the UAE Consulting Market Matters

The consuling market in the UAE is a huge market. Many of the consulting firms work with the public sector, helping governments to diversify their economies and reduce dependency on oil revenues.

In the UAE, annual consultancy revenues were reported to reach US$916 million in 2019. Massive and rapid changes in the region prompt the public and private sector to turn to the consulting industry for help, especially with complex and sophisticated technologies.

How the UAE Consulting Market was Affected by the Pandemic

Revenues were down on the onset of the pandemic especially with mobility restrictions set in place. Many clients in the industry stopped existing projects, especially when the project involves consultants working extensively in the clients’ office. New challenges emerged especially when supply chains were disrupted.

However, in a recent report by Source Global Research, clients were found to be more optimistic about the futures of their respective industries. About 41% of their clients said that the 2020 pandemic had a good impact on them and 14% saying they were unaffected.

Important UAE Consulting Market Statistics for 2022

UAE has the second biggest consulting market in the GCC region (second to Saudi Arabia), growing by 16.6% to US$736 million in 2021.

In the GCC in general, financial services and the public sector were the primary sources of overall revenue.

But the fastest growing consulting service is cybersecurity, with revenue up more than 28% to US$303m in 2021.

Demand for strategy consulting rose across the GCC region, with revenue rising more than 24% to US $838m in 2021.

And 59% of client organisations across the GCC said they expect to spend more on consulting support in 2022 than they did in 2021

Upgrade your Consulting Business Now

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What Is Lead Scoring & Why Should You Do It?

2 min read

Lead scoring allows you to qualify and channel your focus on leads that matter. Find out why you should do it and how you can get started.

Marketers often have one main goal and that is to generate leads for their business. But the main challenge for marketers is to address the issue: not all leads convert into paying customers.

How do you spot the leads that are most likely to become customers? Why is it important to qualify these leads? In this article, you’ll learn what lead scoring is and why you should do it.

What is Lead Scoring

Lead scoring is the process of giving valuation (or scoring) to leads based on their sales-readiness. Companies often have criteria to work with, and lead scoring uses those criteria to “score” these leads. The higher the score is, the more “sales-ready” the lead is.

The lead scoring system allows you to become objective when it comes to qualifying leads. It also makes the process of lead conversion easier— by categorizing leads based on their scores.

Why Lead Scoring is Important

Lead scoring has several benefits for businesses. These include:

It lets you know where the leads are in the sales funnel

Scoring leads allows you to determine their “sales readiness” and apply strategies that are optimized and suitable to whatever stage of the sales funnel the lead is in.

It lets you prioritize and win important leads before your competitors do

Lead scoring lets you know “high-priority” leads, which allows you to take action immediately and win them before your competitors do.

It lets you maximize your resources

With automated lead scoring, you can implement efforts that are designed based on the leads’ scores, increasing your chances of winning the prospective customer. This allows you to maximize your efficiency, channeling your resources into leads that matter.

How to Get Started with Lead Scoring

To start with lead scoring, here are some tips to consider:

1.   Identify your business objective

Understanding your business objective allows you to determine what steps to take when implementing a strategy. It also allows you to score leads accordingly. For example, if your objective is to generate leads primarily through your website, then you must score leads that are coming from your website higher than other marketing channels.

2.   Set up your criteria

After identifying your objectives, set up your criteria. What must the lead do to make him sales-ready? Which channel should they use? For example, downloading a lead magnet may make a lead sales worthy, increasing his score by 10. If the lead also subscribes to the company newsletter, this increases his score by 5.

3.   Score leads based on criteria

Your criteria must be able to carefully assess the chances of a lead converting. Below is an example of lead scoring:

4.   Prepare a lead conversion strategy based on leads’ scores

You can prepare an email, content, or a free demo— anything that allows you to respond according to a lead’s score. Leads that have lower scores may require a general approach, while leads with higher scores may require a more personalized approach.

