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6 Customer Experience Trends that Define 2022

2 min read

Customer experience is one of the top priorities for competitive companies this year. Learn more about what companies are doing to gain an edge in 2022.

Successful companies have been trying to figure out how to deliver an impactful experience to customers to make them stay and encourage others to enter the sales funnel. According to a survey, 45.9% of business professionals say that customer experience is the top priority of their business in the next five years, beating product (33.6%) and pricing (20.5%).

But how do companies elevate their customer experience strategies in 2022? Here’s how:

1.   Businesses are improving their personalization strategies

Personalization is all about ensuring that the product and service the brand offers meet the individual requirements of a target customer.

When customers receive a product and service that is relevant and responsive to their needs and preferences, they are more likely to get satisfied with the brand. This makes them more likely to stay and purchase again in the future.

In fact, according to research, 86% of buyers are willing to pay more for a great customer experience. Additionally, in another report, 49% of buyers claim to have made an on-the-spot purchase simply because they have received a personalized experience.

Learn more about personalization here and why it matters in 2022.

2.   More omnichannel experiences for customers

An omnichannel experience is achieved when businesses deliver a constant and seamless experience across a variety of communication channels such as email, social media chat, and website chatbots using consumers’ different devices, behaviors, and choices.

If you want to know more about omnichannel experiences, here’s how you can adopt an omnichannel digital strategy.

3.   Customer loyalty remains a priority

Many businesses found that making customers stay is much cheaper than getting new customers— and it has led to an increase in sales. That’s why customer loyalty remains a priority for competitive businesses this year.

Check out these five important techniques for effective customer retention.

4.   Customer reviews matter now more than ever

According to McKinsey, customer reviews now have more influence on consumers than any marketing strategy, especially during the pandemic. And this trend is more likely to stay post-recovery.

Customers leave online reviews to inform others about their customer experience. Many customers look for overall product performance and buyer satisfaction when reading reviews.

Online reviews also help new potential customers learn more about a business. According to Statista, 93.4% of customers check and read customer reviews first before buying from an unfamiliar online business.

5.   The rise of predictive analytics

To leverage customer experience, companies also invest in tools and technologies that allow for predictive analytics. This helps them understand their customers more deeply and amplify the impact of their customer experience.

Companies can also track their customer experience performance through surveys, gather customer feedback, and act on the data they’ve gathered from these surveys. This helps them spot the weaknesses in their strategy and improve it.

Learn more about customer profiling here:

Start enhancing your customer experience

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All the Sales and Marketing Concepts, Techniques, and Strategies You Need to Know in 2022

< 1 min read

Check out all the sales and marketing techniques and strategies you need to know in 2022.

The pandemic has changed the way customers view businesses. New customer expectations have emerged and new practices have been implemented. It’s good to keep yourself abreast of market trends that could affect your organization. New lead generation techniques. Importance of personalization. Relationship marketing. And even the role of employee experience.

Check out these sales and marketing concepts, techniques, and strategies that you need to know in 2022:

5 Effective Lead Generation Techniques in 2022

What is Personalization and Why Does it Matter in 2022?

9 Tips to Send Better Emails in 2022

Digital Business Driving Trends to Watch in 2022

Ways Digital Marketing will Change Businesses in 2022

Top Business Trends Predicted for 2022

Inbound Marketing vs Content Marketing: What’s the Difference?

What is Relationship Marketing and Why is it Important?

How to Build an Effective Relationship Marketing Strategy

How Improving Employee Experience Accelerates Business Growth

How Customer Relationship Transformed Marketing

Upgrade Your Sales and Marketing

Want to know more about how you can improve your sales and marketing? Talk to us. Get started here.

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What is Content Marketing and Why Does it Matter in 2022?

3 min read

Content marketing is a way for businesses to attract leads, convert them, and keep them engaged. Read on to find out why it’s important to do it in 2022.

Articles, e-books, videos, and any information you get from a brand— whether entertaining or educational— can be called content and it’s designed to make you aware of the brand and keep you engaged.

Some forms of content remind you that the brand is there on the market. Other forms of content motivate you to make an on-the-spot purchase.

So what is content marketing and why is it important in 2022?

What is Content Marketing?

Content marketing is a marketing strategy that involves the use of articles, videos, and other forms of content to attract, engage, and convert leads into customers, and retain them.

This approach helps the brand do the following:

Promote brand awareness and top-of-mind awareness

Establish credibility in the market

Encourage purchases to drive sales

Motivate leads to make their first purchases

Businesses often use search engine optimization (SEO), social media, and email marketing to forward their content to their target audience.

Talk to us to know more about content marketing and what tools to use here.

Why Is It Important?

The following are reasons why content marketing is an important strategy that businesses should use in 2022:

Content marketing works. According to 42% of B2B marketers, content marketing works and they’re effective in producing results.

They bring in necessary traffic. According to content marketing leaders, they experienced a 7.8x higher year-over-year growth in unique site traffic when content marketing is done right.

