contact information

Fresh Saphyte Highlights for April

2 min read

Ramadan Kareem! Ramadan season has already begun, and workdays has become shorter, yet the demands of our workloads remain the same. Saphyte has been hard at work in bringing excellent service for our customers. Despite the shorter hours due to Ramadan, we strive to bring you the best features to maximize work with less effort.  

Ramadan Kareem! Ramadan season has already begun, and workdays has become shorter, yet the demands of our workloads remain the same. Saphyte has been hard at work in bringing excellent service for our customers. Despite the shorter hours due to Ramadan, we strive to bring you the best features to maximize work with less effort.  

Curious as to what Saphyte has been up to this April? Here are our favorite highlights for the month of April.

Highlight of the month
Saphyte Forms 

With this latest feature you can condition and position your business for success through effective customer profiling. Saphyte forms allow you to build essential customer intelligence as easy as 1,2, and 3 by acquiring, organizing, updating, and tracking customer intelligence easily. When done the right way, the data from your web forms can serve as the bridge to building out strong and relevant customer profiles.

Customer Profiling with Saphyte Forms

Ready to make a difference with your business position? Here’s how you can get started.

Top features of the Month

With shorter working hours due to the observance of Ramadan, you may be wondering how your workload will keep up. With these features, you can optimize your working day with the use of our multiple automation tools available within the Saphyte Ecosystem.

Business Automation

Get the wheels turning and your gears running even if you’re out of the office. With Saphyte’s business automation tools, including workflow automations, you can execute and automate your email marketing, lead generation, and other workflow automation tasks and get your business busy grinding and winning.

Read More about Business Automation

Marketing Automation

Even if you’re away, don’t lose focus on what is important – your customers. Acquiring leads and customers and retaining them is equally hard. The moment you lose the momentum, you also lose the opportunity to win them over.

Don’t miss a single beat. With Saphyte’s Marketing Automation feature you can automate your marketing processes and gain more value for your business even if you’re away.

Read More about Marketing Automation

Sales Automation

Knowing how to approach your customers is the first step of winning them. With sales automation tools such as lead scoring you can better understand your customers and accommodate their needs. By understanding your customers better, you communicate clearly with them, and personalize the experience for them. Having all of these elements in one conversation is a sure win for your customer and your business.

 Read More about Sales Automation

What our Clients have to say

Hear the latest from our satisfied clients.

Read More

Top picks of the month
Employee Advocacy: 2021 Awards

We just don’t advocate for better business solutions, but we also advocate for Saphyte’s employees. These awards are just a reflection of the dedication of Saphyte’s team to bring better and more streamlined solutions for businesses across the UAE and the world.

Read More

The Rise of Digital Ecosystems

Companies now face an urgent choice: to either go digital or go bust. Hence, the rise of the digital ecosystem and more streamlined solutions are taking place. An ecosystem holds immense potential for businesses as they reposition towards a newer and better way to do business.

Read the Blog

Local CRM for Middle Eastern Companies

Priming your business for the better this 2021 – and the future – can be rocky without help. Saphyte, a local CRM for Middle Eastern companies is here to disrupt the norm, but all for the better. Want to know more about this local CRM? Here’s a guide for you, on the house!

Download E-Guide

Wrapping Things Up

April has been an amazing month for Saphyte, and we are still looking forward in creating endless possibilities for our customers and clients. Keep your eyes peeled with the latest news by subscribing to our monthly newsletters.

Saphyte, bringing business solutions with a click.

Send automated emails now

Level up as a manufacturing company and start generating leads for your business now through automated emails. Book a demo with our sales team now and see how our CRM can help you grow.

Book a Demo

How to Avoid Losing Leads

3 min read

Imagine getting leads using your lead generation techniques and imagine actually turning them into customers? While this may sound easy on paper, it’s actually a struggle that most businesses can identify with.

Losing leads is a difficult challenge to overcome. That’s because most businesses don’t know what to do to sustain the interest of their leads.

What’s more, activating cold leads is a crucial part of the sales process as they can significantly contribute to the business’s growth. If a business continues to lose leads, its sales may remain stagnant, and the business may suffer negative cash outflow.

So how can you avoid losing leads?

What you should know:

The first five minutes is crucial in securing leads, use CRM systems to automate this process for efficiency

A simple sales process allows sales teams to track and monitor leads effectively

Focusing on HOT leads is better than dividing your attention to all leads equally

3 Tips to Avoid Losing Leads

To avoid losing leads, check out these three tips that successful companies follow:

Timely Communication is Key

The first five minutes are the most important part period when contacting a lead, according to a Harvard Business Review study. The study observed a 400% increase in lead response when a lead is engaged within the first five minutes upon contact.

That means salespeople must be able to send an email, make a phone call, or send whatever is needed to be sent to elicit a response from a lead. According to experts, sending a welcome email is the best way to engage leads.

A welcome email should have a brief description of the brand identity: what do you do and what value can you give to the target recipient.

It should also encourage leads to make a purchase. This can be done by giving them a WELCOME discount voucher, a cash voucher, or a freebie, among others.

Sending a WELCOME EMAIL can be done manually. But it is best to AUTOMATE this process.

Saphyte lets you automate the sending of emails to welcome leads

With the use of CRMs like Saphyte, you can configure the system to send a WELCOME EMAIL to leads that perform specific tasks like filling out a form, subscribing to the company newsletter, or downloading a lead magnet.

Simplify the Sales Process

As a customer, nothing irks you more than a sales process that’s messy and delayed. But simplifying the sales process is more of a benefit to the sales team than the customer.

A simple sales process allows the sales team to qualify leads (cold leads, warm leads, and hot leads), keep track and monitor them, and perform the appropriate task to ensure the sales funnel is flowing smoothly.

Using technologies like Saphyte can help you visualize your sales pipeline, get detailed information about your leads, and perform specific actions (manually and automatically) to encourage leads to explore more about your business, check out your products and services, and make the first purchase.

Saphye allows you to customize or use system email templates to quickly craft an email for specific leads

Sending cold leads FOLLOW UP EMAILS can help reintroduce them to your business and inform them about the benefits of your products and services, encouraging them to make the first purchase.

