Ramadan Kareem! Ramadan season has already begun, and workdays has become shorter, yet the demands of our workloads remain the same. Saphyte has been hard at work in bringing excellent service for our customers. Despite the shorter hours due to Ramadan, we strive to bring you the best features to maximize work with less effort.
Ramadan Kareem!
Ramadan season has already begun, and workdays has become shorter, yet the
demands of our workloads remain the same. Saphyte has been hard at work in
bringing excellent service for our customers. Despite the shorter hours due to
Ramadan, we strive to bring you the best features to maximize work with less
effort.
Curious as to what
Saphyte has been up to this April? Here are our favorite highlights for the
month of April.
Highlight of
the month
Saphyte Forms
With this latest feature
you can condition and position your business for success through effective
customer profiling. Saphyte forms allow you to build essential customer
intelligence as easy as 1,2, and 3 by acquiring, organizing, updating, and
tracking customer intelligence easily. When done the right way, the data from
your web forms can serve as the bridge to building out strong and relevant
customer profiles.
Ready to make a difference with your business position? Here’s how you can get started.
Top features of the Month
With shorter working
hours due to the observance of Ramadan, you may be wondering how your workload
will keep up. With these features, you can optimize your working day with the
use of our multiple automation tools available within the Saphyte Ecosystem.
Business Automation
Get the wheels turning
and your gears running even if you’re out of the office. With Saphyte’s
business automation tools, including workflow automations, you can execute and
automate your email marketing, lead generation, and other workflow automation
tasks and get your business busy grinding and winning.
Even if you’re away,
don’t lose focus on what is important – your customers. Acquiring leads and
customers and retaining them is equally hard. The moment you lose the momentum,
you also lose the opportunity to win them over.
Don’t miss a single
beat. With Saphyte’s Marketing Automation feature you can automate your
marketing processes and gain more value for your business even if you’re away.
Knowing how to approach your customers is the
first step of winning them. With sales automation tools such as lead scoring
you can better understand your customers and accommodate their needs. By understanding your customers better, you communicate clearly with
them, and personalize the experience for them. Having all of these elements in
one conversation is a sure win for your customer and your business.
We just don’t advocate
for better business solutions, but we also advocate for Saphyte’s employees.
These awards are just a reflection of the dedication of Saphyte’s team to bring
better and more streamlined solutions for businesses across the UAE and the
world.
Companies now face an
urgent choice: to either go digital or go bust. Hence, the rise of the digital
ecosystem and more streamlined solutions are taking place. An ecosystem holds
immense potential for businesses as they reposition towards a newer and better
way to do business.
Priming your business
for the better this 2021 – and the future – can be rocky without help. Saphyte,
a local CRM for Middle Eastern companies is here to disrupt the norm, but all
for the better. Want to know more about this local CRM? Here’s a guide for you,
on the house!
April has been an
amazing month for Saphyte, and we are still looking forward in creating endless
possibilities for our customers and clients. Keep your eyes peeled with the
latest news by subscribing to our monthly newsletters.
Saphyte, bringing business solutions with a click.
Send automated emails now
Level up as a manufacturing company and start generating leads for your business now through automated emails. Book a demo with our sales team now and see how our CRM can help you grow.
Imagine getting leads using your lead
generation techniques and imagine actually turning them into customers? While
this may sound easy on paper, it’s actually a struggle that most businesses can
identify with.
Losing leads is a difficult challenge to overcome.
That’s because most businesses don’t know what to do to sustain the interest of
their leads.
What’s more, activating cold leads is a
crucial part of the sales process as they can significantly contribute to the
business’s growth. If a business continues to lose leads, its sales may remain
stagnant, and the business may suffer negative cash outflow.
So how can you avoid losing leads?
What
you should know:
The first five minutes is crucial in securing leads, use CRM systems to automate this process for efficiency
A simple sales process allows sales teams to track and monitor leads effectively
Focusing on HOT leads is better than dividing your attention to all leads equally
3 Tips to Avoid Losing Leads
To avoid losing leads, check out these three
tips that successful companies follow:
Timely Communication is Key
The first five minutesare the most important part period when contacting a lead, according to
a Harvard Business Review study. The study observed a 400% increase in lead
response when a lead is engaged within the first five minutes upon contact.
That means salespeople must be able to send an
email, make a phone call, or send whatever is needed to be sent to elicit a
response from a lead. According to experts, sending a welcome email is the best way to engage leads.
A welcome email should have a brief
description of the brand identity: what do you do and what value can
you give to the target recipient.
It should also encourage leads to make a
purchase. This can be done by giving them a WELCOME discount voucher, a cash
voucher, or a freebie, among others.
Sending a WELCOME EMAIL can be done manually.
But it is best to AUTOMATE this process.
Saphyte lets you automate the sending of emails to welcome leads
With the use of CRMs like Saphyte, you can configure the system to send a WELCOME EMAIL to leads that perform specific tasks like filling out a form, subscribing to the company newsletter, or downloading a lead magnet.
Simplify the Sales Process
As a customer, nothing irks you more than a sales process that’s messy and delayed. But simplifying the sales process is more of a benefit to the sales team than the customer.
A simple sales process allows the sales team
to qualify leads (cold leads, warm leads, and hot leads), keep track and
monitor them, and perform the appropriate task to ensure the sales funnel is
flowing smoothly.
Using technologies like Saphyte can help you
visualize your sales pipeline, get detailed information about your leads, and
perform specific actions (manually and automatically) to encourage leads to
explore more about your business, check out your products and services, and
make the first purchase.
Saphye allows you to customize or use system email templates to quickly craft an email for specific leads
Sending cold leads FOLLOW UP EMAILS can help
reintroduce them to your business and inform them about the benefits of your
products and services, encouraging them to make the first purchase.
Focus on HOT Leads
While it is encouraged to focus on ALL leads,
a company can only do so much when it comes to communicating with leads. This
part of the sales process can be quite expensive to do too, especially when you
have to do this MANUALLY.
So it is recommended to focus on hot leads than on anything else. If possible, remove all
the DEAD LEADS in your sales funnel so you can focus on those that are more
likely to convert.
CRMs like Saphyte let you know your leads at a deeper level
Using CRM systems like Saphyte lets you get more detailed information about your leads, like what company they’re working for, what departments they work in, or even personal information like hobbies, income, interests, etc.
