What Is Lead Scoring & Why Should You Do It?

2 min read

Lead scoring allows you to qualify and channel your focus on leads that matter. Find out why you should do it and how you can get started.

Marketers often have one main goal and that is to generate leads for their business. But the main challenge for marketers is to address the issue: not all leads convert into paying customers.

How do you spot the leads that are most likely to become customers? Why is it important to qualify these leads? In this article, you’ll learn what lead scoring is and why you should do it.

What is Lead Scoring

Lead scoring is the process of giving valuation (or scoring) to leads based on their sales-readiness. Companies often have criteria to work with, and lead scoring uses those criteria to “score” these leads. The higher the score is, the more “sales-ready” the lead is.

The lead scoring system allows you to become objective when it comes to qualifying leads. It also makes the process of lead conversion easier— by categorizing leads based on their scores.

Why Lead Scoring is Important

Lead scoring has several benefits for businesses. These include:

It lets you know where the leads are in the sales funnel

Scoring leads allows you to determine their “sales readiness” and apply strategies that are optimized and suitable to whatever stage of the sales funnel the lead is in.

It lets you prioritize and win important leads before your competitors do

Lead scoring lets you know “high-priority” leads, which allows you to take action immediately and win them before your competitors do.

It lets you maximize your resources

With automated lead scoring, you can implement efforts that are designed based on the leads’ scores, increasing your chances of winning the prospective customer. This allows you to maximize your efficiency, channeling your resources into leads that matter.

How to Get Started with Lead Scoring

To start with lead scoring, here are some tips to consider:

1.   Identify your business objective

Understanding your business objective allows you to determine what steps to take when implementing a strategy. It also allows you to score leads accordingly. For example, if your objective is to generate leads primarily through your website, then you must score leads that are coming from your website higher than other marketing channels.

2.   Set up your criteria

After identifying your objectives, set up your criteria. What must the lead do to make him sales-ready? Which channel should they use? For example, downloading a lead magnet may make a lead sales worthy, increasing his score by 10. If the lead also subscribes to the company newsletter, this increases his score by 5.

3.   Score leads based on criteria

Your criteria must be able to carefully assess the chances of a lead converting. Below is an example of lead scoring:

4.   Prepare a lead conversion strategy based on leads’ scores

You can prepare an email, content, or a free demo— anything that allows you to respond according to a lead’s score. Leads that have lower scores may require a general approach, while leads with higher scores may require a more personalized approach.

5.   Assess your strategy

Carefully assess your strategy’s strengths and weaknesses. Find out which one’s working and which isn’t. Test some changes based on your findings.

Automate Your Lead Scoring Now

For an effortless lead scoring strategy, automate your lead scoring task using Saphyte. Saphyte can automatically score your leads based on the criteria you set, so your sales and marketing teams won’t have to do it manually. Our software can also implement automated workflows (like drip email marketing campaigns) and send content automatically based on the lead’s score. If you want to learn more about this, book a free demo with us now.

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Top Channels to Find Leads Who Are Looking for Products

2 min read

Knowing where to find the right leads is a step to lead generation success. Find out the top online channels to focus on.

Many of us are familiar with the process of finding products online. Some of us may have found products while scrolling through Facebook or Instagram— via paid advertising or organic search. And some may have even made purchases through these channels.

How do customers usually behave when using online channels? How should marketers respond to these behaviors? Read on to find out what top channels to focus on when finding leads who are looking for products.

What Online Channels Customers Use to Learn About Products

Customers use a wide variety of channels to learn about brands and products. Below are the most popular online channels they use:

1.   Search Engines

According to Hubspot, around 36% of consumers surveyed prefer to learn about products by searching about them on the internet. This is the top method used by consumers. Search engines provide a list based on keywords typed in by the user.

Learn how to generate leads using your web landing pages here.

2.   Online Reviews

The second on the list of online channels customers use are platforms that allow for online reviews. Around 20% of consumers surveyed access online reviews to learn about products. There are platforms that have dedicated sections for this like Amazon or eBay, even social media platforms allow some form of reviews on brand pages.