Focus on HOT Leads

While it is encouraged to focus on ALL leads, a company can only do so much when it comes to communicating with leads. This part of the sales process can be quite expensive to do too, especially when you have to do this MANUALLY.

So it is recommended to focus on hot leads than on anything else. If possible, remove all the DEAD LEADS in your sales funnel so you can focus on those that are more likely to convert.

CRMs like Saphyte let you know your leads at a deeper level

Using CRM systems like Saphyte lets you get more detailed information about your leads, like what company they’re working for, what departments they work in, or even personal information like hobbies, income, interests, etc.

Once a lead makes a purchase, don’t forget to give after-sales support. Improving the customer experience is crucial in determining whether a customer will make a purchase from you again.


To avoid losing leads, send emails promptly, use technologies like Saphyte for efficiency, simplify your sales process, and focus on leads that matter.

Ensure success in sales in 2021 by following these guidelines to sales in 2021.

Start your digital transformation journey with us so you can avoid losing leads and get more sales conversions.

For more information about Saphyte, contact our support team now.

The Power of CX in Sales and How CRM Systems Help

5 min read

A happy customer is more likely to become a loyal customer. Customers no longer cling to the idea of brands, rather, they’re more inclined to deal with businesses that made their experience and sales journey better. In fact, 86% of buyers will pay more for a great customer experience.

Other statistics mentioned that 73% of consumers say that a good experience is key in influencing their brand loyalties. That is why 84% of companies work hard to improve their customer experience and reported an increase in their revenue.

What is Customer Experience?

Customer experience consists of focusing on your relationship between your business and your customers. This includes every single interaction, no matter how brief and even if it doesn’t result in a closed deal or purchase. Customer experience also involves how a customer interacts with a business, at all touchpoints of the customer journey.

So, what is the power of CX in sales and why you should be paying attention now?

An amazing customer experience is vital to the continuous growth of any business. A positive customer experience encourages loyalty, helps you retain more customers, and boosts brand advocacy.

As of the present, customers have the power, not the company nor the sellers.

Customers have an excessive list of options to choose from at their fingertips. Plus, they have access to information necessary to educate themselves and make purchases on their own. This is why it’s so significant to provide an outstanding experience and make them want to remain doing business with you.

Customer experience can do so much more than bringing in customers and retaining them. Here’s why you should start paying attention to the power of CX in sales.

Customer experience brings customer satisfaction

Customer experience is crucial to surpassing your customers’ expectations. Brands and businesses have to be precise, reliable, and deliver the service they guaranteed. The opportunity depends on your capability to deliver what you promised or even surprise your customer with a bit more care and support.

The main goal of customer satisfaction is to create a consistent customer experience across all touchpoints to exceed your and your customers’ standards. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience is kept and that you’re offering a superior service.

Customer experience can turn new shoppers into loyal customers

Creating an experience really impresses purchasers and ensures that they will keep doing business with you in the future. A superior experience becomes a valued and unique asset for any type of business.

Acquiring a new customer costs 7 times more than maintaining an existing one. Investing in your existing customers will pay off, and it’s only a matter of time until you see positive results.

What if your customer is unhappy?

Ideally, every business would rather have exclusively positive feedback, but unfortunately, that’s a pretty unrealistic goal. Customer service is an important part of developing brand loyalty, and the way you respond to unhappy consumers will determine what they say about you afterward.

Customer experience brings customer advocates

Word of mouth is one of the most powerful tools a company can wish for today. The truth is, 84% of consumers do not trust adverts anymore. People are now seeking third-party validation when making an online purchase.

And that’s why customer advocacy is so important.

By focusing on creating amazing customer experiences and embodying the desire for your business to go above and beyond, you’re creating an advocate out of every consumer.

How CRM systems can help you empower your Customer Experience
CRM Systems allow you to Keep in Touch

A great customer experience is impossible without ongoing and meaningful communication. This is where a CRM system can be a great tool to help, as it is constantly used as a customer loyalty tool.

So, how can CRM tools make sure that your customers stay satisfied and loyal to your business?

The answer is simple: keeping in touch!

A CRM system contains a wide range of customer information and previous customer interaction activities. Whilst it is good that your existing customer and prospect can reach you out through social media, phone call, or email; it is still better to have a tool that can merge all your communication histories in one place.

You can use the customer data within the system to keep your existing customers up-to-date with company news, offers, sales campaigns, or other marketing initiatives. CRM platforms can also segment your customers and address your audience with a personalized message, instead of sending them a generic email blast.

Example of Saphyte’s Lead Management Feature

CRM helps you Listen to your Customers’ Needs

If you want to be clued-in on what’s hot and what’s not, you’d better jump on to the social listening trend hear what your customers have to say. Send them a survey through email marketing campaigns.

Use your surveys to ask them what they think of your offers, services, and ask their opinion on what you can do to make their business experience better. In this way, you can show your customer and prospect customer how much you care. The more you listen to your customers’ needs, the more you build meaningful and lasting customer engagement. This engagement in return can help you build loyalty and encourage brand referral.

How Saphyte CRM fits into the picture

Saphyte is a locally developed cloud-based CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales processes, support sales teams with cross-selling, and integrate them into a single platform. This contact management software is built with sales and marketing, sales pipelines, and lead management tools designed to improve your business’s efficiency and productivity.

Saphyte can help your business manage your customer data, store important contact information, nurture leads, conduct marketing tactics and strategies, and identify opportunities for the long haul. Here are some of the prominent features of Saphyte CRM to help you build an impeccable customer experience.

Seamless Data Storage Made Simple

Saphyte has made data storage and lead generation simpler and better for you. With tools like Sync and Saphyte Scan you are set for the better.

Sync allows you to pull out data from your prospect’s LinkedIn profiles and store them to the CRM. Install the plugin to your browser, go to your LinkedIn profile, search for your prospect’s profile, click on the Sync button, and let the tool capture and store the information for you.

While Scan is a feature for Saphyte CRM’s mobile app. All it takes are four steps. Log-in to your Saphyte mobile account, tap on Scan, get your prospect’s business card, and scan-and-store customer info to the system.

Both features allow you to make data collection with mitigated data entry errors. Thus, making data management easier for your marketing specialists and sales representatives.

Workflow Automation for your Marketing Automation needs

Marketing automation is expected to play a large role for businesses in 2021. With Saphyte, you can make your business smarter through Workflows.

