Topic:

email marketing

What is Content Marketing and Why Does it Matter in 2022?

3 min read

Content marketing is a way for businesses to attract leads, convert them, and keep them engaged. Read on to find out why it’s important to do it in 2022.

Articles, e-books, videos, and any information you get from a brand— whether entertaining or educational— can be called content and it’s designed to make you aware of the brand and keep you engaged.

Some forms of content remind you that the brand is there on the market. Other forms of content motivate you to make an on-the-spot purchase.

So what is content marketing and why is it important in 2022?

What is Content Marketing?

Content marketing is a marketing strategy that involves the use of articles, videos, and other forms of content to attract, engage, and convert leads into customers, and retain them.

This approach helps the brand do the following:

Promote brand awareness and top-of-mind awareness

Establish credibility in the market

Encourage purchases to drive sales

Motivate leads to make their first purchases

Businesses often use search engine optimization (SEO), social media, and email marketing to forward their content to their target audience.

Talk to us to know more about content marketing and what tools to use here.

Why Is It Important?

The following are reasons why content marketing is an important strategy that businesses should use in 2022:

Content marketing works. According to 42% of B2B marketers, content marketing works and they’re effective in producing results.

They bring in necessary traffic. According to content marketing leaders, they experienced a 7.8x higher year-over-year growth in unique site traffic when content marketing is done right.

They help you get more leads. Businesses with blogs report getting 67% more leads than other companies.

Content determines buyers’ next steps. According to a report, 47% of buyers view three to five pieces of content first before engaging with a brand’s sales rep.

Content helps build loyalty, nurture audiences, and drive sales. According to a report, 78% of successful organizations use content marketing to build loyalty, nurture leads and audiences (64%), and generate sales and revenue (57%).

Content marketing can help you establish and nurture your relationships with your prospective and existing customers. When the recipient of your content thinks of your company as credible, trustworthy, and responsive to their needs and interests, they’re more likely to choose you among your competitors when it’s time to buy.

How Content Marketing Works

Every buyer has a different set of needs and expectations at every stage of the buying process. Knowing the right content to send helps you nudge them to move forward to the next stages.

For example, a buyer at an awareness stage may need to know more about how your brand’s products and services can address their pain points, challenges, and questions. A buyer at a consideration stage may need to know more about the specific features or functions of your products and services and how they differ from what’s available on the market. A buyer at the closing stage may need to know how choosing you can benefit them in the long run.

Sending them the right content at the right time is crucial in closing these deals. Some tools are built and designed to help businesses automate this process.

Here’s an example of how you can engage your leads and customers through email with ease:

How to Get Started

To make content marketing easier, here are things to take note of:

Know your audience. The first step to making a content marketing strategy is to know who you want to reach and how to reach and engage them effectively. This requires you to determine their needs, preferences, and interests, among others, so you’d know what type of content to send them.

Get a team. Hire professional writers and editors to make your content for you. Remember, a small error in content, typography, or grammar can make you lose your credibility and discourage prospective customers.

Determine your distribution strategy. Know where your target audience is hanging around, when they’ll be most active, where they’re more likely to click on your content, and what type of content works best for them.

Use tools. To make the entire content marketing process easier, use tools and technologies designed for it. Some can help you distribute your content automatically with just a few clicks.

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How to Develop a Content Marketing Strategy

4 min read

To achieve business goals, marketers need to develop a content marketing strategy that is designed for their organization’s needs, as well as their audiences’. Read on to find out how to start making yours.

Many businesses plan to write some blogs, post on social media and send bulk emails to their target audience. But many also don’t know where to begin.

It’s understandable. According to a report, 74% of companies observed that content marketing increased their lead generation results. Those with a content strategy also achieved 27.1% higher win rates and 18.1% higher quota attainment. That’s why, in 2022, 90% of marketers continue investing in the channels they focus on using a content marketing plan.

In this post, we’ll talk about what content strategy is, why it’s important, and how you can develop your own content strategy that is designed for your unique business needs and your target audience. So let’s get started.

Learn more about what content marketing is and why it’s important in 2022 here.[1] 

What is a Content Marketing Strategy?

A content marketing strategy is a plan of action or policy that uses content (blogs, articles, videos, among others) designed to help organizations achieve their business goals.

Most business organizations use the content for the following:

To increase brand awareness in the market

To attract and generate more leads

To engage leads, nurture them, and convert them into customers

To remind customers of the brand and make a repeat purchase

To retain customers and reduce customer churn

A successful content marketing strategy will help businesses achieve their targets and goals, like those mentioned above.

Why is it important?

A content marketing strategy is important because it ensures that the content that you’re sending out is doing work. Remember, it’s not free to produce content. It requires time, energy, and company resources to write articles or publish videos. That’s why a strategy is important to make sure that they work.

It’s also important to note that your competition is sending out content too. Your strategy should take this into account because the first content the customer receives may lead that customer to ignore all other options and make their first purchase.

7 Essential Parts of a Content Marketing Strategy

What should your content marketing strategy be made of? Here are seven essential elements to take note of:


Your target audience

Their needs and preference

Your competitive edge (USP)

Your content format

The channels to focus on

Your team

The evaluation


1.   Your target audience

The most important element of your content marketing strategy is understanding your target audience. Who are they? How do they behave? Getting the right idea about your target customers lets you decide what to do in the next steps so you can get your message across effectively.