3.   Social Media

Social media comes in close at 17%. Many social media users look for products on social media platforms or may come across them organically or through paid advertising.

Check out the 5 Best Examples of Social Media Campaigns Here.

4.   Advertisements

Online advertisements are also a way to learn about products. YouTube ads, for example, are useful in establishing brand awareness (or awareness about a featured product). And 13% of consumers surveyed prefer this method of learning about a product.

5.   Videos Featuring or Explaining the Product

Many consumers prefer first-hand experiences (of trusted people like influencers) about products. Some consumers (9%) prefer to learn about products when it comes from a person’s experience (through unboxing or reviewing the product’s features).

But Online Behavior Depends on Consumer’s Generation

It should be noted that preferences largely depend on the consumer’s generation. Gen Z, Millennials, Gen X, and Boomers differ in their online habits. For example, Gen Zs prefer social media, and videos of unboxing over other generations. More Boomers prefer searching over the internet compared to other generations.

It’s important for marketers to understand how generation plays a role in marketing and what to do about this information to improve your business service.

Catch the Leads at the Right Places

Learn more about how to generate leads at the right channels using Saphyte and how to make lead generation tasks effortless. Talk to our experts and book a free demo now.

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Check out how digital ecosystems can boost your company performance by getting started here.

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What is a Lead Generation Website and How to Build One

2 min read

A lead generation website helps businesses offer more responsive services to customers through data. Find out what this type of website can do for your business.

Businesses often operate by trial and error. They offer products and services and monitor their performances— continue what works and stop what doesn’t. But this entire process of understanding customers and offering targeted, personalized services can be fast-tracked.

With data inputted by the customers themselves, companies can take out the guesswork to offer more responsive services. And they can do this using a lead generation website.

What is a lead generation website and how can you make one?

What is a lead generation website?

A lead generation website helps both customers and businesses in many ways. It helps businesses know more about their customers, which allows them to offer targeted and personalized products and services.

The website can prompt its visitors to fill out a form and the inputted information will be sent to the company database. The database will then be used to inform the company on how to serve the customer better. This may depend on the customer’s profile such as their demographics, company position, needs, interests, etc.

How to build a lead generation website

There are several ways to build a lead generation website. But we’ve found these steps to be easy and effective:

1.   Understand your target audience

One of the most important steps when building a lead generation website is to understand who your target audience is and why you’re building it for them.

Knowing your audience’s needs and preferences ensures that your lead generation strategy works and that you can convert visitors into qualified leads with your website.

This means that you have to create your customer persona(s) and understand their pain points.

2.   Create content that matches your target audience’s needs and preferences

The next step is to create content that responds to these persona and pain points.  If possible, make it niche and industry-specific. Set up your website’s infrastructure and navigation to suit your target visitors.

3.   Build your conversion points

Then set up the conversion paths based on your target visitors’ personas. It’s suggested to have three conversion paths: (1) visitor to lead, (2) filtering market-qualified leads (MQLs), and (3) selecting sales-qualified leads (SQLs).

These conversion points help you ensure that your website and landing pages are designed for their intended personas and are appropriate for the lead’s position in the sales funnel.

4.   Gather information about your audience

Whatever stage they’re in, it’s important to gather more information about your audience as they go through the sales funnel. Start from general information first to avoid intimidating your customers. This can become more specific as they go along.

Form builders can be used to automate this task. Automation makes it easier for your sales and marketing teams, allowing them to focus on more important tasks.

5.   Assess and evaluate

Just like any strategy, you need to assess and evaluate your performance. There’s no one-size-fits-all solution to every business challenge. What’s important is that you understand the unique requirements of your business and what works and what doesn’t.

Assessments and evaluations can be made easier with data, which is why platforms like Saphyte are being used by businesses nowadays.

Automate Your Tasks, Gain Leverage Using Data

It’s time to automate your tasks and leave the manual, repetitive tasks to Saphyte. Our digital ecosystem not only provides automated workflow options, but it can also gather actionable data for your business as well.