Remove any repetitive admin tasks from your sales process by automating them with Workflows. Saphyte’s intelligent workflows allow you to set up, automate, and run your business processes on their own without too much effort.  Thus, freeing up some loads from your sales team’s plate and allocate more time in building and nurturing customer relations that lead to better customer experience.

To top it all up, Workflows is built with a user-friendly interface. All you have to do is drag and drop, click and connect the nodes and elements of your workflow sheet, and let the system build your process seamlessly.

Email Marketing Templates

With Saphyte, you have plenty of email marketing templates to choose from. Or you can make a template with the CRM and save them for your future email marketing campaigns.

This will save time, effort, and executing your email marketing plans. Also, you won’t have to spend more on hiring manpower, in-house designers, or outsourcing your design team. Hence, allowing you to allocate your budget on more important matters.

Saphyte’s System Email Templates

Landing Page Builder for Lead Generation Machines

Marketers all over the world have seen a 55% increase in their leads by using landing pages for their campaigns.

With Saphyte, you can build effective landing pages for your business, even if you have no previous technical experience. There are templates readily available at your fingertips. All you have to do is choose a template you like, edit and tailor the content according to your brand, drag-and-drop important elements, and push the landing page for “live.” Easy and quick.

Sales Pipelines

Saphyte sales pipeline allows you to set up the phases of your sales and personalize them according to your business processes. You can track and monitor the progress of your deals and customer journey throughout the simplified sales pipeline.

Sales pipelines can also be useful for your cross-selling and other sales campaign activities. Making sure that no hot leads are slipping through the cracks.

Subscription plans that Fit your Budget

Lastly, Saphyte has reasonable pay-as-you-go subscription plans and is a cloud-based CRM.  You don’t have to install the system on a PC. All you need is your Saphyte account, a browser, and a stable Internet connection.

Saphyte’s subscription plans are inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert customer support availability for local businesses in Dubai.

Equip the power of CX in your sales this 2021 and let Saphyte CRM help you along the way. Book a free demo now or start your free trial today.

How an Email Marketing Software in Dubai Can Help You

2 min read

Imagine being able to communicate with your potential customers or even the existing ones in just a few clicks. With an email marketing software, there’s no need for you to manually draft a letter, send them to each lead or customer, and send them on scheduled days.

All you need to do is set up the CRM to send an email based on trigger conditions and the CRM will do the emailing for you. Easy as pie. And no need to panic. With Saphyte, your sales and marketing team can focus on more important tasks and eliminate the manual, boring ones.

Why Email Marketing Software is Good For You

Around 91% of those who use email marketing software claim that marketing automation is crucial in the success of their online marketing campaigns

About 58% of marketers use automation software to gain more sales such as by upselling products

Marketing automation could lead to an average 451% increase in qualified leads

Intelligent Workflow Technology

Saphyte uses Intelligent Workflow Technology to automate business processes. The software has enhanced the operations of companies in retail, financial, real estate, banking, and insurance industries.

The goal of Saphyte is to make sure that the technology will really transform the businesses of its users for the better. We study the architecture of our clients’ operations and find a way for our software to automate several processes. This lessens the need to hire more for each business when the CRM can just perform sales and marketing tasks in just a few clicks

Automation of processes using Saphyte’s Intelligent Workflow Technology allows users to build selected processes that will automatically run and be completed when conditions are triggered. Such processes include the gathering of customer data and continuously engaging leads and customers through email marketing, among others.

When your sales and marketing teams have to manually perform everything, it makes it harder for them to focus on the more important parts of the sales process. In fact, repetitive tasks can be mentally exhausting and counterproductive. We built Saphyte exactly to directly address that.

This is especially important in the UAE where our clients demand optimal results and by using any technological innovation available.

Example of Email Automation using Saphyte

Partnerships with local SMEs

Since Saphyte’s launch, several local businesses have approached the company to undergo digital transformation. The company has cited lead generation, a clean and efficient organization of customer data for continuous customer engagement, and encouragement of repeat purchases as the primary reasons why their clients contact them.

What we want in Saphyte is to go beyond claiming that we can help businesses. We want to see results and that is why we sometimes do one-to-one sessions with our partners to teach them how they can leverage using our technology.

Boring Marketing Out, Digital Marketing In

Your marketing strategy should now be using technology to make your processes fast and easy to do.

For your email marketing service needs, html emails, or marketing services in general, contact Saphyte’s support team for more information.

Get a free demo now or use our free trial.

Reasons Why You Need a Local Online CRM in Dubai in 2021

4 min read

Building customer engagement and a solid customer base is made easy now with CRM technology. In fact, 44% of businesses have already started a digital-first method for their operations and customer engagement strategies. Using a customer relationship management (CRM) software, companies can breeze through sales and marketing tasks without breaking a sweat.

A CRM software solution like Sales Force Automation, Zoho CRM, and Hubspot are some of the few known CRM tools available in the market today. However, with the number of clients these enterprises have, it’s easy for them to lose focus on local businesses.

Why choose a local software?

Choosing a local software provider to help you with your business has plenty of perks for your business. Here are the reasons why you should start choosing a local CRM software company to start with your digital transformation today.

Local Software Developers has Local Insight

No one understands local consumers better like other local consumers. Local CRM software vendors understand what does and does not work in your region.

Help or Local Support is within Reach

If something should go wrong with the software, it’s important to have someone who understands your business well enough to quickly find and fix the issue.

An internationally developed CRM can’t reach out to you if you have problems. The only way they can have access to your system is to use remote access. This method is certainly riskier than on-site maintenance.

Local CRM developers understand the inner works of your business which only adds to speed, effectivity, efficiency, and value.


International companies work under different laws and regulations. This can lead to complications which can be caused by cultural differences and varying business practices.

A local CRM developer follows the same laws and regulations your business is situated in and they are more likely to understand the technical and legal aspects of local businesses without further explanations.

An international CRM software may offer great products but don’t have the advantage of prompt communication and on-site review of your business needs compared to that of a local CRM provider.

Why Choose Saphyte Online CRM Dubai as your Digital Transformation partner?

Saphyte is a local CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales process, and integrate them into a single platform. The software is built with sales and marketing tools designed to improve your business’s efficiency and productivity.