2.   Their needs and preference

Of course, each customer has a need that they have to address. Understanding each customer’s needs and preferences lets you provide an offer that is relevant and responsive to their unique situation.

3.   Your competitive edge

You need to know how to market your unique selling proposition (USP). What makes you different from the rest? Why should the customer choose you among the competition? Knowing your competitive edge allows you to drive your message home— telling the customer to ignore all other options and just focus on your brand.

4.   Your content format

Not all customers respond positively to blogs and articles, some prefer the video format. Choosing the right content format for the right customer is critical to getting them to consume your content.

5.   The channels to focus on

This is extremely important especially when you market on social media. Understanding which platforms your target customers is likely to use lets you optimize your content performance, especially when you choose to run paid ads.

6.   Your team

The success of your content marketing strategy depends on the team executing it. Choosing the right people to implement tasks and run workflows is an important part of the strategy.

7.   The evaluation

Last but not least, evaluating your performance lets you spot what needs to be corrected in your strategy and what needs to be retained. Use the right tools and metrics. Learn from industry peers and be ready to adapt.

5 Steps to Develop a Content Strategy

Now that you know what elements to focus on when developing your content strategy, it’s time to make one! Let’s dive in.


Set a goal

Know more about your customers

Choose your tools

Determine your content

Explore and experiment


1.   Set a goal

Goals are what would determine what your plan is going to look like and how it’s going to be implemented.

There are many goals to choose from. When planning their content marketing strategy, many businesses aim to:

Generate more leads

Establish brand awareness

Drive sales

Retain more customers

2.   Know more about your customers

Clearly defining your content’s target audience also allows you to be more specific about your content marketing strategy.

It lets you produce more relevant and valuable content that they’ll want to consume and which will, later on, push them to become customers.

Customer profiling helps you know more about your customers:

3.   Choose your tools

It’s going to be hard to run a content marketing strategy, especially if it’s your first time. Choosing the right tool makes the job easy and also helps you become more efficient in your tasks.

Tools like Saphyte’s Drip Marketing lets you send emails automatically on schedule to your target customers.

4.   Determine your content

There are several content formats to choose from and your content will largely depend on your target audience. Among them are:

Blogs.

Videos

Podcasts

Infographics

Emails

Case Studies

Ebooks

Lead magnets

How to Develop a Content Marketing Strategy

5.   Explore and experiment

The success of many content marketing strategies today can be attributed to their willingness to explore and experiment. Evaluate what’s working and what isn’t. Try something new and see how far it goes. The sky’s the limit.

Want to know more about content marketing tools?

See how Saphyte’s tools can reinvent the way you engage with your leads and customers. Talk to us and get started here.


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6 Things You Should Know About Relationship Marketing

4 min read

Relationship marketing plays a crucial role in increasing customer lifetime value, the amount of value a customer contributes to your business from their first purchase towards their last. Read on to find out the things you should know about relationship marketing and why you should consider this approach.

Focusing on building valuable and lasting relationships with customers improves retention. And customer retention is becoming more important these days, especially when businesses aspire to grow.

Multiple studies found that improving customer retention by at least 5% helps in increasing revenue by 25% to 95%. It’s also more cost-effective. Engaging existing customers for retention has been shown to be at least 6-7x cheaper than acquiring new ones.

What do these numbers mean? All of these mean that in order for companies to increase their sales, cut their expenses, and grow their profits, they should find ways to build customer loyalty and reduce customer churn. And one proven way to do this is through relationship marketing.

What is Relationship Marketing

Relationship marketing is the process of building long-term personal, individualized connections with customers. It focuses on providing value and relevance through content, product, and services for a continuing, lasting relationship.

Companies that implement relationship marketing seek to get to know a customer better to improve their experiences with the company. They do not stop after a deal is closed.

In fact, they continue to reach out to the said customer by sending relevant content, personalized offers, and discounts to encourage repeat purchases and consequently increase the chances of customer retention.

The way relationship marketing works is often illustrated with customers going through a lifecycle process. They start by discovering the brand and end up becoming advocates of that brand.

Learn more about relationship marketing here: ​​What is Relationship Marketing and Why is it Important?[1] 

Examples of Relationship Marketing

The following are examples of how relationship marketing works:

1.   IKEA

IKEA is one of the few companies that focus on relationship marketing as a primary means of growth. It is considered the world’s largest home furnishing retailer and has more than 400 stores worldwide.

The company is famous for using demographic, psychographic & geographic segmentation to provide personalized experiences to customers and offering value at every stage of the buyer’s journey. It gives importance to customer retention, establishing loyalty, and building long-term relationships with its customers.

To “deliver a clear, consistent, and compelling message about the organization and its product,” IKEA uses a combination of experimental marketing, customer engagement and content marketing, and digital marketing and social media engagement, among others.

2.   Starbucks

Starbucks didn’t just rise to the top because of good coffee. The company has been known to provide excellent customer experiences that make it easy for them to be the topic of conversation.

Starbucks starts with providing customers with comfort and peace at their stores— a different feeling that customers don’t commonly get elsewhere. A personalized product option is then offered to every customer— whether they want 2 pumps of syrup, soy milk to replace dairy milk, a scoop of java chips, or anything else added to their drink.

