Saphyte CRM

Unlocking the Power of Customer Relationship Management (CRM) in the UAE

2 min read

Customer Relationship Management (CRM) software is an invaluable tool for companies in the UAE and around the globe. By streamlining customer data, automating processes, and providing analytics to inform decision-making, CRM helps businesses stay competitive in a rapidly changing market.

To gain maximum benefit from this technology, however, it is essential to choose the right CRM solution—one designed with your business’s specific needs in mind.

Saphyte is a robust cloud-based CRM solution that provides UAE businesses with an all-in-one platform for streamlining customer relationships and automating sales pipelines.

With its intuitive design, customizable features, scalability, user-based access, multi-currency support, public/private entrance, win probability percentage setting, customized sales process stages, color coding identification option, and more – Saphyte is ideally suited for growing businesses in UAE.

How Saphyte helps UAE businesses

Dive deep into how Saphyte helps UAE businesses grow organically:

1. It helps centralize customer data

One of the critical benefits that Saphyte offers to companies in the UAE is its ability to centralize customer data from multiple sources into one highly secure and easy-to-access platform.

By consolidating client information, businesses can quickly and easily gather valuable insights into their customer base to better understand buying patterns, identify weaknesses, and craft strategies for growth.

Additionally, Saphyte allows sales teams to track customer interactions across various channels – from email campaigns to promotional offers – making it simple to stay connected with customers throughout their journey.

2. It helps automate the sales process

Another significant advantage of Saphyte is its ability to automate the sales process through workflows. This feature helps streamline routine tasks such as lead generation, opportunity tracking, and follow-ups so that teams can focus on more critical tasks such as developing customer relationships or creating new solutions for their needs.

Plus, users can customize their workflows to meet the specific needs of their business, and all data is securely stored in the cloud so that it can be accessed anywhere, anytime.

3. It helps generate powerful business insights

Finally, Saphyte offers comprehensive analytics tools with powerful insights into customer behavior and sales performance.

With dashboards and reports, users can track key metrics such as average deal size, close rate, time taken for conversion, win/loss ratio, and more – giving them a comprehensive understanding of how their efforts are paying off.

This allows businesses to make informed decisions on product development or marketing investments to maximize ROI.


Saphyte offers UAE-based companies a powerful platform for streamlining customer relationships and automating sales pipelines – all while providing sophisticated analytics to inform decision-making.

With its intuitive design, customizable features, scalability, user-based access, and more – Saphyte is the perfect solution for unlocking the power of Customer Relationship Management (CRM) in the UAE.

Learn more about how Saphyte can help your company grow. Book a FREE demo below.

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How Saphyte Helps Businesses in UAE in 2023

In the face of rapid digital transformation, many industries in UAE are experiencing a period of growth and expansion. To meet these changing circumstances and maximize gains, businesses in UAE must have access to reliable and efficient tools that can help streamline their operations and increase productivity.

This is where Saphyte comes in— to provide digital solutions to businesses and help them achieve organic growth. Saphyte offers a comprehensive CRM suite that is perfect for growing businesses in UAE.

This cloud-based platform delivers team collaboration, sales management, marketing automation, customer support, and analytics insights — all designed to make it easier for companies to manage their operations at scale. With its intuitive design, customizable features, and scalability, Saphyte is the CRM of choice for businesses in the UAE.

Better team collaboration and more effective communication

Communication tools have been in demand since the pandemic, when teams work in the comfort of their own homes which made communication and collaboration difficult.

Saphyte sought to address this issue with its Team and Workspace tools. Using the features, organizations have increased visibility among teams and facilitate smoother task breakdowns. This allows managers to promote a collaborative environment while ensuring that tasks are done on time.

Improved sales, marketing, and support management

The Sales Management suite helps organizations onboard leads quickly while engaging customers better, resulting in improved sales performance. Through its Marketing automation tools, companies can also have more meaningful conversations with their prospective clients — all at the click of a button!

Saphyte’s Support system also helps build a strong customer feedback loop so that companies remain knowledgeable about their users’ needs. These features combined make Saphyte the perfect CRM solution for businesses in UAE looking to grow and expand.

With its intuitive design and customizable features, Saphyte allows companies to manage their operations at scale while ensuring that customers’ needs are always taken into consideration. In the face of digital transformation, organizations must invest in reliable solutions like Saphyte to stay ahead of the competition — and ensure success in 2023 and beyond.

Invest in a digital ecosystem now

It is essential for any business in the UAE looking to maximize its potential to invest in technology. With Saphyte’s Team and Workspace tools, Sales Management suite, Marketing automation tools, Customer Support system, and Analytics insights, businesses can ensure their operations are running efficiently — while providing customers with the best experience possible.