Saphyte can help your business manage your customer data, store important contact information, nurture leads, conduct marketing tactics and strategies, and identify opportunities for the long haul.

Flawless and Seamless Data Storage

Your business process will always start and end with accurate data. Saphyte CRM is built with contact management features that offer you and your sales team a centralized and secure storage space where you can save a huge amount of essential customer data.

With Saphyte’s lead gathering tools, you can collect customer information from your landing pages and incorporate them into your website through Form Builders.

You can even merge your social media accounts to the system, too, to acquire further customer info that you can use for your future customer interaction activities either via phone, email, or live chat.

Saphyte also has tools like Sync and Saphyte Scan.

Sync allows you to extract data from your prospect’s LinkedIn profiles and store them in the CRM system. All you have to do is install the plugin to your browser, go to your LinkedIn profile, search for your prospect’s profile, click on the Sync button, and let the tool capture and store the information for you.

Saphyte Scan is also a beneficial feature for Saphyte CRM’s mobile app. All it takes are four steps: log-in to your Saphyte account, tap on Scan, get your prospect’s business card, and scan-and-store your info to the system.

Both Sync and Scan allow you to make data collection with less error and more seamless. Thus, making your data management easier for your lead generation specialists and your sales representatives.

Another great advantage when you place all your data in one secured place, your team can now have full access to important information. Thus, allowing your sales and marketing teams to have full autonomy in handling data that launches the implementation of your marketing, sales, and lead generation strategies.

Lead Scoring

Saphyte understands the value of lead scores, so developers made scoring easy with Saphyte. You can arrange your sales lead by applying score conditions. These score conditions help you identify which leads have the most potential to progress into a closed sale.

This gives way to better nurture your leads. The better lead quality you have, the easier for your sales team to build a solid engagement with your customer.

Workflow Automation that Works with You

Automation corresponds to power, and it is expected to play a large role for businesses in 2021. With Saphyte, you can make your business smarter and better through Workflow automation.

You can now remove repetitive admin tasks from your sales process by automating them using the Workflows. These intelligent workflows allow its users to set up, automate, and run their business processes on their own without too much effort.  This allows your sales reps to free up some of their plates and allocate more time in building and nurturing customer relations.

To top it all up, Workflows is built with a user-friendly interface. You can drag and drop, click and connect the nodes and elements in your workflow sheet, and build your process seamlessly. This is a great tool to free up some of your sales team’s admin tasks and allowing them to focus solely on closing sales.

Sales Pipelines

Saphyte sales pipeline allows you to set up the stages of your sales personalized for your business processes. You can track and monitor the progress of your deals throughout the simplified sales pipeline.

To add, you can organize your sales according to your business’s preference through Sales Hierarchy. This feature is flexible that you can utilize it to classify your deals according to sectors, team hierarchy, timeline, milestones, and many more. All of course according to your business process.

Email Marketing Templates

Templates for email marketing campaigns can take plenty of time, planning, and effort. These time-bound business elements are equivalent to spending resources. The more time, planning, and effort you spend, the more you’re spending valuable resources. This leads to wasting plenty of opportunities.

With Saphyte, you have plenty of email marketing templates at your disposal. Or you can create a template within the CRM and save them for your future email marketing campaigns.

Furthermore, you won’t have to spend more on hiring manpower, in-house designers, or outsourcing your design team. Hence, allowing you to refocus your budget on more important matters.

Landing Page Builder

Landing pages are lead generation machines you ought to have for 2021. Landing pages allow you to have a more professional and concise customer journey. In fact, marketers see a 55% increase in leads in companies that increases their number of landing pages from 10 to 15.

With Saphyte, you can build effective landing pages for your business, even if you have no previous technical experience. With templates readily available at your fingertips, all you have to do is choose a template, edit and tailor the content according to your brand, drag-and-drop important elements, and push the landing page for live. Easy and quick as a wink.

Custom Reports Generator

Keeping up with your progress or regress is important. When you have an accurate estimate and an easy-to-understand report, you can do better at adjusting and re-aligning your goals and strategies. With Saphyte’s Custom Reports generator, you now gain insights into real-time Sales Intelligence and Sales Forecasting in a jiffy.

Saphyte’s Report Wizard will guide you in creating your own customized report or make use of the pre-defined templates in the system. Thus, saving you more time and effort in manually calculating data, interpreting data, and creating a report.

Subscription Fees that Fit with your Business’s Budget

If you’re still not up to committing to a full-scale online CRM for your business, then Saphyte has subscription pricing that can be a good fit for your business.

Saphyte has reasonable pay-as-you-go subscription plans and is a SaaS cloud-based CRM. So, you don’t have to install the system on a PC. This will save you more money on buying storage or new office equipment. All you need is your Saphyte account, a browser, and a stable Internet connection.

Each subscription plan is inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert local customer support availability for businesses in Dubai.

Go local with Saphyte online CRM Dubai today and reap the benefits tomorrow. Call us to book a free demo or start your 1-month trial today.

How to Avoid Losing Leads with the Best CRM Software in UAE

4 min read

In sales, there’s nothing more frustrating than losing important leads. If you think that you are alone in this ordeal, remember that there are 61% of marketers who deal with the same challenge. It’s a common occurrence for businesses to experience, as noted in research that 79% of their leads won’t ever convert to sales.

Quality leads are hard to come by and it sucks big time when red-hot leads slip through the cracks. It can also be a morale killer.

Frustration can build fast because leads are hard to attain. They take time, effort, and collaboration between sales and marketing. Losing them can totally affect your performance.

That’s why it is important to look for ways on how to avoid losing leads and opportunities. Within this article, you will find methods on how to keep your leads and how a CRM can help you execute them flawlessly.

How to Avoid Losing Leads and Opportunities

Losing leads and opportunities can be avoided. Although, there will be times that it’s unavoidable, but at least, with proper techniques and strategy, you can mitigate your number of losses in the future. Here are some of the methods on how you can avoid losing precious leads.

Focus on the activities you can control, not on the results you can’t.

Even if you do everything right, you will still have no control over the mind of your prospect. That’s why you need to direct your attention to the things you have control of and develop a process to mitigate the impacts of losses.

Be prompt and be sincere with your communication.