Starbucks communicates with its customers via text, email, and direct mail. There, they provide content to customers and also open accessibility for purchase. Starbucks also allows customers to turn their mobile phones into electronic rewards cards to redeem free drinks, a birthday gift, or a free sample menu item.

3.   Amazon

Amazon’s success story rests primarily on its ability to provide a customer-centric experience to its over 300 million customers.

The company built its own Customer Relationship Management (CRM) software to collect customer data, such as location, searched items, and previous purchases, to instantly modify and personalize users’ on-site experience.

Amazon uses email to connect with customers and keep them purchasing. They also have the ​​Prime customer loyalty program where customers get free and fast shipping, free cloud storage, and free streaming services, among others, by paying extra for membership.

6 Things You Should Know About Relationship Marketing

When talking about relationship marketing, here are six things that you should know about:

1.   Personalization is key

Personalization is the process of crafting an experience or message to match a recipient’s needs, interests, and other factors, based on the data the company has gathered.

For example, if the customer has searched for hair products in the past few minutes, it’s likely that the customer needs a hair product or is interested in buying one. Having this data allows companies to offer relevant product recommendations which increase the chances of the said customer making a purchase.

Personalization is key to a relationship marketing’s success. Companies need to be able to offer relevant and valuable information for customers to continue to interact with them. When a brand’s product and services do not match the customer’s needs, interests, or preferences, it’s likely for a churn to occur.

2.   Repeat customers are more likely to spend more

A study found that repeat customers spend three times more per transaction compared to non-repeat customers. They’re also easier to sell to, which means that in relationship marketing, retaining customers is more important than anything else.

When repeat customers become advocates of your brand, they’re not just there to make repeat purchases. They’re also there to influence others to make a purchase, spreading good word-of-mouth marketing to promote your brand and increase your sales revenue.

3.   Technology is an advantage

Improving customer relationships through personalization would be impossible without technology. Technologies like CRM software allow companies to seamlessly collect and sort customer data for instant use.

CRMs help inform sales and marketing teams what a customer needs, what they’re likely to purchase, and what to do to encourage them to make a purchase. With CRM tools and features, companies can also automate tasks involving personalization such as email marketing, catalog offering, and customer profiling, among others.

4.   Everybody loves incentives

To keep customers engaged, companies need to keep sending content that helps customers maximize the use of their purchased products or encourage them to browse for other products for enhanced use and experience.

But nothing engages customers more than incentives. Incentives can take the form of discounts and freebies.

Many companies incentivize their customers through a loyalty program, where customers gain points with every purchase. These points can be exchanged for free items and products.

Each purchase allows the company to gain more details about the customer— their needs, preferences, and other information that can be used to provide a more personalized experience to the said customer.

5.   Customer feedback and insights are game-changers

Building a good relationship is a two-way street. Companies guestimating what customers need wouldn’t suffice. Customers also have to contribute and inform companies what they think, feel, and experience when using their products and services.

To encourage customers to provide real feedback, companies have to find ways to reward honesty, make providing feedback accessible and convenient, and be transparent about how the feedback would benefit the customer.

6.   Provide a multi-channel experience for every type of customer

For companies to truly capture every type of customer’s interest, they need to be sensitive about their marketing channels— how the customers found out about them and how these customers interact with them.

This way, the company can map the whole experience of the customer and look for ways to improve this experience. A different journey may then be provided for a customer that used online marketing channels compared to traditional marketing channels.

Because customers nowadays use more than one marketing channel, companies have to provide a consistent multi-channel experience (omnichannel marketing) to all customers.

Customers expect a consistent, quality experience throughout and that’s why the brand’s identity and values should be unified and consistent as well across these channels.

Upgrade Your Relationship Marketing

Improve the way you build relationships with customers. Get in touch with Saphyte’s support team now to know more about relationship marketing and the tools you can use to connect with customers.

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How Customer Relationship Transformed Marketing

3 min read

Companies that value customer experience gain 4-8% higher revenue than their competitors in their industries. They are found to be 60% more profitable than companies that don’t focus on customers. Find out what customer relationship is all about and how it transformed the way companies deal with their customers.

When companies talk about customer relationships, they usually refer to the marketing strategies a company implements to encourage customers to stay for the long haul. Customer relationship strategies aim to build loyalty and they typically require determining what customers uniquely need and want first before anything else.

However, right now, companies face roadblocks in identifying these needs and preferences. The global pandemic caused a shift in consumer preferences and changes in consumer behavior, which means that the consumer data that companies have gathered in the previous years may be rendered irrelevant.

Without the right data about your target customers, it would be hard to offer the right solutions. This puts a strain on the customer relationship. Some customers may avoid coming in contact with the business again after the business failed to address their needs and preferences.

How Customer Relationship Works

All customers start from a point where they had zero knowledge about the brand. Along the way, they come into contact with the brand via advertisements, word-of-mouth communication, or other promotional activity of the business.

This is where brand awareness starts. When the brand messaging piques their interest, they may seek more knowledge about the brand. And after weighing options, or when a need arises, they may proceed to select the brand’s product and services out from the competition.

They will then use the product. Here, an experience will be formed. If it’s a good experience, the customer may consider buying the product again in the future. In fact, they may even act as brand ambassadors, actively promoting the product and the brand to other people.

If it’s a bad experience, the customer may no longer choose the product in the future and may even discourage others from buying the product.

