5 Benefits of Automated Client Onboarding

2 min read

An automated client onboarding process makes it easier for sales and marketing teams to keep track of leads and fast-track the conversion process. Find out why you should automate yours now.

The impression you set on your clients matters and it’s important to get it right from the start.

This is especially true for companies in the insurance, real estate, and automotive industries, among others. These industries have to carefully move their leads from one stage of the sales funnel to another. A bad experience can lead to a sudden customer churn.

This is why many companies from these industries invest a lot in client onboarding. With automation, they cut the process short and eliminate any room for error— resulting in happier clients.

So what are the benefits of automated client onboarding and how can you get started with yours? Read on to find out.

Benefits of Automated Client Onboarding

Automating your client onboarding process can have several benefits. The most popular ones are listed below:

1.   It removes tedious paperwork

The automation that technologies like CRM provide eliminates boring paperwork. It allows users to have better control of data without manually recording them on paper, or even using online spreadsheets.

2.   It improves the client experience

The elimination of delays caused by manual tasks improves the overall client experience. This leads to faster and higher chances of client conversion. Better experience also leads to higher customer satisfaction and loyalty.

With electronic forms, clients won’t have to wait for long to receive the forms and get their data encoded in the company database. Clients can also fill out or send documents online before meeting company representatives, fast-tracking the process.

Sales and marketing teams can also check and review the client information beforehand. This allows them to prepare and provide personalized offers at the first meeting with a client, improving the overall customer service.

3.   It has a high ROI value

Automation improves the overall client onboarding process and increases its efficiency. Manual work is eliminated if not reduced, requiring less manpower and resulting in a more productive workforce. Overall, automated processes are observed to yield high ROIs.

4.   It allows you to collect valuable actionable data

The data you get from your automated client onboarding process gives you an insight into what the customer is like, what they’re looking for, and how your business can match their needs. This actionable data also provides a window of opportunities not only to improve client experience but also to drive sales.

5.   It results in happier and more productive sales and marketing teams

With manual, repetitive tasks eliminated, or at least reduced, sales and marketing teams can focus on more important ones. This has been proven to improve their productivity and help enhance their well-being. A happier workforce also leads to better interaction with clients, improving the value you provide to them while onboarding.

How You Can Get Automated Client Onboarding

The best way to start automating your client onboarding process is to use a digital ecosystem like Saphyte. Our software allows multiple automation options so you can eliminate manual, repetitive tasks and workflows and let our software do the work for you.

Some workflows that can be automated include email marketing, client onboarding, lead generation, and sales monitoring and reporting, among others.

Transform Your Client Onboarding Process

Start transforming your client onboarding process now. Want to learn more about what Saphyte can do for you? Talk to our experts and book a free demo. Get started here.

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How Big-Time Brands Grew their Business using CRM

2 min read

There’s a long list of CRM systems that are in place in the global software market. Even leading brands from all across agencies have one set in place: healthcare, education, retail, construction, logistics, and hospitality. 

It doesn’t come as a shock for everyone. We all know that CRM allows businesses to capture customer data, store it in a single repository, and process data without leaving the CRM’s software window. 

Large companies like Uber, Amazon, and Coca-Cola retained a firm focus on the customer. With the use of CRM software and their business idea, these conglomerates could grow their business into household names. 

How Big-Time Brands Grew their Business using CRM

Winning new customers and clients through targeted marketing campaigns is just one of the best secrets of these businesses’ rapid growth. So what are the lessons we can take from the best brands? Let’s look closely at some case studies from leading brands worldwide and businesses you might not expect to use CRM. 


You might be shocked that one of the world’s leading ride-sharing app providers uses CRM as its customer data repository. CRM enables Uber to extract data from users engaging with their brand on social media. With this system in place, Uber can promptly reply to customer complaints and keep track of all its interactions with the public.

Asher College

The career-focused college that offers business, medicine, trades, and technology is one of the most surprising businesses that use CRM for student engagement. As a school that faces a high volume of inquiries daily, it must prioritize and reach the most engaged ones first. With a CRM, this has been made possible, boosting their speed-to-lead by 12 times, making their contact rate go up by 13%, and scheduled campus appointments improved by 5%.  

Coca Cola 

No one in this world not knows the name Coca-cola. So how did CRM software play in engineering the soft drink goliath’s continued growth?