5.   Assess your strategy

Carefully assess your strategy’s strengths and weaknesses. Find out which one’s working and which isn’t. Test some changes based on your findings.

Automate Your Lead Scoring Now

For an effortless lead scoring strategy, automate your lead scoring task using Saphyte. Saphyte can automatically score your leads based on the criteria you set, so your sales and marketing teams won’t have to do it manually. Our software can also implement automated workflows (like drip email marketing campaigns) and send content automatically based on the lead’s score. If you want to learn more about this, book a free demo with us now.

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Top Channels to Find Leads Who Are Looking for Products

2 min read

Knowing where to find the right leads is a step to lead generation success. Find out the top online channels to focus on.

Many of us are familiar with the process of finding products online. Some of us may have found products while scrolling through Facebook or Instagram— via paid advertising or organic search. And some may have even made purchases through these channels.

How do customers usually behave when using online channels? How should marketers respond to these behaviors? Read on to find out what top channels to focus on when finding leads who are looking for products.

What Online Channels Customers Use to Learn About Products

Customers use a wide variety of channels to learn about brands and products. Below are the most popular online channels they use:

1.   Search Engines

According to Hubspot, around 36% of consumers surveyed prefer to learn about products by searching about them on the internet. This is the top method used by consumers. Search engines provide a list based on keywords typed in by the user.

Learn how to generate leads using your web landing pages here.

2.   Online Reviews

The second on the list of online channels customers use are platforms that allow for online reviews. Around 20% of consumers surveyed access online reviews to learn about products. There are platforms that have dedicated sections for this like Amazon or eBay, even social media platforms allow some form of reviews on brand pages.

3.   Social Media

Social media comes in close at 17%. Many social media users look for products on social media platforms or may come across them organically or through paid advertising.

Check out the 5 Best Examples of Social Media Campaigns Here.

4.   Advertisements

Online advertisements are also a way to learn about products. YouTube ads, for example, are useful in establishing brand awareness (or awareness about a featured product). And 13% of consumers surveyed prefer this method of learning about a product.

5.   Videos Featuring or Explaining the Product

Many consumers prefer first-hand experiences (of trusted people like influencers) about products. Some consumers (9%) prefer to learn about products when it comes from a person’s experience (through unboxing or reviewing the product’s features).

But Online Behavior Depends on Consumer’s Generation

It should be noted that preferences largely depend on the consumer’s generation. Gen Z, Millennials, Gen X, and Boomers differ in their online habits. For example, Gen Zs prefer social media, and videos of unboxing over other generations. More Boomers prefer searching over the internet compared to other generations.

It’s important for marketers to understand how generation plays a role in marketing and what to do about this information to improve your business service.

Catch the Leads at the Right Places

Learn more about how to generate leads at the right channels using Saphyte and how to make lead generation tasks effortless. Talk to our experts and book a free demo now.

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What is a Lead Generation Website and How to Build One

2 min read

A lead generation website helps businesses offer more responsive services to customers through data. Find out what this type of website can do for your business.

Businesses often operate by trial and error. They offer products and services and monitor their performances— continue what works and stop what doesn’t. But this entire process of understanding customers and offering targeted, personalized services can be fast-tracked.

With data inputted by the customers themselves, companies can take out the guesswork to offer more responsive services. And they can do this using a lead generation website.

What is a lead generation website and how can you make one?

What is a lead generation website?

A lead generation website helps both customers and businesses in many ways. It helps businesses know more about their customers, which allows them to offer targeted and personalized products and services.

The website can prompt its visitors to fill out a form and the inputted information will be sent to the company database. The database will then be used to inform the company on how to serve the customer better. This may depend on the customer’s profile such as their demographics, company position, needs, interests, etc.

How to build a lead generation website

There are several ways to build a lead generation website. But we’ve found these steps to be easy and effective:

1.   Understand your target audience

One of the most important steps when building a lead generation website is to understand who your target audience is and why you’re building it for them.