Customer relationship then aims to keep the customer moving from the first stage (awareness) to the last stage (advocacy). It seeks to keep customers loyal to the brand (and promote the brand to their social circles) by identifying the customer’s specific needs, offering the right solutions, and consistently offering a positive experience throughout their journey.

How Customer Relationship Transformed Marketing

Many marketers began to prioritize customer relationships after seeing successful companies implement a customer-centric model.

According to a report, 45.9% of business professionals would consider customer experience as their #1 priority for the next 5 years.

And this is because many customers now would prefer experience over anything else. In fact, according to research, 86% of customers claim that they are willing to pay more for a great customer experience.

It’s not stopping anytime. At the end of 2020, a study expects customer experience to overtake price and product as the key brand differentiator.

How to Integrate Customer Relationship in Marketing

To emphasize the concept of customer relationship when engaging customers, take note of the following:

1.      Prioritize gaining customer trust

You can never build loyalty without gaining customers’ trust first. That’s why, in all things you do, always ensure that you will be able to gain the customer’s trust at the end of the day.

To do this, your products and services must be reliable. They must create a positive experience for your customers. They should be able to fix a problem or provide a solution to a challenge.

2.      Understand customer’s intent

Understanding why your customers became your customers is essential in running a customer relationship marketing strategy. It helps you predict intent and anticipate the needs of your customers before they even say it.

Here, you can create a roadmap that leads to a smooth journey for the customer, leading to customer satisfaction and loyalty. Integrating technology may be necessary to speed up processes and increase service accuracy and reliability.

3.      Identify opportunities through customer data

Throughout the journey of the customer, sales opportunities may arise for the business. Identifying these opportunities will not just increase revenue but may also enhance the experience for the customer.

Sending personalized offers or promotions, for example, is a way to enhance the customer experience and exceed their expectations. Gathering customer data through tools and technology is an effective way to personalize offers.

Customer Profiling with Saphyte Forms – YouTube

4.      Management must agree

To enhance the customer experience, the management must first agree that this is top priority. Drafting customer-centric company policies are, therefore, necessary to ensure that employees collectively follow protocols that aim to give customers a positive experience.

These policies must also align with company goals, mission, and vision. To build genuine relationships with customers, those at the top of the organization must lead in doing so.

Transform Your Marketing

Learn more about how to use tools and technology to gather customer data and provide a personalized experience. Get in touch with our experts here at Saphyte. Click here to get started.

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3 Reasons why CRM Leads as a SaaS Enabler

2 min read

Meta Description: SaaS businesses and CRM software solutions are the new Tyler Durden & The Narrator from fight club. Don’t you agree?

Social Copy: Move and give way to the new Tyler Durden & The Narrator (you know, Fight Club) in the business arena. Meet CRM and SaaS. Learn about this iconic duo making rounds about in the business world today and why CRM leads as a SaaS enabler here.

SaaS is becoming a more popular choice for businesses of all sectors and sizes. Study shows that about 80% of final users in the US alone prefer using SaaS applications. While this is excellent news for SaaS businesses, this means a constant battle to stay on top of the increasing demand and compete.

The Challenge

In today’s modern world, companies are constantly laden with drastically decreased lead conversion rates if the transaction business fails to respond to their query within 5 minutes, and availability has become a hot commodity around customer experience. Putting customers in queue will give them a leeway of choosing your competitors, further diminishing all your business’s efforts in attracting new customers and running effective marketing campaigns.

With this impending challenge looming over the businesses, buzzwords such as CRM and SaaS are often seen, and for great reason too. Both CRM and SaaS software are readily available in the market to help businesses align their sales and marketing needs and even their productivity needs. With their popularity, it’s doesn’t come as a shock that vendors are now combining these two powerhouses.

CRM Leads as a SaaS Enabler, Why and How?

With the constant demand for on-the-go services, choosing SaaS-based services over on-premise software is prevalent among businesses of all sectors. These demands, coupled with the advent of cloud computing and the mobile revolution, CRM software has jumped into the cloud computing world. CRM SaaS deployments of CRM are expected to reach their full potential soon (like very soon).

As SaaS will continue to commandeer the cloud model vessel of the future, businesses will also begin to shift their time and energy to their organization’s core goals instead of investing in obsolete IT solutions. In this case, modern-day CRM systems remain the most capable technology to enable and strengthen SaaS companies. Here are three reasons why.

CRM Software Automate Repetitive Tasks

SaaS employees spend hours and hours on day end on daunting repetitive tasks that prevent them from focusing on what matters most – the customer. There are plenty of events that can happen in an 8-hour shift, yes, but if SaaS employees spend much time doing manual tasks, all efforts are in vain.

A cloud-based CRM solution can help employees and organizations automate such tasks. For instance, you can use it to send the contacts on your email list a series of emails at pre-set conditions and track emails to check if they are read or ignored. Or, you can use CRM to assign tasks or pipelines to your sales team.

CRM software enables SaaS companies to help their marketing and sales teams spend time more efficiently. Automating repetitive, low-impact, yet high-effort tasks, the software frees up time so employees can use it to invest in scaling their business.

CRM Systems Manage and Secure Data More Efficiently

To understand the SaaS model better, think of it as a bank. The bank’s business model protects the privacy of the individual customer while providing reliable and secure services on a massive scale. Customers can use or avail of the bank’s offerings and services without worrying about other people accessing their personal information without consent. That’s why a CRM system is a great combo partner for SaaS companies because of its similarity when it comes to the business model.