Want to know more about our digital ecosystem? Talk to our experts and book a free demo here.

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Dubai Real Estate Statistics for 2022

2 min read

Dubai is a fast-growing city. Even during the pandemic, the city has shown no signs of stopping in terms of growth, innovation, and business activity. This includes the real estate industry.

The real estate market industry is a major sector in Dubai and contributed 8.2% of its GDP in 2021 (compared to 6.6% of its GDP in 2016). This steady growth can be attributed to the city’s progressive governance and conducive trade environment.

To find out more about its status, trends, and forecasts, we list down Dubai’s real estate statistics in 2022 that you should take note of:

New Highs in 2021: Number and Value of Sales Transactions

In 2021, 61,300 property sales were recorded to have been completed (compared to 34,900 sales in 2020). It’s also 9.7% more than the previous high-record year of 2014.

The value of transactions during this year amounted to around AED 150.6 billion (US$41 billion).

The best sales month were recorded to be in November, then December, then September.

The top zones (locations) were: Dubai Marina, Business Bay, and Jumeirah Village Circle.

Source: Kensington


Increase in Property Prices

There was also a reported increase in property prices for 2021.  From November 2020 to October 2021, Dubai’s property prices increased month after month from AED 820 (US$ 223.25) to AED 977 (US$266) per square foot, on average every month.

Another report stated that house prices in Dubai increased by 10.6% in 2021 and an additional 2.6% during the first three months of 2022.

Rents also increased dramatically. According to a report, apartment rents went up 18.3% in May this year, with an average monthly apartment rent of more than $7,500.

Demand of Housing Units in 2022

A report estimated that United Arab Emirates will have under one million units of housing demand by 2022. Following a slump in 2020 caused by the pandemic, residential rents and housing prices are anticipated to increasing following a growing housing demand in 2022.

Real Estate and Technology

With buyers around the world using the internet to look for properties, real estate companies have learned to adapt to technology to gain an advantage.

Many companies have learned to use digital ecosystems that allow them to gather information about their clients, implement email marketing campaigns using automation, and perform sales and marketing tasks using a centralized database.

With social distancing and mobility restrictions amid the COVID-19 pandemic, the adoption of technologies began to grow.

Transform Your Real Estate Business

Many of our growing partners are in the real estate business. If you are interested in transforming your company with our technology, talk to our experts. Book a free demo here.

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How to Find The Right Lead Generation Strategy That Fits Your Business

2 min read

The right lead generation strategy may be hard to find, but here are some guidelines for you to consider when making one.

Customer acquisition is at the heart of a successful marketing strategy, but finding the right strategy that fits your business can be a challenge. A marketing strategy that works for one business may not necessarily work for another.

So here’s how you can build a strategy that matches your business needs to generate leads and grow your business.

How to Find the Right Lead Generation Strategy

Consider these processes when creating a lead generation strategy for your business:

Understand your brand

The first and most important part of any business strategy is understanding the brand and how it works. Branding is an essential part of any business. It speaks of what the business is about and how the customers perceive it.

Understanding your brand allows you to narrow down your strategy into what matters the most. It helps you select the right actions when generating leads.

Understand your competition

Scanning the market and knowing what your competitors are doing is also equally important as the first step. Here, you have to know what other brands are doing to know whether their strategy is working or not.

Understanding your competition helps you tweak your strategy to make it more responsive to customer needs and preferences. It also helps you identify what actions to take to give yourself an edge over the competition.

Understand your target market

The next important step to take is to understand your target customers. Identify their needs and preferences. Create a customer persona. And understand their behavior. This allows you to determine what content to send for relevance, and what channels to take to reach and engage more target customers.

Find the right channel to focus on

When taking your business to the next level (e.g. taking it online), you need to find the right channel to focus on. This is because the online market tends to be as diverse and unpredictable as the real world. This is why you should understand where to allocate all your focus and resources on.