As one of the largest brands in the world, its entire focus was to get much faster on collaboration, connectivity, and scalability – in a mobile setting. With a CRM, they now have instant access to customer history, eventually allowing them to reach their targets and deal more efficiently with customer complaints.


Unilever improved its call center capabilities and boosted the productivity of its consumer advisory representatives. With a CRM, they were able to respond to queries and needs raised by the customers at a fast and timely pace. At the same time, the software allows them to maintain their customer database effectively and enables them quickly access customer information for analysis and strategy development.


Amazon is undeniably a household name in the business world. Amazon continues to grow as the world’s leading online retailer, and it’s all because they’re so good at acquiring, retaining, and consolidating their users. 

With a CRM, Amazon uses data from past purchases and can create tailored offers, recommendations, and promotions – undeniably hard to resist. 

Join the Ranks of the World’s Biggest Brands Today!

If we said it before, we’d never get tired of repeating it – your customers are the bread and butter of your business. Without your customers, you won’t have a business to run to. 

With that in mind, having a CRM strategy and a CRM system is a priority and a need. Your strategy and system will go hand in hand in drawing in new leads, juggling unfolding deals, and managing prospects and client relationships. At the same time, keeping your customers engaged through tailored and targeted content and ensuring the same customers continue to support your business while identifying with your brand and values. 

Start your CRM Journey with Saphyte today!

Explore what your business can do with CRM that understands your business needs like Saphyte

You can take your business venture to the following level-without additional fees! With Saphyte, you can access all the tools you need for your sales, marketing, and team for USD99 a month. No implementation costs and no hidden fees. Saphyte even offers local support for local businesses in Dubai! Our customer service is free for our international clients and is open 24/7.

Still wondering how our system can work with your business? Book a consultation with us for free!

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5 Things to Do to Help Your Team Use Customer Data Effectively

3 min read

Customer data have been known to contribute to business success. Here are five things to keep in mind to help your team use them effectively.

Customer data helps decision-makers make better decisions. It also helps front-end employees (like sales representatives) improve their interactions with customers. 

Additionally, it can even lead to business success. According to a report, 82% of sales representatives attribute their ability to close deals to CRM tools, which play a vital role in storing, organizing, and managing data, which businesses use in various ways.

However, not all companies that integrate CRM into their work processes are successful. Some companies are unable to maximize the technology to their advantage. This results in the company paying for something that they’re unable to completely utilize and wasting sales opportunities due to CRM misuse.

So what should companies do to help their teams use customer data effectively?

Train Employees to Use CRM Properly

Just like with any other technology, CRM users need to be properly trained and acquainted with the software in order for them to use them fully.

Remember that the CRM is only as good as the user using it, so make sure proper CRM training is conducted for every employee using the system.

Some CRM providers offer free training services. Others even conduct paid lectures and training for specialized workflows involving CRM.

New employees should be introduced to the CRM and training should be prioritized so they will learn how to use your CRM from the start.

Shut Down Competing Systems

After getting a CRM, abandoning existing systems might be needed. For example, taking note of customer data using online spreadsheets or even using pen and paper should be actively discouraged to ensure that all data goes through the CRM.

This also ensures that all the benefits of the CRM system are gained such as data security and automated workflows, among others.

Set Common Usage Guidelines

Common usage guidelines provide rules and instructions to employees in using the CRM for common workflows. They should clearly state what needs to be done, when, and how, when it comes to the CRM system.

For example, when registering a lead, all salespersons may be required to use the CRM system to look collect lead information.

If one salesperson fails to do so, it would be difficult for companies to track all leads’ journeys and make a prompt engagement and follow-up. 

Create Reports

Some CRMs allow users to create reports automatically from the data they gathered in just one click. This provides users an overview of their company’s performance at a glance.

Reports are also often needed when communicating with other teams and departments to streamline workflows and improve company performance. For decision-makers, reports allow them to make strategic decisions based on facts and data.

Revise and Improve

Along the way, CRM users will encounter challenges and difficulties after implementing their CRM strategy.

Revising the CRM strategy may be needed to improve how the company captures data and utilizes it.

A more unified data management process and a shared responsibility procedure may also be needed to ensure all the needed data is funneled through the CRM for proper reporting. Data anomalies should be promptly corrected.