We all know that collecting data for your current and incoming clients are free. However, it needs to be appropriately organized to use gathered information fully. A good CRM solution offers a prime repository from which all employees can easily access and communicate with their customers in real-time. All company interactions with customers and prospects are securely recorded and stored for future reference. Employees’ can use CRM tools to determine when the last contact with a customer was, provide call memos, and plan activities – of course, to assist businesses in making better decisions.

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9 Tips to Send Better Emails in 2022

3 min read

These hacks can help double your email response rates in 2021. Read on to find out how to send better emails this year and get the results you want.

Email marketing is an important strategy that businesses must use even this year. No, it’s not dead yet. In fact, the number of email users continues to rise (a recent estimate is at 3.9 billion daily email users).

Moreover, with 73% of millennials (a generation that comprises many management positions today) preferring business communications via email, the argument as to why email marketing remains crucial in business success still holds water.

On a personal note, we’ve had success in winning clients through email. And based on our studies (and experimentation), we’ll share with you nine tips that you can use to send better emails this year.

1. Have a plan and a strategy

Having a plan and a strategy allows your team to follow a process, thereby minimizing errors and ensuring good performance in the end.

However, this doesn’t mean you should always stick to the plan. Take time to experiment if possible and identify points for improvement so your emails can only get better in time.

2. Review how your emails appear on email clients and on mobile

There are email testing platforms like Litmus that allow you to check how your emails will appear on different email clients, in HTML and text, and on mobile.

This will ensure that your emails look perfect to every recipient and no distracting glitch or error appears— which may prompt your recipients to delete your email or even unsubscribe from your list.

3. Follow-up

Don’t be afraid to resend your email to recipients who haven’t opened them yet or send follow-up emails to those who haven’t clicked them yet. Some people may not have noticed your email the first time.

4. Keep your subject lines short

The wording in your subject line matters. In fact, a study found 30 character-subject lines have a click-through rate (CTR) of 6.4% compared to 90 character-subject lines of 5.4%.

Keeping your subject lines short also piques recipients’ interests and curiosity. After all, the point of a subject line is to get recipients to open your email to “tell me more.”

5. Personalize your emails with recipients’ first names

Emails that were personalized with recipients’ first names tend to perform better. According to a study, the CTR performance of emails with the recipient’s first name is at 6.9% compared to the 5.7% of non-personalized emails.

6. Get someone to proofread your emails

It’s important to get a third-party perspective to check your campaigns with a new pair of eyes. It helps remove all the biases and assumptions involved during the campaign, allowing you to have someone with a perspective as fresh as that of a customer.

7. Conduct A/B tests

An A/B test is a type of experiment that involves two different versions of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to assess which content performs better.

Conducting A/B tests not only allows you to determine which type of content performs better. It also lets you have a grasp of how your target audience perceives your emails.

8. Check your metrics

Don’t just stick to open and click rates. There are also more important key performance indicators (KPIs) to take note of such as:

Unsubscribe rates

Conversion rates

Bounce rates

Return on investment

These metrics can give you an overview of your email marketing performance, which lets you know which part of your email strategy to improve.

9. Use a CRM software to measure performance

A CRM software allows you to keep a record of your leads and perform marketing activities to these leads— all in one, single platform. 

This means that all the tools you need are available in the software so you won’t have to switch platforms whenever you’ll need a tool to perform certain tasks.

Some CRM softwares have features that allow you to track and measure your email marketing performance at a glance (using the CRM dashboard). 

This makes it easy for sales and marketing teams to monitor how well they’re doing and make quick decisions based on the data they’ve gathered using the CRM.

Learn more about CRM for email marketing

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CRM Streamlining Transactions in the Real Estate Sector

3 min read

Real estate companies or any other business are always looking for suitable solutions to streamline their business process. Modern businesses acknowledge that streamlining their business processes is an integral component of success. 

However, streamlining your business process is not easy as it sounds, especially for real estate agents. In a general sense, real estate agents spend a significant amount of time doing admin work – scheduling meetings, setting up reminders, sending emails, leads follow-up, and other menial tasks that can take out precious time out of their day. Instead of closing deals and growing your real estate business’s bottom line, they’re still typing the day away. 

Finding the balance between a good amount of admin work without sacrificing sales performance is like walking on a tight rope untrained. But is a CRM essential for your business? Yes and yes. Here are why adding a CRM is best for your real estate brokerage. 

The Numbers Don’t Lie

A study by Boston Logic and Hubspot states a high correlation between CRM usage and agent productivity, and there is data to prove the degree of impact a CRM software can make. The results of this study are astounding, and here are some of them. 

At 72.5 percent, nearly 3 out of every four agents polled in the survey already have a CRM system in place. 

At an equivalent rate, 69.4 percent of brokerages surveyed currently supply CRM software for their agents’ disposal.

Nearly 1 in 3 brokerages are uncertain which CRM system is suitable for them, and another 13 percent didn’t know where to start.

Overall, 96.2 percent of brokerages and 94.6 percent of agents surveyed said that a CRM system helped them increase their productivity to some degree.

Surprisingly, 21 percent of real estate brokerages said they did not need a CRM system due to costs, implementation, and difficulty adapting to the CRM. 