Once a lead makes a purchase, don’t forget to
give after-sales support. Improving the customer experience is crucial in determining whether a customer will make a purchase from you
again.
Conclusion
To avoid losing leads, send emails promptly,
use technologies like Saphyte for efficiency, simplify your sales process, and
focus on leads that matter.
A happy customer is more likely
to become a loyal customer. Customers no longer cling to the idea of brands,
rather, they’re more inclined to deal with businesses that made their
experience and sales journey better. In fact, 86% of buyers will pay more for a great customer experience.
Other statistics mentioned that 73% of
consumers say that a good experience is key in influencing
their brand loyalties. That is why 84% of companies work hard to improve their customer experience and reported an increase in
their revenue.
What is Customer Experience?
Customer experience consists of
focusing on your relationship between your business and your customers. This
includes every single interaction, no matter how brief and even if it doesn’t
result in a closed deal or purchase. Customer experience also involves how a
customer interacts with a business, at all touchpoints of the customer journey.
So, what is the power of CX in
sales and why you should be paying attention now?
An amazing customer experience
is vital to the continuous growth of any business. A positive customer
experience encourages loyalty, helps you retain more customers, and boosts
brand advocacy.
As of the present, customers
have the power, not the company nor the sellers.
Customers have an excessive list
of options to choose from at their fingertips. Plus, they have access to
information necessary to educate themselves and make purchases on their own.
This is why it’s so significant to provide an outstanding experience and make
them want to remain doing business with you.
Customer experience can do so
much more than bringing in customers and retaining them. Here’s why you should
start paying attention to the power of CX in sales.
Customer experience brings
customer satisfaction
Customer experience is crucial
to surpassing your customers’ expectations. Brands and businesses have to be
precise, reliable, and deliver the service they guaranteed. The opportunity
depends on your capability to deliver what you promised or even surprise your
customer with a bit more care and support.
The main goal of customer
satisfaction is to create a consistent customer experience across all
touchpoints to exceed your and your customers’ standards. By keeping an eye on
the entire customer journey, you’re making sure that the promise of a positive
experience is kept and that you’re offering a superior service.
Customer experience can turn new
shoppers into loyal customers
Creating an experience really
impresses purchasers and ensures that they will keep doing business with you in
the future. A superior experience becomes a valued and unique asset for any
type of business.
Acquiring a new customercosts 7 times
more than maintaining an existing one. Investing in your existing customers will pay
off, and it’s only a matter of time until you see positive results.
What if your customer is
unhappy?
Ideally, every business would
rather have exclusively positive feedback, but unfortunately, that’s a pretty
unrealistic goal. Customer service is an important part of developing brand
loyalty, and the way you respond to unhappy consumers will determine what they
say about you afterward.
Customer experience brings
customer advocates
Word of mouth is one of the most
powerful tools a company can wish for today. The truth is,84% of consumers
do not trust adverts anymore. People are now seeking third-party validation when making an
online purchase.
And that’s why customer advocacy
is so important.
By focusing on creating amazing
customer experiences and embodying the desire for your business to go above and
beyond, you’re creating an advocate out of every consumer.
How CRM systems can help you
empower your Customer Experience
CRM Systems allow you to Keep in Touch
A great customer experience is impossible without ongoing and meaningful communication. This is where a CRM system can be a great tool to help, as it is constantly used as a customer loyalty tool.
So, how can CRM tools make sure that your customers stay satisfied and loyal to your business?
The answer is simple: keeping in touch!
A CRM system contains a wide range of customer information and previous customer interaction activities. Whilst it is good that your existing customer and prospect can reach you out through social media, phone call, or email; it is still better to have a tool that can merge all your communication histories in one place.
You can use the customer data
within the system to keep your existing customers up-to-date with company news,
offers, sales campaigns, or other marketing initiatives. CRM platforms can also
segment your customers and address your audience with a personalized message,
instead of sending them a generic email blast.
Example of Saphyte’s Lead Management Feature
CRM helps you Listen to your Customers’ Needs
If you want to be clued-in on
what’s hot and what’s not, you’d better jump on to the social listening trend
hear what your customers have to say. Send them a survey through email
marketing campaigns.
Use your surveys to ask them
what they think of your offers, services, and ask their opinion on what you can
do to make their business experience better. In this way, you can show your
customer and prospect customer how much you care. The more you listen to your
customers’ needs, the more you build meaningful and lasting customer
engagement. This engagement in return can help you build loyalty and encourage
brand referral.
How Saphyte CRM fits into the
picture
Saphyte is a locally developed cloud-based CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales processes, support sales teams with cross-selling, and integrate them into a single platform. This contact management software is built with sales and marketing, sales pipelines, and lead management tools designed to improve your business’s efficiency and productivity.
Saphyte can help your business manage your customer data, store important contact information, nurture leads, conduct marketing tactics and strategies, and identify opportunities for the long haul. Here are some of the prominent features of Saphyte CRM to help you build an impeccable customer experience.
Seamless Data Storage Made Simple
Saphyte has made data storage and lead generation simpler and better for you. With tools like Sync and Saphyte Scan you are set for the better.
Sync allows you to pull out data
from your prospect’s LinkedIn profiles and store them to the CRM. Install the plugin
to your browser, go to your LinkedIn profile, search for your prospect’s
profile, click on the Sync button, and let the tool capture and store the
information for you.
While Scan is a feature for
Saphyte CRM’s mobile app. All it takes are four steps. Log-in to your Saphyte
mobile account, tap on Scan, get your
prospect’s business card, and scan-and-store customer info to the system.
Both features allow you to make
data collection with mitigated data entry errors. Thus, making data management
easier for your marketing specialists and sales representatives.
Workflow
Automation for your Marketing Automation needs
Marketing automation is expected
to play a large role for businesses in 2021. With Saphyte, you can make your
business smarter through Workflows.
Remove any repetitive admin
tasks from your sales process by automating them with Workflows. Saphyte’s intelligent workflows allow you to set up,
automate, and run your business processes on their own without too much
effort. Thus, freeing up some loads from
your sales team’s plate and allocate more time in building and nurturing
customer relations that lead to better customer experience.