Improve your customer data use

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What is Customer Service and Why is it Important?

3 min read

Customer service is one of those things that could set your business apart, especially in the digital age. Find out the reasons why customer service is important and why you should prioritize it in your business.

Service teams believe that customers today have higher expectations than ever. In fact, in a survey, 93% of service teams agreed that customers are now smarter and more skeptical, which makes it harder to retain them.

But businesses are left with no choice but to ensure that they keep customers happy. This is especially true in a COVID-19 economic climate, where customer service can make or break a brand.

So what is customer service and why is it important for businesses to acknowledge its role in business success? Read on to find out.

What is Customer Service?

Customer service is the assistance, advice, and service provided by a company to people before, during, and after a purchase of goods or services.

Examples of customer service are:

Providing refunds to dissatisfied customers

Thanking frequent customers with small gifts

Listening to customer feedback

Learning sign language for deaf/mute customers

Sending personal mails/emails to customers


Why is Customer Service Important?

Companies put a renewed emphasis on customer service nowadays. Here are six reasons why:

1.  Customers have higher expectations now more than ever

A survey in 2020 found that 93% of customers have higher expectations now than in the past.

This is primarily because customers now are armed with more information and have more choices than ever. They can easily switch to your competitors whenever they want and a bad experience with your service could be a decisive factor why they would stop buying from you.

2.  Customer service helps establish customer loyalty and retention

Customer loyalty and retention are important because they guarantee repeat purchases in the future for the business. According to a study, a 5% increase in customer retention can result in a 25% increase in profit.

This is because repeat customers have been observed to spend around 300% more than regular customers. Retaining customers also cost less for the business compared to acquiring new ones, so establishing customer loyalty and retention are important priorities for any business.

3.  Customer service improves brand awareness and recognition

When customers are satisfied with your service, they are more likely to provide positive feedback, recommendations, and may even act as brand ambassadors to the public.

According to a survey, a positive experience will make 72% of customers share that experience to other people (six or more).

This helps you establish brand awareness and brand recognition to the public— all at zero cost.

4.  Customers are willing to pay more for better service

The pandemic has reshaped the way customers perceive brands and what they expect brands to do during a period of disruption. Expectations are at a record high and many brands fail to see the need to meet or even exceed these expectations.

However, with customers (around 67% of them) willing to pay more for better service, businesses should prioritize ensuring consumer welfare if they want to retain more customers and survive a turbulent business environment.

5.  Customer service allows you to know more about your customers

Your customer service employees are directly involved in interacting with customers— which provides them a lot of insights about your customers, their experiences with your products, how they came to know about your brand, and so much more.

This lets you identify points for improvement, which allows you to change your strategy and approach to improve your performance as a business.

6.  Customer service lets you take advantage of marketing opportunities

If you have the tools (like a CRM) that let you record details about your customers, it makes it easier for you to connect to them and offer personalized support. This opens up possibilities for your business to offer new solutions or market your products’ new features to them.

For example, if you’re offering a new insurance package for COVID-19 patients, you can use your CRM to look up for customers who have had COVID-19 or indicated an interest in the subject and offer that new package to them via your CRM’s ticketing system.

This allows customers to feel like the company cares about them at an individual level and is offering services fit for their needs and preferences.


Customer service is important these days as it allows you to stand out from the competition. It also makes customers feel important, which gives them a reason to stay connected with you and make repeat purchases in the future.

To improve your customer service, getting tools and technology can help you. CRM software allows you to know more about your customers and provide quicker and more responsive service to them. To learn more about how your business can improve its customer service through technology, click here to get started.

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6 Customer Experience Trends that Define 2022

2 min read

Customer experience is one of the top priorities for competitive companies this year. Learn more about what companies are doing to gain an edge in 2022.

Successful companies have been trying to figure out how to deliver an impactful experience to customers to make them stay and encourage others to enter the sales funnel. According to a survey, 45.9% of business professionals say that customer experience is the top priority of their business in the next five years, beating product (33.6%) and pricing (20.5%).

But how do companies elevate their customer experience strategies in 2022? Here’s how:

1.   Businesses are improving their personalization strategies

Personalization is all about ensuring that the product and service the brand offers meet the individual requirements of a target customer.

When customers receive a product and service that is relevant and responsive to their needs and preferences, they are more likely to get satisfied with the brand. This makes them more likely to stay and purchase again in the future.