Choosing a channel (e.g. social media platform or email) allows you to tweak your strategy and refine the workflows required in communicating and engaging with potential customers over the internet.

Measure results

After finalizing a lead generation strategy, it is extremely important for you to measure its results. This helps you understand what needs to be done, what needs to be changed, or what needs to be removed from the strategy. You can measure the following metrics:

Cost Per Acquisition (CPA)

Helps you understand your return on investment (ROI) on your lead generation efforts and determine which channels to invest more money in.

Customer Lifetime Value (CLTV)

Helps you understand the no. of purchases a customer makes in a year and the yearly profit margin average per customer. It’s also a useful metric when measuring the impact of efforts designed to establish customer loyalty.

Website Traffic

Here, you can measure the Click-Through Rate (CTR), Average session duration, and Bounce rate to understand the customer behavior when visiting your website.

Innovate and experiment.

Lead generation strategies should give room for innovation and experimentation. Set aside a budget to invest in channels that are not guaranteed to give returns. Or on marketing efforts that may not necessarily reach a wide audience. Doing these allows you to understand the market and your brand better. But more importantly, it allows you to be the first to discover ways to generate leads effectively.

Improve Your Lead Generation Strategy Now

Want to know how you can improve your lead generation efforts? Talk to our experts at Saphyte and get started here.

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Why Generating Leads is the Key to Your Marketing Success

2 min read

Generating leads is key to your marketing success. Learn more about the ways to generate leads and how you can automate them.

Lead generation is the process of generating leads, or potential customers and turning them into customers. It is an essential part of any business that wants to grow its customer base.

Lead generation strategies can vary depending on the type of business you have. But there are some commonalities that apply to all businesses. For example, companies should have a landing page with a lead capture form and they should be using social media marketing to generate leads.

We will discuss these points in detail in this article.

Common Ways to Implement Lead Generation Strategy

Lead generation is an essential part of every business. If a company wants to grow its customer base, it must first generate leads. Some typical lead generation methods include:

Search Engine Marketing (SEM) – The process of increasing visibility on search engines by optimizing web pages for the terms that a business would like to rank for, referred to as “pay-per-click” or “pay-per-impression.”

Search engine marketing encompasses a range of web marketing techniques.

Social Media Marketing – The process of leveraging social media for customer acquisition and engagement, referred to as “paid media.” Social media includes blogs, online forums, networks such as Facebook and YouTube, and other online sites. This method can be an efficient and low-cost way to grow customer loyalty, but it involves risks that must be mitigated.

Search Engine Optimization (SEO) – The process of improving a website’s relevance in search engine results through optimization of content, metadata, URLs, and other characteristics. This includes practices such as keyword research for the placement of keywords in the site’s meta tags and page content.

Search engine optimization can be implemented by a website’s owner or by a third party with experience in the field.

Landing Pages – The process of using websites and landing pages to collect information about visitors and use their information for conversion strategies such as drip email marketing campaigns. This process can be automated by software, meaning the website may be configured to automatically prompt visitors to fill out a form and collect relevant information such as their names, email ads, contact numbers, etc.

Why Generating Leads is Important

The following are reasons why generating leads is important:

1.   Helps your business drives sales for growth

With 60% of online-generated leads resulting in a two-fold increase in net sales, the ability to determine market situations in a cost-effective way is crucial. Lead generation allows both the sales and marketing teams to work side-by-side and close any communication gaps to convert customers.

2.   Costs less than other means of advertising

Promoting a business is an important aspect of success in any industry. With all the approaches available for marketers it is critical for businesses to choose tactics that will be cost-efficient and produce better results. Many businesses choose online lead generation strategies as they often cost less than traditional advertising.

3.   Establishes market awareness

Brand awareness is an estimate of how well your buyers think of you when they need to make a purchase. Market awareness is a necessary ingredient in sales. Without it, it’s virtually impossible for customers to make a purchase decision.

The goal when it comes to brand awareness is to establish “top-of-mind awareness,” being the first brand that comes to mind when a customer identifies a need related to your business or product category.