To top it all up, Workflows is
built with a user-friendly interface. All you have to do is drag and drop,
click and connect the nodes and elements of your workflow sheet, and let the
system build your process seamlessly.
Email
Marketing Templates
With Saphyte, you have plenty of
email marketing templates to choose from. Or you can make a template with the
CRM and save them for your future email marketing campaigns.
This will save time, effort, and
executing your email marketing plans. Also, you won’t have to spend more on
hiring manpower, in-house designers, or outsourcing your design team. Hence,
allowing you to allocate your budget on more important matters.
Saphyte’s System Email Templates
Landing
Page Builder for Lead Generation Machines
Marketers all over the world
have seen a 55%
increase in their leads by using landing pages for their
campaigns.
With Saphyte, you can build
effective landing pages for your business, even if you have no previous
technical experience. There are templates readily available at your fingertips.
All you have to do is choose a template you like, edit and tailor the content
according to your brand, drag-and-drop important elements, and push the landing
page for “live.” Easy and quick.
Sales
Pipelines
Saphyte sales pipeline allows
you to set up the phases of your sales and personalize them according to your
business processes. You can track and monitor the progress of your deals and
customer journey throughout the simplified sales pipeline.
Sales pipelines can also be
useful for your cross-selling and other sales campaign activities. Making sure
that no hot leads are slipping through the cracks.
Subscription plans that Fit your Budget
Lastly, Saphyte has reasonable pay-as-you-go subscription plans and is a cloud-based CRM. You don’t have to install the system on a PC. All you need is your Saphyte account, a browser, and a stable Internet connection.
Saphyte’s subscription plans are inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert customer support availability for local businesses in Dubai.
Equip the power of CX in your sales this 2021 and let Saphyte CRM help you along the way. Book a free demo now or start your free trial today.
Imagine being able to communicate with your potential customers or even the existing ones in just a few clicks. With an email marketing software, there’s no need for you to manually draft a letter, send them to each lead or customer, and send them on scheduled days.
All you need to do is set up the CRM to send an email based on trigger conditions and the CRM will do the emailing for you. Easy as pie. And no need to panic. With Saphyte, your sales and marketing team can focus on more important tasks and eliminate the manual, boring ones.
Saphyte uses
Intelligent Workflow Technology to automate business processes. The software
has enhanced the operations of companies in retail, financial, real estate,
banking, and insurance industries.
The goal of Saphyte is to make sure that the technology will really transform the businesses of its users for the better. We study the architecture of our clients’ operations and find a way for our software to automate several processes. This lessens the need to hire more for each business when the CRM can just perform sales and marketing tasks in just a few clicks
Automation of
processes using Saphyte’s Intelligent Workflow Technology allows users to build
selected processes that will automatically run and be completed when conditions
are triggered. Such processes include the gathering of customer data and
continuously engaging leads and customers through email marketing, among
others.
When your sales and marketing teams have to manually perform everything, it makes it harder for them to focus on the more important parts of the sales process. In fact, repetitive tasks can be mentally exhausting and counterproductive. We built Saphyte exactly to directly address that.
This is especially
important in the UAE where our clients demand optimal results and by using any
technological innovation available.
Example of Email Automation using Saphyte
Partnerships
with local SMEs
Since Saphyte’s
launch, several local businesses have approached the company to undergo digital
transformation. The company has cited lead generation, a clean and efficient
organization of customer data for continuous customer engagement, and
encouragement of repeat purchases as the primary reasons why their clients
contact them.
What we want in
Saphyte is to go beyond claiming that we can help businesses. We want to see
results and that is why we sometimes do one-to-one sessions with our partners
to teach them how they can leverage using our technology.
Boring Marketing Out, Digital Marketing In
Your marketing strategy should now be using technology to make your processes fast and easy to do.
For your email marketing service needs, html emails, or marketing services in general, contact Saphyte’s support team for more information.
Building customer engagement and a solid customer base is made easy now with CRM technology. In fact, 44% of businesses have already started a digital-first method for their operations and customer engagement strategies. Using a customer relationship management (CRM) software, companies can breeze through sales and marketing tasks without breaking a sweat.
A CRM software solution like
Sales Force Automation, Zoho CRM, and Hubspot are some of the few known CRM
tools available in the market today. However, with the number of clients these
enterprises have, it’s easy for them to lose focus on local businesses.
Why choose a local software?
Choosing a local software provider to help you with your business has plenty of perks for your business. Here are the reasons why you should start choosing a local CRM software company to start with your digital transformation today.
Local
Software Developers has Local Insight
No one understands local consumers better like other local consumers. Local CRM software vendors understand what does and does not work in your region.
Help
or Local Support is within Reach
If something should go wrong
with the software, it’s important to have someone who understands your business
well enough to quickly find and fix the issue.
An internationally developed
CRM can’t reach out to you if you have problems. The only way they can have
access to your system is to use remote access. This method is certainly riskier
than on-site maintenance.
Local CRM developers
understand the inner works of your business which only adds to speed,
effectivity, efficiency, and value.
Reliability
International companies work
under different laws and regulations. This can lead to complications which can
be caused by cultural differences and varying business practices.
A local CRM developer follows
the same laws and regulations your business is situated in and they are more
likely to understand the technical and legal aspects of local businesses
without further explanations.
An international CRM software
may offer great products but don’t have the advantage of prompt communication
and on-site review of your business needs compared to that of a local CRM
provider.
Why Choose Saphyte Online CRM Dubai
as your Digital Transformation partner?
Saphyte is a local CRM software in Dubai that supports businesses in streamlining all of their corporate activities, sales process, and integrate them into a single platform. The software is built with sales and marketing tools designed to improve your business’s efficiency and productivity.
Saphyte can help your
business manage your customer data, store important contact information,
nurture leads, conduct marketing tactics and strategies, and identify
opportunities for the long haul.
Flawless and Seamless Data Storage
Your business process will
always start and end with accurate data. Saphyte CRM is built with contact
management features that offer you and your sales team a centralized and secure
storage space where you can save a huge amount of essential customer data.
With Saphyte’s lead gathering
tools, you can collect customer information from your landing pages and
incorporate them into your website through Form
Builders.
You can even merge your
social media accounts to the system, too, to acquire further customer info that
you can use for your future customer interaction activities either via phone,
email, or live chat.