By leveraging Saphyte’s comprehensive CRM suite, businesses in UAE can easily streamline their operations and unlock new opportunities for growth and expansion. Invest in this powerful solution today and get ahead of the competition. Book a FREE demo below.

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How Automation Helps you Avoid Losing Leads in your Sales Process

4 min read

Companies of all sectors and industries rely heavily on data for their operations. Data plays an imperative role for companies and leaders to gain informed decision-making, respond to change, and establish strategic goals. Data plays a more significant role in lead generation campaigns. In 2020 alone, 4.8% of enterprises have invested more than $50 million in Big Data and AI initiatives for their company.

If you think it’s too much money just for a piece of information, then you do not see the whole picture. Data plays a critical part in a business’ sales process, particularly the lead generation aspect. The data you’ve gathered turns into reports, and those reports, in turn, allow you to understand your customers adequately.

How Data Benefits your Business

Data goes beyond information. Potential customers’ phone numbers, email, and postal addresses are among the data sets most in demand in a growing international business. So how does this set of information benefits your business? 

Data Makes Campaigns Efficient

The lack of data with their leads renders leads useless. Leads without qualified data are essentially unusable, given the amount of customization you have to pour dedicate in every lead generation campaign. It’ll be easier to create segments and customized pitches for your leads to follow with comprehensive quality data. It’ll be easier for sales and marketing teams to make personalized pitches and outreaches, thus giving them more leverage to upsell and create sales. 

Data Allows Sales Teams to Understand the Customer

Prospects or leads don’t like talking with salespeople who don’t know nor understand their needs, which will eventually lead to frustrations on both sides – customers getting annoyed that salespeople are pitching the wrong solutions and the sales team losing their leads.

Sales teams can avoid these issues if they have established data because they already have a basis to work with. They can better understand their leads’ needs, tailor their products and services to their customers, and create compelling messaging that resonates well with their prospects.

Data Gives Sales Teams Talking Points

When sales teams understand their customers better, the more talking points they gain. Salespeople can ask questions, more concrete answers to inquiries, and have more topics they can talk about. When customers feel that sales teams are well-equipped with information, it leads to more profound and meaningful interactions and eventually leads to better conversion rates. 

Manual Data Entry: A Bane or Boon to Businesses

Not all data is created equal, and the amount of data you need to run successful sales campaigns doesn’t matter. Always remember that a hundred quality leads data are better than a thousand unrefined leads. 

Traditionally, data is “gathered” through manual data entry and performed by data entry operators (people). Manual data entry requires entering specific and predetermined data such as prospect’s name, business type, money amount, etc. 

Operators can obtain information from various sources, including paper bills, invoices, orders, receipts, etc., into a target program. Depending on the type of business, the target program could be handwritten record books, spreadsheets, computer databases, etc.

Manual data entry might be a good option for small-scale businesses (1-10 employees) because of its cheap staffing. However, manual entry can restrict expansion and inhibit progress due to these reasons.

Cost penalty. Imagine you’re going to a world-class, luxurious hotel, but has a cheaper price tag. Seems like a bargain, right? But the hotel never made mention or made you aware of the hidden fees and costs. You’re having all the fun, but the moment you check out, you realize that you’ve been completely ripped off. The same analogy applies to manual data entry. You’re spending on hiring staff and spend more on correcting data errors. Manual data errors are costly. Study shows that incorrect data costs businesses at least 30 percent or more of their revenue. It is a penny-wise foolish move to spend more on manual data entry, thinking it can save your business costing. 

High Error Rate. Surely the error rate for manual data entry is not that bad. Well, data says raw Data entry not followed by verification steps shows an error rate as high as 4%. That’s two errors for every five entries made. Another study indicates that data entry operators make 10.23 errors when processing data. These data errors may seem like minor collateral damages, but they eventually create discrepancies in your desired output. The higher the error rate, the higher the damage and cost it’ll bring for you and your business.  

Slow Turnaround Time. Manual data entry is time-consuming, and businesses can’t afford to waste too much time. Turnaround time can result in delays, extra expenditure, and even more errors – three aspects of which companies can’t afford to risk investing. 

Findings: Manual data entry is a bane to every business’s existence. 

Remedy: Automate your data entry efforts today, and save plenty tomorrow.

How Automation Helps you Avoid Losing Leads

Manual data entry error is the main culprit as to why your number of leads is dwindling. The consequences of non-automation are forgetting to follow up with your prospects or calling leads based on the order they appear on your system. You can avoid these pitfalls by implementing a sales automation strategy for your business. 