Start Generating Leads Now

Lead generation is a crucial part of any business strategy. Without it, the business will find it hard to gain revenues which will be used to spend for running the business. Most businesses use online lead generation strategies now as they are becoming more relevant and they also cost less than traditional advertising methods.

The best way to run online lead generation strategies is to use software that allows automation. This means that they can capture information from customers, send them targeted messages, and prompt them to make a purchase— all with minimal human action and supervision.

Automate your lead generation activities now. Talk to our experts. Get started here.

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What is CRM Automation?

3 min read

With the advent of the digital era also came a new technology: Automation. This technology marks the end of time-consuming business processes. The implementation of automation has maximized processing time in producing goods and services while retaining (or even upgrading) the quality. Now, businesses integrate this technology in their operations more often than you think.

But how does one use automation in their day-to-day business functions?

The Marvel that is CRM Automation

CRM automation is the automation of essential but recurring tasks in your business through a CRM system. These tasks are usually manual and repetitive, and automating them helps streamline work and boost productivity.

The primary purpose of implementing CRM automation is to automate customer service and sales functions that are otherwise time-consuming. With the help of AI or Artificial Intelligence, your sales team can follow through and handle excellent engagement efforts with your customers and leads.

The range of CRM automation applications includes the following typical daily tasks in the business, across marketing, sales, and service activities:

Inputting data (aka data entry)

Updating contacts

Calendar/schedule management

Communication details

Lead and opportunity updates.

Let’s dive deep further into what CRM automation can do.

CRM Automation and its Key Functions

Indeed, this technology has revolutionized how we do things across different industries, especially in business. CRM automation tools perform various functions, but we will only discuss the main functions you should consider when opting for the right CRM software for your business.

Managing contacts efficiently

We know that CRM acts as a dynamic digital database for your business, but a fundamental feature offered by almost all CRM automation software is contact management. The automation helps manage stored contact data of customers and leads, such as names, contact details, emails, social media profiles, company details, and the like. CRM provides easy access to customer data while handling and updating them in real-time.

Handling leads effectively

Tracking and keeping up with leads and lead activities is one of the tasks CRM automation has modernized and simplified. Manual tracking proved to be a huge bite out of precious business time. Through CRM automation, however, salespeople are updated with the latest information that can be used to engage with prospects and leads strategically. The function includes identifying, scoring, tracking, workflow management, and pipeline management of leads.

Managing documentations

Another function of CRM automation that helps you save time is the automation of documentation. Documenting data is essential in keeping track of all your business activities. Data included in the documentation are as follows: RFPs, quotes, invoices, transaction documents, sales templates, contracts, and more. With CRM, these pieces of information will be stored automatically in your database with real-time accuracy. Automating the process makes sure that these data are ready to access to be collected, uploaded, and shared by the sales team.

Facilitating integration with external tools

CRM automation allows you to combine complimenting software for easier access and use. It takes many tools to run a business, and this technology helps you integrate them into one dynamic system of tools. Applications such as project management tools, calendars/schedulers, email systems, etc., are managed into one software that helps boost productivity and efficiency. For instance, integration with a calendar/scheduling tool makes data for appointments and reminders available to your employee network; integration with an emailing tool enables your salespeople to keep track of their customer and prospect conversations while efficiently organizing their contact lists. It also fosters a collaborative ambiance between the sales team and the other company teams.

Laying out business reports and analytics

More than a database, CRM also employs reports and analytics over collected data to assist in making data-driven decisions for the business. With the automation of advanced analytics, CRM can imbue sales teams with enough data to make complex decisions that ultimately benefit the company. It allows you to see where you want to go as the one who leads the venture.

The CRM Automation Edge

We now know how CRM can automate your tiresome sales process and make time for more productive use. Implementing CRM automation in your business frees up time for focus and other meaningful and strategic tasks. But beyond that, CRM provides a whole lot more. From sales and marketing to teams and customer service, its scope is relentless by the day.