They help you get more leads. Businesses with blogs report getting 67% more leads than other companies.

Content determines buyers’ next steps. According to a report, 47% of buyers view three to five pieces of content first before engaging with a brand’s sales rep.

Content helps build loyalty, nurture audiences, and drive sales. According to a report, 78% of successful organizations use content marketing to build loyalty, nurture leads and audiences (64%), and generate sales and revenue (57%).

Content marketing can help you establish and nurture your relationships with your prospective and existing customers. When the recipient of your content thinks of your company as credible, trustworthy, and responsive to their needs and interests, they’re more likely to choose you among your competitors when it’s time to buy.

How Content Marketing Works

Every buyer has a different set of needs and expectations at every stage of the buying process. Knowing the right content to send helps you nudge them to move forward to the next stages.

For example, a buyer at an awareness stage may need to know more about how your brand’s products and services can address their pain points, challenges, and questions. A buyer at a consideration stage may need to know more about the specific features or functions of your products and services and how they differ from what’s available on the market. A buyer at the closing stage may need to know how choosing you can benefit them in the long run.

Sending them the right content at the right time is crucial in closing these deals. Some tools are built and designed to help businesses automate this process.

Here’s an example of how you can engage your leads and customers through email with ease:

How to Get Started

To make content marketing easier, here are things to take note of:

Know your audience. The first step to making a content marketing strategy is to know who you want to reach and how to reach and engage them effectively. This requires you to determine their needs, preferences, and interests, among others, so you’d know what type of content to send them.

Get a team. Hire professional writers and editors to make your content for you. Remember, a small error in content, typography, or grammar can make you lose your credibility and discourage prospective customers.

Determine your distribution strategy. Know where your target audience is hanging around, when they’ll be most active, where they’re more likely to click on your content, and what type of content works best for them.

Use tools. To make the entire content marketing process easier, use tools and technologies designed for it. Some can help you distribute your content automatically with just a few clicks.

Automate your content marketing now

Want to know more about content marketing and how you can automate it? Talk to us and click here to get started.

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How to Develop a Content Marketing Strategy

4 min read

To achieve business goals, marketers need to develop a content marketing strategy that is designed for their organization’s needs, as well as their audiences’. Read on to find out how to start making yours.

Many businesses plan to write some blogs, post on social media and send bulk emails to their target audience. But many also don’t know where to begin.

It’s understandable. According to a report, 74% of companies observed that content marketing increased their lead generation results. Those with a content strategy also achieved 27.1% higher win rates and 18.1% higher quota attainment. That’s why, in 2022, 90% of marketers continue investing in the channels they focus on using a content marketing plan.

In this post, we’ll talk about what content strategy is, why it’s important, and how you can develop your own content strategy that is designed for your unique business needs and your target audience. So let’s get started.

Learn more about what content marketing is and why it’s important in 2022 here.[1] 

What is a Content Marketing Strategy?

A content marketing strategy is a plan of action or policy that uses content (blogs, articles, videos, among others) designed to help organizations achieve their business goals.

Most business organizations use the content for the following:

To increase brand awareness in the market

To attract and generate more leads

To engage leads, nurture them, and convert them into customers

To remind customers of the brand and make a repeat purchase

To retain customers and reduce customer churn

A successful content marketing strategy will help businesses achieve their targets and goals, like those mentioned above.

Why is it important?

A content marketing strategy is important because it ensures that the content that you’re sending out is doing work. Remember, it’s not free to produce content. It requires time, energy, and company resources to write articles or publish videos. That’s why a strategy is important to make sure that they work.

It’s also important to note that your competition is sending out content too. Your strategy should take this into account because the first content the customer receives may lead that customer to ignore all other options and make their first purchase.

7 Essential Parts of a Content Marketing Strategy

What should your content marketing strategy be made of? Here are seven essential elements to take note of:


Your target audience

Their needs and preference

Your competitive edge (USP)

Your content format

The channels to focus on

Your team

The evaluation


1.   Your target audience

The most important element of your content marketing strategy is understanding your target audience. Who are they? How do they behave? Getting the right idea about your target customers lets you decide what to do in the next steps so you can get your message across effectively.

2.   Their needs and preference

Of course, each customer has a need that they have to address. Understanding each customer’s needs and preferences lets you provide an offer that is relevant and responsive to their unique situation.

3.   Your competitive edge

You need to know how to market your unique selling proposition (USP). What makes you different from the rest? Why should the customer choose you among the competition? Knowing your competitive edge allows you to drive your message home— telling the customer to ignore all other options and just focus on your brand.

4.   Your content format

Not all customers respond positively to blogs and articles, some prefer the video format. Choosing the right content format for the right customer is critical to getting them to consume your content.

5.   The channels to focus on

This is extremely important especially when you market on social media. Understanding which platforms your target customers is likely to use lets you optimize your content performance, especially when you choose to run paid ads.

6.   Your team

The success of your content marketing strategy depends on the team executing it. Choosing the right people to implement tasks and run workflows is an important part of the strategy.