Automation can help you not only simplify your sales processes from approvals, notes recording, lead scoring, call logging, customer onboarding, or any other manual and repetitive tasks in your sales process. There are plenty of tools available in the market. One of the many is Saphyte CRM. 

Saphyte is a UAE homegrown business operating out of Dubai. Currently, Saphyte is helping hundreds of local companies in and out of Dubai to drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced SaaS CRM ecosystem technology. 

Here are some of the benefits you can gain with a sales automation platform, like Saphyte’s customer relationship management (CRM) software, you can achieve. 

Identify Potential Customers. With a CRM like Saphyte, it’s easier for sales teams to view and track the best quality leads, leading to much more successful conversions. This way, sales teams are only monitoring and talking to the most important leads.

Lead Information. With Saphyte’s features and functions, your sales and marketing teams can learn more about the prospects and which industry they’re in. Data like this helps your team understand your prospects’ needs and requirements and the best ways to engage with them.

Easy Reporting. Using a CRM like Saphyte can help you stay informed with the use of internal emails and reports. You can kiss spending hours to keep the rest of the team on the loop goodbye, as the reporting happens automatically.

Create Invoices and Quotes. Saphyte helps your team create detailed and straightforward invoices and quotes in a matter of minutes. 

Marketing and Sales Tools. Saphyte is packed with features and functions that you can use to make your sales and marketing teams work easier, straightforward, efficient, and effective. 

Make Data Work for you by Partnering with a Sales Automation Tool that Works with you

Feeling like this is your chance to take your e-commerce CRM integration to the next level? Book a demo with us today, or start your free trial now! Reach for a new possibility and unlock your e-commerce business’s potential with Saphyte today!

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Top Business Trends Predicted for 2022 | Saphyte CRM

2 min read

We are now at the last leg of 2021, and what a year it has been. The aftershocks of the COVID-19 pandemic have waned, and people are now moving forward to better solutions to suit their needs after the pandemic better. Not only are consumers shifting to a new perspective, but businesses have made massive changes for 2021 too. 

Tech trends change from time to time. The COVID-19 pandemic has heightened expectations for digital experiences, made human-centered tech transformation, and caused many companies to reactively switch their tech focus and gear towards enabling and supporting remote work.

2021 was a year of transformation, and 2022 will be its second leg. Missing the first train of changes for this year is not the end. Your business might as well prepare for 2022’s changes. So what are the top business trends predicted for 2022?

Saphyte has gathered some of the most exciting predictions from tech and business experts. Here’s what’s been interesting so far.


2022 will focus more on automation. Experts believe there will be a shift from labor arbitrage to effective production using automation in the industrial space. They predicted that technologies such as robotic process automation, natural language processing, and intelligent document processing would continue to reduce dependence on human labor for subjective tasks. 

Predictive Analysis

According to Nilesh Jain of Trend Micro, data analytics, data lake consolidation, and predictive analysis will be significant trends in the entire IT industry. Advanced predictive analytics techniques heavily drive even the IoT and cybersecurity. Predictive analytics tools will be big game-changers in almost every sector and every domain of business.

Low-Code or No-Code Solutions Made Easy

2022 will continue to see growth in low-code or no-code solutions and the rise of the citizen developer movement, according to Shaheen Yazdani from Intercept. Access to enterprise-grade technology will be readily accessible to everyone, allowing companies of all sizes to modernize their business and customize for a fraction of the price. Purpose-built solutions designed for the unique use cases will also make waves for companies who wish to empower employees to identify issues and implement and iterate ways to solve data and process challenges.

Cloud Technology Adoption

The adoption of cloud technology will continue to grow in 2022, says Manish Mittal of OpenSource Technologies Inc. As Covid-19 lags, companies will continually adapt to cloud infrastructures and technologies. This trend will be advantageous for businesses or companies with employees located around the globe. Cloud technology and applications are available to employees, which empowers collaboration and productivity. With the help of open-source technology, adoption will be a breeze. 

Voice Search Technology

Most commonly known as “voicegeddon.” More businesses will make use of voice search technology in 2022. Voice-search-specific keywords and optimization will rule in the SEO arena and make waves in making tremendous strides in reaching customers. 

Replacement Of Legacy Systems

Most tech experts will agree that legacy systems will only increase a business’s or company’s risk of an attack or data breach. Security vulnerabilities are a careless and natural outcome when businesses implement a patchwork of outmoded and inefficient solutions. Businesses should deliberately and periodically evaluate and modernize their technology stack and systems to stay competitive and safe. To do so, they must throw away or modify any existing legacy systems in their business. 