Investigate in what other ways you can optimize your business venture with CRM that will take it further like Saphyte!

Experience automation with Saphyte and witness your business rise above expectations—without additional fees! With Saphyte, you can access all of the tools you need for your sales, marketing, and team for USD99 a month. No implementation fees, no cap, and no hidden costs. Saphyte even offers local support for local businesses in Dubai! For our international clients, our customer service is free and is open 24/7.

Are you ready to efficiently modernize your business? Invest in a CRM system that brings the best out of your business! Book a demo or start your free trial with us today!

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Run your Business like Clockwork with Saphyte CRM

3 min read

Running a business is like clockwork. Everything must be on time. Every tick and move must be accurate for the business to put things on time. 

With this ever-present demand, companies must maximize the time available to upscale their business. And having the ability to manage your business’ time accordingly is an integral part of that success.

Time management is essential for companies, no matter the size, as it prioritizes work tasks and achieves goals quicker. When companies better manage their time, they’ll be able to take on new opportunities and sustainably grow their business.

However, managing time without the tool to make it possible is like putting half your business on the ground. Hence, businesses and companies look for productivity software or similar solutions to carry out their daily tasks. But, the market for software solutions is ridden with over competition. Some, if not most, companies in the market overpromise and overcharge. 

Is that true? Yes

Some software solutions like CRM are only suitable for a certain level in your company, but as you grow, you’re stuck with outdated software. Getting stuck and not being able to scale up when it comes to productivity can mean a dead end for your business.

Saphyte CRM: The Be-all and End-all CRM Software Solution

Choosing a CRM software or any productivity software that caters to your sales, marketing, sales, and connection needs is made easy with Saphyte. 

Saphyte is a MENA grown, cloud-based, centralized, and cutting-edge CRM platform designed and engineered to scale and sustain your business with its list of flexible features and modules. 

In collaboration with ecosystem experts and process engineers, this CRM system is made to adapt to the unique needs of its users as their business grows. The platform is packed with features and tools that mitigate business risks and human errors, lower operation costs, sustain your sales and marketing operations through automation and innovative tools, and encourage employee productivity. 

Here are some of the modules Saphyte has built just for you!


Enjoy increased team visibility and a better breakdown of your tasks with Saphyte’s Team and Workspace tools. With Saphyte’s Team Module, your team can efficiently track and monitor your individual customer’s journey with the system’s visual representations.

In return, your employees will be able to provide the service required at each stage of the customer’s journey, thus enhancing the customer’s experience at the end of the day.

With this module, you can foster a positive team culture through sharing data remotely and role-based access. Teams can also better understand the other areas in the organization and seamlessly collaborate using the data displayed in the system.

Since Saphyte is a cloud-based system, it’s perfect for a hybrid work system. All your team needs are internet access, and you can get your work done anywhere. Saphyte ensures that all the tools you need to cultivate meaningful business relationships with your clients are available on the web or mobile. 


Saphyte’s Sales Module is an excellent tool to gather customer data and information with less manual work. The module does this by automating the workflows that you currently have on your business. Saphyte can also provide accurate forecasts to help your sales team make informed, strategic decisions without manual calculations.

By having all the data stored in one place, your Sales Team will understand each customer profile and what product they are interested in purchasing. Doing so will shorten the duration of calls and enable your sales reps to serve your customers using a more personalized and timely approach.

This sales management software can also boost the effectiveness of your organization’s sales techniques and speed up its operations with proper use. Thus, resulting in increased overall profit.


Big data can help you make data-driven decisions rather than relying on intuition. Saphyte’s Marketing module redefines your customer experience and enables you to understand your marketing campaigns better. Having Saphyte as the repository of your data, you can efficiently filter relevant data that can help you answer questions about your KPIs, plan your next marketing strategy, and adjust your following tactics.

Saphyte enables your business to eliminate manual work processes using intelligent workflow technology. Teams now have less work that their manual processes – such as asking leads and customers for information or sending mass emails for promotion— are eliminated. With the time and energy saved, teams can shift their efforts into strategizing how to close deals and engage their customers further. 