Customers love to transact with businesses that are prompt and sincere with their communication. This may take a lot of practice, but it’ll be worth it in the end.

Avoid a messy pipeline.

A messy pipeline creates a bloated sales pipeline. That’s why you need to organize your pipeline, keep them up-to-date, and use them effectively. Pipelines are your best friends.

Simplify your sales process.

Streamlining your sales process is a smart move because no one likes to go through a lengthy sales journey. Not you, nor your sales team, even your customers. The faster your sales team can hit the ground running, the faster they can result in revenue for your business.

Qualify leads effectively.

Qualifying leads is essential because it saves you time, energy, and ultimately your bottom line. It also helps you determine whether the prospect is in the right sector and territory to benefit from your product.

How Saphyte CRM Can Help You with Keeping Your Leads

Saphyte is a locally developed CRM software in the UAE. This CRM software in Dubai helps businesses streamline all of their corporate activities and integrate them into a single powerful platform. Saphyte has sales and marketing tools designed to improve business efficiency and productivity.

CRM technologies like Saphyte and Sales Force automation helps you manage your contact information, conduct marketing tactics and strategies, and identify opportunities for the long haul. Saphyte can also help you mitigate your lead losses through some of its best features. Here are some of the most notable features of Saphyte to help you to keep your leads and eventually converting them into customers.

Flawless and Seamless Data Storage

Leads are hard to find and hard to nurture, that is why you need a reliable collection and storage repositories like that of Saphyte.

Saphyte CRM has contact management tools that offer a centralized and secure storage space where you can save a huge amount of vital customer data.

Saphyte is filled with lead gathering tools you can use to gather customer information from your landing pages, or you can use them incorporate on your website through Form Builders. You can integrate your social media channels into the system, too, to gather more customer info.

Saphyte also has tools like Sync and Saphyte Scan. With Sync, you can extract data from your prospect’s LinkedIn profiles and store them in the system. All you have to do is install the plugin tool to your browser, log in to your LinkedIn profile, search for your prospect’s profile, click on the Sync button located at the uppermost of your browser, and let the tool capture and store the information for you seamlessly.

Saphyte Scan is also a great feature of the Saphyte CRM’s mobile app. All you need to do is head on to your Saphyte account, tap on Scan, get your lead’s business card, and scan-and-store your info to the system.

These features allow you to make data collection error-free, efficient, and seamless. Thus, making data management easier for your marketing team and your lead specialists.

Once you have placed all your data in one secured place, your team can now have immediate access to relevant information for future customer interaction. Thus, allowing them to have full autonomy on how to handle customer data that initiates the execution of your marketing, sales, and lead generation strategies.

Deals are Made Easy

Saphyte’s Client Management features tools that allow you to save your contact’s important details and manage all your customer information within one source. The great thing about this is that they won’t have to leave the platform, and spend less time scrolling time too.

Saphyte’s Client Management module has features like Categorization, Status, and Updates, lead scoring, and documentation. These features allow you to conveniently organize and label your data, score your leads, and segment prospects accordingly.

Saphyte also has a detailed and easy-to-use Sales pipeline feature that is every sales manager’s dream tool. You can set up each touchpoint and sync them to your sales cycle. You can also allocate each deal or pipeline to individual sales reps through the Sales Hierarchy feature for better sales management during phone calls.

Saphyte also has other useful tools that allow you to put in notes, generate reports, manage day-to-day tasks, and nurture significant business relationships. Making sure that communication is done promptly and there are no duplicate efforts eventually leading to improving customer relations and building customer satisfaction.

Workflows that Flow with your Sales Process

Saphyte allows you to set up and automate your materials for email marketing campaigns on a schedule that works for you. The Workflows are a perfect leeway for you to start on your marketing automation journey. Saphyte’s Workflow is a beneficial feature if you want to create collective awareness and primary contact with your targeted list.

These smart and automated workflows can also be executed with no hassle and users won’t have to worry about technology adoption because of its user-friendly interface.

All you have to do is drag and drop the elements you need, edit, click, and connect the nodes and elements into your workflow sheet. Afterward, let the tool build your sales process flawlessly.

Data Analysis for Better Decision-making

Simply storing data is unacceptable. Saphyte has useful features that can gather customer information, analyze them, process them, and create helpful and easy to understand insights.

Saphyte comes with a customizable dashboard for every sales rep. The dashboard allows your sales team to have access to an accurate view of sales metrics that matters to them the moment they open their Saphyte account.

Gain insights easily from your recent campaigns, leads, closed sales, and other projects. Furthermore, this feature supplies you and your team with precise real-time information, which in turn allows you to efficiently implement and re-adjust your sales and marketing plan and strategies.

Scalable, Flexible and Grows with your business

Saphyte CRM platform does not only automate sales but can also be customized according to your business’s needs. You can grow with your own modules, tools, or custom processes to the system. This way, the software can scale along with your business and can be tailored according to your business and sales processes.

Saphyte adapts to you, you do not adapt to Saphyte.

Subscription Fees that Fit with your Budget

If you’re still not up to committing to a full-scale CRM, Saphyte has subscription pricing plans that can be a suitable fit for your business.

Saphyte has reasonably priced pay-as-you-go subscription plans and is a SaaS cloud-based CRM. You don’t have to install the system to a PC and can save you more money on buying storage or new office equipment.

Furthermore, you won’t need to go on-site to have access to your CRM. All you need is a Saphyte account, a reliable browser, and an Internet connection.

Each subscription plan is inclusive of a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance fees, and a 24/7 expert local customer support availability for local businesses in Dubai.

Losing your leads might be disheartening. But there are ways to keep them longer. For customer retention, you need a great CRM tool like Saphyte to help you out.

Develop a CRM strategy today. Partner with Saphyte software solution now. Book a free demo or start your free trial.  

How CRM Helps to Retain Existing Customers

3 min read

Imagine having a computer program or an app on your phone that lets you track the existing deals, leads, and customers of your business. And imagine if you can send an automated message to them in just a few taps. What’s more, you can even schedule the sending of an email, or trigger automated responses to a target audience when certain conditions are met. That’s the power of a CRM!