Business Intelligence for Sales and Marketing

The need to quickly access customer information by sales and marketing departments will be selling like hotcakes in 2022. Sales and marketing teams can easily access the most recent deals and purchase patterns among their customers without relying on technical IT specialists or business analysts, thanks to technologies like Saphyte CRM. Gaining access to data and customer information improves the accuracy of sales objectives and projections, making it easier to evaluate the market impact on recent marketing campaigns or promotions and create client acquisition and retention strategies. Businesses can also benefit from increased revenues (from product cross-selling and up-selling) and improved customer satisfaction.


2020 was a crazy year, and 2021 is the start of the shift to more innovative technologies for better productivity for less – 2022 will be a better and wiser year for business owners only if they keep up with the trends and make way for innovation. So, is your business ready for what’s ahead? 

Keep up and don’t lag – Saphyte can help you with that. Curious as to how? Book a call with us, and we’ll introduce to you the best ecosystem for your business. 

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What is Product Catalogue in CRM and How Can It Help You?

3 min read

Product Catalogue in CRM helps you quickly link product information directly to your deals and contact cards, without switching between platforms.

When customers are about to make a purchase, they are often faced with the need to ask more. They want to ask more questions about the product they are buying— its features, price, or even alternatives. And these questions can affect company productivity.

They can delay the closing of deals, wear out salespeople, and even affect conversion rates. To address these challenges, companies make use of product catalogues in CRMs. This feature helps expedite the buying process. 

It can help sales reps glean needed information when engaging with customers and improve conversion rates. It can also enhance the user experience, as well as companies’ branding at the end of the day. 

What is Product Catalogue?

Product catalogues contain all important information about your products and services to help buyers make a purchase decision. Details may include product descriptions, features, price, availability, customer reviews, and more. 

Those who need product catalogues are:

Sales Representatives, Sales Teams

Sales reps need product catalogues the most. ​​Their primary tasks often involve communicating with their prospects and customers about the benefits of using their products. 

Using the product catalogue, they can glean the needed information to close deals with particular customers.

Buyers, Decision-Makers

Buyers don’t want to waste their resources investing in products or services that don’t give them value at the end of the day. That’s why they look for more information to make a comparison between product options to make a decision. 

With a product catalogue, they can be fully informed about the different products or services you (or other sellers) have and decide which one to get for their business. 

Warehouse Managers, Inventory Managers

Warehouse and inventory managers use product catalogues to know more about the details of the inventory.


Marketers can conveniently use the information in product catalogues to demonstrate the use and benefits of their products and services. 

It also helps them gain a better understanding of their products, what makes them unique, and what value they offer to target customers.

Third Parties (Partners, Resellers, etc)

Third parties, such as partners, suppliers, and resellers, can use the product catalogues to get more information about a product and service when engaging with end-users.

How is Product Catalogue Used in CRM?

CRMs can help you link products directly to your deals and contacts cards. 

With Saphyte, for example, you can list your products in the product catalogue beforehand so that whenever a quote or invoice is needed for a client, you will not have to manually add each product information over and over again.

You can also attach visuals, and other media to demonstrate the benefits of your product or services. All in all, CRMs help eliminates the need to manually create quotes and invoices for each customer. 

[Read more: Turn your Product Catalogues into Automated Processes!]

How Can Product Catalogue Help Your Business?

Product catalogues can help your business in these six ways:

1. Quickly get product information with ease

With product catalogues, sales and marketing teams can quickly access technical information and features about products— no matter how many they are. 

They can be recorded on documents and published on websites so customers won’t have to repetitively ask sales reps about each product. 

2. Achieve faster sales cycles

Sales cycles are sometimes delayed because customers spend time thinking and comparing products or services. With product catalogues, customers come in fully informed about your products, reducing the need to ask your sales reps about them.

They can also make comparisons beforehand, making prospects sales-ready, which results in faster sales cycles for the business.

3. Enhance user experience

Product catalogues are known to enhance user experience. They proactively inform customers about the products and services the business has to offer. 

This allows customers to decide whether or not the product and service options match their needs and preferences. When all of this process go smoothly, it will enhance the user experience— as the needs of customers are served and their challenges are addressed quickly.

[Read more: How to Deliver an Experience That Your Customers Would Enjoy]

4. Improve brand image

When the user experience is great across all marketing channels, it will create an impression that your brand is reliable— improving its brand image.

This can further encourage customers to make repeat purchases in the future should a need arise.

5. Make sales without active marketing efforts

Product catalogues can themselves speak for the brand. They can effectively persuade customers to make a purchase by displaying all the necessary information. They can be displayed on ​​websites, landing pages, or even linked on social media pages.