7.   The evaluation

Last but not least, evaluating your performance lets you spot what needs to be corrected in your strategy and what needs to be retained. Use the right tools and metrics. Learn from industry peers and be ready to adapt.

5 Steps to Develop a Content Strategy

Now that you know what elements to focus on when developing your content strategy, it’s time to make one! Let’s dive in.


Set a goal

Know more about your customers

Choose your tools

Determine your content

Explore and experiment


1.   Set a goal

Goals are what would determine what your plan is going to look like and how it’s going to be implemented.

There are many goals to choose from. When planning their content marketing strategy, many businesses aim to:

Generate more leads

Establish brand awareness

Drive sales

Retain more customers

2.   Know more about your customers

Clearly defining your content’s target audience also allows you to be more specific about your content marketing strategy.

It lets you produce more relevant and valuable content that they’ll want to consume and which will, later on, push them to become customers.

Customer profiling helps you know more about your customers:

3.   Choose your tools

It’s going to be hard to run a content marketing strategy, especially if it’s your first time. Choosing the right tool makes the job easy and also helps you become more efficient in your tasks.

Tools like Saphyte’s Drip Marketing lets you send emails automatically on schedule to your target customers.

4.   Determine your content

There are several content formats to choose from and your content will largely depend on your target audience. Among them are:

Blogs.

Videos

Podcasts

Infographics

Emails

Case Studies

Ebooks

Lead magnets

How to Develop a Content Marketing Strategy

5.   Explore and experiment

The success of many content marketing strategies today can be attributed to their willingness to explore and experiment. Evaluate what’s working and what isn’t. Try something new and see how far it goes. The sky’s the limit.

Want to know more about content marketing tools?

See how Saphyte’s tools can reinvent the way you engage with your leads and customers. Talk to us and get started here.


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How Improving Employee Experience Accelerates Business Growth

3 min read

Companies shouldn’t focus on customer satisfaction alone but should start prioritizing employee satisfaction too, says a study. Doing this results in revenue growth almost twice as fast as those that only focus on one or the other.

Improving employee experience (EX) is one of the most overlooked business priorities. Most often companies focus on customers first at the expense of employees.

But it turns out that companies ought to begin enhancing EX so they can provide a valuable customer experience (CX). And 70% of executives agree to this, according to a report.

Aside from fast revenue growth, the EX to CX plan is said to deliver a number of benefits. Among them are:

Stronger customer loyalty

Stronger employee loyalty

A less culturally and technologically resistive workforce

Closer alignment with organizational goals

Better employee engagement, innovation, and collaboration

Happy employees = Happy customers

It’s a widely known fact that grumpy employees can lead to a bad customer experience, which might discourage the customer from doing repeat business.

Conversely, happy employees can spread positivity to their customers. This translates to better engagement and experience for customers. As a result, customers are more likely to make repeat purchases in the future.

Improving employee experience

Making employees happy starts with providing company resources, training, and processes that help them become one. And it all starts with:

1.  Listening to employees

Especially when they’re the ones in direct contact with customers, employees can provide valuable feedback as to how to improve the way they deal with customers.

Some customers have special requirements and it may become difficult for employees to address these requirements without sufficient resources, technology, training, and guidelines to follow.

Understanding customer needs and expectations through employee feedback is the most important step to improving both EX and CX.

2.  Provide a process

Once you’ve understood the challenges employees face and go through every day when facing customers, it’s important to simplify their tasks by providing a process or guideline for them to follow.

A process is what instructs them what to do next when facing a scenario. For example, if a customer is dissatisfied with the product— should the employee offer a refund or provide a replacement?

The process you’ll provide should empower employees to take charge when dealing with stressful situations. When employees can make quick decisions, they can swiftly address customer needs, thereby improving the customer experience at the end of the day.

3.  Prioritizing EX at an executive level

Including employee experience in the priority vis-a-vis customer experience would dramatically transform the way companies treat employees.

Prioritizing EX at an executive level ensures that all company policies are aligned with employees’ welfare and that their experiences are taken into account first, so they can perform better and provide a positive experience to customers.

Metrics such as workplace satisfaction and retention rates should be monitored and placed at the same level as customer satisfaction and revenues.

4.  Provide personal and career development opportunities

A study of 6,000 workers found that managers play a key role in employee satisfaction and retention. Managers that help employees solve work-related issues and consistently acknowledge employees for doing good work contribute a significant part in improving employee experience and satisfaction.

To develop more managers like this, investing in personal and career development opportunities for key employees is needed. This equips them with the knowledge and skills required to lead and motivate employees in the company.

5.  Investing in technology

Technologies are the cornerstone of business transformation. And they have been proven to radically enhance employee experience.

For example, providing sales and marketing teams a CRM software would let them ditch pen and paper as they can gather customer information in just a few clicks.

These software also eliminates the manual tasks needed to be performed to engage customers, such as sending emails based on schedule or upon certain conditions, since CRMs can do these automatically.