A customer relationship management (CRM) software is built to allow companies to manage business relationships with leads and customers. When a CRM is maximized well, it can let companies build sales strategies based on the technology and grow profits with minimal effort.

sales dashboard

What a CRM dashboard looks like

How CRM Helps Retain Customers

Most businesses have difficulty retaining customers. And it’s mostly because they were not able to create meaningful interactions with them. Businesses have to be able to meet the needs and demands of their customers, otherwise, they will lose interest and look for alternatives (such as your competitors).

So how can a CRM help you retain customers?

3 Parts of a Business that a CRM can Manage for Customer Retention

There are three major parts of a business that a CRM can help you manage to sustain your business relationships.





Anything that goes in and out of your business can be considered as data— your customer’s contact information, your sales records, customer churn out rate, and etc. If businesses can keep track of these data, they will be able to adjust their actions accordingly. This is called data-driven decision making.  And it is superior compared to, well, guessing.

Data-driven decisions allow businesses to make the right decisions at the earliest possible time.

For example, when a CRM user has observed that not many targeted audience open the emails the company sends, the company can make a decision to adjust the email header or subject. Or when the company identifies that too many hot leads drop out before they close the deal, then they can identify the stage of the sales pipeline to adjust.

Another example of this is when sales teams are able to identify how much they’re expecting per month (sales forecast) based on the leads generated and how much they’re getting so far.

leads dashboard

Customer data in a CRM


This is one of the most important parts of customer retention. Customer engagement is necessary to collect more customer data so that the business can make a personalized interaction at a deeper level with the customer.

Another thing is that engagement triggers a purchase behavior from leads or customers which allows businesses to generate higher sales output. Letting customers know the value you’re proposing — through a carefully studied engagement plan — gives them more reasons to stay.

Values can take the form of a products or services you’re promoting that directly address their needs, or a better customer service (convenient delivery options, etc.), or promotional activities (discounts, freebies, etc.).


Another important aspect of customer retention is providing support, right from client onboarding to after sales support. Sometimes, support can even be extended to leads — by answering their pre-purchase questions and inquiries.

Support should be extended to address customer dissatisfaction. Customer feedback is necessary so a business can determine what steps need to be taken to improve customer satisfaction— and thus, retention.

With a CRM, companies exert minimal effort to track the lists of customers who have provided feedback. Sometimes, the company can even use of CRM features like an automated response to let customers know that you’re available 24/7 to assist them in using your product or service.

Use Saphyte for Better Customer Retention

Improve your interactions with customers and get more loyal customers with Saphyte.

Saphyte is a top CRM that is friendly to use. It lets you collect lead and customer information from all your channels — websites, social media — so you can have actionable data.

With just a few clicks, you can also perform sales and marketing tasks that are designed to improve the customer experience. Because you can perform more with less, it lets you provide an excellent customer service experience, better than your competitors.

Saphyte has also been proven to increase customer satisfaction through personalized interactions from the sales team, allowing them to take care of the company’s customer base and retain more customers at the end of the day.

Contact our support team now for more information. Try Saphyte for free.

What is Mobile CRM: Fundamentals and Necessities

4 min read

According to recent statistics, there are already about 3.5 billion smartphone users worldwide. And on average in the US, each adult spends 2 hours and 55 minutes on their smartphones every day. Because of this, it is never surprising that in a study, the proportion of internet traffic coming from mobile devices grew from 0.7 in 2009 to 52.99% worldwide in 2017. And having a pandemic at the beginning of 2020 definitely, made this number continue to grow. 

As a consequence of this increase in mobile adaptation, businesses strive to become more flexible in the work arrangements of their employees and their business process. And thus, instead of CRM tools in desktop applications, interests are moving into the mobile space. If in the past, going mobile is something a business can do optionally, now, it is quickly becoming a necessity.

With that, there is a need for businesses, both small and large scale, to become more educated in the field of mobile CRM. Let us explore more on this increasing trend in this article.

What is Mobile CRM

First and foremost, let us start by defining Mobile CRM. A mobile CRM refers to a version of your Customer Relationship Management (CRM) software that is accessible via your mobile device (e.g. a smartphone or a tablet). This innovation allows you to access a highly useful organizational and integrational tool in just a click on your mobile phone in real-time.

You no longer have to carry your laptops around or open your PC just to access customer information etc., because everything you need is already literally in the palm of your hand. Because of this convenience and ease of access, in Europe over 61% of companies have adopted a Mobile CRM app.

This raised the question of whether or not it is beneficial for companies to adopt a Mobile CRM version of their CRM solutions.

Benefits of Mobile CRM for Employees

Looking back five years ago, most jobs would require an employee to be present in the office to do their task. Back then the idea of working remotely has been perceived as difficult. But, with the existence of Mobile CRM and Cloud-based CRM, this has changed.

Nowadays, office employees are no longer limited to working on their desks because they can now work on the go. This is especially beneficial for those members of the sales team who travel from office to office meeting different prospects and having daily customer engagements. These field agents can benefit from mobile CRM because they can easily grab access to their schedules, work goals, daily tasks, etc., even when they are not in the office.

This does not only give employees ease and comfort but actually, research has shown that companies gain an extra 240 hours of work each year from employees using mobile CRM. Providing them access to CRM on the go, allows them to accomplish their tasks easier making them more productive than ever. Working on the go allows employees to have a certain degree of freedom and flexibility which creates a better working environment.

Because of Mobile CRM, even if your department and team members are not in the same building, or even in different countries across the globe, all of you can get easy access to the same data in a single platform. Ironically, in this pandemic and despite working remotely, business teams have been more collaborative and united because of mobile CRM.

Benefits of Mobile CRM for Large and Small Business Owners

The benefits of Mobile CRM for business owners can also not be overlooked because all of the sales processes, marketing campaigns, customer interactions, sales leads, and everything else pertaining to running your business can now be easily monitored. This is especially helpful for small business owners who have lesser manpower. Instead of hiring more people to make reports for each aspect of your business, through mobile CRM, you can easily look at the charts on the go.

Moreover, the software also keeps you on track with your business goals and targets. A compact and customizable dashboard on your mobile phone provides you a with visible to-do list. This will help you as an owner who has so many things to consider and manage to focus on what needs to be done first.

You also will not have problems with contact management because you have an integrated system on your mobile phone. Whenever you need to do phone calls to a client or business partner, you do not have to search through piles of calling cards or in your personal phonebook.