6. Helps train salespeople and third parties fast

Whenever you onboard sales people and third parties like retailers, resellers, and the like, you can provide them your product catalogues so they can quickly understand what your business does, what it provides, and what value it gives to customers.


Want to know more about product catalogues and how your business can benefit from them? Click here to get started.

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From Our Clients: Why Businesses Need a CRM

3 min read

“The price of doing the same old thing is far higher than the price of change.” — Bill Clinton

There are so many things that companies do nowadays that we can view as inefficient. Take collecting customer data, for example. Many companies interview customers, type in data on their spreadsheets, and just press “Control+F (or Command+F on Mac)” whenever they’re looking for a specific information.

But this can get tiring at some point. 

Say, for example, the company needs to email customers that are located in a specific city, or customers that are in a managerial position, or customers that work for a specific company. 

Pressing “Control+F” to find each qualified customer to email can be a huge inconvenience for sales teams, especially if they’re dealing with thousands of customers. And companies that seek to grow are bound to face this challenge.

How can CRM address this problem? Why do businesses need a CRM these days? And how has the pandemic highlighted this necessity? 

Let’s take a look at our clients’ feedback.

Our clients’ take:

1. It’s needed to not lose track of leads and prospects

It’s easy to lose track of your leads and prospects, especially when you have thousands of data to deal with. This lost sales opportunity can be a huge cost to your business.

What the CRM does it that it registers an entry of customer-related data to its database. It can describes the interaction between the customer (or lead) and the business,  which helps keep everyone on the same page when it comes to the said customer (or lead).

This helps inform sales team of the status of the customer (or lead) and proactively engage them so they can quickly move to the next stage of the pipeline.

Before Saphyte CRM, we were using multiple tools for the management of our leads, prospects and customers. 

This was too difficult to manage and, as a result,
 we were losing leads and prospects.

Saphyte allows us to manage everything in one central place.

-Amit Nayyar, Chief Financial Officer and Co-Founder at Nautilus Solutions

2. It’s needed to help you visualize data

Data can be overwhelming, but having a software that visually translates data can make things easy. That’s the function of the CRM.

It helps you create, update, and export reports. It can display graphs, charts, or tables on a dashboard to give you insights and help you make data-driven decisions. 

These visualizations can also be adjusted, exported, digitally saved or printed so that you can send them to team members, managers, potential investors, or partners.

Prior to Saphyte, we were logging and tracking all of our sales opportunities in spreadsheets. However, due to manual error and poor data input, it was difficult to have accurate visibility on our sales performance. 

Now, we’re able to easily capture and manage all of our sales activities in one place..

-Tariq Abudayeh, Area Manager at Stalwart Mechanical and Engineering Equipment Trading

3. It helps centralize operations

CRMs are built and designed to let you perform important workflows in once centralized database. This means, you can do everything in one software, without the need to switch to other software for other tasks.

In one CRM, you can have a complete set of tools that let you perform email marketing, sales forecasting, lead and client management, team workspace management, and product catalogue management, among others. 

Because you get all the tools you need in one digital ecosystem, you won’t have to integrate third-party tools or even switch platforms just to perform tasks— which helps you save time and effort migrating data in between.

We were using another platform but it wasn’t easy to use and with Saphyte being so user-friendly it was a no brainer for us. 

I now have a complete overview of our operations at the click of a button, which I can access anywhere on the road.

-Stefan Biswick, Co-Founder at 33 Voices IQ


4. It helps maintain a high level of customer experience

Customers are all about experiences these days. This, in fact, has been highlighted the most during the pandemic.

If a business is unable to meet customer expectations, especially during an online interaction, then the business risks losing that customer for good.

Businesses can use CRMs to automatically capture and analyze leads. They can also gain real-time feedback from customers which can be used to improve the way the business deals with them at every touch point.

Saphyte has been the perfect tool for us to easily digitize the way we manage our customer relationships, moving away from manual processes as the business grows. 

We can now automatically capture and analyse our leads from a variety of different channels, giving us real-time feedback on where our customers are coming from and how they track along the sales process. 

Each person is now completely aligned during each project. Meaning, we’re able to effectively maintain a high level of customer experience when delivering our services.

-Abdullah Gadit, Managing Director at Mystic Advertising


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How do Empathy and CRM Connect?

3 min read

Empathy is the hottest marketing buzzword now when it comes to CRM strategies and terms. Why? Empathy involves emotions, and a great CRM strategy takes the customer’s emotional experience into account. And empathy is at the center of it all. 

However, businesses are always rushing to utilize and adapt to new tech, but how do empathy and CRM drive better customer experience? The entirety of this article is dedicated to discussing the connection between empathy and CRM. Read more to know. 