In fact, according to research, 86% of buyers are willing to pay more for a great customer experience. Additionally, in another report, 49% of buyers claim to have made an on-the-spot purchase simply because they have received a personalized experience.

Learn more about personalization here and why it matters in 2022.

2.   More omnichannel experiences for customers

An omnichannel experience is achieved when businesses deliver a constant and seamless experience across a variety of communication channels such as email, social media chat, and website chatbots using consumers’ different devices, behaviors, and choices.

If you want to know more about omnichannel experiences, here’s how you can adopt an omnichannel digital strategy.

3.   Customer loyalty remains a priority

Many businesses found that making customers stay is much cheaper than getting new customers— and it has led to an increase in sales. That’s why customer loyalty remains a priority for competitive businesses this year.

Check out these five important techniques for effective customer retention.

4.   Customer reviews matter now more than ever

According to McKinsey, customer reviews now have more influence on consumers than any marketing strategy, especially during the pandemic. And this trend is more likely to stay post-recovery.

Customers leave online reviews to inform others about their customer experience. Many customers look for overall product performance and buyer satisfaction when reading reviews.

Online reviews also help new potential customers learn more about a business. According to Statista, 93.4% of customers check and read customer reviews first before buying from an unfamiliar online business.

5.   The rise of predictive analytics

To leverage customer experience, companies also invest in tools and technologies that allow for predictive analytics. This helps them understand their customers more deeply and amplify the impact of their customer experience.

Companies can also track their customer experience performance through surveys, gather customer feedback, and act on the data they’ve gathered from these surveys. This helps them spot the weaknesses in their strategy and improve it.

Learn more about customer profiling here:

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How Customer Relationship Transformed Marketing

3 min read

Companies that value customer experience gain 4-8% higher revenue than their competitors in their industries. They are found to be 60% more profitable than companies that don’t focus on customers. Find out what customer relationship is all about and how it transformed the way companies deal with their customers.

When companies talk about customer relationships, they usually refer to the marketing strategies a company implements to encourage customers to stay for the long haul. Customer relationship strategies aim to build loyalty and they typically require determining what customers uniquely need and want first before anything else.

However, right now, companies face roadblocks in identifying these needs and preferences. The global pandemic caused a shift in consumer preferences and changes in consumer behavior, which means that the consumer data that companies have gathered in the previous years may be rendered irrelevant.

Without the right data about your target customers, it would be hard to offer the right solutions. This puts a strain on the customer relationship. Some customers may avoid coming in contact with the business again after the business failed to address their needs and preferences.

How Customer Relationship Works

All customers start from a point where they had zero knowledge about the brand. Along the way, they come into contact with the brand via advertisements, word-of-mouth communication, or other promotional activity of the business.

This is where brand awareness starts. When the brand messaging piques their interest, they may seek more knowledge about the brand. And after weighing options, or when a need arises, they may proceed to select the brand’s product and services out from the competition.

They will then use the product. Here, an experience will be formed. If it’s a good experience, the customer may consider buying the product again in the future. In fact, they may even act as brand ambassadors, actively promoting the product and the brand to other people.

If it’s a bad experience, the customer may no longer choose the product in the future and may even discourage others from buying the product.

Customer relationship then aims to keep the customer moving from the first stage (awareness) to the last stage (advocacy). It seeks to keep customers loyal to the brand (and promote the brand to their social circles) by identifying the customer’s specific needs, offering the right solutions, and consistently offering a positive experience throughout their journey.

How Customer Relationship Transformed Marketing

Many marketers began to prioritize customer relationships after seeing successful companies implement a customer-centric model.

According to a report, 45.9% of business professionals would consider customer experience as their #1 priority for the next 5 years.

And this is because many customers now would prefer experience over anything else. In fact, according to research, 86% of customers claim that they are willing to pay more for a great customer experience.

It’s not stopping anytime. At the end of 2020, a study expects customer experience to overtake price and product as the key brand differentiator.

How to Integrate Customer Relationship in Marketing

To emphasize the concept of customer relationship when engaging customers, take note of the following:

1.      Prioritize gaining customer trust

You can never build loyalty without gaining customers’ trust first. That’s why, in all things you do, always ensure that you will be able to gain the customer’s trust at the end of the day.