Sync allows you to extract
data from your prospect’s LinkedIn profiles and store them in the CRM system.
All you have to do is install the plugin to your browser, go to your LinkedIn
profile, search for your prospect’s profile, click on the Sync button, and let
the tool capture and store the information for you.
Saphyte Scan is also a beneficial
feature for Saphyte CRM’s mobile app. All it takes are four steps: log-in to
your Saphyte account, tap on Scan,
get your prospect’s business card, and scan-and-store your info to the system.
Both Sync and Scan allow you
to make data collection with less error and more seamless. Thus, making your
data management easier for your lead generation specialists and your sales
representatives.
Another great advantage when
you place all your data in one secured place, your team can now have full
access to important information. Thus, allowing your sales and marketing teams
to have full autonomy in handling data that launches the implementation of your
marketing, sales, and lead generation strategies.
Lead Scoring
Saphyte understands the value
of lead scores, so developers made scoring easy with Saphyte. You can arrange
your sales lead by applying score conditions. These score conditions help you
identify which leads have the most potential to progress into a closed sale.
This gives way to better
nurture your leads. The better lead quality you have, the easier for your sales
team to build a solid engagement with your customer.
Workflow Automation that Works with
You
Automation corresponds to
power, and it is expected to play a large role for businesses in 2021. With
Saphyte, you can make your business smarter and better through Workflow
automation.
You can now remove repetitive admin tasks from your sales process by automating them using the Workflows. These intelligent workflows allow its users to set up, automate, and run their business processes on their own without too much effort. This allows your sales reps to free up some of their plates and allocate more time in building and nurturing customer relations.
To top it all up, Workflows
is built with a user-friendly interface. You can drag and drop, click and
connect the nodes and elements in your workflow sheet, and build your process
seamlessly. This is a great tool to free up some of your sales team’s admin
tasks and allowing them to focus solely on closing sales.
Sales Pipelines
Saphyte sales pipeline allows
you to set up the stages of your sales personalized for your business
processes. You can track and monitor the progress of your deals throughout the
simplified sales pipeline.
To add, you can organize your
sales according to your business’s preference through Sales Hierarchy. This
feature is flexible that you can utilize it to classify your deals according to
sectors, team hierarchy, timeline, milestones, and many more. All of course
according to your business process.
Email Marketing Templates
Templates for email marketing
campaigns can take plenty of time, planning, and effort. These time-bound
business elements are equivalent to spending resources. The more time,
planning, and effort you spend, the more you’re spending valuable resources. This
leads to wasting plenty of opportunities.
With Saphyte, you have plenty
of email marketing templates at your disposal. Or you can create a template
within the CRM and save them for your future email marketing campaigns.
Furthermore, you won’t have
to spend more on hiring manpower, in-house designers, or outsourcing your
design team. Hence, allowing you to refocus your budget on more important
matters.
Landing Page Builder
Landing pages are lead
generation machines you ought to have for 2021. Landing pages allow you to have
a more professional and concise customer journey. In fact, marketerssee a 55%
increase in leads in companies that increases their number of
landing pages from 10 to 15.
With Saphyte, you can build
effective landing pages for your business, even if you have no previous
technical experience. With templates readily available at your fingertips, all
you have to do is choose a template, edit and tailor the content according to
your brand, drag-and-drop important elements, and push the landing page for
live. Easy and quick as a wink.
Custom Reports Generator
Keeping up with your progress
or regress is important. When you have an accurate estimate and an easy-to-understand
report, you can do better at adjusting and re-aligning your goals and
strategies. With Saphyte’s Custom Reports generator, you now gain insights into
real-time Sales Intelligence and Sales Forecasting in a jiffy.
Saphyte’s Report Wizard will
guide you in creating your own customized report or make use of the pre-defined
templates in the system. Thus, saving you more time and effort in manually
calculating data, interpreting data, and creating a report.
Subscription Fees that Fit with your
Business’s Budget
If you’re still not up to committing to a full-scale online CRM for your business, then Saphyte has subscription pricing that can be a good fit for your business.
Saphyte has reasonable pay-as-you-go subscription plans and is a SaaS cloud-based CRM. So, you don’t have to install the system on a PC. This will save you more money on buying storage or new office equipment. All you need is your Saphyte account, a browser, and a stable Internet connection.
Each subscription plan is inclusive of a free demo. No set-up fees, no extra or hidden charges, no maintenance, and a 24/7 expert local customer support availability for businesses in Dubai.
Go local with Saphyte online CRM Dubai today and reap the benefits tomorrow. Call us to book a free demo or start your 1-month trial today.
Quality leads are hard to come
by and it sucks big time when red-hot leads slip through the cracks. It can
also be a morale killer.
Frustration can build fast
because leads are hard to attain. They take time, effort, and collaboration
between sales and marketing. Losing them can totally affect your performance.
That’s why it is important to
look for ways on how to avoid losing leads and opportunities. Within this
article, you will find methods on how to keep your leads and how a CRM can help
you execute them flawlessly.
How to Avoid Losing Leads and
Opportunities
Losing leads and opportunities
can be avoided. Although, there will be times that it’s unavoidable, but at
least, with proper techniques and strategy, you can mitigate your number of
losses in the future. Here are some of the methods on how you can avoid losing
precious leads.
Focus on the activities you can control, not on the
results you can’t.
Even if you do everything right,
you will still have no control over the mind of your prospect. That’s why you
need to direct your attention to the things you have control of and develop a
process to mitigate the impacts of losses.
Be prompt and be sincere with your communication.
Customers love to transact with
businesses that are prompt and sincere with their communication. This may take
a lot of practice, but it’ll be worth it in the end.
Avoid a messy pipeline.
A messy pipeline creates a
bloated sales pipeline. That’s why you need to organize your pipeline, keep
them up-to-date, and use them effectively. Pipelines are your best friends.
Simplify your sales process.
Streamlining your sales process is a smart move because no one likes to go through a lengthy sales journey. Not you, nor your sales team, even your customers. The faster your sales team can hit the ground running, the faster they can result in revenue for your business.
Qualify leads effectively.
Qualifying leads is essential
because it saves you time, energy, and ultimately your bottom line. It also
helps you determine whether the prospect is in the right sector and territory
to benefit from your product.