Why Real Estate Businesses should be Paying Attention to CRM Now

The success of real estate businesses hinges on relationships, and with the competition getting tighter in the real estate sector, brokerages need to adapt to advance business tools like CRM systems. More than productivity and efficiency reasons, CRMs also streamline transactions in the real estate sector. Here are some of the transactions a CRM like Saphyte can streamline for your real estate business.

Visibility of Prospects in the Sales Funnel

Your sales team is packed with tasks all day long, and reality dictates that there’s no other way around it. As long as the marketing department delivers leads, your sales team will contact them to establish products or services that fit your customers before getting through the actual nurturing and closing process. 

With a CRM, you can help your sales team streamline their process by giving them visibility on your prospects through your sales funnel. Thus, making it easier for your sales representative to see where your prospect is in the sales process. Furthermore, a CRM sales funnel makes it easier for your team to spot the warmest leads or those who need more nurturing. 

CRM Streamlines Email, Invoicing, and Quotes

Most CRM software comes with an email, invoicing, and quotes, which can be advantageous for your sales department. These features allow your real estate sales representatives to send and respond to emails and quote queries without switching software from time to time. 

Also, having your email client and quoting and invoicing in one place minimizes the risk of errors caused by manual data entry. Having all your data needs in a single repository creates a more dynamic, responsive, and responsible team, adding more value to your brand. 

Marketing-to-Sales Handoff Process

The handoff process from marketing to sales is tricky and fragile. During this process, most leads fall through the cracks for several reasons like miscommunication, being too busy to do a follow-up call, or your sales team being too swamped with too many leads. Leads falling out of the sales funnel during the handoff process is an ordinary circumstance but can be avoided with the help of a CRM. 

A CRM can fix this problem by addressing the underlying issues such as missed notifications, and no sales funnel visibility, and lead tracking. A CRM can automatically alert your sales team if new leads are on the sales funnel and your sales team. In return, your sales team can see where the leads are through the funnel. When your team has early notifications and access to a visible sales funnel, no leads will fall out of the cracks, and your sales team can work on more opportunities to close a sale. 

CRM Automates Admin Tasks on your Sales Processes

Your sales and marketing team has too much on their plate. Besides making calls, they also spend their entire shift sending out product catalogs, brochures, and real estate pricing guides which is repetitive and time-consuming. The emails your sales team may look like the same, but they still take time from copy-pasting the text, changing names, attaching documents, and finally sending it to the client. 

With a CRM like Saphyte, some tools automate your workflows, send follow-up emails, chatbots, and more. Your team can go to other prospects or tend to more critical tasks while maintaining the experience quality service to nurture and support the customer’s experience throughout the sales process.

Sales and Productivity Reports

Creating sales reports is not an easy task, but with quality CRMs, you can quickly generate reports with a few clicks and sets. Since the nature of a CRM is to collect data constantly, it’ll be easier for the whole team to gather and combine data on your clients. 

Quick Recap

A CRM’s design is to organize and store all of your sales team’s customer information and data in one easy-to-access location. Adding to providing exceptional visibility, CRMs help simplify your sales process by automating repetitive admin tasks that take time out of your sales team’s day of selling. 

The goal of a CRM is to enable your sales team with all the tools they need to close sales better and efficiently. Streamlining your day-to-day transactions with a CRM is easy; finding the one that works with you can be daunting. With your real estate CRM needs, you have Saphyte as your partner. 

Saphyte is a cutting-edge, cloud-based, centralized CRM platform that is not only scalable and flexible but can also adapt to the unique needs of its users as they grow. Built with features and tools that mitigate business risks and errors, lower costs, support sales and marketing operations through automation and innovative tools, and boost employee productivity. 

With Saphyte, you can take a holistic approach to your real estate business without the hassle and possible future-proof your business. Ready to talk about endless possibilities? Book a call with us and our real estate CRM experts will be right on with you. 

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Ways Digital Marketing will Change Businesses in 2022

3 min read

Digital marketing has become an opportunity for many entrepreneurs and businesses to gain a competitive edge in the market. 2022 will be no different, as technological advancements and changing social media trends, and ever-increasing customer demands. As reality looms over, businesses have no other option but to evolve their services to keep up with the times. 

2022: Keeping up with the Customers

The year 2022 will be the dawn of the new age of digital marketing. There will be no actual numbers on how the year will look for businesses. But, Deloitte experts believe that global digital marketing will revolve around customer-centricity. The year 2022 entails marketers keeping up with the customers. 

So, in what ways will digital marketing change businesses in 2022? As the marketing game shifts into customer mode, Saphyte has identified some trends that might happen throughout 2022. We hope you have your papers and pens with you to jot down some of the most interesting digital marketing trends to help your business build dynamic customer experiences. 

Businesses Developing Human-first Data Experience

It’s time to bid goodbye, for real, to generic customer data deployment. Also, there’s a fine line between being helpful and creepy stalker-ish in treating customer data. In fact, 53% of consumers find active device listening super creepy. 

So marketers will be exploring how to use customer information and which strategies can build or erode trust. Businesses must cultivate transparency, value, and data security – apart from the promises they have to keep. Although using consumer data transparently and consistently keeping up with the customers’ needs in mind can lead to better decisions and more valuable brand relationships overall—absent the stalker-ish factor. 