Benefits of Mobile CRM for Customers

Mobile CRM is not only beneficial to the employees, the owner, or the organization as a whole. In fact, the customers are the most benefited when a business adopts a Mobile CRM system. This is because it helps ensure that customers get the best and premium services that they deserve at all times.

The problem with doing business in the traditional means is that doing manual work takes a lot of your and your employees’ time and energy. Most often than not, you no longer have time to listen and read through your customer’s feedback. Leaving piles of important issues to address and solve unattended.

But with a Mobile CRM app, your customer representatives are more than equipped to handle customer concerns to improve customer satisfaction. First and foremost, with mobile CRM your customers can contact you where and when they choose. And then, on your end, you can instantly address each concern, segregate each subject matter, and escalate to proper departments, regardless of time and location.

With this, you can implement a 24-hour platform to address urgent concerns and queries. You will not have issues changing from one platform to the other, because you have all the platforms integrated with your mobile CRM system app. This prompt customer service will greatly contribute to your customer’s experience and ultimately customer satisfaction.

In a world where a lot of companies rely on templates in replying to their customers, having a personalized and non-robotic approach will definitely set your business apart from the others. Your mobile customers will be able to appreciate the element of human touch and would make them feel more trust in your brand.


All of these benefits in the view of different perspectives would lead your business to a stronger sales and service team, and a more accommodating and compassionate business when it comes to serving your customers. After you have made sure that your business is ready to take on the mobile demand challenge, all you need to do is to seek the right Mobile CRM provider for you.

In looking for a provider, businesses must make sure that the CRM they are looking for is scalable and flexible in meeting their business needs. Just like Saphyte CRM, whatever size or level you are in the business world, Saphyte can adapt and adjust according to your needs.

Furthermore, Saphyte CRM offers competent, efficient, and exemplary services at an affordable price. With this, Saphyte helps businesses transform digitally and adapt to the increasing mobile trend more easily. Especially since many business owners feel troubled about whether or not to invest in mobile CRM.

You may contact our customer representatives now so that you can take full advantage of the features of Mobile CRM. Our reps are ready for your questions and concerns twenty-four hours a day and seven days a week.

4 Benefits of CRM for Sales

3 min read

Customer Relationship Management (CRM) software has a lot of benefits for businesses. Over the years, companies have been experiencing enhanced sales and marketing processes because of the technology.

Compared to traditional methods of performing business-related tasks, using CRM has allowed for an easier and more convenient way to engage with existing and potential customers using technology, without sacrificing the quality of the engagement.

Here are four benefits of using CRM for sales:

4 Benefits of CRM for Sales

The following are the identified benefits of CRM for sales:

1. Helps Generate More Leads and Manage Them

CRM helps in generating more leads with ease. One lead generation strategy, for example, is dropping a form for leads to fill out. You can do this on your website, your website’s landing pages, or social media pages.

You can also do this on a lead magnet— a material designed to generate leads (for example, a downloadable eBook about an industry report in exchange for contact information).

Once a lead fills out the form, the CRM can automatically collate all information from leads from different marketing channels and organize them into the CRM’s centralized database.

You can also configure the CRM to automatically categorize them depending on the information they filled out. For example, you can “score” them high using the lead scoring function of your CRM if they indicate that they are decision makers of a company (like a CEO or a high-level executive) so that the CRM can automatically send them a message that is customized for leads that are likely to buy from you— which leads us to the next discussion.

2. Helps Convert Leads into Customers

Once leads receive the targeted message as a result of triggering a condition within the CRM system, the challenge begins.

The message has to be personalized to the needs of the target recipient. If a message is made to be sent to high-level executives, the message must be able to persuade the executive that your product or service is valuable to them. It can provide something that others don’t, and it can give them a better business experience.

If it’s not convincing the first time, the second time is worth the try. The message has to be more convincing than the first one. Here, you can even provide more discounts, or propose more benefits if they make their first purchase. The goal is to persuade them to try out your product and service, so that when they feel the impact of your business, they will more likely buy from you again.

Therefore, CRMs don’t just convert leads into customers. They also help you ensure that your customers remain loyal to you and will make repeat purchases in the future.

3. Helps You Manage Sales Pipelines Easily and Reduce Your Sales Cycle

CRMs often have a sales pipeline feature that allows their users to have on-the-spot information about the leads in the pipeline and how many are stuck in there. Data and information (or analytics) about your sales pipeline can be automatically updated in real-time.

The reason why having a visual cue about your sales pipeline is important is because processes can sometimes be ineffective. Once you get that leads are stuck in a particular stage of the pipeline, you will be able to figure out and determine what’s wrong with your processes and what needs to be tweaked to get the lead going.

Assessment becomes easier when you have a CRM that constantly updates you about your sales pipeline. Here, you won’t have to track each lead individually to identify which stage they’re at and what needs to be done to encourage them to make a purchase.

Using the CRM, all you need to do is send a targeted email made specifically for leads that are experiencing the same thing.

4. Empowers Sales Teams to be More Mobile

Mobility can be achieved when sales reps are able to access customer information whenever they want to and wherever they are.

A cloud-based CRM solution (mobile CRM) allows them to do this. Using cloud technology, the CRM database is not just confined to one single device, but rather, can be accessed by multiple users and multiple devices as long as they are connected to the Internet.

Having access anytime allows sales reps to contact customers, engage them, and provide a personalized service. This enhances the “sales experience” for both the customer and the sales representative.

With access to multiple data, information, and analytics in just a few taps on the sales reps’ mobile phone, sales reps are empowered to make data-driven decisions and provide personalized interaction to customers. It’s also faster compared to traditional methods, such as calling the other departments for more information about a lead or client, or even repetitively asking the customer questions that have been asked by previous sales reps which tends to be annoying.

Bottom Line

CRMs have a lot of use cases especially for sales and marketing-related processes. They help you generate more leads, customers, and improve your sales output. They can also help you manage your sales funnel easily, assess and evaluate your sales processes to optimize them, and forecast your sales so you are prepared all the time.

CRMs also empower your sales team. They improve the sales experience not just for the customers but also for your sales reps. They allow for better coordination and collaboration between teams so that the customer will have an improved customer service experience, which can increase sales.