Saphyte sees the need and values your time and your customer’s time. Hence, Saphyte is packed with automated labels, customizable email templates, quotes, invoices, newsletters, and more — making it easier for you to reply to your customers quickly.


Engaging with customers takes plenty of effort and grace. With Saphyte, you can keep your customers constantly involved with your whole sales process, but with minimal effort.

Consumers have constant higher expectations from businesses when it comes to service. To assure customer satisfaction, Saphyte helps sales representatives deliver a more direct and personalized service using the data gathered and organized from each customer.

The system’s functionalities also improve the overall sales experience for both the customer and the company’s sales representative. By providing you with all the information related to the entire sales cycle of your customer. Knowing customer interactions and history can help you solve their issues immediately compared to the slow and inefficient process of contacting your colleagues for answers and getting back to your customers while you seek solutions.

No Catch, Just a Pure and Straightforward System to Help you Spend Time Accordingly

With Saphyte, you can access all of these tools for USD99 a month. No implementation fees, no cap, and no hidden costs. Our customer service is free and is open 24/7. Saphyte helps you scale up and grow in the competitive corporate landscape without setbacks, roadblocks, or additional costs.
Are you ready to run your business like clockwork? Invest in a CRM system that helps you gain endless possibilities! Book a demo with us today!

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How to Build Customer Relationships Through Automated Workflows

3 min read

Many businesses invest in growing relationships with their customers as a key to success. Find out how automated workflows can significantly improve this approach, which is a crucial strategy during the pandemic.

Companies study the way markets work to keep sales coming in. They study their product, their service, and their competition, and they look for ways to improve their value proposition.

But many experts have found in the past few years that the key to growing a business is to keep customers happy and build their loyalty through different sales strategies.

When growing relationships is fundamental, what are the key tips that businesses should keep in mind? Here are five tips for you to ponder:

Automate your workflows


The first and most important thing to remember when growing a business is to find resources that can give you maximum value at a low price. This can take the form of quality raw materials, a dedicated workforce, and tools.

Tools like Customer Relationship Management (CRM) softwares can be designed and built to perform human tasks even without human intervention.

They can be used to email thousands of leads, send content to thousands of newsletter subscribers, and can even perform calculations for you. More than that, CRM software can also be used to gather data so users can make data-driven decisions.

Choose software that best suits your needs

But of course, when getting software it has to have features that are suited to your needs. Many software companies claim that they can do this or that. But the truth is, the best way to know if it can do what your business needs to do is to get a proper demo.

That’s where you’ll know if the software is user-friendly and if it’s flexible enough to adapt to your needs as a business.

It’s hard to choose the right CRM for you. But when looking for features, it’s best to look for the following:

Sales and marketing-ready

Data protection and security



Allows for team collaboration and coordination


Provide valuable content

Businesses must establish brand awareness and build customer loyalty along the way. The best way to do this is to provide valuable information and content to attract leads. (Read more: 3 Tips to Maximize Your Return on Content)

Post them on your website, get them out on social media, and be credible enough to be used as a source material for other content. This way, you can pique customers’ interest and get them hooked to your content.

This approach also helps establish credibility on your part, which lets you stand out among the competition.

Invest in email marketing

Now, with automation, this can be done even without a dedicated workforce. You can send emails to target recipients automatically using CRM software. (Read more: 6 Tips and Trends to Improve Your Emails and Make Them Work)

You can also filter who gets to receive your content using the software. Email marketing works even until now. With active email users forecast to reach 4.3 billion by 2023, email marketing will continue to grow in potential as a sales channel.

So it’s no surprise that email marketing has helped generate $38 for every $1 spent for many businesses. That’s around 3800% ROI!

Make sure to be consistent with your branding

While managing many sales and marketing channels, it’s important to remain consistent with your brand identity.