Knowing your audience’s needs and preferences ensures that your lead generation strategy works and that you can convert visitors into qualified leads with your website.

This means that you have to create your customer persona(s) and understand their pain points.

2.   Create content that matches your target audience’s needs and preferences

The next step is to create content that responds to these persona and pain points.  If possible, make it niche and industry-specific. Set up your website’s infrastructure and navigation to suit your target visitors.

3.   Build your conversion points

Then set up the conversion paths based on your target visitors’ personas. It’s suggested to have three conversion paths: (1) visitor to lead, (2) filtering market-qualified leads (MQLs), and (3) selecting sales-qualified leads (SQLs).

These conversion points help you ensure that your website and landing pages are designed for their intended personas and are appropriate for the lead’s position in the sales funnel.

4.   Gather information about your audience

Whatever stage they’re in, it’s important to gather more information about your audience as they go through the sales funnel. Start from general information first to avoid intimidating your customers. This can become more specific as they go along.

Form builders can be used to automate this task. Automation makes it easier for your sales and marketing teams, allowing them to focus on more important tasks.

5.   Assess and evaluate

Just like any strategy, you need to assess and evaluate your performance. There’s no one-size-fits-all solution to every business challenge. What’s important is that you understand the unique requirements of your business and what works and what doesn’t.

Assessments and evaluations can be made easier with data, which is why platforms like Saphyte are being used by businesses nowadays.

Automate Your Tasks, Gain Leverage Using Data

It’s time to automate your tasks and leave the manual, repetitive tasks to Saphyte. Our digital ecosystem not only provides automated workflow options, but it can also gather actionable data for your business as well.

Want to know more about our digital ecosystem? Talk to our experts and book a free demo here.

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Dubai Real Estate Statistics for 2022

2 min read

Dubai is a fast-growing city. Even during the pandemic, the city has shown no signs of stopping in terms of growth, innovation, and business activity. This includes the real estate industry.

The real estate market industry is a major sector in Dubai and contributed 8.2% of its GDP in 2021 (compared to 6.6% of its GDP in 2016). This steady growth can be attributed to the city’s progressive governance and conducive trade environment.

To find out more about its status, trends, and forecasts, we list down Dubai’s real estate statistics in 2022 that you should take note of:

New Highs in 2021: Number and Value of Sales Transactions

In 2021, 61,300 property sales were recorded to have been completed (compared to 34,900 sales in 2020). It’s also 9.7% more than the previous high-record year of 2014.

The value of transactions during this year amounted to around AED 150.6 billion (US$41 billion).

The best sales month were recorded to be in November, then December, then September.

The top zones (locations) were: Dubai Marina, Business Bay, and Jumeirah Village Circle.

Source: Kensington


Increase in Property Prices

There was also a reported increase in property prices for 2021.  From November 2020 to October 2021, Dubai’s property prices increased month after month from AED 820 (US$ 223.25) to AED 977 (US$266) per square foot, on average every month.

Another report stated that house prices in Dubai increased by 10.6% in 2021 and an additional 2.6% during the first three months of 2022.

Rents also increased dramatically. According to a report, apartment rents went up 18.3% in May this year, with an average monthly apartment rent of more than $7,500.

Demand of Housing Units in 2022

A report estimated that United Arab Emirates will have under one million units of housing demand by 2022. Following a slump in 2020 caused by the pandemic, residential rents and housing prices are anticipated to increasing following a growing housing demand in 2022.

Real Estate and Technology

With buyers around the world using the internet to look for properties, real estate companies have learned to adapt to technology to gain an advantage.

Many companies have learned to use digital ecosystems that allow them to gather information about their clients, implement email marketing campaigns using automation, and perform sales and marketing tasks using a centralized database.

With social distancing and mobility restrictions amid the COVID-19 pandemic, the adoption of technologies began to grow.

Transform Your Real Estate Business

Many of our growing partners are in the real estate business. If you are interested in transforming your company with our technology, talk to our experts. Book a free demo here.

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