Get Saphyte Now

To experience this digital transformation first hand, contact our support team now. We provide free demo, a free trial, and a one-to-one implementation training to our new clients for free.

CRM Explained: 5 Things You Need to Know About CRM

4 min read

Have you ever heard of CRM? If yes, that’s because it’s a buzzword in many industries lately. Its growing popularity is attributed to its functionality, the way it makes implementing sales and marketing tasks easier.

If you’re unfamiliar with the technology, this article is for you. Here, we’re going to explain what a CRM is and what you need to know about CRM to grow your business.

What is a CRM?

Customer Relationship Management (CRM) is a business approach that focuses on improving business relationships with potential and existing customers. The approach has been used in developing CRM software.

The software is built to allow users to gather contact information about leads from their marketing channels, migrate them all into the CRM database where the CRM organizes the information into a meaningful order, and allow the users to engage with potential customers through email and other functions.

The goal of CRM systems is to allow users to convert leads into customers with the least manual effort possible. This, as a result, makes it less expensive for businesses to run operations as it allows sales and marketing teams to focus on other tasks and let the CRM automate the tasks it is designed to handle.

Such tasks include: lead scoring, email marketing, sales pipeline management, deals management, report generation, and etc.

Examples of a CRM

Here are a few examples of a CRM software:


Saphyte claims to offer streamlined CRM solutions. The company hosts an ecosystem of sales, marketing, and team and workspace management, and support solutions. The company offers a free trial, a free demo, and a free one-on-one implementation training to its new clients.

Agile CRM

Agile’s interesting tagline says “Sell and Market like the Fortune 500.” They also claim that their product offers sales enablement, marketing automation, and customer service.


1CRM claims to be the all-in-one CRM solution for managing every aspect of your business online. Collaborate effectively with your team, from near and far. They also offer a 30-day free trial.


Hubspot’s website states that they offer marketing, sales, and service software that helps your business grow without compromise. They believe that “good for the business” should also mean “good for the customer.”


SuiteCRM claims that they are the world’s most popular open source CRM. Their website says their CRM is powerful, customizable, easy to use, and with hundreds of extensions and integrations, and that it is used by millions of people every day.

Five Things You Need to Know About CRM

Here are five things you need to know about CRM:

Not all CRMs are created the same

There are many types of CRM. So you need to find a CRM that can adapt to your unique needs and work processes. Some specialize in specific functions, others don’t have the “basic” tools expected from a CRM solution. What you need to know then before using a CRM is that finding a CRM that is right for you may take time. So here’s what you need to do:

List down your company’s needs and objectives. Then create a list of CRM platforms that can help you with these, after watching their demos. Make sure that the features and functions of the CRM software help you grow your business.

Get a person (or a team) from the department that actually needs the CRM to do the demo. If you are looking to augment your sales team’s capacity to contribute to your company by adding in a CRM software then make sure that at least one person from the sales team gets to try the CRM demo. Their feedback will be crucial in choosing the right CRM platform for you.

Communicate with the CRM vendor. This means that you need to keep the company selling the CRM platform updated about what you need, give them phone calls if possible about what your teams need, and your feedback about the product every step of the way. This allows the CRM vendor to highlight the most important features of the product, saving you time from discussing the unnecessary and least important aspects of the product.

Assess and evaluate with your team. Grade the CRM products based on their ability to address your needs and objectives as a company plus the feedback of your team. If your team likes the user-interface but you think the CRM’s functionality is much more important, then put a bigger weight on the CRMs’ functionalities when evaluating which CRM program to choose from. At the end of the day, despite the competitiveness of each CRM platform, you will only need one for your company.

CRMs are a good investment, if used right

Sure CRM companies promise you case studies about companies successfully pulling off a business strategy using CRM technology— how their CRM software was able to contribute to a business growth.

You’ll see statistics and all and the dollars coming in. But what you don’t know is that CRMs can be a little expensive, especially if you’re only expecting a few clients per month. And you might be at the losing end if you and your teams don’t know how to use a CRM.

So come up with a proper CRM strategy. Get a CRM solution provider that offers training for free, that won’t lock you up in a two or three-year contract, and someone local as much as possible who is motivated and passionate about growing local SMEs.

In the end, what matters is that the profit you have gained as a result of using a CRM should be higher than its cost. The CRM should be “worth it.”

CRMs can make you “win the competition”

The success of big businesses in their respective industries can be attributed to a lot of factors. One of these factors is their ability to use technology to their advantage.

Technological advancements often bring a lot of benefits to businesses. They speed up the production process, they enhance services rendered to clients (like improving accuracy and precision), and they also help cut costs for businesses due to the efficiency they provide.

With technologies like CRM, you will be able to enhance your relationship with existing clients. Not only that, but you will also be able to improve the customer experience during every interaction.

Why are these important? Research shows that 2021 consumers are willing to spend more on positive experiences. The experience that they have with your customer service can also dictate whether or not they’d purchase from you again.

In fact, with the recent disruptions, customers are also highly likely to switch loyalties, which makes it harder for businesses to retain customers. Hence, getting the right technology can make you win the competition.

CRMs can also improve employee retention

CRMs not only help in improving customer retention, but it also contributes to employee retention as well. CRMs have been known to help in creating a positive sales experience for both customers and employees.

Not everyone likes doing the same thing over and over again. This can be exhausting. So what CRMs do is automate these manual tasks for employees so they can focus on more productive tasks, which lets the employees gain a more meaningful experience every time they go to work.

A small business can make use of CRMs to grow

For CRMs, size does not matter. The goal of every business should be to grow: increase the number of clients so they can experience an increase in sales and profits as well.

CRMs just makes it easier for small businesses to do this. Lead generation will take much less effort with a CRM as well as in engaging them. CRM systems are built to allow you to communicate and create a more meaningful customer interaction in just a few clicks.

Bottom line

CRM tools have a lot of use cases for every industry. They help you manage customers, marketing campaigns, highlight the USPs of your products and services, establish customer loyalty, and enhance your tasks that require contact management.

Because CRMs help you approach the business with a new goal (customer centricity), the technology will help you close deals faster and shorten your sales cycle as well, which improves the overall profitability of your business.

Get Saphyte now.

Get a free demo or a one-to-one implementation training from our support team here at Saphyte. Contact us now.