These technologies allow employees to get a deeper understanding of their customers. As a consequence, this would change the way they interact and engage these customers for the better.

Learn more

Need to know more about CRM software and how they can improve the employee experience? Click here to get started.

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Saphyte v Salesforce: Which CRM is Better For Your Business?

4 min read

Getting a CRM is important these days. With the way the marketplace is going, having tools and a platform that allows you to quickly engage leads and customers, personalize your interactions, and monitor your progress gives you an advantage over competitors that don’t.

This is all the more important when customer-business relationships are now forming primarily over the internet due to the pandemic. What’s more, because customers are now moving online for their needs, it’s now easier to lose track of them.

That’s why CRM use has been essential in business success the past few years. According to SuperOffice, 65% of businesses that use CRM report being able to achieve their sales quotas, compared to only 22% that don’t.

In terms of ROI, CRM use has been found to yield an ROI of over 245% after four months to 1 year of use, according to Martech Zone.

But there are so many CRM vendors out there. And it may be hard for you to choose which one suits your business best, although there are certain features that you need to look for in a CRM to enhance your business processes and for your business to truly grow.

In this article, we’re going to compare two of the best CRM platforms: Saphyte and Salesforce.

Features: Salesforce vs Saphyte

We’re first going to talk about what truly matters in a CRM— features.

Features allow businesses to do more with the tools and technology provided by the platform. They can make implementing tasks and running business workflows easier and quicker.

With speed, precision, and personalization, CRMs can help businesses do what they need to do, especially in 2021— establishing meaningful customer relationships.

All the necessary features seem to be present in both software, according to Capterra, an online business-to-business provider.

Features like AB testing, customer surveys, and drip campaigns are features needed to help businesses improve their sales and marketing campaigns. These features allow for better lead generation, lead conversion, and higher sales.

Price: Salesforce vs Saphyte

Then it’s all about the price. Price is an important factor in choosing the right CRM. This is where value comes in. A CRM won’t do a business any good if it’s too expensive to maintain, especially for SMEs.

Salesforce’s starting price is at $25/month compared to Saphyte’s price which starts at only $15/month. The starting price for both software gives you only limited access to their features.

To get full access, Salesforce’s price could go as high as $1,250/month (for its Pardot Growth package), while Saphyte only charges $99/month. A huge difference, especially for small businesses.

Reviews: Salesforce vs Saphyte

Customer reviews are necessary to give you information about customers’ personal, first-hand experience using the software.

Salesforce’s overall rating is at 4.1 stars out of 5, while Saphyte’s overall rating is at 4.7 stars out of 5. Saphyte’s customer service is rated the highest (at 4.9 stars out of 5), with ease of use and value for money following (both are rated 4.8 stars).

It should be noted though that Salesforce garnered 274 reviews (an indication of its high user base), compared to Saphyte’s 10 reviews. Despite this, 100% of Saphyte’s users indicated their likelihood of recommending the product to others.

Salesforce vs Saphyte: 3 factors to consider

Choosing between both software may still be difficult for you. But here are three factors that you should start to consider when deciding whether to get Salesforce or Saphyte:

1.   Value for Money

Value for money is one of the most important factors to consider when selecting a CRM software for your business. It takes into account the software’s features and price— how much are you getting from a product when paying a specific amount of money?

Saphyte has arguably the best value for money. As shown above, the necessary features seem to be present in both Saphyte and Salesforce, but these features can be accessed at a lower cost with Saphyte.

To experience Saphyte first-hand, you can get started for free, with no credit card required.

2.   Ease of Use

Saphyte’s ease of use has been rated 4.8 stars out of 5 (per Capterra’s report). This means that customers had no trouble using the platform. (Check out what our clients say about CRM use).

Ease of use is important in CRMs because it’s what keeps employees satisfied and productive. When CRMs are difficult to use, many employees are demotivated from using them (therefore, preventing the company from reaping the benefits of CRM use).

CRMs that are hard to understand and use could also lead to employee dissatisfaction and, ultimately, high employee turnover rates.

3.   Customer Service

Saphyte’s customer service is rated the highest in the criteria. Customer service is important in deciding which CRM is best for you as it’s what allows you to maximize the product and tailor-fit it to your needs.

Start your CRM journey now

Starting your journey with Saphyte can be your best investment this year. Learn more about how to grow your customer relationships and get full access to sales, marketing, and customer support tools by getting started here.

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Saphyte Systems: Threading Customer Relations into a Single Web

4 min read

Meta Description: Society constantly uses one metaphor: the world is like a giant spider web. Learn how Saphyte CRM can help you thread customer relations within a single web.

Social Media: Interconnection is the new in! Learn how a single CRM software, like Saphyte, can help you weave an interconnected and seemingly complicated web of connections without putting too much effort!

Society constantly uses one metaphor: the world is like a giant spider web. Each thread consists of human bonds, trust forged by relationships, and joint enterprise. In a world full of exchanges, connections are bound to meet one way or another. At present, businesses find that connecting or striving for connection is not enough.