How Saphyte CRM Can Help You
with Keeping Your Leads
Saphyte is a locally developed CRM software in the UAE. This CRM software in Dubai helps businesses streamline all of their corporate activities and integrate them into a single powerful platform. Saphyte has sales and marketing tools designed to improve business efficiency and productivity.
CRM technologies like Saphyte
and Sales Force automation helps you manage your contact information, conduct
marketing tactics and strategies, and identify opportunities for the long haul.
Saphyte can also help you mitigate your lead losses through some of its best
features. Here are some of the most notable features of Saphyte to help you to
keep your leads and eventually converting them into customers.
Flawless and Seamless Data Storage
Leads are hard to find and hard
to nurture, that is why you need a reliable collection and storage repositories
like that of Saphyte.
Saphyte CRM has contact
management tools that offer a centralized and secure storage space where you
can save a huge amount of vital customer data.
Saphyte is filled with lead
gathering tools you can use to gather customer information from your landing
pages, or you can use them incorporate on your website through Form Builders. You can integrate your
social media channels into the system, too, to gather more customer info.
Saphyte also has tools like Sync and Saphyte Scan. With Sync, you can extract data from your prospect’s LinkedIn profiles and store them in the system. All you have to do is install the plugin tool to your browser, log in to your LinkedIn profile, search for your prospect’s profile, click on the Sync button located at the uppermost of your browser, and let the tool capture and store the information for you seamlessly.
Saphyte Scan is also a great
feature of the Saphyte CRM’s mobile app. All you need to do is head on to your
Saphyte account, tap on Scan, get
your lead’s business card, and scan-and-store your info to the system.
These features allow you to make
data collection error-free, efficient, and seamless. Thus, making data
management easier for your marketing team and your lead specialists.
Once you have placed all your
data in one secured place, your team can now have immediate access to relevant
information for future customer interaction. Thus, allowing them to have full
autonomy on how to handle customer data that initiates the execution of your
marketing, sales, and lead generation strategies.
Deals are Made Easy
Saphyte’sClient Managementfeatures tools that allow you to save your contact’s important details and manage all your customer information within one source. The great thing about this is that they won’t have to leave the platform, and spend less time scrolling time too.
Saphyte’s Client Management module has features like Categorization, Status, and Updates, lead scoring, and
documentation. These features allow you to conveniently organize and label your
data, score your leads, and segment prospects accordingly.
Saphyte also has a detailed and easy-to-use Sales pipeline feature that is every sales manager’s dream tool. You can set up each touchpoint and sync them to your sales cycle. You can also allocate each deal or pipeline to individual sales reps through the Sales Hierarchy feature for better sales management during phone calls.
Saphyte also has other useful
tools that allow you to put in notes, generate reports, manage day-to-day
tasks, and nurture significant business relationships. Making sure that
communication is done promptly and there are no duplicate efforts eventually
leading to improving customer relations and building customer satisfaction.
Workflows that Flow with your Sales Process
Saphyte allows you to set up and
automate your materials for email marketing campaigns on a schedule that works
for you. The Workflows are a perfect leeway for you to start on your marketing
automation journey. Saphyte’s Workflow is a beneficial feature if you want to
create collective awareness and primary contact with your targeted list.
These smart and automated
workflows can also be executed with no hassle and users won’t have to worry
about technology adoption because of its user-friendly interface.
All you have to do is drag and
drop the elements you need, edit, click, and connect the nodes and elements
into your workflow sheet. Afterward, let the tool build your sales process
flawlessly.
Data Analysis for Better Decision-making
Simply storing data is
unacceptable. Saphyte has useful features that can gather customer information,
analyze them, process them, and create helpful and easy to understand insights.
Saphyte comes with a
customizable dashboard for every sales rep. The dashboard allows your sales
team to have access to an accurate view of sales metrics that matters to them
the moment they open their Saphyte account.
Gain insights easily from your
recent campaigns, leads, closed sales, and other projects. Furthermore, this
feature supplies you and your team with precise real-time information, which in
turn allows you to efficiently implement and re-adjust your sales and marketing
plan and strategies.
Scalable, Flexible and Grows with your business
Saphyte CRM platform does not only automate sales but can also be customized according to your business’s needs. You can grow with your own modules, tools, or custom processes to the system. This way, the software can scale along with your business and can be tailored according to your business and sales processes.
Saphyte adapts to you, you do
not adapt to Saphyte.
Subscription Fees that Fit with your Budget
If you’re still not up to
committing to a full-scale CRM, Saphyte has subscription pricing plans that can
be a suitable fit for your business.
Saphyte has reasonably priced pay-as-you-go subscription plans and is a SaaS cloud-based CRM. You don’t have to install the system to a PC and can save you more money on buying storage or new office equipment.
Furthermore, you won’t need to
go on-site to have access to your CRM. All you need is a Saphyte account, a
reliable browser, and an Internet connection.
Each subscription plan is inclusive of a free demo and one-on-one product training. No set-up fees, no extra or hidden charges, no maintenance fees, and a 24/7 expert local customer support availability for local businesses in Dubai.
Losing your leads might be
disheartening. But there are ways to keep them longer. For customer retention,
you need a great CRM tool like Saphyte to help you out.
Develop a CRM strategy today. Partner with Saphyte software solution now. Book a free demo or start your free trial.
Imagine having a
computer program or an app on your phone that lets you track the existing
deals, leads, and customers of your business. And imagine if you can send an
automated message to them in just a few taps. What’s more, you can even
schedule the sending of an email, or trigger automated responses to a target
audience when certain conditions are met. That’s the power of a CRM!
A customer relationship management (CRM) software is built to allow companies to manage business relationships with leads and customers. When a CRM is maximized well, it can let companies build sales strategies based on the technology and grow profits with minimal effort.
What a CRM dashboard looks like
How CRM Helps Retain Customers
Most businesses
have difficulty retaining customers. And it’s mostly because they were not able
to create meaningful interactions with them. Businesses have to be able to meet
the needs and demands of their customers, otherwise, they will lose interest
and look for alternatives (such as your competitors).
So how can a CRM
help you retain customers?