Your image, tone, tagline, and every other thing that reminds customers of your brand should be similar and consistent on your social media, on your website, on apps, on landing pages, and every other touch point where you and your customers interact.

This way, you will leave a strong impression and reminder to your potential and existing customers. So that whenever a need arises, you’ll be on top of their mind.


Growing relationships is hard, especially when you do it manually. But it can be your key to success. With the help of automated workflows and CRM software, building customer loyalty has never been easier.

Want to know more about automation and CRM software? Get started here.

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What is Customer Service and Why is it Important?

3 min read

Customer service is one of those things that could set your business apart, especially in the digital age. Find out the reasons why customer service is important and why you should prioritize it in your business.

Service teams believe that customers today have higher expectations than ever. In fact, in a survey, 93% of service teams agreed that customers are now smarter and more skeptical, which makes it harder to retain them.

But businesses are left with no choice but to ensure that they keep customers happy. This is especially true in a COVID-19 economic climate, where customer service can make or break a brand.

So what is customer service and why is it important for businesses to acknowledge its role in business success? Read on to find out.

What is Customer Service?

Customer service is the assistance, advice, and service provided by a company to people before, during, and after a purchase of goods or services.

Examples of customer service are:

Providing refunds to dissatisfied customers

Thanking frequent customers with small gifts

Listening to customer feedback

Learning sign language for deaf/mute customers

Sending personal mails/emails to customers


Why is Customer Service Important?

Companies put a renewed emphasis on customer service nowadays. Here are six reasons why:

1.  Customers have higher expectations now more than ever

A survey in 2020 found that 93% of customers have higher expectations now than in the past.

This is primarily because customers now are armed with more information and have more choices than ever. They can easily switch to your competitors whenever they want and a bad experience with your service could be a decisive factor why they would stop buying from you.

2.  Customer service helps establish customer loyalty and retention

Customer loyalty and retention are important because they guarantee repeat purchases in the future for the business. According to a study, a 5% increase in customer retention can result in a 25% increase in profit.

This is because repeat customers have been observed to spend around 300% more than regular customers. Retaining customers also cost less for the business compared to acquiring new ones, so establishing customer loyalty and retention are important priorities for any business.

3.  Customer service improves brand awareness and recognition

When customers are satisfied with your service, they are more likely to provide positive feedback, recommendations, and may even act as brand ambassadors to the public.

According to a survey, a positive experience will make 72% of customers share that experience to other people (six or more).

This helps you establish brand awareness and brand recognition to the public— all at zero cost.

4.  Customers are willing to pay more for better service

The pandemic has reshaped the way customers perceive brands and what they expect brands to do during a period of disruption. Expectations are at a record high and many brands fail to see the need to meet or even exceed these expectations.

However, with customers (around 67% of them) willing to pay more for better service, businesses should prioritize ensuring consumer welfare if they want to retain more customers and survive a turbulent business environment.

5.  Customer service allows you to know more about your customers

Your customer service employees are directly involved in interacting with customers— which provides them a lot of insights about your customers, their experiences with your products, how they came to know about your brand, and so much more.

This lets you identify points for improvement, which allows you to change your strategy and approach to improve your performance as a business.

6.  Customer service lets you take advantage of marketing opportunities

If you have the tools (like a CRM) that let you record details about your customers, it makes it easier for you to connect to them and offer personalized support. This opens up possibilities for your business to offer new solutions or market your products’ new features to them.

For example, if you’re offering a new insurance package for COVID-19 patients, you can use your CRM to look up for customers who have had COVID-19 or indicated an interest in the subject and offer that new package to them via your CRM’s ticketing system.

This allows customers to feel like the company cares about them at an individual level and is offering services fit for their needs and preferences.


Customer service is important these days as it allows you to stand out from the competition. It also makes customers feel important, which gives them a reason to stay connected with you and make repeat purchases in the future.

To improve your customer service, getting tools and technology can help you. CRM software allows you to know more about your customers and provide quicker and more responsive service to them. To learn more about how your business can improve its customer service through technology, click here to get started.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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