Building customer trust is hard. Navigating through the consumer privacy landscape is also an increasingly complex endeavor. 2022 will change the way businesses treat customer data, and eventually, how they’ll treat the customer. 

However, developing a human-first digital experience for your business will give your business a better marketing edge. So, how will businesses achieve this?

Start with the relationship. Don’t lead tracking methods before the consumer trusts you. 

Empower customers. Giving them options puts customers in the driver’s seat to tailor their own data experiences. 

Involve privacy and security terms and teams on day one

Don’t let them read long terms and conditions. Nobody finds that fun. Just put it in bullet form, plain and simple language. 

Businesses Shifting to Authentically Inclusive Marketing

Customers are now more than self-aware. Modern customers are also socially aware, and they shop more with businesses that commit to addressing social inequalities. For businesses to win future customers, they have to be diverse, equal, and inclusive. 

Deloitte data says that high-growth brands (annual revenue growth of 10% or more) have more frequently established key performance metrics for diversity, equity, and inclusion (DEI) objectives than lower-growth competitors. As a result, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. 

Shifting to authentically inclusive marketing can also bring growth to your business and increase consumer loyalty. So how can businesses achieve this? 

Ensure teams and suppliers match your market.

Bring diverse voices back to the organization.

Make your commitments measurable. 

Businesses Taking Personalization to a Hybrid Level

The world shifted from physical to digital at the snap of a finger. Surprisingly, a lot of businesses excelled in delivering excellent customer experiences. Brands seemed to be more adept at providing services even in a digital space. However, the next challenge is integrating both physical and digital experiences – a hybrid, you might say. 

The challenge is not in the implementation but in exceeding people’s expectations. Customers will expect no less from hybrid experiences, and the omni-communication channels add to the complexity of this challenge. So how can your business cope up? 

When in doubt, always go back to your customer data. By putting the human at the forefront, involving other individuals, and innovating constantly, brands can make hybrid experiences more agile and flexible. 

Enable choices through greater personalization. Meeting your customer’s expectations in their preferred channel of communication helps businesses personalize their experience. Most importantly, tailoring channels to customers also allows your brand to offer more inclusive experiences. When your customers have empowered choices, you also gain customer loyalty—a total win-win for you and your business. 

Let the “human” take the lead. While systems and infrastructures play a vital role in delivering hybrid experiences, interaction still starts with humans. Tailoring experiences to meet consumer needs and empowering them with choices – brands are on the right track in elevating digital marketing experience. 

Businesses will Supercharge Customer Service with AI

Artificial intelligence is no longer the future. It is now the present. For brands, helping customers make purchase decisions is a top priority. However, it’s not a simple theory. 

A surge in digital channels and hybrid digital and physical journeys along with heightened customer expectations have complicated brands` desire to create and deliver a dynamic experience that equips customers with the correct information and incentives—when they need it most. Experts from Deloitte believe that for businesses to achieve an actual end-to-end customer experience, companies must optimize artificial intelligence within the customer experience to achieve harmony 

between human tasks and machine capabilities.

So, how can your business keep up with this? There’s no actual recipe for tapping into the power of artificial intelligence, but here are some starter steps.

Design a dynamic customer experience.

Let humans and machines meet halfway. 

Understand the experience strategy.

Always have a clear picture of your customers. 

Design with human-centered factors at the forefront.

Employ a customer data platform, like CRM software.

Conclusion

Digital marketing will change the way businesses function over the next decade. For business leaders, marketers, and sales leaders, this is an exciting opportunity to take in. If your business is still trying to adjust and keep up, don’t worry, you still have time to re-adjust your goals for next year and make things possible for your business. 

Digital marketing may have changed the way businesses run their operations, but it’ll never change brands’ perceptions and vision. So, what are you changing this 2022?

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How to Advertise Using Online Product Catalogues

3 min read

Product catalogues are powerful tools to showcase business products and services at one glance. Find out how they can help convert leads into loyal customers.

Catalogs used to be popular in print. Companies have been using them to display their product and service information, which helps customers decide quickly which product or service to go for.

Today, product catalogs are making a comeback. Companies that have been using them online— via email, for example— have observed a 28% increase in sales and a 77% lift in inquiries

How do you advertise using product catalogues? What are the best practices that you should keep in mind when using product catalogues? Read more to find out.

What are Product Catalogues?

Product catalogues are tools that businesses use to showcase all important information about their products and services. This helps buyers make a purchase decision, therefore shortening the sales cycle. Details in the catalogue may include product descriptions, features, and price, among others.  

Today, product catalogues are more commonly used online. They can be downloaded on companies’ websites or sent via email. (Read more: Business Growth Combo: Email Marketing and Sales Pipelines)

They may also be automated— where you can automatically populate them in your future quotes and invoices and send them to target recipients. Watch the video below to find out how:

How to Advertise Using Online Product Catalogues

Below are five best practices to be mindful of when using product catalogues online:

1. Choose your type of ad

The first thing to be mindful of is choosing the type of ad when promoting your products and services online (e.g. social media). Below are the common options:

Dynamic ads: This type of ad shows relevant items from your catalog to specific users. The banners adapt automatically to users based on their interests, intent, or actions. 

Collection ads: This is a type of ad that shows four items from your catalog in an immersive way. Here, users can click on items to learn more or browse similar items. 

Carousel ads: This ad format shows multiple images or videos that can be scrolled through. Each image or video can have its own headline, description, link, and call to action.

