These hacks can help double your email response rates in 2021. Read on to find out how to send better emails this year and get the results you want.
Email marketing is an important strategy that businesses must use even this year. No, it’s not dead yet. In fact, the number of email users continues to rise (a recent estimate is at 3.9 billion daily email users).
Moreover, with 73% of millennials (a generation that comprises many management positions today) preferring business communications via email, the argument as to why email marketing remains crucial in business success still holds water.
On a personal note, we’ve had success in winning clients through email. And based on our studies (and experimentation), we’ll share with you nine tips that you can use to send better emails this year.
1. Have a plan and a strategy
Having a plan and a strategy allows your team to follow a process, thereby minimizing errors and ensuring good performance in the end.
However, this doesn’t mean you should always stick to the plan. Take time to experiment if possible and identify points for improvement so your emails can only get better in time.
2. Review how your emails appear on email clients and on mobile
There are email testing platforms like Litmus that allow you to check how your emails will appear on different email clients, in HTML and text, and on mobile.
This will ensure that your emails look perfect to every recipient and no distracting glitch or error appears— which may prompt your recipients to delete your email or even unsubscribe from your list.
Don’t be afraid to resend your email to recipients who haven’t opened them yet or send follow-up emails to those who haven’t clicked them yet. Some people may not have noticed your email the first time.
4. Keep your subject lines short
The wording in your subject line matters. In fact, a study found 30 character-subject lines have a click-through rate (CTR) of 6.4% compared to 90 character-subject lines of 5.4%.
Keeping your subject lines short also piques recipients’ interests and curiosity. After all, the point of a subject line is to get recipients to open your email to “tell me more.”
5. Personalize your emails with recipients’ first names
Emails that were personalized with recipients’ first names tend to perform better. According to a study, the CTR performance of emails with the recipient’s first name is at 6.9% compared to the 5.7% of non-personalized emails.
6. Get someone to proofread your emails
It’s important to get a third-party perspective to check your campaigns with a new pair of eyes. It helps remove all the biases and assumptions involved during the campaign, allowing you to have someone with a perspective as fresh as that of a customer.
7. Conduct A/B tests
An A/B test is a type of experiment that involves two different versions of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to assess which content performs better.
Conducting A/B tests not only allows you to determine which type of content performs better. It also lets you have a grasp of how your target audience perceives your emails.
8. Check your metrics
Don’t just stick to open and click rates. There are also more important key performance indicators (KPIs) to take note of such as:
Return on investment
These metrics can give you an overview of your email marketing performance, which lets you know which part of your email strategy to improve.
9. Use a CRM software to measure performance
A CRM software allows you to keep a record of your leads and perform marketing activities to these leads— all in one, single platform.
This means that all the tools you need are available in the software so you won’t have to switch platforms whenever you’ll need a tool to perform certain tasks.
Some CRM softwares have features that allow you to track and measure your email marketing performance at a glance (using the CRM dashboard).
This makes it easy for sales and marketing teams to monitor how well they’re doing and make quick decisions based on the data they’ve gathered using the CRM.
Learn more about CRM for email marketing
Need to know more about CRMs and what they can do to improve your email marketing performance? Click here to get started.