Empathy is the Foundational Component of Customer Experience

Little do people know that emotion is the main driving factor for purchasing behaviors and decision-making in general, whether people do it consciously or not. Emotions drive humans. So marketers strive hard to create meaningful interactions and genuine engagements with a customer to drive a better customer experience. 

Expert marketers use this concept all the time, and there are plenty of emotion-based campaigns everywhere. Luxury brands invoking feelings of acceptance, self-worth, exclusivity, and status in the world. Telecommunications companies create excitement by creating concepts of connection to friends, family, and a broader network of people. And a whole lot more examples to see. 

Tapping into empathy is a compelling marketing strategy—and a lot of large companies are doing this all of the time in various ways. At present, businesses use empathy to have meaningful interactions with their customers and connect with their feelings even though they could not resolve their problems. However, being empathetic doesn’t mean agreeing with the customers all the time. Being empathetic also means being able to say ‘no’ to your customers or to take actions that they may dislike, but doing so with compassion. In other words, to be humane.

How can CRM connect to Empathy?

So, the main question now is: where does CRM fit into all of these? CRM systems may look simple in hindsight, but they carry and execute empathy the best way. 

Customer empathy has proven to be even more critical for marketing and customer support teams during this crisis. With the rise of “COVID customers,” businesses need to understand that they will be working in a stressful situation and are expected to act accordingly.

To maximize empathy, the messages you send to your customers must be personalized to suit their needs. You also must have the ability to send these personalized messages on a larger scale. Without the presence of a CRM tool like Saphyte, it wouldn’t be possible to send personalized messages at scale.

When you use CRM software, you can support your sales and marketing teams to empathize with your customers. Here’s how CRM improves your business’s empathy.

CRM allows you to have more authenticity

Establishing genuine empathy is challenging without the help of authenticity. With a CRM tool packed with a create-your-own email template, you can use your own words and learn to be informal without being too overly familiar. By using natural everyday speech, including contractions (‘hi’ rather than ‘hello’) and pairing it with your customer’s name, you have an open opportunity to establish better relations through genuine empathy.

CRM Automation allows you to streamline and shorten business processes

Customers don’t like waiting, and if you keep them waiting, you’ll eventually lose them. But with the help of CRM automation technology, you can streamline your processes and eventually automate most of your manual tasks. Not only does this free up tasks off your team’s hands, but this can also help them handle your customers better. A happy team creates happy customers – it’s a win-win for everybody. 

CRM Analysis Tools gives you more insights into your customer’s preferences

Most businesses assume what their customers want, which leads to stereotyping, and stereotyping your customers is like running in a minefield – dangerous and deadly. However, with the help of analysis tools built into a CRM system, you can understand and analyze what your customers want and create better and intelligent business decisions through those numbers. 

Key Takeaway

Empathy can give your business the ability to add a human touch to interactions with your customers. Its significance is emphasized more than ever in the economy’s current climate, which is swarmed with uncertainty and anxiety. Empathy is also an essential character trait for your sales and marketing teams because this allows them to establish rapport with your customer.

For businesses to take full advantage of empathy, they must take actions that reflect each customer’s needs and ‘wants.’ However, empathy is just a part of the bigger picture of the whole customer experience. Empathy might be of emotional intelligence; however, it should be based on operational reality too. Lastly, carrying out empathy can be challenging without the help of a CRM ecosystem like Saphyte. 

Saphyte is a tech company and a UAE homegrown business operating out of Dubai. The company is helping hundreds of companies drive digital transformation and enable businesses to carry out their business with empathy and ease through local support, zero implementation fees, competitive subscription models, and an advanced CRM ecosystem technology

Are you looking forward to connecting empathy and technology to keep up with the pace and economic climate? Book a call with us, and our digital ecosystem experts will be right on with you.

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Saphyte News: All in August

2 min read

August is done and we’re nearing the end of the year. But Saphyte has made so many developments this month that you shouldn’t miss!

Here is the latest news from Saphyte for August:

Hello, Product Catalogues!

Saphyte’s latest feature is here to let you showcase your collection of products, their pricing information, and specifications— all using the Saphyte ecosystem. This lets you ​​link products directly to your deals and contacts cards. Fast. Smooth. Easy.

The feature also lets you include media, visuals, and documents to best promote your product. It also removes the hassle of manual entries when creating quotes and invoices.

Interesting Reads Not to Miss

The latest news, stories, and tips from Saphyte that you ought not to miss.

5 Things to Avoid When Building a Digital Sales Strategy

We are all aware that markets and segments are important categories to consider when formulating sales strategies! What are the things that you need to avoid when building a digital sales strategy? Click here to read more.