3 Parts of a Business that a CRM can Manage for Customer
Retention
Anything that goes
in and out of your business can be considered as data— your customer’s contact
information, your sales records, customer churn out rate, and etc. If
businesses can keep track of these data, they will be able to adjust their
actions accordingly. This is called data-driven
decision making. And it is superior
compared to, well, guessing.
Data-driven
decisions allow businesses to make the right decisions at the earliest possible
time.
For example, when a
CRM user has observed that not many targeted audience open the emails the
company sends, the company can make a decision to adjust the email header or
subject. Or when the company identifies that too many hot leads drop out before
they close the deal, then they can identify the stage of the sales pipeline to
adjust.
Another example of
this is when sales teams are able to identify how much they’re expecting per
month (sales forecast) based on the leads generated and how much they’re
getting so far.
Customer data in a CRM
Engagement
This is one of the
most important parts of customer retention. Customer engagement is necessary to
collect more customer data so that the business can make a personalized
interaction at a deeper level with the customer.
Another thing is
that engagement triggers a purchase behavior from leads or customers which
allows businesses to generate higher sales output. Letting customers know the
value you’re proposing — through a carefully studied engagement plan — gives
them more reasons to stay.
Values can take the
form of a products or services you’re promoting that directly address their
needs, or a better customer service (convenient delivery options, etc.), or
promotional activities (discounts, freebies, etc.).
Support
Another important
aspect of customer retention is providing support, right from client onboarding
to after sales support. Sometimes, support can even be extended to leads — by
answering their pre-purchase questions and inquiries.
Support should be
extended to address customer dissatisfaction. Customer feedback is necessary so
a business can determine what steps need to be taken to improve customer
satisfaction— and thus, retention.
With a CRM,
companies exert minimal effort to track the lists of customers who have
provided feedback. Sometimes, the company can even use of CRM features like an
automated response to let customers know that you’re available 24/7 to assist
them in using your product or service.
Use Saphyte for Better Customer Retention
Improve your
interactions with customers and get more loyal customers with Saphyte.
Saphyte is a top CRM that is friendly to use. It lets you collect lead and customer information from all your channels — websites, social media — so you can have actionable data.
With just a few
clicks, you can also perform sales and marketing tasks that are designed to
improve the customer experience. Because you can perform more with less, it
lets you provide an excellent customer service experience, better than your
competitors.
Saphyte has also
been proven to increase customer satisfaction through personalized interactions
from the sales team, allowing them to take care of the company’s customer base
and retain more customers at the end of the day.
Contact our support team now for more information. Try Saphyte for free.
According
to recent statistics, there are already about 3.5 billion smartphone users
worldwide. And on average in the US, each adult spends 2 hours and 55 minutes
on their smartphones every day. Because of this, it is never surprising that in
a study, the proportion of internet traffic coming from mobile devices grew
from 0.7 in 2009 to 52.99% worldwide in 2017. And having a pandemic at the
beginning of 2020 definitely, made this number continue to grow.
As
a consequence of this increase in mobile adaptation, businesses strive to
become more flexible in the work arrangements of their employees and their
business process. And thus, instead of CRM tools in desktop applications,
interests are moving into the mobile space. If in the past, going mobile is something
a business can do optionally, now, it is quickly becoming a necessity.
With
that, there is a need for businesses, both small and large scale, to become
more educated in the field of mobile CRM. Let us explore more on this
increasing trend in this article.
What is Mobile CRM
First and foremost, let us start by defining Mobile CRM. A mobile CRM refers to a version of your Customer Relationship Management (CRM) software that is accessible via your mobile device (e.g. a smartphone or a tablet). This innovation allows you to access a highly useful organizational and integrational tool in just a click on your mobile phone in real-time.
You
no longer have to carry your laptops around or open your PC just to access
customer information etc., because everything you need is already literally in
the palm of your hand. Because of this convenience and ease of access, in
Europe over 61% of companies have adopted a Mobile CRM app.
This
raised the question of whether or not it is beneficial for companies to adopt a
Mobile CRM version of their CRM solutions.
Benefits of Mobile CRM for Employees
Looking
back five years ago, most jobs would require an employee to be present in the
office to do their task. Back then the idea of working remotely has been
perceived as difficult. But, with the existence of Mobile CRM and Cloud-based
CRM, this has changed.
Nowadays,
office employees are no longer limited to working on their desks because they
can now work on the go. This is especially beneficial for those members of the
sales team who travel from office to office meeting different prospects and
having daily customer engagements. These field agents can benefit from mobile
CRM because they can easily grab access to their schedules, work goals, daily
tasks, etc., even when they are not in the office.
This
does not only give employees ease and comfort but actually, research has shown
that companies gain an extra 240 hours of work each year from employees using
mobile CRM. Providing them access to CRM on the go, allows them to accomplish
their tasks easier making them more productive than ever. Working on the go
allows employees to have a certain degree of freedom and flexibility which
creates a better working environment.
Because
of Mobile CRM, even if your department and team members are not in the same
building, or even in different countries across the globe, all of you can get
easy access to the same data in a single platform. Ironically, in this pandemic
and despite working remotely, business teams have been more collaborative and
united because of mobile CRM.
Benefits of Mobile CRM for Large and Small Business Owners
The benefits of Mobile CRM for business owners can also not be overlooked because all of the sales processes, marketing campaigns, customer interactions, sales leads, and everything else pertaining to running your business can now be easily monitored. This is especially helpful for small business owners who have lesser manpower. Instead of hiring more people to make reports for each aspect of your business, through mobile CRM, you can easily look at the charts on the go.
Moreover, the
software also keeps you on track with your business goals and targets. A
compact and customizable dashboard on your mobile phone provides you a with
visible to-do list. This will help you as an owner who has so many things to
consider and manage to focus on what needs to be done first.
You also will not
have problems with contact management because you have an integrated system on
your mobile phone. Whenever you need to do phone calls to a client or business
partner, you do not have to search through piles of calling cards or in your
personal phonebook.
Benefits of Mobile CRM for Customers
Mobile
CRM is not only beneficial to the employees, the owner, or the organization as
a whole. In fact, the customers are the most benefited when a business adopts a
Mobile CRM system. This is because it helps ensure that customers get the best
and premium services that they deserve at all times.