To do this, your products and services must be reliable. They must create a positive experience for your customers. They should be able to fix a problem or provide a solution to a challenge.

2.      Understand customer’s intent

Understanding why your customers became your customers is essential in running a customer relationship marketing strategy. It helps you predict intent and anticipate the needs of your customers before they even say it.

Here, you can create a roadmap that leads to a smooth journey for the customer, leading to customer satisfaction and loyalty. Integrating technology may be necessary to speed up processes and increase service accuracy and reliability.

3.      Identify opportunities through customer data

Throughout the journey of the customer, sales opportunities may arise for the business. Identifying these opportunities will not just increase revenue but may also enhance the experience for the customer.

Sending personalized offers or promotions, for example, is a way to enhance the customer experience and exceed their expectations. Gathering customer data through tools and technology is an effective way to personalize offers.

Customer Profiling with Saphyte Forms – YouTube

4.      Management must agree

To enhance the customer experience, the management must first agree that this is top priority. Drafting customer-centric company policies are, therefore, necessary to ensure that employees collectively follow protocols that aim to give customers a positive experience.

These policies must also align with company goals, mission, and vision. To build genuine relationships with customers, those at the top of the organization must lead in doing so.

Transform Your Marketing

Learn more about how to use tools and technology to gather customer data and provide a personalized experience. Get in touch with our experts here at Saphyte. Click here to get started.

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Analytics is More than Just Data in a Customer-Centric World

3 min read

We’ve gone past making your business’ identities, and now is the season for building your brand’s success through customer experience analytics. These days analytics is integral to refining your customer experience and overall customer journey. 

For some time now, brands have focused on internal business functions like product design, supply chain, and customer service to drive new and better customer experiences. Some organizations focus more on their product and use customer feedback to generate value or develop loyalty products for better customer retention. We can all agree that these strategies are all good but can also be unsustainable in the long run. 

Analytics Bringing more than just Data on the Table

Customer experience isn’t just about function and form. Guessing what your customers want can be counter-productive and, at the same time, annoying. Businesses fail to understand that the root of customer experience understands how your customer can relate to your entire brand. To gain and leverage such insight, organizations must learn how to harness the power of customer data and analytics.

Customer experience analytics is discovering, collecting, analyzing essential customer data. This process produces actionable insights to derive better decisions and solutions to benefit your customers and business. These decisions, in turn, allow your business to run for a more tailored or hyper-personalized experience for the individual customer.

Analytics will always be an integral part of refining the customer experience moving forward. Research shows that 90% of business managers believe analytics can improve their sales performance. Another study shows that 62% of businesses believe that analytics can increase their sales by 20%. 

Competing in Data-Driven Economy – Not as simple as ABC

Organizations must acknowledge or eliminate guesswork to compete and win in a data-driven economy. Data is more than just mere numbers. With this current economic setup and competitive environment, businesses must have access. They must have the ability to act on customer data with speed, agility, intelligence, and accuracy. 

How Data and Analytics Helps Improve Customer Experience

You’ve heard of the phrase, “customers are the lifeblood of your business” a million times over, and you’re getting sick of hearing it. But, if you’re planning to leverage data and analytics, knowing your customers and keeping them engaged is the best thing you can do for your business. 

Yes, it’s exciting to find new technologies and strategies and harness them for your business’s advantage. However, forgetting the main objective of your business is to create relationships that add value to your company and bottom line. An intelligent customer experience (CX) and your customer lifetime value (CLV) strategies are the best way to go. So how can analytics create an impact on customer experience? 

Understand Customer Sentiments and Level with Customer Emotions

Emotions play an essential role in building relationships with customers and vis-a-vis. Marketers over the globe clearly understand the impact of emotions and feelings in the decision-making process. As mentioned in the previous lines of this article, competing in data driven-economy is not easy. Consumers face many marketing materials, from emails to social media platforms. Unsurprisingly, only a tiny amount of that gets through.                                                                                                                      

Learning how to act on collected and processed data is an essential skill that businesses should pick up. Despite the harsh competition, you’ll be at the most disadvantage without data analytics. Nowadays, using and processing big data to understand the customer better and insight into how they feel is critical to connecting with them emotionally and winning their loyalty. 