To survive and sustain customers and make their internal stakeholders happy and effective, businesses must promote, manage, curate, and even champion true interconnectivity. But, what’s up with the hype of interconnection, and why not just stick with plain old connectivity?

Interconnection goes Beyond the Potential of Connectivity

What sets interconnection apart from connectivity is that it directly, privately, and securely exchanges data and usually involves software or IT strategy to carry out the exchange. In contrast, connectivity requires only two people connecting by phone or other communication modes and typically ties people to a physical space and a finite number of people.

Interconnection involves many people collaborating on a complete network through a seemingly universal connection; therefore, interconnectivity connects everyone and everything, communication, and collaboration seamlessly and in real-time. With interconnectivity at reach, businesses must adapt to tech to interconnect with their customers and employees.

Getting the Tech that Brings Interconnectivity for your Business

…should be your first on your list moving forward this 2022. With plenty of productivity systems in the market, it’s easy to get lost. It’s like searching for the best chocolate, and there are plenty of the “best chocolates” to choose from the whole aisle. Choosing the one that works for you and with you is the best choice you have to make.

Here at Saphyte, we believe that interconnectivity breeds collaboration, communication, and even digitalization at full scale. Saphyte’stools features allow you to connect your data management, sales, marketing, and admin. The greatest catch? All of these modules are packed in a single software. Here are some modules that can help you create a seamless experience for your business and your customers.

Introducing: Saphyte and its Modules

At Saphyte, we highlight and value how vital and integrated a business’ departments and setup create an impactful customer experience. That is where sales stem from and reoccur. So here are Saphyte’s modules and tools that you can benefit from.

Sales Module

Manage, engage and manage leads on a seamless customer journey to becoming customers, and at the same time, put your clients and employees on board with Saphyte’s Sales Module.

Saphyte’s system is specifically engineered to be a powerhouse in gathering customer data and information with less manual work. The system does this by automating the workflows that your business currently runs on. Saphyte’s sales module design provides its users with accurate forecasts to help them produce informed, strategic, and data-driven decisions without manual calculations.

Saphyte’s system can help you streamline your sales cycle, resulting in closing deals in your sales pipeline and helping everyone in the team reach quotas faster. Users can automate their sales processes with Saphyte. Sales teams and your business can now reduce production costs and increase overall revenue.

Saphyte’s sales management software can also help businesses boost their effectiveness by improving their sales techniques and speeding up transactions with proper use. Thus, resulting in increased overall profit.

Want to know how it works? Click here. [Link to Book a Demo]

Marketing Module

Redefine your business’ customer experience and better understand your marketing campaigns. Saphyte is designed to eliminate manual work processes using its intelligent workflow technology. Your marketing team can have less work now that their manual processes are off the plate, such as asking leads and customers for information or sending mass emails and surveys for promotion.

With most of your team’s time and energy saved, they can redirect their efforts into strategizing how to close deals and engage your customers further. Hence, boosting customer engagements and adding more value to your business and bottom line.

Want to know how it works? Click here. [Link to Book a Demo]

Teams Module

Saphyte’s Team and Workspace tools allow users to enjoy increased team visibility and better breakdown of tasks. Saphyte envisions and subscribes to the thought that better team coordination translates to a better customer experience – which is the most integral part of interconnecting with your customers.

Saphyte’s system facilitates a positive team culture through role-based access that allows different departments to share data remotely. With this CRM software, your team members can also better understand the other areas of your organization and seamlessly collaborate using the data displayed in the system.

Saphyte CRM is a GDPR-compliant system and can quickly provide you with the tools needed to comply with data protection laws. With the CRM software, users can automate sending notifications to their leads, informing them that they would like to store data or even provide them with the option to manage email communication preferences and set up rules to update their personal information.

Since data concerning your customers are stored in the system, sales reps can use them as a reference to analyze customers’ needs and anticipate their problems immediately. Thus, leading to direct and more personalized customer service, eventually leading to increase customer satisfaction and loyalty.

Want to know how it works? Click here. [Link to Book a Demo]

Connect Module

With the Connect module, your business can engage with your customers without putting in too much effort. Saphyte believes that satisfied customers correlate with business success.

Modern-day consumers have higher expectations from businesses when it comes to customer service. To guarantee your customer’s satisfaction, Saphyte’s connect module can help your sales reps provide a more precise and personalized service using the data gathered and organized from each customer.

The CRM system provides you with all the information related to the entire sales cycle of your customer. Knowing customer interactions and their history can help your team solve their issues immediately compared to the slow and inefficient process of contacting your colleagues for answers and getting back to your customers while you look for solutions.

Saphyte’s Connect tools and features can help your team improve the overall sales experience for both the customer and the company’s sales representative.