The
problem with doing business in the traditional means is that doing manual work
takes a lot of your and your employees’ time and energy. Most often than not,
you no longer have time to listen and read through your customer’s feedback.
Leaving piles of important issues to address and solve unattended.
But
with a Mobile CRM app, your customer representatives are more than equipped to
handle customer concerns to improve customer satisfaction. First and foremost,
with mobile CRM your customers can contact you where and when they choose. And
then, on your end, you can instantly address each concern, segregate each
subject matter, and escalate to proper departments, regardless of time and
location.
With
this, you can implement a 24-hour platform to address urgent concerns and
queries. You will not have issues changing from one platform to the other,
because you have all the platforms integrated with your mobile CRM system app.
This prompt customer service will greatly contribute to your customer’s
experience and ultimately customer satisfaction.
In
a world where a lot of companies rely on templates in replying to their
customers, having a personalized and non-robotic approach will definitely set
your business apart from the others. Your mobile customers will be able to
appreciate the element of human touch and would make them feel more trust in
your brand.
Conclusion
All of these
benefits in the view of different perspectives would lead your business to a
stronger sales and service team, and a more accommodating and compassionate
business when it comes to serving your customers. After you have made sure that
your business is ready to take on the mobile demand challenge, all you need to
do is to seek the right Mobile CRM provider for you.
In looking for a
provider, businesses must make sure that the CRM they are looking for is
scalable and flexible in meeting their business needs. Just like Saphyte CRM,
whatever size or level you are in the business world, Saphyte can adapt and
adjust according to your needs.
Furthermore, Saphyte CRM offers competent, efficient, and exemplary services at an affordable price. With this, Saphyte helps businesses transform digitally and adapt to the increasing mobile trend more easily. Especially since many business owners feel troubled about whether or not to invest in mobile CRM.
You may contact our customer representatives now so that you can take full advantage of the features of Mobile CRM. Our reps are ready for your questions and concerns twenty-four hours a day and seven days a week.
Customer
Relationship Management (CRM) software has a lot of benefits for businesses.
Over the years, companies have been experiencing enhanced sales and marketing
processes because of the technology.
Compared to
traditional methods of performing business-related tasks, using CRM has allowed
for an easier and more convenient way to engage with existing and potential
customers using technology, without sacrificing the quality of the engagement.
Here are four
benefits of using CRM for sales:
4 Benefits of CRM for Sales
The following are the identified benefits of
CRM for sales:
1. Helps Generate More Leads and
Manage Them
CRM
helps in generating more leads with ease. One lead generation strategy, for
example, is dropping a form for leads to fill out. You can do this on your
website, your website’s landing pages, or social media pages.
You
can also do this on a lead magnet— a material designed to generate leads (for
example, a downloadable eBook about an industry report in exchange for contact
information).
Once a lead fills out the form, the CRM can automatically collate all information from leads from different marketing channels and organize them into the CRM’s centralized database.
You
can also configure the CRM to automatically categorize them depending on the
information they filled out. For example, you can “score” them high using the lead scoring function of your CRM if
they indicate that they are decision
makers of a company (like a CEO or a high-level executive) so that the CRM
can automatically send them a message that is customized for leads that are
likely to buy from you— which leads us to the next discussion.
2. Helps Convert Leads into
Customers
Once
leads receive the targeted message as a result of triggering a condition within
the CRM system, the challenge begins.
The
message has to be personalized to the needs of the target recipient. If a
message is made to be sent to high-level executives, the message must be able
to persuade the executive that your product or service is valuable to them. It
can provide something that others don’t, and it can give them a better business
experience.
If
it’s not convincing the first time, the second time is worth the try. The
message has to be more convincing than the first one. Here, you can even
provide more discounts, or propose more benefits if they make their first
purchase. The goal is to persuade them to try out your product and service, so
that when they feel the impact of your business, they will more likely buy from
you again.
Therefore,
CRMs don’t just convert leads into customers. They also help you ensure that
your customers remain loyal to you and will make repeat purchases in the
future.
3. Helps You Manage Sales
Pipelines Easily and Reduce Your Sales Cycle
CRMs
often have a sales pipeline feature that allows their users to have on-the-spot
information about the leads in the pipeline and how many are stuck in there.
Data and information (or analytics) about your sales pipeline can be
automatically updated in real-time.
The
reason why having a visual cue about your sales pipeline is important is
because processes can sometimes be ineffective. Once you get that leads are
stuck in a particular stage of the pipeline, you will be able to figure out and
determine what’s wrong with your processes and what needs to be tweaked to get
the lead going.
Assessment
becomes easier when you have a CRM that constantly updates you about your sales
pipeline. Here, you won’t have to track each lead individually to identify
which stage they’re at and what needs to be done to encourage them to make a
purchase.
Using
the CRM, all you need to do is send a targeted email made specifically for
leads that are experiencing the same thing.
4. Empowers Sales Teams to be
More Mobile
Mobility
can be achieved when sales reps are able to access customer information
whenever they want to and wherever they are.
A
cloud-based CRM solution (mobile CRM) allows them to do this. Using cloud
technology, the CRM database is not just confined to one single device, but
rather, can be accessed by multiple users and multiple devices as long as they
are connected to the Internet.
Having
access anytime allows sales reps to contact customers, engage them, and provide
a personalized service. This enhances the “sales experience” for both the
customer and the sales representative.
With
access to multiple data, information, and analytics in just a few taps on the
sales reps’ mobile phone, sales reps are empowered to make data-driven
decisions and provide personalized interaction to customers. It’s also faster
compared to traditional methods, such as calling the other departments for more
information about a lead or client, or even repetitively asking the customer
questions that have been asked by previous sales reps which tends to be
annoying.
Bottom Line
CRMs have a lot of
use cases especially for sales and marketing-related processes. They help you
generate more leads, customers, and improve your sales output. They can also
help you manage your sales funnel easily, assess and evaluate your sales
processes to optimize them, and forecast your sales so you are prepared all the
time.
CRMs also empower
your sales team. They improve the sales experience not just for the customers
but also for your sales reps. They allow for better coordination and
collaboration between teams so that the customer will have an improved customer
service experience, which can increase sales.
Get Saphyte Now
To experience this digital transformation first hand, contact our support team now. We provide free demo, a free trial, and a one-to-one implementation training to our new clients for free.