Businesses may source data from different methods or mediums. These methods may include formal surveys, call transcripts, social media comments, reviews, and any other form of exchange between a brand and a customer. In return, the collected and processed data allows businesses to analyze quantitative and qualitative feedback to improve customer services, whether by changing or using softer language, more emotionally established marketing campaigns, or a more hyper-personalized service.

Streamline Service and Save Time

Having long sales funnels is no fun for your employees and your customers. Organizations should do their best to streamline processes and save time whenever possible. 

Customers hate it when their calls are redirected frequently and still can’t seem to find a solution. In these cases, when your data is processed and analyzed, you can easily match sales reps to more appropriate roles or improve the efficiency of your entire team. Ensure that all customer information is in a single platform, like CRM software solutions, streamlining your business process and saving time is within reach. 

Analytics Help Improve Communications

Communication is not about the words you say but how you say them. Not communicating well with your customer is like playing minesweeper. That is why it is essential to gather much customer feedback and reviews as possible. 

In this case, you can use customer feedback and satisfaction scores to improve communications among employees and customers. Feedback and reviews allow your team to redirect their efforts and even tap on opportunities that have never been. Or even in situations where agents are not performing well because they spend too much time looking for peer support. 

Your team can avoid confusion and re-routing communications with the help of accurate and valuable data. When data analytics are put in place, your team knows where they stand with the customer. They can use better communication strategies to make service interactions more efficient when they have this knowledge.

Enhance targeted marketing practices

Big data is also paramount for implementing effective and targeted marketing strategies. Organizations need to pay attention to click-through rates of links communicated via marketing emails, text messages, and other channels. For example, it can reveal whether a marketing strategy results in actual sales. Furthermore, geolocation data may allow brands to better target customers near brick-and-mortar stores or during the in-store shopping experience.

Brands may use the information collected to share sales events and other news on discounts applied in-store. As brands collect various types of data on their customers, taking a thoughtful and customer-centric approach to interpreting data can result in better service practices and more substantial customer experiences.

Key Takeaway

Analytics is more than just a piece of processed numbers. Analytics has become their lifeline to stay competitive in a data-driven economy to some businesses. Trusting in guesswork no longer works in this present day and age. Companies need accurate data, precise analytics, and responsible actions to stay relevant and even gain an advantage in the market. 

In a customer-centric world, upping your customer data and analytics game is the best way to get ahead.

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From Our Clients: Why Businesses Need a CRM

3 min read

“The price of doing the same old thing is far higher than the price of change.” — Bill Clinton

There are so many things that companies do nowadays that we can view as inefficient. Take collecting customer data, for example. Many companies interview customers, type in data on their spreadsheets, and just press “Control+F (or Command+F on Mac)” whenever they’re looking for a specific information.

But this can get tiring at some point. 

Say, for example, the company needs to email customers that are located in a specific city, or customers that are in a managerial position, or customers that work for a specific company. 

Pressing “Control+F” to find each qualified customer to email can be a huge inconvenience for sales teams, especially if they’re dealing with thousands of customers. And companies that seek to grow are bound to face this challenge.

How can CRM address this problem? Why do businesses need a CRM these days? And how has the pandemic highlighted this necessity? 

Let’s take a look at our clients’ feedback.

Our clients’ take:

1. It’s needed to not lose track of leads and prospects

It’s easy to lose track of your leads and prospects, especially when you have thousands of data to deal with. This lost sales opportunity can be a huge cost to your business.

What the CRM does it that it registers an entry of customer-related data to its database. It can describes the interaction between the customer (or lead) and the business,  which helps keep everyone on the same page when it comes to the said customer (or lead).

This helps inform sales team of the status of the customer (or lead) and proactively engage them so they can quickly move to the next stage of the pipeline.

Before Saphyte CRM, we were using multiple tools for the management of our leads, prospects and customers. 

This was too difficult to manage and, as a result,
 we were losing leads and prospects.

Saphyte allows us to manage everything in one central place.

-Amit Nayyar, Chief Financial Officer and Co-Founder at Nautilus Solutions

2. It’s needed to help you visualize data

Data can be overwhelming, but having a software that visually translates data can make things easy. That’s the function of the CRM.

It helps you create, update, and export reports. It can display graphs, charts, or tables on a dashboard to give you insights and help you make data-driven decisions. 

These visualizations can also be adjusted, exported, digitally saved or printed so that you can send them to team members, managers, potential investors, or partners.