Want to know how it works? Click here. [Link to Book a Demo]

Key Takeaway

As businesses march on the last leg of the first quarter in 2022, it’s best to have a tool that can help you thread stronger relations with your customer. With Saphyte, you can do much more than weave tasks and connections into a single web. This 2022, you don’t have to walk on threads that snap easily. With Saphyte, you can easily create interconnections within your business and even outside it. Want to know how you can develop interconnections within your business and scale your processes? Book a demo today, and our ecosystem experts will show you the way.

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3 Reasons why CRM Leads as a SaaS Enabler

2 min read

Meta Description: SaaS businesses and CRM software solutions are the new Tyler Durden & The Narrator from fight club. Don’t you agree?

Social Copy: Move and give way to the new Tyler Durden & The Narrator (you know, Fight Club) in the business arena. Meet CRM and SaaS. Learn about this iconic duo making rounds about in the business world today and why CRM leads as a SaaS enabler here.

SaaS is becoming a more popular choice for businesses of all sectors and sizes. Study shows that about 80% of final users in the US alone prefer using SaaS applications. While this is excellent news for SaaS businesses, this means a constant battle to stay on top of the increasing demand and compete.

The Challenge

In today’s modern world, companies are constantly laden with drastically decreased lead conversion rates if the transaction business fails to respond to their query within 5 minutes, and availability has become a hot commodity around customer experience. Putting customers in queue will give them a leeway of choosing your competitors, further diminishing all your business’s efforts in attracting new customers and running effective marketing campaigns.

With this impending challenge looming over the businesses, buzzwords such as CRM and SaaS are often seen, and for great reason too. Both CRM and SaaS software are readily available in the market to help businesses align their sales and marketing needs and even their productivity needs. With their popularity, it’s doesn’t come as a shock that vendors are now combining these two powerhouses.

CRM Leads as a SaaS Enabler, Why and How?

With the constant demand for on-the-go services, choosing SaaS-based services over on-premise software is prevalent among businesses of all sectors. These demands, coupled with the advent of cloud computing and the mobile revolution, CRM software has jumped into the cloud computing world. CRM SaaS deployments of CRM are expected to reach their full potential soon (like very soon).

As SaaS will continue to commandeer the cloud model vessel of the future, businesses will also begin to shift their time and energy to their organization’s core goals instead of investing in obsolete IT solutions. In this case, modern-day CRM systems remain the most capable technology to enable and strengthen SaaS companies. Here are three reasons why.

CRM Software Automate Repetitive Tasks

SaaS employees spend hours and hours on day end on daunting repetitive tasks that prevent them from focusing on what matters most – the customer. There are plenty of events that can happen in an 8-hour shift, yes, but if SaaS employees spend much time doing manual tasks, all efforts are in vain.

A cloud-based CRM solution can help employees and organizations automate such tasks. For instance, you can use it to send the contacts on your email list a series of emails at pre-set conditions and track emails to check if they are read or ignored. Or, you can use CRM to assign tasks or pipelines to your sales team.

CRM software enables SaaS companies to help their marketing and sales teams spend time more efficiently. Automating repetitive, low-impact, yet high-effort tasks, the software frees up time so employees can use it to invest in scaling their business.

CRM Systems Manage and Secure Data More Efficiently

To understand the SaaS model better, think of it as a bank. The bank’s business model protects the privacy of the individual customer while providing reliable and secure services on a massive scale. Customers can use or avail of the bank’s offerings and services without worrying about other people accessing their personal information without consent. That’s why a CRM system is a great combo partner for SaaS companies because of its similarity when it comes to the business model.

We all know that collecting data for your current and incoming clients are free. However, it needs to be appropriately organized to use gathered information fully. A good CRM solution offers a prime repository from which all employees can easily access and communicate with their customers in real-time. All company interactions with customers and prospects are securely recorded and stored for future reference. Employees’ can use CRM tools to determine when the last contact with a customer was, provide call memos, and plan activities – of course, to assist businesses in making better decisions.

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How Automation Helps you Avoid Losing Leads in your Sales Process

4 min read

Companies of all sectors and industries rely heavily on data for their operations. Data plays an imperative role for companies and leaders to gain informed decision-making, respond to change, and establish strategic goals. Data plays a more significant role in lead generation campaigns. In 2020 alone, 4.8% of enterprises have invested more than $50 million in Big Data and AI initiatives for their company.

If you think it’s too much money just for a piece of information, then you do not see the whole picture. Data plays a critical part in a business’ sales process, particularly the lead generation aspect. The data you’ve gathered turns into reports, and those reports, in turn, allow you to understand your customers adequately.

How Data Benefits your Business

Data goes beyond information. Potential customers’ phone numbers, email, and postal addresses are among the data sets most in demand in a growing international business. So how does this set of information benefits your business? 

Data Makes Campaigns Efficient

The lack of data with their leads renders leads useless. Leads without qualified data are essentially unusable, given the amount of customization you have to pour dedicate in every lead generation campaign. It’ll be easier to create segments and customized pitches for your leads to follow with comprehensive quality data. It’ll be easier for sales and marketing teams to make personalized pitches and outreaches, thus giving them more leverage to upsell and create sales. 