Have you ever heard of CRM? If yes, that’s because it’s a buzzword in many industries lately. Its growing popularity is attributed to its functionality, the way it makes implementing sales and marketing tasks easier.
If you’re
unfamiliar with the technology, this article is for you. Here, we’re going to
explain what a CRM is and what you need to know about CRM to grow your
business.
What is a CRM?
Customer
Relationship Management (CRM) is a business approach that focuses on improving
business relationships with potential and existing customers. The approach has
been used in developing CRM software.
The software is
built to allow users to gather contact information about leads from their
marketing channels, migrate them all into the CRM database where the CRM
organizes the information into a meaningful order, and allow the users to
engage with potential customers through email and other functions.
The goal of CRM
systems is to allow users to convert leads into customers with the least manual
effort possible. This, as a result, makes it less expensive for businesses to
run operations as it allows sales and marketing teams to focus on other tasks
and let the CRM automate the tasks it is designed to handle.
Such tasks include:
lead scoring, email marketing, sales pipeline management, deals management,
report generation, and etc.
Saphyte
claims to offer streamlined CRM solutions. The company hosts an ecosystem of
sales, marketing, and team and workspace management, and support solutions. The
company offers a free trial, a free demo, and a free one-on-one implementation
training to its new clients.
Agile’s
interesting tagline says “Sell and Market like the Fortune 500.” They also
claim that their product offers sales enablement, marketing automation, and
customer service.
1CRM
claims to be the all-in-one CRM solution for managing every aspect of your
business online. Collaborate effectively with your team, from near and far.
They also offer a 30-day free trial.
Hubspot’s
website states that they offer marketing, sales, and service software that
helps your business grow without compromise. They believe that “good for the
business” should also mean “good for the customer.”
SuiteCRM
claims that they are the world’s most popular open source CRM. Their website
says their CRM is powerful, customizable, easy to use, and with hundreds of
extensions and integrations, and that it is used by millions of people every
day.
Five Things You Need to Know About CRM
Here are five things you need to know about
CRM:
Not all CRMs are created the same
There are many types of CRM. So you need to find a CRM that can adapt to your unique needs and work processes. Some specialize in specific functions, others don’t have the “basic” tools expected from a CRM solution. What you need to know then before using a CRM is that finding a CRM that is right for you may take time. So here’s what you need to do:
List down your company’s needs and objectives. Then create a list of CRM platforms that can help you with these, after watching their demos. Make sure that the features and functions of the CRM software help you grow your business.
Get a person (or a team) from the department that actually needs the CRM to do the demo. If you are looking to augment your sales team’s capacity to contribute to your company by adding in a CRM software then make sure that at least one person from the sales team gets to try the CRM demo. Their feedback will be crucial in choosing the right CRM platform for you.
Communicate with the CRM vendor. This means that you need to keep the company selling the CRM platform updated about what you need, give them phone calls if possible about what your teams need, and your feedback about the product every step of the way. This allows the CRM vendor to highlight the most important features of the product, saving you time from discussing the unnecessary and least important aspects of the product.
Assess and evaluate with your team. Grade the CRM products based on their ability to address your needs and objectives as a company plus the feedback of your team. If your team likes the user-interface but you think the CRM’s functionality is much more important, then put a bigger weight on the CRMs’ functionalities when evaluating which CRM program to choose from. At the end of the day, despite the competitiveness of each CRM platform, you will only need one for your company.
CRMs are a good investment, if used right
Sure
CRM companies promise you case studies about companies successfully pulling off
a business strategy using CRM technology— how their CRM software was able to
contribute to a business growth.
You’ll
see statistics and all and the dollars coming in. But what you don’t know is
that CRMs can be a little expensive, especially if you’re only expecting a few
clients per month. And you might be at the losing end if you and your teams
don’t know how to use a CRM.
So
come up with a proper CRM strategy. Get a CRM solution provider that offers
training for free, that won’t lock you up in a two or three-year contract, and
someone local as much as possible who is motivated and passionate about growing
local SMEs.
In
the end, what matters is that the profit you have gained as a result of using a
CRM should be higher than its cost. The CRM should be “worth it.”
CRMs can make you “win the competition”
The
success of big businesses in their respective industries can be attributed to a
lot of factors. One of these factors is their ability to use technology to
their advantage.
Technological
advancements often bring a lot of benefits to businesses. They speed up the
production process, they enhance services rendered to clients (like improving
accuracy and precision), and they also help cut costs for businesses due to the
efficiency they provide.
With
technologies like CRM, you will be able to enhance your relationship with
existing clients. Not only that, but you will also be able to improve the
customer experience during every interaction.
Why
are these important? Research shows that 2021 consumers are willing to spend
more on positive experiences. The experience that they have with your customer
service can also dictate whether or not they’d purchase from you again.
In
fact, with the recent disruptions, customers are also highly likely to switch
loyalties, which makes it harder for businesses to retain customers. Hence,
getting the right technology can make you win the competition.
CRMs can also improve employee retention
CRMs
not only help in improving customer retention, but it also contributes to
employee retention as well. CRMs have been known to help in creating a positive sales experience for both customers and
employees.
Not
everyone likes doing the same thing over and over again. This can be
exhausting. So what CRMs do is automate these manual tasks for employees so
they can focus on more productive tasks, which lets the employees gain a more
meaningful experience every time they go to work.
A small business can make use of CRMs to grow
For
CRMs, size does not matter. The goal of every business should be to grow:
increase the number of clients so they can experience an increase in sales and
profits as well.
CRMs
just makes it easier for small businesses to do this. Lead generation will take
much less effort with a CRM as well as in engaging them. CRM systems are built
to allow you to communicate and create a more meaningful customer interaction
in just a few clicks.
Bottom line
CRM tools have a
lot of use cases for every industry. They help you manage customers, marketing
campaigns, highlight the USPs of your products and services, establish customer
loyalty, and enhance your tasks that require contact management.
Because CRMs help
you approach the business with a new goal (customer centricity), the technology
will help you close deals faster and shorten your sales cycle as well, which
improves the overall profitability of your business.
Get Saphyte now.
Get a free demo or a one-to-one implementation training from our support team here at Saphyte. Contact us now.