How to Deliver an Experience that Your Customers Would Enjoy

A successful online business does not settle with closing a sale. It goes beyond — making customers fall in love with the business and even promote it to others. Here’s how to deliver an experience that your customers would enjoy. Click here to read more.

10 Things that Matter to Your Customers

The consumer landscape experienced a sudden tectonic shift. Businesses and consumers have moved into a fully digitized realm of sales and marketing over the past year and several months. Strategies and approaches have therefore changed. Click here to read more.

What our customers say

Mystica Advertising

“Saphyte has been the perfect tool for us to easily digitize the way we manage our customer relationships, moving away from manual processes as the business grows. We can now automatically capture and analyse our leads from a variety of different channels, giving us real-time feedback on where our customers are coming from and how they track along the sales process. Each person is now completely aligned during each project meaning we’re able to effectively maintain a high level of customer experience when delivering our services.”

Abdullah Gadit, Managing Director

Marketing & Advertising

More to Arrive

We still have more surprises and more features to release in the coming weeks. So stay tuned as Saphyte brings you more perspective-changing features that can redefine how you work as a business. Keep your eyes peeled for more!

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Turn your Product Catalogues into Automated Processes!

2 min read

One thing is sure in this world; human failures are universal and inevitable. And there are plenty of underlying factors that catalyze errors – and going through each one is a total waste of time. And for business owners, time equates to money, and for businesses, money is a luxury that should not be wasted. 

So to set things straight and not waste time – what causes errors in business? Manual processes

Why are manual processes dangerous?

Manual processes may look harmless in hindsight, but they can cause more damage than do good in the long run. Here are some of the reasons why manual processes are dangerous for your business and your employee’s productivity. 

Requires human intervention to arrange every step of a procedure.

It relies on employees to share data and send notifications – more wasted time.

Requires you to classify physical and digital forms instead of combining information.

Manually complete every product field and description – every single time.

Require employees to locate items personally – every single time.

Easier to falsify data, missteps, and let fraudulent activity go unattended.

Do not allow communication to take place within a single process. Instead, all communication must happen externally (messaging, email, or in-person).

Despite technological advances, manual processes still permeate most business practices—for example, the use or misuse of spreadsheets. No matter how much businesses streamline their operations, managing large amounts of data without error or consequence is complicated because spreadsheets are designed to be modeling and reporting tools – not a business system.

Yes, spreadsheets are excellent use for your business, and they’re cheap. But, there’s only one catch – you have to do things manually. And when you do things manually, data errors and businesses mishaps will eventually happen. Consequently, these mishaps can also result from hiring more staff, lengthen business processes, and create more financial burdens. 

What your business need is not additional staffing to process more of your spreadsheets – you need a business system that understands your needs for data management, data security, and automated processes needs. 

Saphyte – The Digital Ecosystem for your Automation Needs

Saphyte is a locally developed digital ecosystem that caters to the MENA region. This cloud-based, centralized platform is engineered to be profoundly scalable and flexible, adapting to the unique needs of its users and their businesses as they progress and grow. Saphyte’s system is built with functions and features that reduce business risks and data errors, lower business and operation costs, support sales and marketing activities through automation and innovative tools, and boost overall employee productivity. 

With Saphyte’s cutting-edge technology, your business can now take a holistic method to creative and proactive marketing and sales strategies to future-proof your business. And one of these tools is its newest Product Catalogue feature. 

With the Product Catalogue feature, you can create a repository of your product details and specifications that you can predefine and automatically populate codes for the future. With this feature, you can save precious time and eventually make it easier for you to create quotes and invoices in the future. 

But, wait, this feature doesn’t just end there! Here are some of the benefits you can gain from this feature. 

Makes it easier for your employees to identify between product and service objectives.

You can attach media, visuals, and other documents to best promote your product or services.

Eliminates the hassle of manual entries when creating quotes and invoices.

Ensures your quote and invoice generation accuracy. No room for fraudulent activities. 

Single repository for all your product listings. No more manually locating where everything is placed. 

Nifty and convenient, eh? Suppose your business relies on products and services to generate quotes and invoices and bring in revenue for your business. In that case, the best way to ensure accuracy and efficiency is by being as productive and on the pulse as possible.

With 24 hours on the clock and all the day’s demands, there’s no other way but to rely on the wonders of automation to help us all the way. Take your business to a different level today and turn your product catalogs into an automated process to save you more time and eventually save you on costs with Saphyte’s competitive packages, pay-as-you-go, 24/7 customer support, and free implementation. 