Data Allows Sales Teams to Understand the Customer

Prospects or leads don’t like talking with salespeople who don’t know nor understand their needs, which will eventually lead to frustrations on both sides – customers getting annoyed that salespeople are pitching the wrong solutions and the sales team losing their leads.

Sales teams can avoid these issues if they have established data because they already have a basis to work with. They can better understand their leads’ needs, tailor their products and services to their customers, and create compelling messaging that resonates well with their prospects.

Data Gives Sales Teams Talking Points

When sales teams understand their customers better, the more talking points they gain. Salespeople can ask questions, more concrete answers to inquiries, and have more topics they can talk about. When customers feel that sales teams are well-equipped with information, it leads to more profound and meaningful interactions and eventually leads to better conversion rates. 

Manual Data Entry: A Bane or Boon to Businesses

Not all data is created equal, and the amount of data you need to run successful sales campaigns doesn’t matter. Always remember that a hundred quality leads data are better than a thousand unrefined leads. 

Traditionally, data is “gathered” through manual data entry and performed by data entry operators (people). Manual data entry requires entering specific and predetermined data such as prospect’s name, business type, money amount, etc. 

Operators can obtain information from various sources, including paper bills, invoices, orders, receipts, etc., into a target program. Depending on the type of business, the target program could be handwritten record books, spreadsheets, computer databases, etc.

Manual data entry might be a good option for small-scale businesses (1-10 employees) because of its cheap staffing. However, manual entry can restrict expansion and inhibit progress due to these reasons.

Cost penalty. Imagine you’re going to a world-class, luxurious hotel, but has a cheaper price tag. Seems like a bargain, right? But the hotel never made mention or made you aware of the hidden fees and costs. You’re having all the fun, but the moment you check out, you realize that you’ve been completely ripped off. The same analogy applies to manual data entry. You’re spending on hiring staff and spend more on correcting data errors. Manual data errors are costly. Study shows that incorrect data costs businesses at least 30 percent or more of their revenue. It is a penny-wise foolish move to spend more on manual data entry, thinking it can save your business costing. 

High Error Rate. Surely the error rate for manual data entry is not that bad. Well, data says raw Data entry not followed by verification steps shows an error rate as high as 4%. That’s two errors for every five entries made. Another study indicates that data entry operators make 10.23 errors when processing data. These data errors may seem like minor collateral damages, but they eventually create discrepancies in your desired output. The higher the error rate, the higher the damage and cost it’ll bring for you and your business.  

Slow Turnaround Time. Manual data entry is time-consuming, and businesses can’t afford to waste too much time. Turnaround time can result in delays, extra expenditure, and even more errors – three aspects of which companies can’t afford to risk investing. 

Findings: Manual data entry is a bane to every business’s existence. 

Remedy: Automate your data entry efforts today, and save plenty tomorrow.

How Automation Helps you Avoid Losing Leads

Manual data entry error is the main culprit as to why your number of leads is dwindling. The consequences of non-automation are forgetting to follow up with your prospects or calling leads based on the order they appear on your system. You can avoid these pitfalls by implementing a sales automation strategy for your business. 

Automation can help you not only simplify your sales processes from approvals, notes recording, lead scoring, call logging, customer onboarding, or any other manual and repetitive tasks in your sales process. There are plenty of tools available in the market. One of the many is Saphyte CRM. 

Saphyte is a UAE homegrown business operating out of Dubai. Currently, Saphyte is helping hundreds of local companies in and out of Dubai to drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced SaaS CRM ecosystem technology. 

Here are some of the benefits you can gain with a sales automation platform, like Saphyte’s customer relationship management (CRM) software, you can achieve. 

Identify Potential Customers. With a CRM like Saphyte, it’s easier for sales teams to view and track the best quality leads, leading to much more successful conversions. This way, sales teams are only monitoring and talking to the most important leads.

Lead Information. With Saphyte’s features and functions, your sales and marketing teams can learn more about the prospects and which industry they’re in. Data like this helps your team understand your prospects’ needs and requirements and the best ways to engage with them.

Easy Reporting. Using a CRM like Saphyte can help you stay informed with the use of internal emails and reports. You can kiss spending hours to keep the rest of the team on the loop goodbye, as the reporting happens automatically.

Create Invoices and Quotes. Saphyte helps your team create detailed and straightforward invoices and quotes in a matter of minutes. 

Marketing and Sales Tools. Saphyte is packed with features and functions that you can use to make your sales and marketing teams work easier, straightforward, efficient, and effective. 

Make Data Work for you by Partnering with a Sales Automation Tool that Works with you

Feeling like this is your chance to take your e-commerce CRM integration to the next level? Book a demo with us today, or start your free trial now! Reach for a new possibility and unlock your e-commerce business’s potential with Saphyte today!