Ads with product tags: Ads with product tags can be made for users to click on. After clicking, they are directed to a product details page to learn more about the product and buy it. 

Products from Facebook Page shops or catalogs in photos and videos can be tagged.

Collaborative ads: A type of ad where brands can run direct sales campaigns by selling products through retailers and merchants. This allows brands to run performance marketing campaigns for their products while directing traffic to a retailer partner’s website or other online channels.

2. “More” is more

Information about your products must be complete, accurate, and detailed. Here, “more” is more. Every important detail matters to the buyer. Relevant images and videos can make purchase decisions easier and faster.

Includes technical attributes, images, videos, availability, units of measurement, product usage combinations, and related/alternative products, if possible.

3. Centralize your product catalogue using a tool

Use a tool like a Customer Relationship Management (CRM) software if possible to centralize your product catalogue.

Make use of functions like automation where the catalogues are populated in quotes and invoices for the benefit of target recipients. Tools make it easy for businesses to manage their catalogs and send them to specific customers to maximize sales opportunities.

4. Upsell and cross-sell

Catalogs can be used to upsell and cross-sell. Suggest alternative products to encourage buyers to purchase products with better quality (at a higher price). This gives buyers options to weigh when buying— which increases the likelihood of the purchase happening.

5. Personalize your catalogues

Your catalogue’s content must be tailored to cater to each customer’s needs and interest. It must differ per customer or per ordering situation. 

For example, you can have two different catalogues with different pricing and descriptions, which are adjusted specifically for two different customers— one from the pharmaceutical industry and another from the automotive industry. (Read more: 16 Stats for Automotive Companies in 2021)

Catalog personalization is important as it allows you to not only maximize sales opportunities but also to ensure customer satisfaction at the end of the day.

Conclusion

Want to know more about product catalogs and how they can help your business? Book a demo now. Get started here.

5 Examples of Companies That Excel in Drip Marketing

3 min read

Drip marketing is one of the most used strategies these days to gain leads fast and convert them into customers. Check out how these companies use it to grow.

If ever you’re wondering how companies grow these days, especially when they mainly deal with customers online, the answer to that is— drip marketing!

What is Drip Marketing?

Drip marketing (also known as drip email marketing or drip campaigns) is a series of email activities employed by companies to attract leads and guide them in their journey into becoming loyal customers. 

It can start simply as leads visiting a company’s website, signing up a form, and getting emails that spark interest— designed to fit the target reader’s needs and preferences— until the reader takes the desired action.

Does Drip Marketing Work?

According to statistics, it does. In fact:

Email itself reportedly generates $42 for every $1 spent. That’s a 4,200% ROI.

Drip marketing has been observed to generate 50% more sales-ready leads than traditional email.

A 20% sales increase has also been observed after companies used drip campaigns to nurture leads.

So, yes. In general, drip marketing does work. And companies that employ this strategy tend to perform better than those that don’t.

How to Start Using Drip Marketing

The easiest way to employ a drip marketing strategy is by using an email automation platform. This helps “automate” things, which means that the software is designed to perform certain tasks that are manual, repetitive, and monotonous, so you won’t have to.

Email automation platforms collect data, generate analytics, and are designed to let you focus on more important tasks when nurturing leads. They let you organize your leads, understand their journey at a glance, and send personalize emails in a few clicks.

Saphyte has helped companies generate growth with drip marketing. Find out how you can get started here.

5 Examples of Companies that Excelled in Drip Marketing

Here’s a list of companies that successfully used drip campaigns to win customers:

1. Netflix

One of the challenges of Netflix is to sustain the interest of customers and encourage them to remain subscribed to their services. To reduce its customer churn rate, Netflix employed drip marketing to remind its (former) customers what they’re missing out on.

Source: https://1030z2bnst92zo6j523feq9e-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/Netflix-win-back-drip-campaign-example.png

This incentivizes former customers to resubscribe. After this, a series of emails that highlight the benefits of using Netflix are then sent to former customers to win them back (e.g. uninterrupted streaming, watching movies on any device, personalized viewing, etc.).

2. Trello

Trello used drip marketing to aggressively promote its product and its benefits to leads with project management needs. The “Twelve Days to Trello” campaign is inline with the holiday season, at which time it was launched. 

A timely message can generate interest, which, when coupled with personalized content that addresses the target reader’s needs and preferences, can effectively convert readers into customers.

3. Zendesk

Drip marketing is one of the easiest strategies to use to guide customers what to do next. This is to keep them interested in your product, explore its benefits more, until they establish reliance on your product. 

Zendesk perfectly understood this and used a simple drip campaign to demonstrate to their users what they can do next.

This also helps reduce customer churn— which can mainly be caused by customers losing interest in your product.

4. Uber

Uber uses drip campaigns to encourage customers to use their product again after a time of inactivity. Allowing customers to lock-in flat rates can stimulate the interest of those customers who may have lost interest in the product and its benefits.

5. 23andMe

Sometimes customers get easily distracted and forget to complete their purchases. 23andMe uses drip campaigns to remind customers what’s in their carts to push through with the process. This gives customers an opportunity to rethink and make a purchase at the most suitable time.

Start Your Drip Campaign Now

All the best tools and features you need in a digital ecosystem. Find out how you can start your drip marketing campaigns now, along with other possibilities for your business, by getting started here.

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