Your business should be moving forward, and manual processes are not helping you. Partner with Saphyte today by booking a free demo or starting your free trial with us! Change the way you do your business. Make that change with Saphyte now!

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

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5 Things to Avoid when Building a Digital Sales Strategy

3 min read

We are all aware that markets and segments are important categories to consider when formulating sales strategies. However, here’s a fact: a market never buys anything – only customers. Your customer is the “home stretch,” connecting your sales process with business development efforts and conceive marketplace results.

So, to rake in sales, firms resort to a de facto strategy to rake in the result of the deals their salespeople bring in. Consequently, salespeople will sell to anyone they can, often at discounted prices, to hit the monthly volume quota. When businesses implement a de facto strategy, they don’t realize they also spend on opportunity costs like money, time, and people allocated to their customers. 

If businesses continue to operate under these circumstances, it will eventually lead to loss of positioning with their customers and, over time, the nurturing of “commodity competencies.” In other words, their sales force may get better and better at striking deals that are not valuable for customers, leading to more problems in the future. 

So, how can you build an effective digital sales strategy? Easy. All you have to do is know what to avoid when creating your own digital sales strategy? Here’s a quick starter guide for you. 

Mistake #1: Hiring Salespeople who can’t make sales

Hiring the right people in your team is the key to sales success. Most hiring managers go with their gut and just “wing” the entire hiring process most of the time. Remember that you have your own sales context; therefore, you must have a unique hiring profile. 

Appreciate and embrace your own sales context; with that, you can start to establish a theory of hiring criteria that will work for your business. Also, stray away from biases as this will affect your scoring decisions of every candidate against that criteria. ALWAYS follow the criteria. 

Mistake #2: Underestimating your Sales Compensation Plan

Sales compensation plans are the most underrated tool in a CEO’s toolkit. When you align your sales compensation plan with your desired strategic change, things will start moving in the direction you wanted. Whether you’re looking to enter a new industry, gain market shares with a product line, or expand into new geo-targets, your sales compensation plan will be your compelling driver of change.

Mistake #3: Mis-aligning your Sales and Marketing

Traditionally, sales and marketing are two groups that will never align together. There are plenty of misconceptions and biases between these two groups. Marketing perceives the sales department as a bunch of over-paid spoiled brats. While for the sales department, the marketing department lies around doing arts all day. However, in an era where buying journeys start online, this dysfunctional relationship is the dementor’s kiss for your company – if this type of culture ever exists in your company.

It is essential to align your sales and marketing departments adequately for you to sustain your business adequately. Evaluate your marketing and sales deliverables and the tasks that each member should commit to one another. Constantly monitor your progress and share reports daily with the entire team. By doing so, you can effectively manage your sales and marketing funnel without dealing with strained relations. 

Mistake #4: Focusing on Forecasting rather than Coaching

Most sales managers allot the generality of their time watching over and maintaining their sales forecasts and pipeline, thus losing plenty of opportunities. Instead of facing those numbers, sales managers should focus on coaching and developing their salespeople’s skills and strategies. Studies show that dynamic and effective sales coaching can have 28% higher win rates

So stop looking at those charts, and start looking at your salespeople and how you can help them reach their sales goals. 

Mistake #5: Investing in Technology not Meant for Front-line Salespeople

Over the last few decades, most sales technology purchased is designed to help sales leaders conduct pipeline reviews and manage forecasts. They ended up being useless because their front-line salespeople do not use the software. 

When sales front-liners can’t use proper technology meant for them, data integrity suffers, and the original design and intention of the purchase is swept under the rug – forever.

When you invest in sales technology such as Saphyte, it helps your sales front-liners sell faster by removing or mitigating admin tasks and streamlines the processes they manage dozens of times per day. Investing in the right technology allows salespeople to sell better by demonstrating the full buyer context to the salesperson at all times. Furthermore, sales technology that profits salespeople is the best path toward capturing sales leaders’ data to run the business. 

Key Takeaway

Your digital sales strategy can make or break your company. By knowing the things to avoid when building your own can prevent you from future disasters. To effectively develop and maintain your sales strategy, you need tools to gather, keep and access data, and keep business processes simple and make work easier for your employees. Saphyte can help you get started. 

Saphyte is a UAE homegrown business operating out of Dubai. It is currently helping hundreds of companies drive digital transformation through local support, zero implementation fees, competitive subscription models, and an advanced CRM ecosystem technology.

Feel like talking about this opportunity more? Book a demo with us today, and our digital ecosystem experts will be right there with you.

Curious how digital ecosystems can help improve your business?

Check out how digital ecosystems can boost your company performance by getting started here.

Book a Demo