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Why Connecting the Sales and Marketing Process Matters

3 min read

Over the years, business owners thought that the marketing and sales departments were better off coexisting. However, these two departments are the most unlikely duo that is meant to be together. Believe it or not, sales and marketing work a lot better when they work closely instead of separately. Your business will greatly benefit when both departments are aligned and working on the same page. 

As a rule, the sales and marketing departments have separate functions within a business, and when they work together, they don’t always get along. More often than not, each department often underestimates the contributions of the other. Thus, ending up hurting corporate performance. 

There are two sources of friction between your sales and marketing departments. One is economical, and the other is cultural.

The economic friction is caused by the need to distribute the total budget given by senior management to support their sales and marketing teams. Promotion costs are also sources of conflict, and the sales teams often view the enormous sums spent on promotion as a waste of money. More often than not, sales teams think that the money spent on marketing be spent on increasing the quantity and quality of the sales force.

The cultural conflict between sales and marketing teams is even more rooted than the economic conflict. This is because the two departments’ functions bring different people who spend their time in very different ways. Marketing people are highly analytical, data-oriented, and project focused while salespeople are skilled relationship builders who spend most of their time talking to existing and potential customers.

The Benefits of Both Teams Working Together

The processes of both teams should not only coexist, but they need to work as if they’re one. That is why it is imperative to connect the sales and marketing processes of your company. Not only will your business greatly benefit when both teams are aligned and working on the same page, but you can also avoid more significant conflict inside your business. Here are more of those benefits.

Better Qualified Leads

Your marketing and sales teams can stop wasting their time and energy arguing about unqualified leads and blaming each other. When both teams are aligned, are in regular communication, and have a proper lead scoring in place, information can freely flow from department to department. Your teams can now determine what is and isn’t working to adjust strategies based on what has been observed based on data. 

Better Engagement and Stronger Relationships

The more both teams communicate clearly, the stronger their work and personal relationships will become. Hence, they’ll eventually learn to trust each other. This will make campaigns more impactful, your leads can be handled better, and potential buyers are more impressed. This shows that marketing and sales work better together rather than individually.

Accurate Buyer Personas

Both teams are responsible for attracting, nurturing, delighting, and closing deals; thus, both teams need to be on the same page for added success. Doing otherwise, both teams can find that the buyer personas don’t match up to the audience they’re targeting. By understanding your customers better and having accurate data on buyer personas, both teams can share ownership and help deliver a better and smoother buying experience.

Better and Clearer Feedback

Unifying your sales and marketing team means establishing a solid relationship, which eventually leads to open communication lines, creating a better opportunity to refine strategies down the line effectively. It’ll be easier to make adjustments, give and receive feedback, and they’ll focus on their shared goals. So things around the office won’t be too awkward anymore. 

Stay Ahead of the Competition

Your marketing team can keep your sales team informed of their tactics and the competition’s positioning by working together. In return, when your salespeople are speaking with prospects, your sales team will adequately address why your products or services are far superior to the competition.

Better Marketing Materials

Your sales team will be bombarded with the same questions from prospects through to customers. When your sales team communicates this to your marketing team, it creates valuable content to educate the target audience. When salespeople have better marketing materials, it’ll be easier for them to create more traction 

The Tool to Get Things Done

You have a long journey ahead of you when you decide to align your sales and marketing teams’ processes. Aligning your sales and marketing is the first step toward implementing sales enablement. So, what are the tools to get things done around your business? Here are some of them. 

Get sales involved in campaign planning.

Establish a straightforward lead scoring.

Set mutually agreed goals. 

Build a sense of connection between both teams.

Saphyte CRM Systems.

Implementing clear and straightforward tactics, tools, and processes can enable your marketing and sales teams to succeed. In return, your business will grow quicker, and your sales team will be more efficient at closing deals and enjoy a 36 percent increase in higher customer retention rates.

Saphyte: The Perfect Partner that Connects your Teams

Saphyte is a UAE homegrown business operating out of Dubai. Saphyte is a digital ecosystem designed for businesses of all sizes, helping them acquire, convert, and retain more customers at the end of the day. 

Users can experience increased visibility amongst their teams and better down tasks with their Team and Workspace tools. With Saphyte, businesses can promote team building while ensuring that team tasks are done and projects move forward.

Users can onboard, engage, and manage their leads on their journey to becoming customers. Saphyte’s Sales Management tools are built and designed to make sales processes faster, easier, and more convenient.

Users can redefine and create a personalized customer experience and gain a better understanding of their marketing campaigns. Saphyte’s Marketing tools allow you to have more straightforward and more engaging conversations with your leads and clients— all in just a few clicks.

Users can also build a strong customer feedback loop with Saphyte’s Support tools and keep themselves updated with the rapidly changing trends that may affect their customers’ purchasing decisions. With Saphyte, rest assured that your customers are constantly engaged.

Currently, Saphyte is helping hundreds of local companies in and out of Dubai to drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced SaaS CRM ecosystem technology. 

Be a part of the main evolution and connect your sales and marketing processes with Saphyte today. How to make it work? Contact us, and we’ll show you how to turn things around.

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