Prior to Saphyte, we were logging and tracking all of our sales opportunities in spreadsheets. However, due to manual error and poor data input, it was difficult to have accurate visibility on our sales performance. 

Now, we’re able to easily capture and manage all of our sales activities in one place..

-Tariq Abudayeh, Area Manager at Stalwart Mechanical and Engineering Equipment Trading

3. It helps centralize operations

CRMs are built and designed to let you perform important workflows in once centralized database. This means, you can do everything in one software, without the need to switch to other software for other tasks.

In one CRM, you can have a complete set of tools that let you perform email marketing, sales forecasting, lead and client management, team workspace management, and product catalogue management, among others. 

Because you get all the tools you need in one digital ecosystem, you won’t have to integrate third-party tools or even switch platforms just to perform tasks— which helps you save time and effort migrating data in between.

We were using another platform but it wasn’t easy to use and with Saphyte being so user-friendly it was a no brainer for us. 

I now have a complete overview of our operations at the click of a button, which I can access anywhere on the road.

-Stefan Biswick, Co-Founder at 33 Voices IQ


4. It helps maintain a high level of customer experience

Customers are all about experiences these days. This, in fact, has been highlighted the most during the pandemic.

If a business is unable to meet customer expectations, especially during an online interaction, then the business risks losing that customer for good.

Businesses can use CRMs to automatically capture and analyze leads. They can also gain real-time feedback from customers which can be used to improve the way the business deals with them at every touch point.

Saphyte has been the perfect tool for us to easily digitize the way we manage our customer relationships, moving away from manual processes as the business grows. 

We can now automatically capture and analyse our leads from a variety of different channels, giving us real-time feedback on where our customers are coming from and how they track along the sales process. 

Each person is now completely aligned during each project. Meaning, we’re able to effectively maintain a high level of customer experience when delivering our services.

-Abdullah Gadit, Managing Director at Mystic Advertising


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What is Buyer’s Remorse and How Can Companies Prevent This?

2 min read

Companies should watch out for buyer’s remorse and exert all efforts to prevent it. Ignoring it can spell disaster.

Have you every bought a product that made you instantly regret buying it? Or have you ever experienced bad service from a business that stopped you from buying from them again? Whatever you’re feeling is normal. That’s called buyers remorse and it typically happens across the buying process. The challenge for many businesses is to keep communication lines open to prevent this from happening and encourage customers to get over the “remorse” and purchase again from the business.

What is Buyer’s Remorse?

Buyer’s remorse is the feeling of regret after a purchase. This leads to a buyer wanting to immediately request for a refund or return a purchase or both.

Companies should aim to prevent buyer’s remorse from happening. And they can do this by providing quality products and exceptional service. However, sometimes businesses can’t match customer expectations, leading to a buyer’s remorse.

That’s why businesses should be mindful of these steps to prevent it from happening— and from losing sales and discouraging other customers from buying from you after reading negative reviews:

Steps to Prevent Buyer’s Remorse

Ensure quality in product and service

The first step to ensure customers won’t feel regret after buying from you is to, well, ensure they won’t have something to regret to begin with.

Most customers get dissatisfied when getting a bad product or a bad service, as they should be. To ensure this won’t happen, companies are encouraged to regularly conduct quality checks for their products and services.

Communicate effectively to manage customer expectations

One of the major sources of buyer’s remorse is when customer expectations are not managed well. This may happen because of misleading advertisements, or in general, bad communication.

To ensure customer expectations are met, explain to customers (verbally and in writing) what they can expect to receive from you and your company after making a purchase. Provide as many details as possible. And be honest when sharing reviews from other customers.

Encourage customers to purchase again through simple follow-ups

Simple follow-ups like a thank you note do a good job managing buyer’s remorse.

Notes like “Thank you for supporting small businesses like ours. Your purchase means a lot to us and everyday we strive to provide you better products and services.” encourages customers to be empathetic and be less harsh in criticizing your business.

Here, you can also leave a contact information for feedback, to allow them to participate in improving your business— which coax them to look forward to doing business with you again.

Manage online customer groups

Online customer groups (like those on social media platforms like Facebook) allow like-minded customers to discuss and share their experiences with your products and services.

Not only will these provide you free media mileage, but it will also provide you with valuable feedback to know your customers’ needs better and how to meet them.

Reward loyalty

Loyal customers should be rewarded for their loyalty. According to many businesses, loyal customers are so valuable that they are responsible for at least 80% of a business’s sales.

When customers know that they are loved and valued by your business, it makes it harder for them to switch to competitors. Additionally, when customer loyalty is constantly rewarded, it lessens the stress and regret associated with purchases, reducing the chances of customers experiencing buyer’s remorse.

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25 Stats for Manufacturing Companies in 2021

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The manufacturing industry is one of the most important and largest industries in the world. In fact, in the US alone, it is estimated that manufacturers contribute over $2.3 trillion to the economy every quarter.

Responsible for the exchange of goods and technology, manufacturing companies are also collectively able to transform countries for the better. Where is this industry heading? And how did the pandemic impact the industry?

Find out with these 25 stats for manufacturing companies in 2021.

US Manufacturing Companies Stats

The US manufacturing industry is one of the largest in the world.

As mentioned above, manufacturers contribute over $2.3 trillion to the US economy.

It is also estimated that between 2009 to 2018, the value-added output from the manufacturing of durable goods rose from $870 billion to $1.33 trillion, with non-durable goods output estimated to have increased from $810 billion to $1.06 trillion.

The US manufacturing industry for at least 11.4% of its GDP.

According to National Association of Manufacturers, for every $1 spent in manufacturing in the United States, another $2.79 is added to the economy— the highest multiplier effect of any American economic sector.

It is also observed that for every single employee engaged in full-time work in the manufacturing industry, additional four employees get hired to work elsewhere.

According to the U.S. Census Bureau, almost 250,000 firms were reported to be active in the manufacturing industry in the United States in 2016. Only 3,837 of them had more than 500 employees and about 75% of the firms have fewer than 20 full-time workers.

By 2030, 4 million manufacturing jobs will be needed.

According to Deloitte, up to 2.4 million jobs are expected to go unfilled in the United States over the next 10 years because of a skills gap in the labor force, and up to 4.6 million manufacturing jobs will be necessary to meet the expected demand.

According to the U.S. Department of Commerce, US manufacturing has reached an all-time high in 2014 for the number of goods that reached the export industry, which brought a total of $1.403 trillion in revenues.

Global Manufacturing Stats

According to the U.S. Department of Commerce, the number of American manufactured goods that are headed to China has tripled since 2005, from $31.9 billion to $98.2 billion in 2018.

The World Trade Organization has also estimated that the global trade in manufactured goods doubled between 2000 to 2017, with the total value of the industry increasing from $4.8 trillion to $12.2 trillion worldwide. Currently, the United States holds an 8.7% market share, up from the 7.6% it held in 2002.

The US manufacturing industry has received an estimated $1.6 trillion in foreign direct investment in 2017, an increase compared to the $569.3 billion it received in 2006.

About 2.5 million manufacturing workers are employed in the American affiliates of foreign multinational firms in the United States, an estimated 20% of the total employment in this sector.

The most significant levels of employment from foreign nationals include automotive vehicles and parts (407,000), chemicals (364,000), food (301,000), and machinery (228,000).

As for research and development in manufacturing, around $252 billion has been invested in 2017, up from $132.5 billion in 2000. Over 30% of the investments have been poured in pharmaceuticals.

Digital Transformation Stats in Manufacturing

Predictive maintenance is a trend you will see rising in the next decade.

Around 98% of active manufacturing organizations report that they incur a cost of over $100,000 with every 60 minutes of downtime.

Tech adoption is estimated to reduce maintenance expenses by 20% in manufacturing.

About one-third of the active manufacturing agencies have digitized their supply chains, with the number estimated to have increased to three-fourths at the end of 2020.

The global market size for digital transformation in manufacturing was valued at $220.90 billion in 2018 and will nearly triple to $642.35 billion by 2025.

The adoption of predictive analytics technology grew 76% from 2017 to 2019.

Around 98% of manufacturing companies expect to increase efficiency by using digital technology.

Around 20% of the top manufacturers expect to use IoT and automation for large-scale processes.

Around 49% of leading companies were found to have invested more in digital compared to their counterparts. 90% of lagging companies were also found to have invested less in digital compared to their counterparts.

Around 75% of manufacturers were estimated to have used cloud technology by the end of 2020.